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Qidian International Co., Ltd. (HK:1280)
:1280
Hong Kong Market
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Qidian International Co., Ltd. (1280) AI Stock Analysis

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HK:1280

Qidian International Co., Ltd.

(1280)

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Neutral 41 (OpenAI - 4o)
Rating:41Neutral
Price Target:
HK$4.00
▼(-2.91% Downside)
The overall stock score is primarily influenced by the company's poor financial performance, characterized by significant losses, high leverage, and negative cash flows. Technical analysis indicates bearish momentum, further weighing on the stock's attractiveness. Valuation metrics, including a negative P/E ratio and lack of dividend yield, suggest limited appeal for value investors. The absence of earnings call data and corporate events means these factors do not impact the score.

Qidian International Co., Ltd. (1280) vs. iShares MSCI Hong Kong ETF (EWH)

Qidian International Co., Ltd. Business Overview & Revenue Model

Company DescriptionQidian International Co., Ltd., an investment holding company, engages in the retail and bulk distribution sale of household appliances, mobile phones, and computers in the People's Republic of China. The company operates in three segments: Traditional Business, New Retail Business, and All Other. It is involved in the bulk distribution of air-conditioners, and imported and general merchandises; and provision of after-sales, installation, and maintenance services for household appliances. The company sells its household appliances merchandise by bulk distribution to retailers and distributors, as well as operates a chain of retail stores for selling household appliances, and import and general merchandises. In addition, Qidian International Co., Ltd. sells its products through an online platform. Further, it provides community, logistics, and warehouse services. The company was formerly known as Huiyin Smart Community Co., Ltd. and changed its name to Qidian International Co., Ltd. in February 2020. Qidian International Co., Ltd. was founded in 1993 and is headquartered in Yangzhou, the People's Republic of China.
How the Company Makes MoneyQidian International generates revenue through multiple streams, primarily from subscription services, advertising, and content licensing. The company offers a subscription model that allows users to access a vast array of digital literature for a monthly fee, providing a steady income base. Additionally, Qidian monetizes its content through advertising partnerships and sponsorships within its platforms. Content licensing agreements with other publishers and media companies also contribute significantly to its revenue, as they enable Qidian to expand its reach and tap into various markets. Strategic partnerships with technology firms enhance its digital distribution capabilities, further boosting its earnings potential.

Qidian International Co., Ltd. Financial Statement Overview

Summary
Qidian International Co., Ltd. faces significant financial challenges across all verticals. The income statement shows substantial losses despite revenue growth, while the balance sheet highlights high leverage and negative equity. Cash flow issues further exacerbate the situation, with negative operating and free cash flows. The company needs to focus on improving operational efficiency, reducing debt, and enhancing cash flow generation to stabilize its financial position.
Income Statement
25
Negative
The income statement reveals a challenging financial position with a significant decline in profitability. The gross profit margin is approximately 26.65%, but the company faces a negative net profit margin of -502.74% for the latest period, indicating substantial losses. Revenue growth is positive at 38.22%, but the negative EBIT and EBITDA margins highlight operational inefficiencies. The company needs to address its cost structure and operational challenges to improve profitability.
Balance Sheet
30
Negative
The balance sheet shows a high debt-to-equity ratio due to negative equity, indicating financial instability and potential solvency issues. The equity ratio is also negative, reflecting a reliance on debt financing. However, the company has managed to increase its total assets over the years, suggesting some asset growth. Improving equity and reducing debt are critical for financial health.
Cash Flow
20
Very Negative
Cash flow analysis shows negative operating cash flow, indicating cash outflows from core operations, and a negative free cash flow growth rate. The operating cash flow to net income ratio is negative, reflecting cash flow challenges. The company must enhance its cash generation capabilities to sustain operations and reduce reliance on external financing.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue450.57M441.99M319.81M262.35M301.17M351.73M
Gross Profit124.34M117.82M61.75M38.70M37.06M23.96M
EBITDA-23.72M-2.21B80.85M-89.81M-6.66M-64.81M
Net Income-2.21B-2.22B55.85M-136.77M-60.04M-83.21M
Balance Sheet
Total Assets585.16M596.13M313.66M238.44M360.47M414.66M
Cash, Cash Equivalents and Short-Term Investments24.99M27.68M162.30M9.21M15.27M36.46M
Total Debt147.28M129.25M492.94M461.24M450.57M477.42M
Total Liabilities393.52M385.88M729.76M709.15M693.37M720.13M
Stockholders Equity182.95M198.88M-432.65M-488.50M-351.74M-326.45M
Cash Flow
Free Cash Flow-9.81M-48.07M43.56M-31.94M5.40M-6.31M
Operating Cash Flow-8.70M-46.96M43.68M-31.89M6.21M-5.50M
Investing Cash Flow2.08M1.87M66.09M231.00K-655.00K4.16M
Financing Cash Flow4.98M-89.53M44.17M25.40M-27.39M14.13M

Qidian International Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price4.12
Price Trends
50DMA
4.57
Negative
100DMA
4.10
Positive
200DMA
3.59
Positive
Market Momentum
MACD
-0.12
Positive
RSI
32.52
Neutral
STOCH
13.15
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1280, the sentiment is Negative. The current price of 4.12 is below the 20-day moving average (MA) of 4.56, below the 50-day MA of 4.57, and above the 200-day MA of 3.59, indicating a neutral trend. The MACD of -0.12 indicates Positive momentum. The RSI at 32.52 is Neutral, neither overbought nor oversold. The STOCH value of 13.15 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1280.

Qidian International Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
HK$52.79B20.7522.80%2.75%10.53%-11.23%
74
Outperform
HK$1.63B8.9227.30%3.61%23.59%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
52
Neutral
HK$541.61M-363.59%-37.11%-223.08%
47
Neutral
HK$4.32B6.84-29.04%0.32%-15.49%-544.89%
41
Neutral
HK$7.54B27.68%-973.10%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1280
Qidian International Co., Ltd.
4.12
1.25
43.55%
HK:9896
MINISO Group Holding Ltd.
43.56
9.88
29.33%
HK:1020
Cybernaut International Holdings Company Limited
0.13
0.05
62.50%
HK:2411
Shenzhen Pagoda Industrial (Group) Corp. Ltd. Class H
2.22
0.62
38.75%
HK:2420
Zibuyu Group Limited
3.32
-0.69
-17.21%

Qidian International Co., Ltd. Corporate Events

China Qidian Guofeng Holdings Schedules Board Meeting for Interim Results
Aug 13, 2025

China Qidian Guofeng Holdings Limited has announced a board meeting scheduled for August 29, 2025, to discuss and approve the Group’s unaudited interim results for the first half of 2025 and consider the payment of an interim dividend. This meeting could have implications for stakeholders as it may influence the company’s financial strategy and investor relations through potential dividend announcements.

Qidian International Eyes AI Acquisition to Boost E-commerce Operations
Aug 8, 2025

Qidian International Co., Ltd. has announced a possible acquisition of an AI company that specializes in data analytics and livestream e-commerce services. This acquisition is expected to enhance Qidian’s operations across its existing businesses by improving efficiency and growth through AI-driven solutions. The AI company’s capabilities will optimize marketing strategies in the liquor segment, personalize learning in education-related training, and streamline operations in household appliances sales. The acquisition aims to strengthen Qidian’s competitive position and create long-term shareholder value by integrating the AI company’s expertise and aligning key personnel with the company’s future development through share-based incentives.

China Qidian Guofeng Holdings Updates Share Award Scheme
Aug 8, 2025

China Qidian Guofeng Holdings Limited has announced a supplemental update regarding its Share Award Scheme. The company will grant a total of 23,400,620 Award Shares to 941 service providers across its liquor and training business segments. The shares will vest in 12 months from the grant date, and all shares will be satisfied through the issuance of new shares by the company.

Qidian International Grants Award Shares to Service Providers
Jul 29, 2025

Qidian International Co., Ltd. has announced the grant of 23,400,620 Award Shares under its Share Award Scheme to 941 service providers, representing approximately 1.29% of the total issued shares as of the grant date, July 29, 2025. This initiative is aimed at rewarding service providers for their contributions and is structured with a 12-month vesting and lock-up period. The shares are granted without consideration and are subject to cancellation if the grantees fail to meet eligibility criteria due to misconduct or other specified reasons. The move is expected to align the interests of service providers with the company’s performance, potentially impacting its market positioning and stakeholder engagement.

China Qidian Guofeng Holdings Limited Pursues AI Company Acquisition
Jul 10, 2025

China Qidian Guofeng Holdings Limited has entered into a non-legally binding letter of intent to acquire a company in the AI technology sector, valued between HK$350 million and HK$500 million. The acquisition aims to secure 100% equity interest in the target company, with the transaction to be settled through the issuance of new shares. The deal is subject to due diligence and further negotiations, with exclusivity granted for two months to finalize a formal agreement.

China Qidian Guofeng Holdings Limited Announces Auditor Name Change
Jul 4, 2025

China Qidian Guofeng Holdings Limited has announced a change in the name of its Hong Kong auditor from ‘CL Partners CPA Limited’ to ‘Rongcheng (Hong Kong) CPA Limited’, effective from June 30, 2025. This change reflects an administrative update and is not expected to have a significant impact on the company’s operations or its stakeholders.

Qidian International Updates on Subsidiary Legal Proceedings
Jun 4, 2025

Qidian International Co., Ltd. has provided an update on legal proceedings involving its subsidiary, Anhui Four Seas. The court has ruled that if Yangzhou Huiyin Commercial Chain fails to meet its payment obligations, the court will enforce a judicial auction of the pledged 65% equity interest in Anhui Four Seas, prioritizing payment to the plaintiff, Huainan Jianle. This enforcement is considered a ‘forced sale’ and is not subject to the transaction requirements of Chapter 14 of the Listing Rules.

Qidian International Updates on Legal Proceedings Involving Subsidiary
May 21, 2025

Qidian International Co., Ltd. has announced updates on legal proceedings involving its subsidiary, Anhui Four Seas. The company is currently dealing with two legal cases: the Haihuitong Litigation and the Huainan Jianle Lawsuit. The Haihuitong Litigation involves an appeal against a judgment that prevents dealing with 65% equity interests of Anhui Four Seas. In the Huainan Jianle Lawsuit, Yangzhou Huiyin Commercial Chain has been ordered to pay RMB61,076,715 to Huainan Jianle, with the possibility of auctioning or selling the 65% equity interest in Anhui Four Seas if the payment is not made. This potential disposal is considered a major transaction under the Listing Rules, requiring shareholder approval.

China Qidian Guofeng Holdings Announces Key Leadership Change
May 21, 2025

China Qidian Guofeng Holdings Limited has announced a change in its company secretary and authorized representative. Ms. Mu Weiwei has resigned from her position, and Ms. Zheng Xuci has been appointed as her successor. Ms. Zheng brings over a decade of experience in corporate secretarial and investor relations, having previously worked in various roles related to market capitalization management and strategic investment. This change is expected to enhance the company’s governance and compliance capabilities, potentially impacting its operational efficiency and stakeholder relations positively.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 10, 2025