UJU HOLDING LIMITED (1948) AI Stock Analysis

• Market Cap: HK$3.13B
• Dividend Yield: 0.94%
• Average Volume (3M): 120.13K
• Price to Earnings (P/E): 25.1
• Beta (1Y): 0.60
• Revenue Growth: 40.20%
• EPS Growth: 26.39%
• Country: HK
• Employees: 826
• Sector: Communication Services
• Sector Strength: 97
• Industry: Advertising Agencies
• EPS (TTM): 0.12
• Shares Outstanding: 600,000,000
• 10 Day Avg. Volume: 52,000
• 30 Day Avg. Volume: 120,133
• PEG Ratio: 1.00
• Price to Book (P/B): 0.43
• Price to Sales (P/S): 0.07
• P/FCF Ratio: -20.10
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: HK$5.80
• Price Target Upside: 38.10% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 67 Neutral
• Price Target: HK$5.50 ▲(30.95% Upside)

The score is driven primarily by mixed financial performance: strong top-line growth but very thin margins and a sharp deterioration in free cash flow. Technicals are supportive with the stock trading above key moving averages and a positive MACD, though momentum appears somewhat overbought. Valuation is a mild headwind given a ~21.9 P/E and a low dividend yield.

Positive Factors

Revenue Growth

Sustained high revenue growth signals expanding demand and successful market execution across divisions. Over a 2–6 month horizon this underpins capacity utilization, bargaining power with suppliers, and the ability to fund strategic investments, supporting durable top-line momentum.

Balance Sheet Stability

Moderate leverage and a solid equity base provide financial flexibility to withstand shocks and fund growth without excessive refinancing risk. This durability supports long-term capital allocation, M&A optionality, and smoother funding for capex or working capital needs.

Diversified Business Model

A multi-segment portfolio reduces single-market cyclicality and preserves cash flow stability across cycles. Diversification allows cross-subsidizing investments, leveraging operational expertise, and capturing multiple secular trends, improving resilience over the medium term.

Negative Factors

Very Thin Profit Margins

Very low gross and net margins indicate limited pricing power or high input costs, constraining the firm's ability to convert revenue into durable profits. Over months this limits reinvestment capacity, sensitivity to cost inflation, and long-term margin improvement without structural changes.

Free Cash Flow Weakness

A sharp decline in free cash flow signals weakening liquidity generation and potential funding stress. Persistently negative FCF limits the company's ability to service debt, invest in growth, or return capital, making operational cash conversion a critical structural risk to address.

Low Return on Equity

A modest ROE suggests the business delivers limited value relative to shareholder capital. Over the medium term this can constrain investor returns and hinder capital attraction; sustained low ROE also signals either low margin economics or inefficient capital deployment.

UJU HOLDING LIMITED Business Overview & Revenue Model

Company Description

Uju Holding Limited provides online short video marketing solutions in the People's Republic of China. It offers online marketing solutions, including traffic acquisition from media platforms, content production, big data analysis, and advertising campaign optimization, as well as advertisement distribution services. The company was founded in 2017 and is headquartered in Beijing, the People's Republic of China.

How the Company Makes Money

UJU HOLDING LIMITED generates revenue through a multi-faceted business model. The primary revenue streams include sales from its manufacturing division, which produces [specific products], and income from technology services such as [specific services]. Additionally, the company benefits from real estate investments, earning rental income and capital gains from property appreciation. Strategic partnerships with other companies and organizations further enhance its revenue potential by expanding market reach and enabling collaborative product development. The company's diverse portfolio allows it to mitigate risks and capitalize on emerging market trends, thereby consistently contributing to its overall earnings.

UJU HOLDING LIMITED Financial Statement Overview

Summary

UJU HOLDING LIMITED shows strong revenue growth, but profitability and cash flow management present challenges. The balance sheet is stable with moderate leverage, but returns on equity are low. The company needs to focus on improving margins and cash flow to enhance financial health and shareholder value.

Income Statement

UJU HOLDING LIMITED has demonstrated solid revenue growth with a 29.4% increase from 2023 to 2024. The gross profit margin is relatively low at 3.26% for 2024, indicating high cost of goods sold. The net profit margin is modest at 1.03%, reflecting limited profitability. EBIT and EBITDA margins are also low at 1.26% and 1.36%, respectively, suggesting operational challenges. Overall, while revenue growth is strong, profitability remains a concern.

Balance Sheet

The company maintains a healthy equity ratio of 31.65% in 2024, indicating a solid capital base. The debt-to-equity ratio is 0.34, showing moderate leverage. Return on equity is low at 6.45%, suggesting limited returns for shareholders. The balance sheet reflects stability with manageable debt levels, but profitability and returns could be improved.

Cash Flow

UJU HOLDING LIMITED experienced a significant decline in free cash flow from 2023 to 2024, moving from a positive $809.86 million to a negative $31.20 million. The operating cash flow to net income ratio is negative, indicating cash flow challenges. The free cash flow to net income ratio is also negative, highlighting potential liquidity issues. Cash flow management appears to be a critical area for improvement.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	10.30B	9.15B	7.08B	8.34B	7.84B	6.36B
Gross Profit	308.31M	298.48M	286.02M	219.83M	429.37M	325.38M
EBITDA	161.29M	124.82M	150.82M	187.53M	373.97M	212.95M
Net Income	116.72M	93.87M	90.56M	113.58M	254.35M	133.18M
Balance Sheet
Total Assets	5.06B	4.60B	3.44B	3.99B	3.42B	2.44B
Cash, Cash Equivalents and Short-Term Investments	719.63M	784.03M	719.45M	295.08M	517.52M	197.10M
Total Debt	515.14M	492.42M	171.06M	360.02M	316.70M	233.98M
Total Liabilities	3.57B	3.14B	2.06B	2.67B	2.18B	2.21B
Stockholders Equity	1.49B	1.45B	1.38B	1.32B	1.23B	231.97M
Cash Flow
Free Cash Flow	145.62M	-31.20M	809.86M	-233.82M	-316.10M	170.72M
Operating Cash Flow	148.93M	-29.85M	812.16M	-218.52M	-310.17M	180.31M
Investing Cash Flow	2.88M	-33.80M	-2.11M	-18.72M	-3.19M	-5.65M
Financing Cash Flow	157.70M	122.91M	-382.11M	7.23M	687.73M	-103.67M

UJU HOLDING LIMITED Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 4.20
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Negative
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1948, the sentiment is Positive. The current price of 4.2 is below the 20-day moving average (MA) of 4.23, below the 50-day MA of 4.44, and above the 200-day MA of 3.98, indicating a bullish trend. The MACD of 0.15 indicates Negative momentum. The RSI at 74.77 is Negative, neither overbought nor oversold. The STOCH value of 81.65 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:1948.

UJU HOLDING LIMITED Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
1948	67 Neutral	HK$3.13B	25.11	8.02%	0.94%	40.20%	26.39%
1762	61 Neutral	HK$1.57B	606.67	0.45%	―	35.73%	-88.89%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
1716	58 Neutral	HK$148.50M	51.92	5.47%	―	37.70%	―
2422	56 Neutral	HK$1.42B	-21.35	-16.52%	―	10.61%	-1448.48%
1640	40 Underperform	HK$2.02B	-23.60	-33.53%	―	309.32%	-205.04%

UJU HOLDING LIMITED Corporate Events

UJU HOLDING LIMITED Acquires ChillShorts to Boost Global Expansion

UJU HOLDING LIMITED has announced the acquisition of ChillShorts, a platform specializing in high-quality short dramas with innovative interactive features. This strategic move aligns with UJU’s goal to enhance its global market reach and diversify its revenue channels, potentially offering significant growth opportunities and value for shareholders.

The most recent analyst rating on (HK:1948) stock is a Hold with a HK$4.50 price target. To see the full list of analyst forecasts on UJU HOLDING LIMITED stock, see the HK:1948 Stock Forecast page.

UJU Holding Limited Announces Executive Resignation

UJU Holding Limited has announced the resignation of Mr. Peng Liang from his roles as an executive director and vice chairman of the board, effective December 4, 2025. Mr. Peng is stepping down to focus on other business commitments, and his departure is amicable, with no disagreements with the board. The company expressed gratitude for his contributions during his tenure, which were significant in the company’s development.

The most recent analyst rating on (HK:1948) stock is a Hold with a HK$4.50 price target. To see the full list of analyst forecasts on UJU HOLDING LIMITED stock, see the HK:1948 Stock Forecast page.

UJU Holding Limited Announces Board Restructuring

UJU Holding Limited has announced a reorganization of its board of directors, effective December 4, 2025. The board will consist of both executive and independent non-executive directors, with Mr. Cheng Yu serving as Chairman. The company has also established three committees: Audit, Remuneration, and Nomination, with various directors assigned roles as chairpersons or members. This restructuring is likely aimed at enhancing governance and operational efficiency.

The most recent analyst rating on (HK:1948) stock is a Hold with a HK$4.50 price target. To see the full list of analyst forecasts on UJU HOLDING LIMITED stock, see the HK:1948 Stock Forecast page.

UJU HOLDING LIMITED Reports Growth and Strategic Global Expansion

UJU HOLDING LIMITED reported a significant increase in gross billing from its online marketing solutions business, driven by enhanced customer cooperation and expansion into new sectors. The company has upgraded its AI-powered content creation platform, U-Crane, improving efficiency and expanding its media ecosystem integration. Additionally, UJU has successfully entered the overseas e-commerce market and acquired an overseas short drama platform, which enhances user engagement and opens new revenue channels, marking a strategic move towards global market expansion.

The most recent analyst rating on (HK:1948) stock is a Hold with a HK$5.00 price target. To see the full list of analyst forecasts on UJU HOLDING LIMITED stock, see the HK:1948 Stock Forecast page.