STAR CM Holdings Limited (6698) AI Stock Analysis

• Market Cap: HK$386.58M
• Dividend Yield: N/A
• Average Volume (3M): 361.88K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.78
• Revenue Growth: -57.29%
• EPS Growth: 88.62%
• Country: HK
• Employees: 127
• Sector: Communication Services
• Sector Strength: 97
• Industry: Entertainment
• EPS (TTM): -0.29
• Shares Outstanding: 398,538,180
• 10 Day Avg. Volume: 263,200
• 30 Day Avg. Volume: 361,883
• PEG Ratio: 0.07
• Price to Book (P/B): 0.52
• Price to Sales (P/S): 8.53
• P/FCF Ratio: -28.94
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 46 Neutral
• Price Target: HK$0.89 ▼(-12.75% Downside)
• Action: Reiterated Date: 11/18/25
• Date: Action: Reiterated 11/18/25

The overall stock score is primarily impacted by the company's poor financial performance, characterized by declining revenues and negative profitability metrics. Technical analysis indicates a bearish trend, further weighing down the score. Valuation metrics are unfavorable due to negative earnings and lack of dividends. The absence of earnings call insights and corporate events leaves these areas unaddressed.

Positive Factors

Capital structure / Low leverage

A high equity ratio and low leverage reduce bankruptcy and refinancing risk, giving STAR CM time to address operational issues. This capital buffer supports strategic options—restructuring, selective investments, or partnerships—without immediate dependence on external debt markets.

Negative Factors

Structural revenue collapse

A multi-year, severe revenue contraction erodes economies of scale and the fee base tied to AUM, making fixed costs heavier per unit of income. Rebuilding top line is essential for sustainable margins; without new distribution, products, or client wins, recovery will be protracted and capital-intensive.

STAR CM Holdings Limited Business Overview & Revenue Model

Company Description

Star CM Holdings Limited engages in the production, operation, and licensing of variety programs intellectual properties (IPs) in the People's Republic of China. The company creates, distributes, and licenses variety programs, such as music variet...

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Star CM Holdings Limited engages in the production, operation, and licensing of variety programs intellectual properties (IPs) in the People's Republic of China. The company creates, distributes, and licenses variety programs, such as music variet...

How the Company Makes Money

The company generates revenue through various streams, primarily from fees charged for its asset management and investment advisory services. This includes management fees based on the assets under management (AUM) as well as performance fees tied...

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The company generates revenue through various streams, primarily from fees charged for its asset management and investment advisory services. This includes management fees based on the assets under management (AUM) as well as performance fees tied...

STAR CM Holdings Limited Financial Statement Overview

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	151.07M	163.15M	426.57M	873.42M	1.13B	1.56B
Gross Profit	55.36M	39.98M	-59.35M	281.07M	274.35M	587.54M
EBITDA	-57.26M	-82.16M	-1.55B	107.83M	-281.60M	92.75M
Net Income	-186.75M	-232.54M	-1.60B	86.92M	-345.00M	-16.45M
Balance Sheet
Total Assets	2.83B	2.90B	3.22B	5.00B	4.54B	5.11B
Cash, Cash Equivalents and Short-Term Investments	532.88M	425.25M	353.88M	587.59M	547.18M	903.38M
Total Debt	6.66M	6.89M	11.97M	15.56M	4.69M	113.95M
Total Liabilities	197.31M	251.21M	345.70M	519.14M	496.61M	525.88M
Stockholders Equity	2.64B	2.66B	2.88B	4.46B	3.99B	3.89B
Cash Flow
Free Cash Flow	6.03M	-48.12M	10.78M	202.69M	-156.83M	372.16M
Operating Cash Flow	-4.71M	-33.03M	67.61M	326.24M	409.16M	398.21M
Investing Cash Flow	-17.33M	102.06M	-304.94M	-602.29M	-584.81M	-15.98M
Financing Cash Flow	0.00	-5.49M	1.68M	310.77M	-176.88M	-100.27M

STAR CM Holdings Limited Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 1.02
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:6698, the sentiment is Negative. The current price of 1.02 is above the 20-day moving average (MA) of 0.98, above the 50-day MA of 0.96, and below the 200-day MA of 1.45, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 48.33 is Neutral, neither overbought nor oversold. The STOCH value of 62.22 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:6698.

STAR CM Holdings Limited Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
2230	66 Neutral	HK$435.20M	2.78	8.76%	6.04%	25.88%	0.69%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
2125	47 Neutral	HK$261.24M	-31.93	-1.23%	―	-41.22%	54.66%
0391	46 Neutral	HK$586.45M	-8.07	-15.30%	―	-44.93%	30.34%
1003	46 Neutral	HK$862.93M	-3.44	-24.48%	―	―	―
6698	46 Neutral	HK$386.58M	-3.14	-4.50%	―	-57.29%	88.62%
1326	45 Neutral	HK$70.08M	-0.21	―	―	60.31%	-73.59%

STAR CM Holdings Limited Corporate Events