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Qidian International Co., Ltd. (HK:1280)
:1280
Hong Kong Market
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Qidian International Co., Ltd. (1280) AI Stock Analysis

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HK:1280

Qidian International Co., Ltd.

(1280)

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Neutral 45 (OpenAI - 4o)
Rating:45Neutral
Price Target:
HK$4.50
▼(-6.05% Downside)
Qidian International Co., Ltd. faces significant financial challenges, with substantial losses and high leverage, which are the most significant factors affecting the score. Technical analysis shows mixed signals, with short-term bullish momentum but potential overbought conditions. The poor valuation due to a negative P/E ratio further impacts the overall score.

Qidian International Co., Ltd. (1280) vs. iShares MSCI Hong Kong ETF (EWH)

Qidian International Co., Ltd. Business Overview & Revenue Model

Company DescriptionQidian International Co., Ltd. (1280) is a leading company in the digital content industry, primarily focused on the production and distribution of online literature and multimedia entertainment. Operating in the sectors of digital publishing and media, the company offers a diverse range of services including web novel platforms, mobile applications, and subscription-based content services. Qidian International is known for its extensive library of original works and adaptations, catering to a global audience of readers and content consumers.
How the Company Makes MoneyQidian International generates revenue through multiple streams, primarily from subscription fees paid by users accessing its vast library of online literature. The company also earns income through advertising on its platforms and through partnerships with other media companies for adaptations of its literary works into films, television series, and animated content. Additionally, in-app purchases and merchandise sales related to popular titles contribute to its earnings. Strategic collaborations with authors and content creators further enhance its revenue potential, as the company shares profits derived from successful titles and adaptations.

Qidian International Co., Ltd. Financial Statement Overview

Summary
Qidian International Co., Ltd. faces significant financial challenges. The income statement shows substantial losses despite revenue growth, with a negative net profit margin of -502.74%. The balance sheet reveals high leverage and negative equity, indicating financial instability. Cash flow issues are evident with negative operating and free cash flows, highlighting the need for improved cash generation and operational efficiency.
Income Statement
25
Negative
The income statement reveals a challenging financial position with a significant decline in profitability. The gross profit margin is approximately 26.65%, but the company faces a negative net profit margin of -502.74% for the latest period, indicating substantial losses. Revenue growth is positive at 38.22%, but the negative EBIT and EBITDA margins highlight operational inefficiencies. The company needs to address its cost structure and operational challenges to improve profitability.
Balance Sheet
30
Negative
The balance sheet shows a high debt-to-equity ratio due to negative equity, indicating financial instability and potential solvency issues. The equity ratio is also negative, reflecting a reliance on debt financing. However, the company has managed to increase its total assets over the years, suggesting some asset growth. Improving equity and reducing debt are critical for financial health.
Cash Flow
20
Very Negative
Cash flow analysis shows negative operating cash flow, indicating cash outflows from core operations, and a negative free cash flow growth rate. The operating cash flow to net income ratio is negative, reflecting cash flow challenges. The company must enhance its cash generation capabilities to sustain operations and reduce reliance on external financing.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue450.57M441.99M319.81M262.35M301.17M351.73M
Gross Profit124.34M117.82M61.75M38.70M37.06M23.96M
EBITDA-23.72M-2.21B80.85M-89.81M-6.66M-64.81M
Net Income-2.21B-2.22B55.85M-136.77M-60.04M-83.21M
Balance Sheet
Total Assets585.16M596.13M313.66M238.44M360.47M414.66M
Cash, Cash Equivalents and Short-Term Investments24.99M27.68M162.30M9.21M15.27M36.46M
Total Debt147.28M129.25M492.94M461.24M450.57M477.42M
Total Liabilities393.52M385.88M729.76M709.15M693.37M720.13M
Stockholders Equity182.95M198.88M-432.65M-488.50M-351.74M-326.45M
Cash Flow
Free Cash Flow-9.81M-48.07M43.56M-31.94M5.40M-6.31M
Operating Cash Flow-8.70M-46.96M43.68M-31.89M6.21M-5.50M
Investing Cash Flow2.08M1.87M66.09M231.00K-655.00K4.16M
Financing Cash Flow4.98M-89.53M44.17M25.40M-27.39M14.13M

Qidian International Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price4.79
Price Trends
50DMA
4.58
Positive
100DMA
4.20
Positive
200DMA
3.70
Positive
Market Momentum
MACD
0.04
Negative
RSI
60.11
Neutral
STOCH
89.57
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1280, the sentiment is Positive. The current price of 4.79 is above the 20-day moving average (MA) of 4.33, above the 50-day MA of 4.58, and above the 200-day MA of 3.70, indicating a bullish trend. The MACD of 0.04 indicates Negative momentum. The RSI at 60.11 is Neutral, neither overbought nor oversold. The STOCH value of 89.57 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:1280.

Qidian International Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
HK$1.85B10.1027.30%3.38%23.59%
HK$53.07B20.4322.80%2.85%10.53%-11.23%
$18.38B12.79-2.54%3.03%1.52%-15.83%
HK$4.00B-29.04%0.35%-15.49%-544.89%
HK$8.12B-1.6927.68%-973.10%
HK$630.09M-363.59%-37.11%-223.08%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1280
Qidian International Co., Ltd.
4.73
2.29
93.85%
HK:9896
MINISO Group Holding Ltd.
42.10
4.54
12.09%
HK:1020
Cybernaut International Holdings Company Limited
0.12
0.05
71.43%
HK:2411
Shenzhen Pagoda Industrial (Group) Corp. Ltd. Class H
2.03
0.46
29.30%
HK:2420
Zibuyu Group Limited
3.55
-0.35
-8.97%

Qidian International Co., Ltd. Corporate Events

Qidian International Embraces Digital Asset Platform for Liquor Tokenization
Oct 15, 2025

Qidian International Co., Ltd. has announced the tokenization of its raw liquor assets on a virtual asset operating platform, a move that is expected to enhance the company’s brand value and broaden its customer base. The company is not directly involved in the issuance or sale of these tokens, as all structuring and marketing are handled by Chunlianda and the SPV. This initiative is seen as a strategic step to introduce the company’s products to digital asset investors and establish partnerships for future digital asset and supply chain digitization projects.

The most recent analyst rating on (HK:1280) stock is a Hold with a HK$4.00 price target. To see the full list of analyst forecasts on Qidian International Co., Ltd. stock, see the HK:1280 Stock Forecast page.

China Qidian Guofeng Holdings Wins Legal Appeal, Removing Litigation Risk
Sep 23, 2025

China Qidian Guofeng Holdings Limited has announced a significant legal development concerning its subsidiary. The Jiangsu Yangzhou Intermediate People’s Court has overturned a previous judgment against the company, dismissing all claims by Nanjing Haihuitong. This ruling removes a litigation risk and is not expected to adversely affect the company’s operations, financial position, or cash flows.

The most recent analyst rating on (HK:1280) stock is a Hold with a HK$4.00 price target. To see the full list of analyst forecasts on Qidian International Co., Ltd. stock, see the HK:1280 Stock Forecast page.

China Qidian Guofeng Embraces Digital Transformation with Liquor Asset Tokenization
Sep 9, 2025

China Qidian Guofeng Holdings Limited has announced the tokenization of its raw liquor assets on the ADG platform, a decentralized RWA issuance and management platform on the Binance Chain. This move is expected to enhance the company’s brand value, diversify its investor base by providing global capital access, and promote the internationalization of both the Qidian Guofeng brand and Chinese liquor culture. The initiative aims to consolidate the company’s business foundation, leverage digital asset technologies, and position the company at the forefront of digital transformation in traditional asset sectors.

The most recent analyst rating on (HK:1280) stock is a Hold with a HK$4.00 price target. To see the full list of analyst forecasts on Qidian International Co., Ltd. stock, see the HK:1280 Stock Forecast page.

Qidian International to Acquire AI Technology Firm in HK$460 Million Deal
Sep 7, 2025

Qidian International Co., Ltd. has entered into an agreement to acquire an AI technology company for HK$460,000,000, which will be paid through the issuance of new shares. This acquisition, considered a discloseable transaction under Hong Kong’s Listing Rules, aims to enhance Qidian’s capabilities in the AI-driven e-commerce sector, though it remains subject to certain conditions.

The most recent analyst rating on (HK:1280) stock is a Hold with a HK$4.00 price target. To see the full list of analyst forecasts on Qidian International Co., Ltd. stock, see the HK:1280 Stock Forecast page.

Qidian International to Boost ‘Shengjiu’ Brand Visibility Through Strategic Advertising Agreement
Aug 29, 2025

Qidian International Co., Ltd. has entered into an Advertising Agreement with Empire Majesty through its subsidiary, Guizhou Renhuai, to promote the ‘Shengjiu’ brand. The agreement, valued at RMB450,000,000 over three years, involves the issuance of 33,610,009 Consideration Shares for the first year’s services. This move is part of a strategic initiative to expand the brand’s visibility using airport and high-speed railway station advertising media. The issuance of shares under a general mandate reflects the company’s strategic use of equity to finance its marketing efforts, potentially enhancing its market presence and shareholder value.

The most recent analyst rating on (HK:1280) stock is a Hold with a HK$4.00 price target. To see the full list of analyst forecasts on Qidian International Co., Ltd. stock, see the HK:1280 Stock Forecast page.

Qidian International Reports Improved Revenue Amidst Continued Losses
Aug 29, 2025

Qidian International Co., Ltd. reported its interim financial results for the first half of 2025, showing an increase in revenue to RMB 181,907 thousand from RMB 173,335 thousand in the same period of 2024. Despite the revenue growth and improved gross profit margin from 18.9% to 20.5%, the company still faced a loss before tax of RMB 21,461 thousand, which is an improvement from the previous year’s loss of RMB 37,940 thousand. The results indicate a challenging financial environment but show signs of operational improvements.

The most recent analyst rating on (HK:1280) stock is a Hold with a HK$4.00 price target. To see the full list of analyst forecasts on Qidian International Co., Ltd. stock, see the HK:1280 Stock Forecast page.

China Qidian Guofeng Holdings Schedules Board Meeting for Interim Results
Aug 13, 2025

China Qidian Guofeng Holdings Limited has announced a board meeting scheduled for August 29, 2025, to discuss and approve the Group’s unaudited interim results for the first half of 2025 and consider the payment of an interim dividend. This meeting could have implications for stakeholders as it may influence the company’s financial strategy and investor relations through potential dividend announcements.

Qidian International Eyes AI Acquisition to Boost E-commerce Operations
Aug 8, 2025

Qidian International Co., Ltd. has announced a possible acquisition of an AI company that specializes in data analytics and livestream e-commerce services. This acquisition is expected to enhance Qidian’s operations across its existing businesses by improving efficiency and growth through AI-driven solutions. The AI company’s capabilities will optimize marketing strategies in the liquor segment, personalize learning in education-related training, and streamline operations in household appliances sales. The acquisition aims to strengthen Qidian’s competitive position and create long-term shareholder value by integrating the AI company’s expertise and aligning key personnel with the company’s future development through share-based incentives.

China Qidian Guofeng Holdings Updates Share Award Scheme
Aug 8, 2025

China Qidian Guofeng Holdings Limited has announced a supplemental update regarding its Share Award Scheme. The company will grant a total of 23,400,620 Award Shares to 941 service providers across its liquor and training business segments. The shares will vest in 12 months from the grant date, and all shares will be satisfied through the issuance of new shares by the company.

Qidian International Grants Award Shares to Service Providers
Jul 29, 2025

Qidian International Co., Ltd. has announced the grant of 23,400,620 Award Shares under its Share Award Scheme to 941 service providers, representing approximately 1.29% of the total issued shares as of the grant date, July 29, 2025. This initiative is aimed at rewarding service providers for their contributions and is structured with a 12-month vesting and lock-up period. The shares are granted without consideration and are subject to cancellation if the grantees fail to meet eligibility criteria due to misconduct or other specified reasons. The move is expected to align the interests of service providers with the company’s performance, potentially impacting its market positioning and stakeholder engagement.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 28, 2025