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STAR CM Holdings Limited
(6698)
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Rating:41Neutral
Price Target:
HK$0.84
▼(-17.65% Downside)
Action:Reiterated
Date:06/26/26
The score is held back primarily by weak financial performance quality—large ongoing net losses, a much smaller revenue base than prior years, and negative operating/free cash flow in the latest two years—despite low leverage and some 2025 operating-margin improvement. Technical indicators also reflect bearish momentum and a broader downtrend. Valuation is not compelling given a negative P/E and no dividend yield data.
Positive Factors
Low Leverage / Strong Balance Sheet Flexibility
Very low debt levels materially reduce financial risk and give management optionality to invest, restructure, or withstand cyclical shocks without immediate refinancing pressure. This durable conservatism preserves strategic flexibility and lowers bankruptcy risk over the medium term.
Negative Factors
Large Ongoing Net Losses
Deep net losses persist despite an operating profit, suggesting substantial non-operating charges or legacy impairments that erode equity. Persistently negative bottom-line results deplete retained earnings and reduce capacity to self-fund investment or cushion future downturns without external capital.
Read all positive and negative factors
Positive Factors
Negative Factors
Low Leverage / Strong Balance Sheet Flexibility
Very low debt levels materially reduce financial risk and give management optionality to invest, restructure, or withstand cyclical shocks without immediate refinancing pressure. This durable conservatism preserves strategic flexibility and lowers bankruptcy risk over the medium term.
Read all positive factors
STAR CM Holdings Limited (6698) vs. iShares MSCI Hong Kong ETF (EWH)
Market Cap
HK$358.68M
Dividend YieldN/A
Average Volume (3M)361.88K
Price to Earnings (P/E)―
Beta (1Y)1.64
Revenue Growth3.45%
EPS Growth48.80%
CountryHK
Employees116
SectorCommunication Services
Sector Strength97
IndustryMedia & Entertainment
Share Statistics
EPS (TTM)-0.29
Shares Outstanding398,538,180
10 Day Avg. Volume263,200
30 Day Avg. Volume361,883
Financial Highlights & Ratios
PEG Ratio0.06
Price to Book (P/B)0.14
Price to Sales (P/S)2.21
P/FCF Ratio-5.00
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
STAR CM Holdings Limited Business Overview & Revenue Model
Company Description
Star CM Holdings Limited engages in the production, operation, and licensing of variety programs intellectual properties (IPs) in the People’s Republic of China, the United Kingdom, the United States, Japan, Hong Kong, Macau, and internationally. ...
STAR CM Holdings Limited Financial Statement Overview
Summary
Income Statement
37
Negative
Balance Sheet
71
Positive
Cash Flow
33
Negative
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 163.92M | 163.15M | 426.57M | 873.42M | 1.13B |
| Gross Profit | 85.84M | 39.98M | -59.35M | 281.07M | 274.35M |
| EBITDA | -58.65M | -82.16M | -1.55B | 107.83M | -281.60M |
| Net Income | -115.10M | -232.54M | -1.60B | 86.92M | -345.00M |
Balance Sheet | |||||
| Total Assets | 2.70B | 2.90B | 3.22B | 5.00B | 4.54B |
| Cash, Cash Equivalents and Short-Term Investments | 427.57M | 425.25M | 353.88M | 587.59M | 547.18M |
| Total Debt | 3.07M | 6.89M | 11.97M | 15.56M | 4.69M |
| Total Liabilities | 185.25M | 251.21M | 345.70M | 519.14M | 496.61M |
| Stockholders Equity | 2.53B | 2.66B | 2.88B | 4.46B | 3.99B |
Cash Flow | |||||
| Free Cash Flow | -72.26M | -48.12M | 10.78M | 202.69M | -156.83M |
| Operating Cash Flow | -70.60M | -33.03M | 67.61M | 326.24M | 409.16M |
| Investing Cash Flow | 29.74M | 102.06M | -304.94M | -602.29M | -584.81M |
| Financing Cash Flow | -6.56M | -5.49M | 1.68M | 310.77M | -176.88M |
STAR CM Holdings Limited Technical Analysis
Positive
1.02
Price Trends
0.91
Negative
0.94
Negative
1.13
Negative
Market Momentum
>-0.01
Negative
55.29
Neutral
74.24
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:6698, the sentiment is Positive. The current price of 1.02 is above the 20-day moving average (MA) of 0.83, above the 50-day MA of 0.91, and below the 200-day MA of 1.13, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 55.29 is Neutral, neither overbought nor oversold. The STOCH value of 74.24 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:6698.
STAR CM Holdings Limited Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
62 Neutral | HK$195.98M | 3.48 | 4.19% | ― | -8.31% | ― | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
52 Neutral | HK$377.34M | 1.41 | -112.44% | ― | -45.73% | ― | |
50 Neutral | HK$326.39M | 288.46 | 0.51% | ― | -11.49% | ― | |
45 Neutral | HK$251.27M | -14.54 | -3.44% | ― | 196.61% | -152.27% | |
41 Neutral | HK$358.68M | -2.62 | -4.50% | ― | 3.45% | 48.80% | |
40 Underperform | HK$56.13M | -1.03 | 714.70% | ― | -17.09% | -79.44% |
* Communication Services Sector Average
HK:6698
STAR CM Holdings Limited
0.90
-1.07
-54.31%
HK:8082
Sun Entertainment Group Limited
0.02
-0.06
-74.70%
HK:1132
Orange Sky Golden Harvest Entertainment (Holdings) Limited
0.07
0.02
34.62%
HK:1159
Starlight Culture Entertainment Group Limited
2.66
-1.19
-30.91%
HK:0953
Shaw Brothers Holdings Limited
0.18
0.04
26.43%
HK:1046
Universe Entertainment and Culture Group Company Limited
0.36
0.02
5.88%
STAR CM Holdings Limited Corporate Events
STAR CM Delays Circular on Major Acquisition and Disposal
Jun 23, 2026
STAR CM Holdings Limited has announced a delay in sending a shareholder circular related to a very substantial acquisition and a very substantial disposal under a restructuring agreement. The circular, originally expected by June 24, 2026, will no...
STAR CM Holdings Overhauls Company Secretary and Governance Roles
Jun 18, 2026
STAR CM Holdings Limited has announced a change in key corporate governance roles, with company secretary and authorized representative Ms. Cheng Lai resigning effective June 18, 2026. The board noted that Ms. Cheng has no disagreement with direct...
STAR CM Wins Full Shareholder Backing for AGM Resolutions and Governance Changes
Jun 18, 2026
STAR CM Holdings Limited reported that all resolutions at its annual general meeting on June 18, 2026, were approved by shareholders via poll, including adoption of the 2025 audited financial statements and re-election of executive directors Tian ...
STAR CM Unveils Major Share Swap and Debt Restructuring Involving Shanghai Binqiao
Jun 2, 2026
STAR CM Holdings Limited has entered into a restructuring arrangement through its indirect wholly owned subsidiary Mengxiang Qiangyin, agreeing to dispose of its 17.59% equity interest in Shanghai Binqiao for about RMB193.46 million. The considera...
STAR CM Sets 2026 AGM to Renew Board, Auditor and Share Issuance Mandate
Apr 28, 2026
STAR CM Holdings Limited has called its annual general meeting for June 18, 2026, in Shanghai, where shareholders will review and adopt the audited consolidated financial statements for the year ended December 31, 2025, along with the reports of t...
STAR CM Moves to Update Memorandum and Articles to Meet New HKEX Rules
Apr 24, 2026
STAR CM Holdings Limited plans to amend its existing amended and restated memorandum and articles of association to align with the latest Hong Kong Listing Rules. The changes address hybrid shareholder meetings and electronic voting, treatment of ...
STAR CM Narrows Annual Loss as Gross Profit More Than Doubles in 2025
Mar 27, 2026
STAR CM Holdings Limited reported a modest 3.2% year-on-year increase in revenue to RMB168.3 million for 2025, while gross profit more than doubled to RMB88.1 million as cost of sales fell sharply. Despite these operational improvements, the group...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.