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Medialink Group Ltd. (HK:2230)
:2230
Hong Kong Market

Medialink Group Ltd. (2230) AI Stock Analysis

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HK

Medialink Group Ltd.

(2230)

Rating:78Outperform
Price Target:
Medialink Group Ltd. shows strong financial stability and profitability, supported by positive technical indicators and attractive valuation metrics. However, cash flow challenges could hinder potential growth, making it essential for the company to improve cash generation.

Medialink Group Ltd. (2230) vs. iShares MSCI Hong Kong ETF (EWH)

Medialink Group Ltd. Business Overview & Revenue Model

Company DescriptionMedialink Group Limited distributes third-party owned media content primarily in Mainland China, Hong Kong, the United States, Japan, Singapore, Italy, Taiwan, the United Kingdom, Thailand, France, Indonesia, Philippines, and internationally. The company operates in two segments, Media Content Distribution and Brand Licensing. The Media Content Distribution segment distributes media content acquired from media content licensors, including content relating to animation series, variety shows, drama series, animated and live-action feature films, and other video content. The Brand Licensing segment is involved in licensing and sub-licensing various rights in relation to brands owned by brand licensors comprising merchandising rights for use in the toys, apparels and footwear, health and beauty products, and food and beverage; location-based entertainment rights for events, theme parks, shopping malls, cafes, and restaurants; and promotion rights. It also invests in media content production. The company was founded in 2000 and is headquartered in Tsim Sha Tsui East, Hong Kong.
How the Company Makes MoneyMedialink Group Ltd. generates revenue primarily through two key streams: media content distribution and brand licensing. In its Media Content Distribution Business, the company earns money by acquiring distribution rights for media content and licensing these rights to broadcasters, streaming platforms, and other media outlets. This includes television networks, online streaming services, and home entertainment platforms. In the Brand Licensing Business, Medialink Group Ltd. capitalizes on the popularity of well-known franchises by licensing intellectual properties for use in consumer products, such as toys, apparel, and accessories. The company forms significant partnerships with content creators and rights holders to manage and expand their brand presence in various markets, contributing to its revenue growth.

Medialink Group Ltd. Financial Statement Overview

Summary
Medialink Group Ltd. exhibits strong revenue growth and profitability, supported by a solid balance sheet with minimal leverage. However, cash flow challenges pose a risk to sustaining growth opportunities.
Income Statement
78
Positive
Medialink Group Ltd. demonstrates solid growth in revenue and profitability. The revenue growth rate from 2023 to 2024 was 3.15%, indicating stable expansion. Gross profit margin stands at a robust 48.26%, and net profit margin is 10.02%, reflecting efficient cost management. EBIT and EBITDA margins are 19.65% and 14.14%, respectively, showcasing strong operating performance. However, a slight decrease in EBIT from the previous year suggests some pressure on operating efficiency.
Balance Sheet
85
Very Positive
The company maintains a strong balance sheet with a low debt-to-equity ratio of 0.02, reflecting minimal leverage and financial risk. The equity ratio is a healthy 63.77%, indicating strong capitalization. Return on equity is commendable at 8.33%, signaling effective use of shareholders' funds. Overall, the company's financial stability and low leverage are significant strengths.
Cash Flow
55
Neutral
Cash flow performance is an area of concern, with a decline in free cash flow growth. The free cash flow has turned negative, and the operating cash flow to net income ratio is negative, indicating cash flow challenges. The negative free cash flow to net income ratio further emphasizes the need for improved cash generation. While the company has shown strong revenue and profit growth, converting this into positive cash flow remains a challenge.
Breakdown
TTMMar 2024Mar 2023Mar 2022Mar 2021Mar 2020
Income StatementTotal Revenue
535.36M488.81M473.90M397.88M335.18M315.12M
Gross Profit
262.17M235.87M220.41M191.70M159.88M141.85M
EBIT
100.98M95.76M108.30M88.23M56.26M53.01M
EBITDA
75.04M69.09M61.69M63.90M66.85M52.59M
Net Income Common Stockholders
55.16M48.96M47.52M42.43M38.57M35.95M
Balance SheetCash, Cash Equivalents and Short-Term Investments
356.85M235.73M281.74M283.28M246.13M298.05M
Total Assets
1.07B921.58M909.96M884.11M762.42M696.73M
Total Debt
7.30M9.53M13.39M18.13M1.21M4.11M
Net Debt
-349.55M-226.20M-268.35M-265.15M-244.92M-293.93M
Total Liabilities
443.92M333.86M344.52M342.02M250.08M213.15M
Stockholders Equity
625.23M587.72M565.44M542.09M512.34M483.58M
Cash FlowFree Cash Flow
133.92M-18.84M16.30M52.10M-26.36M-23.32M
Operating Cash Flow
134.73M-13.35M17.56M69.27M-14.28M-10.30M
Investing Cash Flow
-20.71M-6.51M9.65M-13.28M-22.80M-31.72M
Financing Cash Flow
-34.32M-35.40M-29.63M-19.46M-13.86M176.52M

Medialink Group Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.32
Price Trends
50DMA
0.24
Positive
100DMA
0.22
Positive
200DMA
0.18
Positive
Market Momentum
MACD
0.03
Negative
RSI
63.48
Neutral
STOCH
66.84
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:2230, the sentiment is Positive. The current price of 0.32 is above the 20-day moving average (MA) of 0.28, above the 50-day MA of 0.24, and above the 200-day MA of 0.18, indicating a bullish trend. The MACD of 0.03 indicates Negative momentum. The RSI at 63.48 is Neutral, neither overbought nor oversold. The STOCH value of 66.84 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:2230.

Medialink Group Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
HK$654.72M11.819.05%13.84%5.26%7.46%
61
Neutral
$14.74B5.97-3.99%6.57%2.79%-32.84%
$8.92B23.7511.45%0.83%
$10.23B11.8218.17%4.83%
€6.39M-39.44%
$103.70M
HK$1.79B2.1018.95%0.56%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:2230
Medialink Group Ltd.
0.32
0.16
100.00%
SNPTF
Sunny Optical Technology (Group) Co
8.30
1.78
27.30%
SZHIF
Shenzhou International Group Holdings
6.76
-3.18
-31.99%
DE:CGR0
Coastal Greenland Limited
0.02
0.00
0.00%
HK:0593
DreamEast Group Limited
HK:2001
China New Higher Education Group Ltd
0.91
-0.77
-45.83%

Medialink Group Ltd. Corporate Events

Medialink Group Ltd. Acquires Shares for Award Scheme
Apr 24, 2025

Medialink Group Ltd. announced the purchase of 695,000 shares under its Share Award Scheme between April 1 and April 24, 2025. This purchase represents approximately 0.0349% of the company’s total issued shares. The shares were acquired at an average price of HK$0.2077 each, totaling approximately HK$144,338. Currently, no candidates have been identified for the grant of the Award Shares, and all shares held by the Trustee are considered public under the Listing Rules.

Medialink Group Ltd. Grants Share Awards to Director and Staff
Mar 31, 2025

Medialink Group Ltd. announced the grant of 6,550,000 Director Award Shares to Ms. Noletta Chiu, an executive Director, recognizing her significant contributions to the company’s brand licensing business. Additionally, the company has granted 5,000,000 award shares to 33 staff members, aiming to reward their contributions and align their interests with shareholders.

Medialink Group Ltd. Announces First Live Music Concert
Feb 12, 2025

Medialink Group Ltd. announced its first live music concert, ‘Tatsuya Kitani Asia Tour 2025 in Hong Kong & Bangkok’, under its Ani-Music-One® brand in collaboration with Prime Entertainment. This venture aligns with the company’s strategic plan to expand its music and live performance business, capitalizing on the growing demand for anime-related entertainment.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.