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S&U plc (GB:SUS)
LSE:SUS
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S&U plc (SUS) AI Stock Analysis

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GB:SUS

S&U plc

(LSE:SUS)

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Neutral 60 (OpenAI - 5.2)
Rating:60Neutral
Price Target:
1,974.00 p
▲(0.20% Upside)
Action:DowngradedDate:04/26/26
The score is driven primarily by mixed financial performance: strong reported profitability and a revenue rebound are offset by inconsistent/negative cash flow and increased leverage risk. Technical indicators add near-term pressure (below key moving averages with negative MACD), while valuation materially supports the score due to the very low P/E and high dividend yield.
Positive Factors
High profitability and margins
S&U's high reported margins and a strong recent revenue rebound indicate durable core profitability in its lending businesses. Elevated margins provide a buffer against credit losses, support internal capital generation and help sustain returns during normal credit cycles.
Negative Factors
Weak, volatile cash generation
Persistent negative and unstable operating/free cash flow means earnings do not reliably convert to cash, forcing reliance on external funding or capital actions. Over months this can constrain growth, refinancing flexibility and dividend sustainability under stress.
Read all positive and negative factors
Positive Factors
Negative Factors
High profitability and margins
S&U's high reported margins and a strong recent revenue rebound indicate durable core profitability in its lending businesses. Elevated margins provide a buffer against credit losses, support internal capital generation and help sustain returns during normal credit cycles.
Read all positive factors

S&U plc (SUS) vs. iShares MSCI United Kingdom ETF (EWC)

S&U plc Business Overview & Revenue Model

Company Description
S&U plc provides motor, property bridging, and specialist finance in the United Kingdom. The company was incorporated in 1938 and is headquartered in Solihull, the United Kingdom....
How the Company Makes Money
S&U plc makes money mainly by earning interest and fees on loans it originates and then services over their contractual term. 1) Advantage Finance (motor finance) - Revenue model: S&U provides car finance—typically to customers who may not qualif...

S&U plc Financial Statement Overview

Summary
Income statement profitability is strong and revenue rebounded sharply, but overall financial quality is constrained by weak and volatile cash generation (operating cash flow and free cash flow negative in most years, including the latest) and a higher leverage trend (debt-to-equity ~0.97).
Income Statement
78
Positive
Balance Sheet
64
Positive
Cash Flow
29
Negative
BreakdownJan 2026Jan 2025Jan 2024Jan 2023Jan 2022
Income Statement
Total Revenue107.43M97.49M100.38M102.71M87.89M
Gross Profit82.92M97.49M92.11M78.51M68.59M
EBITDA46.65M0.0049.14M49.43M51.32M
Net Income23.71M17.91M25.44M33.72M37.98M
Balance Sheet
Total Assets501.22M445.06M466.85M428.17M327.23M
Cash, Cash Equivalents and Short-Term Investments0.005.22M1.00K3.14M1.00K
Total Debt241.98M0.00225.25M196.54M114.44M
Total Liabilities252.22M206.98M232.68M203.29M120.48M
Stockholders Equity249.00M238.08M234.16M224.88M206.75M
Cash Flow
Free Cash Flow-36.70M64.27M-711.00K-63.59M-2.47M
Operating Cash Flow-35.81M64.99M-446.00K-62.76M-2.09M
Investing Cash Flow-839.00K-685.00K-189.00K-660.00K-284.00K
Financing Cash Flow31.44M-59.09M-2.50M66.56M2.38M

S&U plc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1970.00
Price Trends
50DMA
2096.86
Negative
100DMA
2087.60
Negative
200DMA
1910.95
Positive
Market Momentum
MACD
-15.63
Negative
RSI
56.92
Neutral
STOCH
54.64
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:SUS, the sentiment is Positive. The current price of 1970 is above the 20-day moving average (MA) of 1923.25, below the 50-day MA of 2096.86, and above the 200-day MA of 1910.95, indicating a neutral trend. The MACD of -15.63 indicates Negative momentum. The RSI at 56.92 is Neutral, neither overbought nor oversold. The STOCH value of 54.64 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:SUS.

S&U plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
£39.32M3.468.28%5.19%14.53%
68
Neutral
£205.00M2.1333.54%4.74%34.56%89.25%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
67
Neutral
£546.77M5.5510.35%4.39%1.54%-9.18%
62
Neutral
£11.96M4.3214.61%3.33%8.91%94.32%
60
Neutral
£247.88M5.949.68%5.33%-7.08%32.38%
53
Neutral
£289.65M24.711.89%0.07%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:SUS
S&U plc
1,985.00
525.09
35.97%
GB:TIME
Time Finance plc
41.50
-16.50
-28.45%
GB:IPF
International Personal Finance
247.50
106.59
75.64%
GB:ORCH
Orchard Funding
56.00
21.51
62.37%
GB:VANQ
Vanquis Banking Group
113.40
43.20
61.54%
GB:ASAI
ASA International Group PLC
202.00
105.06
108.38%

S&U plc Corporate Events

Business Operations and StrategyFinancial DisclosuresPrivate Placements and Financing
S&U profit jumps as Advantage and Aspen drive renewed growth
Positive
Apr 21, 2026
SU plc reported a 32% rise in pre-tax profit to £31.8m for the year to 5 February 2026, driven by strong performances at both Advantage Motor Finance and Aspen Bridging despite a slight dip in group revenue. Net receivables grew to £496....
Business Operations and StrategyFinancial Disclosures
S&U plc Sets Analyst and Investor Presentations Around April Results
Positive
Apr 13, 2026
SU plc will release its financial results for the period to 5 February 2026 on 21 April 2026 and has scheduled an in‑person analyst webinar at 09:30 BST, led by senior leadership including the chairman and divisional CEOs. The event is aimed...
Business Operations and StrategyRegulatory Filings and Compliance
S&U says FCA motor finance redress plan will have limited impact on Advantage
Positive
Apr 1, 2026
SU has welcomed the Financial Conduct Authority’s updated redress scheme for motor finance commissions, stressing that Advantage Finance has historically acted in customers’ best interests and has not used higher-risk commission struct...
Business Operations and StrategyExecutive/Board ChangesDividendsFinancial DisclosuresPrivate Placements and FinancingRegulatory Filings and Compliance
S&U rides trading upturn as motor and property units hit record performance
Positive
Feb 10, 2026
SU plc reported a strong continuation of the upturn flagged in December, with group net receivables rising to about £495m from £436m, a 20% share price gain since the last update, and a proposed higher second interim dividend of 35p per ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Apr 26, 2026