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Trustpilot Group Plc (GB:TRST)
LSE:TRST

Trustpilot Group Plc (TRST) AI Stock Analysis

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GB:TRST

Trustpilot Group Plc

(LSE:TRST)

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Neutral 65 (OpenAI - 5.2)
Rating:65Neutral
Price Target:
189.00p
▲(20.00% Upside)
The score is primarily driven by improving financial performance (strong growth and solid cash generation). This is tempered by very expensive valuation (P/E 1051) and overbought technical signals (RSI 72.86, Stoch 93.63) despite an overall positive trend.
Positive Factors
Sustained Revenue Growth
Nearly 20% top-line growth indicates durable demand for Trustpilot's services and expanding customer adoption. Over a 2-6 month horizon this supports recurring subscription upsell, larger customer cohorts, and a stronger revenue base to fund product development and market expansion.
Subscription-based Recurring Model
A subscription-heavy model creates predictable, recurring cash flows and higher customer lifetime value. This structural revenue profile supports steady cash conversion, facilitates retention-focused product improvements, and enables scaling of analytics and reputation management services.
Improving Margins and Cash Generation
Improving EBIT/EBITDA margins alongside strong free cash flow indicates operational leverage is taking hold. Sustainable cash generation enhances reinvestment capacity, funds strategic initiatives, and provides buffer for debt service without relying on external financing.
Negative Factors
Low Net Profit Margin
A sub-3% net margin constrains internal reinvestment and increases sensitivity to cost inflation or pricing pressure. Despite revenue growth, low bottom-line profitability limits retained earnings, constrains return on capital, and may slow margin expansion absent structural cost improvements.
Decreased Equity & Moderate Leverage
Reduced equity weakens the balance sheet cushion, and a 0.49 debt-to-equity ratio represents moderate leverage. If growth or cash flows weaken, this combination raises refinancing and solvency risk, limiting flexibility for M&A or large product investments over the medium term.
Volatile EPS / Earnings Decline
A near-94% EPS decline signals volatile earnings or material one-off impacts that have eroded per-share profitability. Persistent EPS volatility can impair investor confidence, limit retained capital for growth, and reflect margin or cost structure challenges that must be resolved for durable shareholder returns.

Trustpilot Group Plc (TRST) vs. iShares MSCI United Kingdom ETF (EWC)

Trustpilot Group Plc Business Overview & Revenue Model

Company DescriptionTrustpilot Group plc operates an online review platform for businesses and consumers in the United Kingdom, North America, Europe, and internationally. Its online review platform enables consumers to make purchasing decisions, as well as provides consumers with the opportunity to recommend businesses, products, services, and locations based on their experiences; and businesses to showcase their trustscore. The company also offers software modules for businesses on a software-as-a-service (SaaS) basis. Trustpilot Group plc was founded in 2007 and is based in Copenhagen, Denmark.
How the Company Makes MoneyTrustpilot generates revenue primarily through a subscription-based model, offering different tiers of services to businesses that wish to manage their online reputation effectively. Key revenue streams include premium subscription plans that provide enhanced features such as review analytics, response capabilities, and customized branding options. Additionally, Trustpilot earns revenue from advertising services and partnerships with various companies that integrate Trustpilot reviews into their platforms or services. The company benefits from a growing demand for online reviews as a critical component of consumer decision-making, coupled with strategic partnerships that expand its reach and enhance its service offerings.

Trustpilot Group Plc Financial Statement Overview

Summary
Strong revenue growth (+19.48% from 2023 to 2024) and improving EBIT/EBITDA margins support a solid operating trajectory. Cash flow quality is strong with healthy free cash flow generation, while profitability remains modest (net margin 2.96%) and leverage is moderate (debt-to-equity 0.49).
Income Statement
78
Positive
Trustpilot Group Plc demonstrates strong revenue growth with a 19.48% increase from 2023 to 2024. Gross profit margin is robust, indicating effective cost control. However, net profit margin is moderate at 2.96%, suggesting room for improvement in profitability. The positive trend in EBIT and EBITDA margins from negative values in prior years shows improving operational efficiency.
Balance Sheet
72
Positive
The company's debt-to-equity ratio of 0.49 indicates a moderate level of leverage, which is manageable. Stockholders' equity has decreased, impacting the equity ratio. Return on equity is modest at 15.07%, reflecting steady use of equity capital. Overall, the balance sheet shows stability with a healthy cash position.
Cash Flow
80
Positive
Operating cash flow to net income ratio is strong, indicating efficient cash conversion. Free cash flow growth rate is positive, reflecting improved cash management and operational efficiency. The company is generating healthy free cash flow relative to net income, supporting future investments and debt servicing.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue233.80M210.75M176.36M148.93M131.44M101.98M
Gross Profit191.46M171.63M145.45M122.00M106.79M83.92M
EBITDA22.57M17.70M8.92M-6.67M-16.16M-5.42M
Net Income1.08M6.23M7.11M-14.64M-25.89M-12.28M
Balance Sheet
Total Assets148.37M144.52M156.37M124.78M129.04M85.23M
Cash, Cash Equivalents and Short-Term Investments67.67M68.94M91.52M73.46M93.18M50.39M
Total Debt20.18M20.11M22.86M24.68M13.06M29.55M
Total Liabilities117.35M103.13M93.26M78.95M69.59M78.23M
Stockholders Equity31.01M41.39M63.11M45.84M59.45M7.00M
Cash Flow
Free Cash Flow29.24M19.74M17.32M-10.10M-9.66M2.13M
Operating Cash Flow38.86M29.36M20.88M-2.70M-5.44M7.18M
Investing Cash Flow-9.98M-9.62M-3.56M-7.40M-4.22M-4.98M
Financing Cash Flow-42.26M-40.77M-2.95M-1.90M56.39M9.14M

Trustpilot Group Plc Technical Analysis

Technical Analysis Sentiment
Negative
Last Price157.50
Price Trends
50DMA
181.11
Negative
100DMA
193.82
Negative
200DMA
213.28
Negative
Market Momentum
MACD
-1.20
Positive
RSI
34.47
Neutral
STOCH
6.07
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:TRST, the sentiment is Negative. The current price of 157.5 is below the 20-day moving average (MA) of 200.11, below the 50-day MA of 181.11, and below the 200-day MA of 213.28, indicating a bearish trend. The MACD of -1.20 indicates Positive momentum. The RSI at 34.47 is Neutral, neither overbought nor oversold. The STOCH value of 6.07 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:TRST.

Trustpilot Group Plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
£886.00M11.6937.18%6.83%-0.18%8.24%
73
Outperform
£200.75M19.3411.31%1.68%6.27%0.83%
70
Outperform
£519.49M63.091.56%1.73%-0.18%11.49%
69
Neutral
£112.91M68.554.88%0.97%-71.58%
68
Neutral
£215.66M51.029.59%0.80%22.80%-32.13%
65
Neutral
£644.58M820.002.53%18.75%-93.75%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:TRST
Trustpilot Group Plc
164.00
-191.00
-53.80%
GB:DOTD
Dotdigital
66.20
-18.24
-21.60%
GB:EYE
Eagle Eye Solutions
377.00
17.00
4.72%
GB:GBG
GB Group plc
220.00
-121.16
-35.51%
GB:MONY
Moneysupermarket.com
169.20
-9.81
-5.48%
GB:NET
Netcall
126.50
14.46
12.91%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 14, 2026