Strong Quarterly Top-Line and Profit Growth
Q4 2025 net revenue of RMB 4.8 billion, up 14.2% YoY; Q4 adjusted net profit of RMB 779.8 million, up 18.1% YoY; Q4 adjusted EBITDA RMB 1.3 billion, up 28.6% YoY; Q4 gross profit RMB 3.2 billion, up 18.5% YoY; adjusted basic EPS for Q4 RMB 0.33, up 17.9% YoY.
Robust Full-Year Financial Performance
FY2025 net revenue RMB 19.4 billion, up 11.9% YoY; core OTA revenue RMB 16.5 billion, up 16.0% YoY; FY2025 adjusted net profit RMB 3.4 billion, up 22.2% YoY; adjusted EBITDA RMB 5.1 billion, up 26.9% YoY; gross profit RMB 12.9 billion, up 15.7% YoY; adjusted basic EPS RMB 1.45, up 20.8% YoY.
Accommodation Business Momentum and Mix Upgrade
Accommodation reservation revenue FY2025 RMB 5.5 billion, up 16.8% YoY; Q4 accommodation revenue RMB 1.3 billion, up 15.4% YoY; record high room nights sold in 2025 and ~5 percentage point YoY increase in proportion of high-quality hotels sold; ADR modestly increased YoY.
International and Outbound Growth
International room nights sold nearly +30% in 2025; international air ticketing revenue exceeded 7% of total transportation ticketing revenue in Q4; management expects outbound contribution to rise to ~10–15% over the next 2–3 years.
Traffic, User Base and Monetization Improvements
Annual paying users reached 253 million, up 6% YoY; accumulated passengers served 2,034 million with annual purchase frequency >8x per user; annual ARPU RMB 76.8, up 5.5% YoY; MPU increased to 46 million, up 6% YoY.
Product & AI Adoption Driving Efficiency
AI now handles ~80% of customer inquiries; DeepTrip (AI travel planner) used by ~6.8–7 million users since launch and embedded into air-ticketing and customer service; AI investments credited with improving operational efficiency and staff productivity.
Hotel Management Scale-Up via Wanda Acquisition
Completed acquisition of Wanda Hotels and Resorts in 2025, adding upper-upscale and luxury brands and resort capabilities; eLong hotel technology platform operates >3,000 hotels with >1,800 in pipeline; other business revenue (including hotel management) Q4 RMB 916.7 million, +53% YoY; FY other business revenue RMB 3.1 billion, +34.4% YoY.
Healthy Cash Position and Increased Shareholder Return
Cash, restricted cash and short-term investments balance RMB 12.3 billion as of Dec 31, 2025; proposed final cash dividend HKD 0.25 per share, up 38.9% YoY, signaling commitment to capital returns.
User Engagement and Channel Expansion
Stand-alone app average DAUs increased >30% YoY in 2025; successful expansion of Weixin Mini Program traffic and social/media marketing targeting younger users to broaden reach.