Qidian International Co., Ltd. (HK:1280)
:1280
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Qidian International Co., Ltd.
(1280)
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Rating:38Underperform
Price Target:
HK$2.50
▼(-25.37% Downside)
Action:DowngradedDate:11/28/25
The overall stock score of 38 reflects significant financial and technical challenges. The company's financial performance is weak, with substantial losses and cash flow issues. Technical analysis indicates bearish momentum, and valuation metrics are unfavorable with a negative P/E ratio. These factors collectively suggest a high-risk investment with limited short-term upside potential.
Positive Factors
Diversified Monetization
Multiple monetization channels (subscriptions, advertising, IP adaptations, in‑app purchases and merchandise) reduce reliance on any single revenue source. This diversity supports steady cash inflows from different customer behaviors and long‑term monetization of successful titles and franchises.
Negative Factors
Severe Profitability Shortfall
An extreme negative net margin signals structural unprofitability and recurring operating losses. Persistent heavy losses erode capital, limit reinvestment capacity, and force urgent cost or business model adjustments, threatening long‑term viability unless margins improve materially.
Read all positive and negative factors
Positive Factors
Negative Factors
Diversified Monetization
Multiple monetization channels (subscriptions, advertising, IP adaptations, in‑app purchases and merchandise) reduce reliance on any single revenue source. This diversity supports steady cash inflows from different customer behaviors and long‑term monetization of successful titles and franchises.
Read all positive factors
Qidian International Co., Ltd. (1280) vs. iShares MSCI Hong Kong ETF (EWH)
Market Cap
HK$4.14B
Dividend YieldN/A
Average Volume (3M)789.82K
Price to Earnings (P/E)―
Beta (1Y)-0.27
Revenue Growth27.68%
EPS Growth-973.10%
CountryHK
Employees283
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)-0.24
Shares Outstanding1,933,300,700
10 Day Avg. Volume839,034
30 Day Avg. Volume789,818
Financial Highlights & Ratios
PEG Ratio<0.01
Price to Book (P/B)4.39
Price to Sales (P/S)1.98
P/FCF Ratio-18.18
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Qidian International Co., Ltd. Business Overview & Revenue Model
Company Description
Qidian International Co., Ltd., an investment holding company, engages in the retail and bulk distribution sale of household appliances, mobile phones, and computers in the People's Republic of China. The company operates in three segments: Tradit...
How the Company Makes Money
Qidian International generates revenue through multiple streams, primarily from subscription fees paid by users accessing its vast library of online literature. The company also earns income through advertising on its platforms and through partner...
Qidian International Co., Ltd. Financial Statement Overview
Summary
Income Statement
25
Negative
Balance Sheet
30
Negative
Cash Flow
20
Very Negative
| Breakdown | TTM | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 450.57M | 441.99M | 319.81M | 262.35M | 301.17M | 351.73M |
| Gross Profit | 124.34M | 117.82M | 61.75M | 38.70M | 37.06M | 23.96M |
| EBITDA | -23.72M | -2.21B | 80.85M | -89.81M | -6.66M | -64.81M |
| Net Income | -2.21B | -2.22B | 55.85M | -136.77M | -60.04M | -83.21M |
Balance Sheet | ||||||
| Total Assets | 585.16M | 596.13M | 313.66M | 238.44M | 360.47M | 414.66M |
| Cash, Cash Equivalents and Short-Term Investments | 24.99M | 27.68M | 162.30M | 9.21M | 15.27M | 36.46M |
| Total Debt | 147.28M | 129.25M | 492.94M | 461.24M | 450.57M | 477.42M |
| Total Liabilities | 393.52M | 385.88M | 729.76M | 709.15M | 693.37M | 720.13M |
| Stockholders Equity | 182.95M | 198.88M | -432.65M | -488.50M | -351.74M | -326.45M |
Cash Flow | ||||||
| Free Cash Flow | -9.81M | -48.07M | 43.56M | -31.94M | 5.40M | -6.31M |
| Operating Cash Flow | -8.70M | -46.96M | 43.68M | -31.89M | 6.21M | -5.50M |
| Investing Cash Flow | 2.08M | 1.87M | 66.09M | 231.00K | -655.00K | 4.16M |
| Financing Cash Flow | 4.98M | -89.53M | 44.17M | 25.40M | -27.39M | 14.13M |
Qidian International Co., Ltd. Technical Analysis
Negative
3.35
Price Trends
2.49
Negative
3.10
Negative
3.68
Negative
Market Momentum
-0.11
Negative
42.07
Neutral
24.43
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1280, the sentiment is Negative. The current price of 3.35 is above the 20-day moving average (MA) of 2.20, above the 50-day MA of 2.49, and below the 200-day MA of 3.68, indicating a bearish trend. The MACD of -0.11 indicates Negative momentum. The RSI at 42.07 is Neutral, neither overbought nor oversold. The STOCH value of 24.43 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1280.
Qidian International Co., Ltd. Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
77 Outperform | HK$2.18B | 6.91 | 36.38% | 4.07% | 23.59% | ― | |
68 Neutral | HK$39.70B | 28.28 | 20.24% | 3.18% | 13.14% | -19.58% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
51 Neutral | HK$1.90B | -2.20 | -79.55% | ― | -37.11% | -223.08% | |
46 Neutral | HK$3.71B | -7.61 | -12.57% | 0.39% | -15.49% | -544.89% | |
38 Underperform | HK$4.14B | -13.03 | -1156.74% | ― | 27.68% | -973.10% |
* Consumer Cyclical Sector Average
HK:1280
Qidian International Co., Ltd.
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Qidian International Co., Ltd. Corporate Events
China Qidian Guofeng Completes Debt Capitalisation via New Share Issue
Feb 4, 2026
China Qidian Guofeng Holdings Limited has completed a debt capitalisation transaction in which it issued 1,975,000 new shares under its general mandate to creditor China Ruike at an issue price of HK$2.84 per share, fully settling outstanding inde...
Qidian International to Offload Subsidiary in Major Connected Deal at Nil Consideration
Feb 2, 2026
Qidian International Co., Ltd. has agreed to dispose of its entire equity interest in a wholly owned target company to a substantial shareholder controlled by executive director Yuan Li for nil consideration. Following completion, the target compa...
China Qidian Guofeng Enters Domestic AI Hardware Market via GPU Distribution Deal with MetaX
Jan 26, 2026
China Qidian Guofeng Holdings’ subsidiary Shanghai Huiliu Network Technology has signed a one-year, non-exclusive leading channel distributor agreement with MetaX Integrated Circuits to distribute and promote MetaX’s full series of GPU...
China Qidian Guofeng Clarifies Former Shareholder Status and Pricing in Debt Capitalisation Share Issue
Jan 14, 2026
China Qidian Guofeng Holdings Limited issued a supplemental announcement clarifying details related to its previously announced issuance of new shares under a general mandate for debt capitalisation. The company confirmed that China Ruike Investme...
China Qidian Guofeng Swaps RMB5 Million Shareholder Debt for New Equity
Jan 6, 2026
China Qidian Guofeng Holdings Limited has agreed to convert an outstanding, interest-free shareholder loan of RMB5,057,000, originally advanced in 2017 by China Ruike Investment Development Co., Ltd., into equity through the issuance of 1,975,000...
China Qidian Guofeng Overhauls Independent Board Seat with New Capital Markets Specialist
Dec 18, 2025
China Qidian Guofeng Holdings Limited has announced changes to its board, with independent non-executive director (INED) Chen Rui resigning as of 18 December 2025 to focus on personal affairs, with the company emphasizing there is no disagreement ...
China Qidian Guofeng Announces Board and Committee Composition
Dec 18, 2025
China Qidian Guofeng Holdings Limited has announced the current composition of its board of directors, led by Chairman Yuan Li, with Sun Yue and Yuan Lijun serving as vice-chairmen in executive roles, alongside other executive, non-executive and i...
Qidian International Completes Strategic AI Acquisition
Dec 16, 2025
Qidian International Co., Ltd. has completed the acquisition of an AI technology company, making it a wholly-owned subsidiary. This strategic move involves the issuance of 94,069,530 consideration shares, representing a 4.87% increase in the compa...
Qidian International Expands AI Capabilities with Strategic Acquisition
Dec 11, 2025
Qidian International Co., Ltd. has announced the acquisition of an AI technology company, which specializes in data analytics and livestream e-commerce enablement services. This strategic move aligns with the company’s ‘AI+OMO new cons...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.