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S&U plc (GB:SUS)
LSE:SUS

S&U plc (SUS) AI Stock Analysis

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GB:SUS

S&U plc

(LSE:SUS)

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Outperform 74 (OpenAI - 5.2)
Rating:74Outperform
Price Target:
2,666.00p
▲(35.33% Upside)
The score is driven primarily by improved financial strength in 2025 (revenue rebound, strong cash flow swing, and debt elimination). Valuation is supportive with a low P/E and high dividend yield. Technicals are positive but appear overbought (high RSI), and corporate updates are constructive despite ongoing regulatory complexity.
Positive Factors
Debt elimination / stronger balance sheet
Eliminating all debt materially improves financial flexibility and reduces interest burden, enabling the group to fund loan originations, absorb credit stress, and support dividends or opportunistic buybacks. This durable change lowers refinancing risk and strengthens capital resilience.
2025 revenue and cash flow recovery
A sharp revenue rebound alongside a swing to positive free cash flow in 2025 signals improved earnings quality and conversion to cash. Sustained cash generation supports lending capacity, provisioning buffers and reinvestment, improving the firm's ability to grow loans durably.
Specialist lending franchises
Concentrated expertise in motor hire-purchase and secured bridging loans creates niche competitive advantage: established underwriting, collateralized loan structures and recurring interest income across two complementary lending niches, supporting steady structural revenue streams.
Negative Factors
Volatile cash generation
Multi-year swings in operating and free cash flow reduce predictability of capacity to underwrite and pay dividends. Management faces a higher probability of cyclical funding stress or capital raises during troughs, complicating long-term planning and capital allocation decisions.
Inconsistent profitability signals
Divergent operating-line metrics and a deterioration in profitability over several years undermine confidence in margin sustainability. Persistent inconsistency raises risk that reported earnings include one-offs or accounting effects, making future return on equity and dividend coverage less certain.
Prior revenue decline
Negative revenue growth over the referenced period shows prior demand or origination pressure. Even with a 2025 rebound, re-establishing consistent loan volume growth is critical; otherwise structural top-line weakness could limit scale economies and long-term margin recovery.

S&U plc (SUS) vs. iShares MSCI United Kingdom ETF (EWC)

S&U plc Business Overview & Revenue Model

Company DescriptionS&U plc provides motor, property bridging, and specialist finance in the United Kingdom. The company was incorporated in 1938 and is headquartered in Solihull, the United Kingdom.
How the Company Makes MoneyS&U plc generates revenue through interest and fee income from its motor finance and home credit operations. In the motor finance segment, the company provides hire purchase agreements to customers for used vehicles, earning interest on the financed amount over the life of the loan. The home credit segment involves providing small, unsecured, short-term loans to consumers, with income generated from repayments including interest and service fees. Key factors contributing to earnings include effective risk management, strong customer relationships, and a robust collections process. The company's partnerships with car dealerships and brokers also play a crucial role in customer acquisition and revenue generation.

S&U plc Financial Statement Overview

Summary
2025 shows a meaningful improvement with a sharp revenue rebound, a major cash flow recovery, and a balance sheet strengthened by eliminating debt. Offsetting this, profitability trends were weaker in 2022–2024, cash flows were highly volatile prior to 2025, and there is a noted inconsistency in 2025 operating profitability line items that reduces confidence in margin signals.
Income Statement
71
Positive
Revenue has been broadly stable over 2020–2024, followed by a sharp jump in 2025 (+46% year-over-year). Profitability has been strong historically (high gross profit and solid net margins), but net income has trended down from 2022–2024 before partially rebounding in 2025. A key concern is the 2025 operating profit line appearing inconsistent (negative operating margin despite positive operating profit), which reduces confidence in the quality/consistency of the operating profitability signals.
Balance Sheet
78
Positive
Leverage improved materially in 2025 with total debt falling to zero (down from meaningful debt levels in prior years), which strengthens financial flexibility. Equity has grown steadily over time, supporting asset growth. Returns on equity are positive but have generally drifted lower versus the 2022 peak, indicating profitability on shareholder capital has moderated even as the balance sheet strengthened.
Cash Flow
63
Positive
Cash generation has been volatile: operating and free cash flow were negative in 2022–2024 (particularly weak in 2023), then swung sharply positive in 2025. In 2025, free cash flow nearly matches net income, which is a constructive sign of earnings converting to cash in the most recent period. However, the multi-year inconsistency and large year-to-year swings increase risk and reduce predictability.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue107.00M97.49M100.38M102.71M87.89M83.76M
Gross Profit85.61M97.49M92.11M78.51M68.59M68.98M
EBITDA45.05M0.0049.14M49.43M51.32M22.20M
Net Income19.95M17.91M25.44M33.72M37.98M14.65M
Balance Sheet
Total Assets434.47M445.06M466.85M428.17M327.23M284.84M
Cash, Cash Equivalents and Short-Term Investments3.51M5.22M1.00K3.14M1.00K1.00K
Total Debt183.95M0.00225.25M196.54M114.44M99.80M
Total Liabilities193.30M206.98M232.68M203.29M120.48M103.81M
Stockholders Equity241.17M238.08M234.16M224.88M206.75M181.03M
Cash Flow
Free Cash Flow62.70M64.27M-711.00K-63.59M-2.47M31.73M
Operating Cash Flow63.84M64.99M-446.00K-62.76M-2.09M32.94M
Investing Cash Flow7.96M-685.00K-189.00K-660.00K-284.00K-1.11M
Financing Cash Flow-68.29M-59.09M-2.50M66.56M2.38M-32.48M

S&U plc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1970.00
Price Trends
50DMA
2109.10
Positive
100DMA
1929.93
Positive
200DMA
1780.72
Positive
Market Momentum
MACD
77.30
Positive
RSI
66.48
Neutral
STOCH
70.10
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:SUS, the sentiment is Positive. The current price of 1970 is below the 20-day moving average (MA) of 2311.00, below the 50-day MA of 2109.10, and above the 200-day MA of 1780.72, indicating a bullish trend. The MACD of 77.30 indicates Positive momentum. The RSI at 66.48 is Neutral, neither overbought nor oversold. The STOCH value of 70.10 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:SUS.

S&U plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
£49.96M8.168.50%11.71%31.15%
75
Outperform
£12.81M4.1815.17%3.33%8.91%94.32%
74
Outperform
£289.19M14.628.41%5.33%-11.17%6.04%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
67
Neutral
£515.29M7.1014.70%4.39%-7.52%50.23%
61
Neutral
£221.00M6.6439.40%4.74%
49
Neutral
£300.31M-3.88-16.30%-3.77%-147.20%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:SUS
S&U plc
2,380.00
907.01
61.58%
GB:TIME
Time Finance plc
54.00
-6.00
-10.00%
GB:IPF
International Personal Finance
235.00
118.80
102.24%
GB:ORCH
Orchard Funding
60.00
32.13
115.29%
GB:VANQ
Vanquis Banking Group
118.40
60.90
105.91%
GB:ASAI
ASA International Group PLC
221.00
136.72
162.22%

S&U plc Corporate Events

Business Operations and StrategyFinancial Disclosures
S&U plc Reports Strong Financial Turnaround and Growth Prospects
Positive
Dec 11, 2025

S&U plc has reported a significant turnaround in its financial performance, with group profits exceeding budget expectations. The motor finance division, Advantage, has shown robust growth in new business volumes and quality, aided by regulatory changes and a favorable market environment. Aspen Bridging continues to grow its loan book despite challenges in the residential property market. The company’s strong performance is supported by increased net receivables and a strategic plan to expand funding facilities, ensuring continued growth and shareholder rewards.

The most recent analyst rating on (GB:SUS) stock is a Hold with a £1700.00 price target. To see the full list of analyst forecasts on S&U plc stock, see the GB:SUS Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 30, 2025