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Dotdigital Group PLC (GB:DOTD)
LSE:DOTD

Dotdigital (DOTD) AI Stock Analysis

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GB:DOTD

Dotdigital

(LSE:DOTD)

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Neutral 67 (OpenAI - 5.2)
Rating:67Neutral
Price Target:
48.00 p
â–¼(-28.36% Downside)
Action:DowngradedDate:03/29/26
The score is supported by strong financial performance (profitability, cash conversion, and low leverage) and reasonable valuation (P/E 11.95 with a 2.74% dividend yield). These positives are materially offset by weak technicals, with the share price below all major moving averages and bearish/oversold momentum signals.
Positive Factors
High gross and operating margins
Dotdigital’s high gross (66.1%) and robust EBIT/EBITDA margins indicate durable unit economics typical of scalable SaaS. Sustained margins support reinvestment in product, margin-backed cash generation and greater resilience to competition or cyclical revenue swings over months.
Negative Factors
Modest revenue growth
Top-line expansion is single-digit and slowing to ~1.6% in the latest year, which constrains scale economics and market share gains. In a competitive marketing‑tech sector, modest revenue growth limits leverage of fixed costs and long-term upside without faster customer acquisition.
Read all positive and negative factors
Positive Factors
Negative Factors
High gross and operating margins
Dotdigital’s high gross (66.1%) and robust EBIT/EBITDA margins indicate durable unit economics typical of scalable SaaS. Sustained margins support reinvestment in product, margin-backed cash generation and greater resilience to competition or cyclical revenue swings over months.
Read all positive factors

Dotdigital (DOTD) vs. iShares MSCI United Kingdom ETF (EWC)

Dotdigital Business Overview & Revenue Model

Company Description
Dotdigital (DOTD) is a leading provider of customer engagement and marketing automation solutions. The company operates primarily in the digital marketing sector, offering a cloud-based platform that enables businesses to execute, manage, and opti...
How the Company Makes Money
Dotdigital primarily makes money by selling access to its cloud-based marketing automation and customer engagement software on a subscription basis (software-as-a-service). Customers typically pay recurring fees to use the platform, with pricing c...

Dotdigital Financial Statement Overview

Summary
Strong overall fundamentals: healthy profitability (66.1% gross margin, 13.4% net margin), solid cash generation (free cash flow up 7.13% with excellent cash conversion), and conservative leverage (debt-to-equity 0.017). Return on equity is good (10.9%) but noted as slightly down versus prior periods.
Income Statement
85
Very Positive
Balance Sheet
78
Positive
Cash Flow
82
Very Positive
BreakdownTTMJun 2025Jun 2024Jun 2023Jun 2022Jun 2021
Income Statement
Total Revenue85.75M83.92M78.97M69.23M62.83M58.12M
Gross Profit51.03M55.50M62.80M47.26M44.02M41.68M
EBITDA26.04M26.54M23.40M22.05M20.86M18.97M
Net Income9.23M11.21M11.07M12.60M11.83M10.59M
Balance Sheet
Total Assets140.06M141.97M123.57M100.17M87.79M75.09M
Cash, Cash Equivalents and Short-Term Investments36.10M36.21M42.16M52.68M43.92M31.95M
Total Debt1.55M1.78M3.08M2.14M2.58M3.42M
Total Liabilities33.54M38.86M28.37M19.86M17.98M14.05M
Stockholders Equity106.52M103.11M95.20M80.31M69.81M61.03M
Cash Flow
Free Cash Flow21.57M23.68M22.22M12.64M15.31M9.97M
Operating Cash Flow22.01M23.99M21.07M21.70M23.46M17.01M
Investing Cash Flow-25.57M-25.11M-27.48M-9.07M-8.15M-7.04M
Financing Cash Flow-5.29M-4.15M-4.07M-3.84M-3.67M-3.50M

Dotdigital Technical Analysis

Technical Analysis Sentiment
Negative
Last Price67.00
Price Trends
50DMA
55.43
Negative
100DMA
60.37
Negative
200DMA
64.32
Negative
Market Momentum
MACD
-2.70
Negative
RSI
35.81
Neutral
STOCH
44.44
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:DOTD, the sentiment is Negative. The current price of 67 is above the 20-day moving average (MA) of 46.36, above the 50-day MA of 55.43, and above the 200-day MA of 64.32, indicating a bearish trend. The MACD of -2.70 indicates Negative momentum. The RSI at 35.81 is Neutral, neither overbought nor oversold. The STOCH value of 44.44 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:DOTD.

Dotdigital Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
69
Neutral
£99.13M152.714.75%―0.97%-71.58%
68
Neutral
£184.24M37.635.22%0.80%22.80%-32.13%
67
Neutral
£136.46M11.958.80%1.68%6.27%0.83%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
60
Neutral
£875.29M114.1364.11%―18.75%-93.75%
54
Neutral
£33.00M-9.998.83%2.44%-25.63%-20.36%
48
Neutral
£281.79M-9.45-26.32%―-10.70%-341.47%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:DOTD
Dotdigital
45.00
-20.00
-30.77%
GB:CLBS
Celebrus Technologies
85.00
-123.25
-59.18%
GB:EYE
Eagle Eye Solutions
332.00
-58.00
-14.87%
GB:NET
Netcall
108.00
3.89
3.74%
GB:TRST
Trustpilot Group Plc
226.00
23.40
11.55%
GB:BIG
Big Technologies PLC
97.00
27.00
38.57%

Dotdigital Corporate Events

Business Operations and StrategyExecutive/Board Changes
Dotdigital names first Chief Revenue Officer to drive global growth
Positive
Mar 26, 2026
Dotdigital has created a new Chief Revenue Officer role and appointed Mike Harris, currently Interim GM for EMEA, to lead its global commercial organisation from 1 April 2026 as the company scales internationally. The move is aimed at unifying go-...
Other
Dotdigital CFO Increases Holding with Share Purchase on AIM
Positive
Mar 16, 2026
Dotdigital has disclosed that its Chief Financial Officer, Tom Mullan, has purchased 19,081 ordinary shares in the company on the London Stock Exchange’s AIM market at an average price of 52.202 pence per share. Following the transactions on...
Regulatory Filings and Compliance
Dotdigital Chairman Increases Stake with Small Share Purchase
Positive
Mar 12, 2026
Dotdigital Group plc reported that its non-executive chairman, John Conoley, has purchased 10,000 ordinary shares in the company at 52.556 pence per share on 11 March 2026. Following this transaction, Conoley’s total holding rises to 43,000 ...
Business Operations and StrategyFinancial DisclosuresM&A Transactions
Dotdigital buys AI lead-capture specialist Alia to deepen Shopify reach
Positive
Mar 4, 2026
Dotdigital has agreed to acquire Alia Software, a fast-growing U.S.-based SaaS platform that uses AI-driven pop-ups and interactive experiences to convert anonymous website visitors into email and SMS subscribers for Shopify merchants. The deal, w...
Business Operations and StrategyFinancial Disclosures
Dotdigital Sets March Date for Interim Results and Investor Briefings
Neutral
Feb 25, 2026
Dotdigital has announced that it will publish interim results for the six months to 31 December 2025 on 10 March 2026, underlining the next key disclosure point for investors tracking the AIM-quoted martech group’s performance. The timing si...
Business Operations and StrategyStock Buyback
Dotdigital Completes Share Buyback, Clarifies New Share Capital Structure
Positive
Jan 29, 2026
Dotdigital has completed a share buyback programme first announced in December 2025, purchasing 107,607 ordinary shares at 73.8 pence each on 28 January 2026 via Canaccord Genuity on AIM and holding the repurchased stock in treasury. Following thi...
Business Operations and StrategyStock Buyback
Dotdigital Buys Back 180,000 Shares Under Ongoing Capital Management Programme
Positive
Jan 28, 2026
Dotdigital Group plc has repurchased 180,000 of its own ordinary shares on the London Stock Exchange’s AIM market as part of the share buyback programme launched in December 2025, paying a volume-weighted average price of 70.28 pence per sha...
Stock BuybackRegulatory Filings and Compliance
Dotdigital Buys Back 28,000 Shares Under Ongoing Capital Management Programme
Neutral
Jan 27, 2026
Dotdigital Group plc has repurchased 28,000 of its own ordinary shares at 67.9 pence each on AIM as part of its ongoing share buyback programme, with the shares to be held in treasury. Following this transaction, the company has 303,532,946 ordina...
Business Operations and StrategyFinancial DisclosuresM&A TransactionsProduct-Related Announcements
Dotdigital posts strong H1 recurring growth as Social Snowball acquisition lifts ARR
Positive
Jan 27, 2026
Dotdigital reported that trading for the first half of its 2026 financial year was in line with market expectations, with its core CXDP business delivering double-digit growth in annualised recurring revenue, an 11% rise in recognised recurring re...
Business Operations and StrategyStock Buyback
Dotdigital Buys Back 102,000 Shares Under Ongoing Capital Management Programme
Neutral
Jan 26, 2026
Dotdigital Group plc has repurchased 102,000 ordinary shares on AIM at a volume‑weighted average price of 67.07 pence as part of its ongoing share buyback programme, with the shares to be held in treasury. Following this transaction, the gro...
Business Operations and StrategyStock Buyback
Dotdigital Continues Share Buyback, Lifts Treasury Holdings to 4.8 Million Shares
Positive
Jan 23, 2026
Dotdigital Group plc has continued its share buyback programme, repurchasing 72,000 ordinary shares on 22 January 2026 at 67 pence each via Canaccord Genuity on AIM, with all acquired shares to be held in treasury. Following this transaction, the ...
Stock BuybackRegulatory Filings and Compliance
Dotdigital Buys Back 120,000 Shares Under Ongoing Repurchase Programme
Neutral
Jan 22, 2026
Dotdigital Group plc has repurchased 120,000 of its own ordinary shares on AIM at a volume-weighted average price of 64.96 pence per share as part of its previously announced share buyback programme, with the stock acquired via Canaccord Genuity L...
Stock Buyback
Dotdigital Buys Back 150,000 Shares Under Ongoing Repurchase Programme
Neutral
Jan 21, 2026
Dotdigital Group plc has repurchased 150,000 ordinary shares on AIM at a volume-weighted average price of 65.36 pence as part of its previously announced share buyback programme, with the shares to be held in treasury. Following this transaction, ...
Business Operations and StrategyStock Buyback
Dotdigital Buys Back 150,000 Shares Under Ongoing Capital Management Programme
Positive
Jan 20, 2026
Dotdigital Group plc has repurchased 150,000 of its own ordinary shares on AIM at a volume-weighted average price of 64.5 pence as part of the share buyback programme launched in December 2025, with the stock acquired from Canaccord Genuity Limite...
Business Operations and StrategyStock Buyback
Dotdigital Buys Back 83,000 Shares Under Ongoing Capital Management Programme
Positive
Jan 19, 2026
Dotdigital has continued executing its previously announced share buyback programme with the purchase of 83,000 ordinary shares on 16 January 2026 on AIM, at prices between 64p and 65p and a volume-weighted average price of 64.52p, via Canaccord G...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Dotdigital Buys Back 120,000 Shares Under Ongoing AIM Repurchase Programme
Neutral
Jan 16, 2026
Dotdigital Group plc has repurchased 120,000 of its own ordinary shares on AIM at a volume-weighted average price of 63.81 pence per share as part of the share buyback programme launched in December 2025, with the trades executed by Canaccord Genu...
Business Operations and StrategyStock Buyback
Dotdigital Continues Share Buyback With 150,000-Shares Treasury Purchase
Neutral
Jan 15, 2026
Dotdigital Group plc has repurchased 150,000 of its own ordinary shares on AIM as part of its ongoing share buyback programme, paying a volume-weighted average price of 63.62 pence per share, with prices ranging between 63.20 and 63.80 pence. The ...
Business Operations and StrategyStock Buyback
Dotdigital Buys Back 150,000 Shares Under Ongoing Repurchase Programme
Positive
Jan 14, 2026
Dotdigital Group plc has repurchased 150,000 of its own ordinary shares on AIM at a volume-weighted average price of 63.94 pence as part of its ongoing share buyback programme, with the shares to be held in treasury. Following this transaction, th...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Dotdigital Buys Back 40,000 Shares Under Ongoing Capital Management Programme
Positive
Jan 13, 2026
Dotdigital Group plc has repurchased 40,000 of its own ordinary shares at 64.40 pence each on the London Stock Exchange’s AIM market as part of the share buyback programme launched in December 2025, with the shares to be held in treasury. Fo...
Business Operations and StrategyStock Buyback
Dotdigital Buys Back 150,000 Shares Under Ongoing Repurchase Programme
Neutral
Jan 12, 2026
Dotdigital Group has continued to execute its previously announced share buyback programme, purchasing 150,000 ordinary shares on 9 January 2026 at 65.87 pence per share on AIM via Canaccord Genuity. The repurchased shares will be held in treasury...
Business Operations and StrategyStock Buyback
Dotdigital Buys Back 150,000 Shares Under Ongoing Repurchase Programme
Neutral
Jan 9, 2026
Dotdigital Group plc has continued its share buyback programme with the repurchase of 150,000 ordinary shares on 8 January 2026 on AIM at prices between 66.00p and 66.10p, at a volume-weighted average price of 66.07p, via Canaccord Genuity. The re...
Business Operations and StrategyStock Buyback
Dotdigital Buys Back 140,000 Shares for Treasury Under Ongoing Repurchase Programme
Positive
Jan 8, 2026
Dotdigital Group plc has repurchased 140,000 of its own ordinary shares on AIM as part of the share buyback programme launched in December 2025, paying a volume-weighted average price of 66.61 pence per share. The shares will be held in treasury, ...
Stock Buyback
Dotdigital Buys Back 140,000 Shares Under Ongoing Repurchase Programme
Positive
Jan 7, 2026
Dotdigital Group plc has repurchased 140,000 of its own ordinary shares at 67.60 pence each on the London Stock Exchange as part of its ongoing share buyback programme, with the shares to be held in treasury. Following this transaction, the compan...
Stock Buyback
Dotdigital Buys Back 140,000 Shares Under Ongoing Repurchase Programme
Neutral
Jan 6, 2026
Dotdigital Group plc has repurchased 140,000 of its own ordinary shares at 68.0 pence per share on AIM as part of its previously announced share buyback programme, with the shares to be held in treasury. Following this transaction, the company has...
Business Operations and StrategyStock Buyback
Dotdigital Adds to Treasury Stock with Latest Share Buyback on AIM
Positive
Jan 5, 2026
Dotdigital Group plc has repurchased 98,000 ordinary shares on AIM as part of its ongoing share buyback programme announced in December 2025, paying a volume-weighted average price of 68.21 pence per share through trades executed by Canaccord Genu...
Business Operations and StrategyStock Buyback
Dotdigital Buys Back 150,000 Shares Under Ongoing Capital Management Programme
Neutral
Jan 2, 2026
Dotdigital has repurchased 150,000 of its own ordinary shares on AIM at a volume-weighted average price of 67.58 pence per share under its previously announced share buyback programme, with the shares to be held in treasury. Following this transac...
Business Operations and StrategyStock Buyback
Dotdigital Buys Back 150,000 Shares Under Ongoing Capital Management Programme
Positive
Dec 31, 2025
Dotdigital Group plc has continued its share buyback programme with the purchase of 150,000 ordinary shares at 67.70 pence each on 30 December 2025, executed via Canaccord Genuity on AIM. The repurchased shares will be held in treasury, leaving 30...
Stock Buyback
Dotdigital Buys Back Further Shares, Increases Treasury Holding
Neutral
Dec 30, 2025
Dotdigital Group plc has continued to execute its previously announced share buyback programme, repurchasing 54,000 ordinary shares on 29 December 2025 via Canaccord Genuity on AIM at a volume-weighted average price of 66.74 pence per share. The r...
Stock Buyback
Dotdigital Buys Back 44,000 Shares for Treasury Under Ongoing Programme
Neutral
Dec 29, 2025
Dotdigital Group plc has repurchased 44,000 of its own ordinary shares on the London Stock Exchange under its previously announced share buyback programme, paying a volume-weighted average price of 65.03 pence per share, with prices ranging betwee...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 29, 2026