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Medialink Group Ltd. (HK:2230)
:2230
Hong Kong Market
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Medialink Group Ltd. (2230) AI Stock Analysis

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HK:2230

Medialink Group Ltd.

(2230)

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Outperform 72 (OpenAI - 4o)
Rating:72Outperform
Price Target:
HK$0.50
▲(92.31% Upside)
Medialink Group Ltd. has a strong valuation with a low P/E ratio and high dividend yield, making it attractive for value and income investors. Financial performance is solid, though profitability and cash flow management need attention. Technical indicators suggest cautious sentiment, with the stock trading below key moving averages.

Medialink Group Ltd. (2230) vs. iShares MSCI Hong Kong ETF (EWH)

Medialink Group Ltd. Business Overview & Revenue Model

Company DescriptionMedialink Group Ltd. (2230) is a leading media and communications company based in Hong Kong, specializing in providing a diverse range of advertising and marketing solutions. The company operates primarily in the media and entertainment sectors, delivering services such as media buying, strategic planning, digital marketing, and content creation. With a focus on leveraging technology and data analytics, Medialink Group aims to optimize advertising effectiveness and enhance brand visibility for its clients across various platforms.
How the Company Makes MoneyMedialink Group Ltd. generates revenue through multiple streams, primarily from its advertising and media services. The company earns money by charging clients for media buying services, where it purchases advertising space and time on behalf of brands. Additionally, Medialink offers consulting and strategic planning services, which provide clients with insights and recommendations to maximize their marketing budgets. The company also generates income from digital marketing initiatives, including social media campaigns, search engine marketing, and content marketing. Significant partnerships with media outlets and digital platforms enhance its service offerings and revenue potential, while data analytics capabilities allow Medialink to provide targeted advertising solutions, further driving client engagement and satisfaction.

Medialink Group Ltd. Financial Statement Overview

Summary
Medialink Group Ltd. shows strong revenue growth and a solid balance sheet with minimal leverage. However, profitability margins have declined, and cash flow management needs improvement, particularly in free cash flow growth.
Income Statement
75
Positive
Medialink Group Ltd. has demonstrated strong revenue growth with a 21% increase in the latest year, indicating robust demand for its offerings. The gross profit margin is healthy at approximately 48%, though it has slightly decreased from the previous year. Net profit margin has decreased to 8.1%, suggesting increased costs or expenses. EBIT and EBITDA margins have also declined, indicating potential pressure on operational efficiency.
Balance Sheet
80
Positive
The company maintains a very low debt-to-equity ratio of 0.0077, reflecting strong financial stability and low leverage risk. Return on equity is stable at 8.5%, showcasing effective utilization of shareholder equity. The equity ratio stands at a solid 63.3%, indicating a strong equity base relative to total assets.
Cash Flow
65
Positive
Free cash flow has decreased by 9.5%, which could be a concern for future investments or debt repayments. However, the operating cash flow to net income ratio is positive, indicating that the company generates sufficient cash from operations relative to its net income. The free cash flow to net income ratio is close to 1, suggesting efficient cash conversion.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue535.36M647.81M488.81M473.90M397.88M335.18M
Gross Profit262.17M309.98M235.87M220.41M191.70M159.88M
EBITDA75.04M63.26M69.09M61.69M63.90M66.85M
Net Income55.16M52.31M48.96M47.52M42.43M38.57M
Balance Sheet
Total Assets1.07B971.53M921.58M909.96M884.11M762.42M
Cash, Cash Equivalents and Short-Term Investments356.85M337.79M235.73M281.74M283.28M246.13M
Total Debt7.30M4.72M9.53M13.39M18.13M1.21M
Total Liabilities443.92M356.70M333.86M344.52M342.02M250.08M
Stockholders Equity625.23M614.83M587.72M565.44M542.09M512.34M
Cash Flow
Free Cash Flow133.92M121.26M-18.84M16.30M52.10M-26.36M
Operating Cash Flow134.73M123.94M-13.35M17.56M69.27M-14.28M
Investing Cash Flow-25.24M9.76M-6.51M9.65M-13.28M-22.80M
Financing Cash Flow-34.32M-35.37M-35.40M-29.63M-19.46M-13.86M

Medialink Group Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.26
Price Trends
50DMA
0.28
Negative
100DMA
0.28
Negative
200DMA
0.24
Positive
Market Momentum
MACD
>-0.01
Negative
RSI
44.72
Neutral
STOCH
50.00
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:2230, the sentiment is Negative. The current price of 0.26 is above the 20-day moving average (MA) of 0.26, below the 50-day MA of 0.28, and above the 200-day MA of 0.24, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 44.72 is Neutral, neither overbought nor oversold. The STOCH value of 50.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:2230.

Medialink Group Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
HK$510.30M9.718.70%6.50%32.53%7.06%
$48.67B4.58-11.27%4.14%2.83%-41.78%
HK$358.23M19.085.92%-27.68%-77.19%
HK$448.78M-23.06%29.39%-107.44%
HK$604.22M-20.32%-6.36%-166.67%
HK$381.26M-9.18-2.12%-41.22%54.66%
HK$486.22M-6.83%-57.29%88.62%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:2230
Medialink Group Ltd.
0.26
0.12
85.71%
HK:0391
Mei Ah Entertainment Group Limited
0.10
>-0.01
-9.09%
HK:1046
Universe Entertainment and Culture Group Company Limited
0.50
0.21
72.41%
HK:2125
Strawbear Entertainment Group
0.54
-0.06
-10.00%
HK:6698
STAR CM Holdings Limited
1.22
-2.67
-68.64%
HK:8368
Creative China Holdings Ltd.
0.55
-0.13
-19.12%

Medialink Group Ltd. Corporate Events

Medialink Group Limited Successfully Concludes AGM with Key Resolutions Passed
Sep 17, 2025

Medialink Group Limited held its Annual General Meeting on September 17, 2025, where all proposed resolutions were passed by poll. Key outcomes included the approval of the audited financial statements, a final dividend declaration, re-election of directors, re-appointment of Ernst & Young as auditors, and granting of share repurchase and issuance mandates. These decisions reflect the company’s strategic focus on maintaining strong governance and shareholder value, potentially impacting its market positioning and stakeholder confidence positively.

Medialink Group Expands with New Subsidiary in Japan
Sep 17, 2025

Medialink Group Limited has established a new subsidiary, Medialink Japan, as part of its ‘GO GLOBAL’ strategy to expand its business development. This move aims to explore merger and acquisition opportunities, co-invest in Japanese IPs, and form strategic partnerships with Japanese IP owners. The expansion is expected to enhance the company’s competitive advantage, widen its sales network, and lay a foundation for future growth.

Medialink Group Limited Announces 2025 Annual General Meeting Agenda
Jul 29, 2025

Medialink Group Limited has announced its upcoming Annual General Meeting scheduled for September 17, 2025, in Hong Kong. Key agenda items include the approval of financial statements, declaration of a final dividend, re-election of directors, re-appointment of auditors, and a resolution to authorize the repurchase of up to 10% of the company’s shares. These measures are expected to impact the company’s governance and shareholder value positively.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 24, 2025