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Ruicheng (China) Media Group Limited (HK:1640)
:1640
Hong Kong Market

Ruicheng (China) Media Group Limited (1640) AI Stock Analysis

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HK

Ruicheng (China) Media Group Limited

(1640)

Rating:42Neutral
Price Target:
HK$3.50
▼(-4.11%Downside)
Ruicheng (China) Media Group Limited's overall stock score reflects its weak financial performance as the most significant factor, marked by declining revenues and negative cash flows. Technical analysis shows neutral short-term trends, providing little positive momentum. The valuation is also concerning due to a negative P/E ratio, indicating unprofitability. The absence of a dividend further reduces attractiveness, particularly for income investors.

Ruicheng (China) Media Group Limited (1640) vs. iShares MSCI Hong Kong ETF (EWH)

Ruicheng (China) Media Group Limited Business Overview & Revenue Model

Company DescriptionRuicheng (China) Media Group Limited (1640) is a media and advertising company based in China. It operates primarily in the sectors of advertising services and media content creation. The company provides a comprehensive range of services including television advertising, online advertising, outdoor advertising, and media content production and distribution. Its core products and services are designed to help businesses effectively communicate with their target audiences through various media channels.
How the Company Makes MoneyRuicheng (China) Media Group Limited generates revenue through multiple streams within the advertising and media sectors. The company's primary revenue stream is from providing advertising services, which include the creation, planning, and execution of advertising campaigns across different media platforms such as television, digital, and outdoor. Additionally, the company earns money by producing and distributing media content, which can be monetized through licensing agreements, partnerships, and advertising placements within the content. Significant partnerships with other media companies and advertisers can enhance its reach and profitability, contributing to its earnings.

Ruicheng (China) Media Group Limited Financial Statement Overview

Summary
Ruicheng (China) Media Group Limited is facing significant financial challenges, including declining revenues, low profitability, and increasing leverage. The negative cash flows further emphasize liquidity concerns. The overall financial health remains weak, necessitating strategic improvements to stabilize and grow.
Income Statement
30
Negative
The company has experienced a significant decline in revenue over recent years, with revenue dropping from 845.82M in 2019 to 356.83M in 2024. The gross profit margin has also decreased, indicating reduced profitability. Furthermore, the company has reported negative EBIT and net income in recent years, illustrating ongoing operational challenges and unprofitability.
Balance Sheet
40
Negative
The debt-to-equity ratio has increased over time, suggesting rising leverage which could pose financial risks. The equity ratio has also declined, indicating reduced financial stability. However, the company maintains a positive stockholders' equity, which provides some level of financial stability.
Cash Flow
35
Negative
The company has struggled with negative operating and free cash flows in recent years, which highlights liquidity challenges. With no available positive free cash flow growth, the company's ability to generate cash from operations is concerning, which could impact future financial flexibility.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue356.83M378.71M412.66M441.05M446.99M
Gross Profit22.50M23.57M10.63M20.57M37.45M
EBITDA-79.86M-26.51M-27.11M12.65M228.00K
Net Income-123.70M-23.47M-11.38M445.00K2.84M
Balance Sheet
Total Assets459.19M575.66M574.16M404.27M407.41M
Cash, Cash Equivalents and Short-Term Investments33.97M17.85M5.08M34.87M17.77M
Total Debt96.64M148.98M117.18M116.29M126.69M
Total Liabilities305.39M392.88M368.04M186.48M190.09M
Stockholders Equity153.82M182.79M206.26M217.64M217.20M
Cash Flow
Free Cash Flow53.88M-36.50M-33.33M11.66M-89.89M
Operating Cash Flow53.96M-36.50M-33.33M11.66M-89.87M
Investing Cash Flow2.29M156.00K623.00K29.38M-12.83M
Financing Cash Flow-40.13M49.12M2.92M-7.25M35.74M

Ruicheng (China) Media Group Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price3.65
Price Trends
50DMA
3.61
Positive
100DMA
3.73
Negative
200DMA
3.25
Positive
Market Momentum
MACD
>-0.01
Negative
RSI
53.69
Neutral
STOCH
65.71
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1640, the sentiment is Positive. The current price of 3.65 is above the 20-day moving average (MA) of 3.56, above the 50-day MA of 3.61, and above the 200-day MA of 3.25, indicating a bullish trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 53.69 is Neutral, neither overbought nor oversold. The STOCH value of 65.71 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:1640.

Ruicheng (China) Media Group Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (54)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
HK$1.71B16.556.63%1.40%26.80%1.89%
63
Neutral
HK$2.72B119.9328.69%0.59%-2.02%29.82%
62
Neutral
HK$1.52B512.500.17%22.80%-87.20%
54
Neutral
HK$64.26B-2.16-3.61%7.14%-4.24%-17.51%
53
Neutral
HK$645.00M130.30-10.11%26.37%-334.75%
42
Neutral
HK$2.11B-73.54%-7.89%-272.08%
38
Underperform
HK$397.52M-18.09%-21.44%-48.73%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1640
Ruicheng (China) Media Group Limited
3.76
3.07
444.93%
HK:6113
UTS Marketing Solutions Holdings Ltd.
6.40
5.42
553.06%
HK:2422
Rego Interactive Co., Ltd.
0.43
0.04
10.26%
HK:0205
SEEC Media Group Limited
0.40
0.22
122.22%
HK:1948
UJU HOLDING LIMITED
3.19
2.09
190.00%
HK:1762
Wanka Online, Inc.
0.83
0.73
730.00%

Ruicheng (China) Media Group Limited Corporate Events

Ruicheng Media Group Updates Board Nomination Committee Terms
Jul 2, 2025

Ruicheng (China) Media Group Limited has revised the terms of reference for the Nomination Committee of its Board of Directors, initially adopted in 2019. The updated terms emphasize the inclusion of independent non-executive directors and gender diversity within the committee, reflecting a commitment to governance and inclusivity.

Qian Xun Technology Limited Successfully Concludes AGM with Unanimous Shareholder Support
Jun 25, 2025

Qian Xun Technology Limited announced the successful conclusion of its annual general meeting held on June 25, 2025, where all proposed resolutions were passed unanimously by shareholders. The meeting included the re-election of several directors, the appointment of a new executive director, and the re-appointment of the company’s auditor. Additionally, general mandates were granted to the board for share issuance and buyback, reflecting a strong consensus among shareholders and potentially enhancing the company’s strategic flexibility.

Qian Xun Technology Announces 2025 AGM and Key Resolutions
May 26, 2025

Qian Xun Technology Limited, formerly known as Ruicheng (China) Media Group Limited, has announced its upcoming annual general meeting scheduled for June 25, 2025, in Hong Kong. The meeting will address several key resolutions, including the adoption of financial statements for 2024, the re-election and election of directors, and the re-appointment of the company’s auditor. Additionally, the meeting will consider authorizing the board to issue additional shares, which could impact the company’s capital structure and shareholder value.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 04, 2025