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TruFin (GB:TRU)
LSE:TRU

TruFin (TRU) AI Stock Analysis

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GB:TRU

TruFin

(LSE:TRU)

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Outperform 73 (OpenAI - 5.2)
Rating:73Outperform
Price Target:
128.00p
▲(7.11% Upside)
TruFin's overall stock score of 73 is driven by strong financial performance and strategic corporate actions, such as share buybacks, which enhance shareholder value. While technical indicators show positive momentum, the high P/E ratio suggests potential overvaluation. The absence of earnings call data limits further insights into future guidance.
Positive Factors
Revenue Growth
The impressive revenue growth rate indicates that TruFin's business model and market strategies are effectively capturing market share and expanding its customer base, which is crucial for long-term sustainability and competitive positioning.
Cash Flow Generation
Strong cash flow generation ensures TruFin can fund its operations, invest in growth opportunities, and maintain financial flexibility, which is vital for enduring business success and resilience against economic fluctuations.
Balance Sheet Health
A strong balance sheet with low leverage provides TruFin with stability and the ability to withstand financial pressures, enabling it to pursue strategic initiatives without the burden of excessive debt.
Negative Factors
Operational Profitability Challenges
While revenue is growing, the lack of EBIT indicates that TruFin may face challenges in achieving operational efficiency, which could hinder long-term profitability and require strategic adjustments.
Dependence on Revenue Growth
The company's reliance on rapid revenue growth to drive profitability may pose risks if market conditions change or growth slows, potentially impacting its ability to sustain financial performance.
Earnings Volatility
While profitability has improved, the recent shift from losses to profits suggests potential earnings volatility, which could affect investor confidence and the company's ability to plan long-term strategies.

TruFin (TRU) vs. iShares MSCI United Kingdom ETF (EWC)

TruFin Business Overview & Revenue Model

Company DescriptionTruFin plc provides financing services in the United Kingdom. The company operates through four segments: Short Term Finance, Payment Services, Publishing, and Other. It engages in distribution of finance products and invoice discounting; publishing of computer and video games; and investment activities. The company also offers early payment services to the public and private sectors; working capital finance and technology solutions to SMEs; and publishing and financing services to the mobile game and console sectors. In addition, it engages in develops, publishes, and sells electronic games; and provides market research information services. The company was incorporated in 2017 and is based in London, the United Kingdom.
How the Company Makes MoneyTruFin generates revenue through multiple streams, primarily by offering its financial technology solutions to businesses. The company earns income from transaction fees associated with its payment processing services, interest from loans provided through its lending platforms, and subscription fees for its software solutions. Additionally, strategic partnerships with banks and financial institutions enhance its market reach and allow for co-branded products, contributing to revenue growth. TruFin's emphasis on data analytics also enables the company to provide value-added services, such as risk assessment and financial insights, further diversifying its revenue sources.

TruFin Financial Statement Overview

Summary
TruFin shows a strong financial turnaround with impressive revenue growth and profitability improvements. The balance sheet is robust with low leverage, and cash flow generation is strong. However, challenges in core operational profitability remain, as indicated by the zero EBIT.
Income Statement
TruFin demonstrated strong revenue growth with a substantial increase in total revenue from 2023 to 2024, achieving a growth rate of 203.1%. The gross profit margin improved significantly to 27.4%, indicating enhanced operational efficiency. The net profit margin turned positive at 8.8%, marking a notable turnaround from previous losses. However, EBIT remains at zero, suggesting challenges in core operational profitability. EBITDA margin improved to 13.4%, reflecting better operational cash flow generation.
Balance Sheet
The company has a healthy equity base with a debt-to-equity ratio of 0.10, indicating low leverage and reduced financial risk. The return on equity (ROE) is 11.5%, showcasing effective utilization of shareholder capital to generate profits. The equity ratio stands at 59.8%, highlighting a solid financial structure with a high proportion of equity financing. While the balance sheet is strong, the company must maintain its low leverage to ensure ongoing financial stability.
Cash Flow
TruFin's cash flow performance is commendable, with substantial improvement in operating cash flow to net income ratio, reflecting robust cash generation from operations. The free cash flow turned positive in 2024, showing a significant recovery from previous negative figures, with a growth rate of 151.1%. The free cash flow to net income ratio indicates efficient conversion of profits into cash. The strong cash position supports future growth and investment opportunities.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue65.61M54.95M18.13M16.12M13.12M14.83M
Gross Profit38.33M15.04M3.92M8.56M5.23M6.98M
EBITDA30.67M7.34M-4.23M-5.71M-6.77M-7.60M
Net Income7.38M4.84M-6.47M-6.64M-7.07M-10.97M
Balance Sheet
Total Assets66.49M70.41M50.68M65.49M50.73M57.57M
Cash, Cash Equivalents and Short-Term Investments17.96M14.87M10.14M10.27M7.61M17.73M
Total Debt949.00K4.17M7.20M18.55M12.98M10.71M
Total Liabilities18.69M26.87M12.74M25.39M18.28M17.83M
Stockholders Equity46.84M42.13M35.55M34.23M31.43M38.47M
Cash Flow
Free Cash Flow17.39M6.97M-3.70M-7.98M-11.10M-6.93M
Operating Cash Flow17.41M13.85M-3.66M-4.71M-9.30M-4.99M
Investing Cash Flow-6.21M-6.89M-4.71M-12.50M-3.27M11.11M
Financing Cash Flow-3.72M-2.20M12.46M14.44M2.40M4.55M

TruFin Technical Analysis

Technical Analysis Sentiment
Positive
Last Price119.50
Price Trends
50DMA
115.23
Positive
100DMA
113.14
Positive
200DMA
100.36
Positive
Market Momentum
MACD
0.82
Positive
RSI
47.20
Neutral
STOCH
32.72
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:TRU, the sentiment is Positive. The current price of 119.5 is above the 20-day moving average (MA) of 119.22, above the 50-day MA of 115.23, and above the 200-day MA of 100.36, indicating a neutral trend. The MACD of 0.82 indicates Positive momentum. The RSI at 47.20 is Neutral, neither overbought nor oversold. The STOCH value of 32.72 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:TRU.

TruFin Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
£46.72M8.058.50%11.71%31.15%
75
Outperform
£12.71M4.1415.17%3.33%8.91%94.32%
73
Outperform
£118.39M25.60203.09%
72
Outperform
£90.25M6.7412.34%17.35%91.55%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
48
Neutral
£4.30M3.0830.78%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:TRU
TruFin
117.00
34.00
40.96%
GB:TIME
Time Finance plc
51.50
-12.50
-19.53%
GB:ORCH
Orchard Funding
59.50
32.10
117.15%
GB:LEND
Sancus Lending Group
0.40
-0.05
-11.11%
GB:ZAIM
Zaim Credit Systems Plc
4.50
0.00
0.00%
GB:DFCH
Distribution Finance Capital Holdings Plc
55.00
17.00
44.74%

TruFin Corporate Events

Business Operations and StrategyFinancial DisclosuresProduct-Related Announcements
TruFin Expects Strong Financial Performance Following Successful Game Launch
Positive
Dec 11, 2025

TruFin announced that its subsidiary, Playstack Limited, has successfully launched the game ‘Unbeatable’, leading to financial performance projections for the year exceeding previous expectations. The company anticipates higher revenues, adjusted EBITDA, and PBT, with a stronger year-end cash position. The Board is committed to strategic capital allocation to maximize shareholder returns and is exploring reinvestment and acquisition opportunities.

The most recent analyst rating on (GB:TRU) stock is a Buy with a £128.00 price target. To see the full list of analyst forecasts on TruFin stock, see the GB:TRU Stock Forecast page.

Stock Buyback
TruFin Completes £4 Million Share Buyback Programme
Neutral
Oct 14, 2025

TruFin plc announced the acquisition of 556,462 of its own ordinary shares from the market, exceeding 50% of the average daily traded volume on the London Stock Exchange over the past 20 trading days. The company intends to cancel these shares as part of its £4 million Share Buyback Programme, which is now complete. This move impacts the total voting rights, which now stand at 98,661,484 ordinary shares, and provides shareholders with a new denominator for calculating their interests under the Financial Conduct Authority’s rules.

The most recent analyst rating on (GB:TRU) stock is a Buy with a £132.00 price target. To see the full list of analyst forecasts on TruFin stock, see the GB:TRU Stock Forecast page.

Business Operations and StrategyStock Buyback
TruFin Acquires and Cancels Over 1 Million Shares
Neutral
Oct 13, 2025

TruFin has announced the acquisition of 1,215,000 of its own Ordinary Shares at an average price of 119.00 pence per share, with plans to cancel these shares. This transaction, which exceeded 50% of the average daily trading volume, reflects the company’s strategic decision to manage its share capital and could impact shareholder calculations under the Financial Conduct Authority’s rules.

The most recent analyst rating on (GB:TRU) stock is a Buy with a £132.00 price target. To see the full list of analyst forecasts on TruFin stock, see the GB:TRU Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025