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STAR CM Holdings Limited (HK:6698)
:6698
Hong Kong Market
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STAR CM Holdings Limited (6698) AI Stock Analysis

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HK:6698

STAR CM Holdings Limited

(6698)

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Neutral 43 (OpenAI - 4o)
Rating:43Neutral
Price Target:
HK$1.50
▼(-1.96% Downside)
The overall stock score is primarily driven by significant financial performance challenges, including declining revenues and poor profitability. Technical analysis further indicates bearish momentum, while valuation metrics highlight unattractive investment prospects due to negative earnings and lack of dividends. These factors collectively result in a low overall stock score.

STAR CM Holdings Limited (6698) vs. iShares MSCI Hong Kong ETF (EWH)

STAR CM Holdings Limited Business Overview & Revenue Model

Company DescriptionSTAR CM Holdings Limited (6698) is a Hong Kong-based investment holding company that primarily operates in the financial services sector. The company focuses on providing a range of financial solutions, including asset management, investment advisory, and securities trading services. STAR CM Holdings aims to leverage its expertise in market analysis and investment strategies to cater to both retail and institutional clients, facilitating their financial growth and wealth management needs.
How the Company Makes MoneyThe company generates revenue through various streams, primarily from fees charged for its asset management and investment advisory services. This includes management fees based on the assets under management (AUM) as well as performance fees tied to the returns generated on client investments. Additionally, STAR CM Holdings earns income from securities trading activities, capturing commissions on trades executed on behalf of clients. Strategic partnerships with financial institutions and other entities also enhance its service offerings and broaden its client base, contributing to sustained revenue growth.

STAR CM Holdings Limited Financial Statement Overview

Summary
STAR CM Holdings Limited faces significant operational challenges, with declining revenues and poor profitability metrics. Despite a solid balance sheet with low leverage, the company's inability to generate positive cash flow consistently from operations is worrying. The current trajectory suggests potential liquidity issues if operational performance does not improve.
Income Statement
45
Neutral
Revenue has drastically declined from 2019 to 2024, with the latest figure at approximately 163 million, down from 1.8 billion in 2019. The gross profit margin turned negative in recent years, reflecting significant cost challenges. Net losses have widened, suggesting operational inefficiencies. Notably, EBIT and EBITDA margins have turned negative, indicating poor operational performance.
Balance Sheet
60
Neutral
The company maintains a strong equity position with a high equity ratio, indicating a solid capital structure. However, the persistent net losses are eroding shareholder equity over time. The debt levels are manageable, as evidenced by a low debt-to-equity ratio, indicating low leverage risk.
Cash Flow
50
Neutral
Operating cash flow has been volatile, recently dropping to zero, which raises concerns about cash generation from core operations. Free cash flow has been inconsistent but not deeply negative, indicating challenges in sustaining cash flow amidst operational losses. The lack of growth in free cash flow over recent years is concerning.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue151.07M163.15M426.57M873.42M1.13B1.56B
Gross Profit55.36M39.98M-59.35M281.07M274.35M587.54M
EBITDA-57.26M-82.16M-1.55B107.83M-281.60M92.75M
Net Income-186.75M-232.54M-1.60B86.92M-345.00M-16.45M
Balance Sheet
Total Assets2.83B2.90B3.22B5.00B4.54B5.11B
Cash, Cash Equivalents and Short-Term Investments532.88M425.25M353.88M587.59M547.18M903.38M
Total Debt6.66M6.89M11.97M15.56M4.69M113.95M
Total Liabilities197.31M251.21M345.70M519.14M496.61M525.88M
Stockholders Equity2.64B2.66B2.88B4.46B3.99B3.89B
Cash Flow
Free Cash Flow6.03M-48.12M10.78M202.69M-156.83M372.16M
Operating Cash Flow-4.71M-33.03M67.61M326.24M409.16M398.21M
Investing Cash Flow-17.33M102.06M-304.94M-602.29M-584.81M-15.98M
Financing Cash Flow0.00-5.49M1.68M310.77M-176.88M-100.27M

STAR CM Holdings Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.53
Price Trends
50DMA
1.75
Negative
100DMA
1.89
Negative
200DMA
2.23
Negative
Market Momentum
MACD
-0.13
Positive
RSI
15.40
Positive
STOCH
4.70
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:6698, the sentiment is Negative. The current price of 1.53 is below the 20-day moving average (MA) of 1.61, below the 50-day MA of 1.75, and below the 200-day MA of 2.23, indicating a bearish trend. The MACD of -0.13 indicates Positive momentum. The RSI at 15.40 is Positive, neither overbought nor oversold. The STOCH value of 4.70 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:6698.

STAR CM Holdings Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
HK$510.30M9.718.70%6.63%32.53%7.06%
$48.67B4.58-11.27%4.14%2.83%-41.78%
HK$604.22M-20.32%-6.36%-166.67%
HK$381.26M-9.18-2.12%-41.22%54.66%
HK$1.43B
HK$486.22M-6.83%-57.29%88.62%
HK$70.08M60.31%-73.59%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:6698
STAR CM Holdings Limited
1.22
-2.59
-67.98%
HK:0391
Mei Ah Entertainment Group Limited
0.10
>-0.01
-9.09%
HK:1003
Huanxi Media Group Ltd.
0.32
-0.26
-44.83%
HK:1326
Transmit Entertainment Ltd.
0.03
-0.01
-25.00%
HK:2125
Strawbear Entertainment Group
0.54
-0.06
-10.00%
HK:2230
Medialink Group Ltd.
0.26
0.12
85.71%

STAR CM Holdings Limited Corporate Events

STAR CM Holdings Limited Reports Improved Interim Financial Results
Aug 22, 2025

STAR CM Holdings Limited reported its unaudited consolidated interim results for the six months ending June 30, 2025. The company experienced a significant improvement in its financial performance, with a gross profit increase of 233.3% compared to the previous year, despite a 17.0% decrease in revenue. The loss before tax narrowed by 81.2%, and the overall loss for the period decreased by 80.2%. These results indicate a positive shift in the company’s financial health, potentially impacting its market positioning and stakeholder confidence.

The most recent analyst rating on (HK:6698) stock is a Hold with a HK$2.00 price target. To see the full list of analyst forecasts on STAR CM Holdings Limited stock, see the HK:6698 Stock Forecast page.

STAR CM Holdings Schedules Board Meeting for Interim Results
Aug 8, 2025

STAR CM Holdings Limited has announced that its Board of Directors will hold a meeting on August 22, 2025, to review and approve the interim results for the first half of the year ending June 30, 2025. The meeting will also consider the recommendation of an interim dividend, which could have implications for the company’s financial strategy and shareholder returns.

STAR CM Holdings Reports Significant Reduction in Net Loss for H1 2025
Aug 7, 2025

STAR CM Holdings Limited announced a significant reduction in net loss for the first half of 2025, expecting a net loss between RMB10.0 million and RMB12.5 million compared to RMB56.0 million in the same period of 2024. This improvement is attributed to generating gross profit from its variety program IP operations and a reduction in administrative expenses, indicating a strategic shift in focus that may positively impact its financial stability and market positioning.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 31, 2025