Personal Group Holdings (PGH) AI Stock Analysis

• Market Cap: £94.82M
• Dividend Yield: 5.58%
• Average Volume (3M): 84.16K
• Price to Earnings (P/E): 14.4
• Beta (1Y): 0.77
• Revenue Growth: 20.68%
• EPS Growth: 44.23%
• Country: UK
• Employees: 253
• Sector: Financial
• Sector Strength: 70
• Industry: Insurance - Property & Casualty
• EPS (TTM): 0.09
• Shares Outstanding: 31,277,030
• 10 Day Avg. Volume: 42,089
• 30 Day Avg. Volume: 84,160
• PEG Ratio: 0.18
• Price to Book (P/B): 1.68
• Price to Sales (P/S): 1.33
• P/FCF Ratio: 6.73
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: £630.00
• Price Target Upside: 110.00% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 1
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 74 Outperform
• Price Target: 343.00p ▲(14.33% Upside)

Personal Group Holdings demonstrates strong financial performance with robust cash flow and profitability, contributing significantly to the overall score. The technical analysis supports a stable outlook with a slight bullish trend. Valuation metrics indicate the stock is reasonably priced with an attractive dividend yield. Corporate events, although positive, are not weighted in the final score but highlight strategic growth and leadership stability.

Positive Factors

Free cash flow strength

Sustained free cash flow growth and operating cash conversion provide durable funding for investments, dividends, and opportunistic M&A. High cash generation relative to earnings reduces refinancing risk and supports capital allocation without relying on external debt.

Low leverage and improving ROE

Very low leverage and a rising return on equity indicate conservative capital structure and efficient use of shareholder capital. This combination enhances resilience to economic stress and gives management flexibility to invest in growth or return capital to shareholders.

Leadership and commercial momentum

Executive appointment, record insurance sales and insider buying signal aligned management incentives and operational execution. Structural improvement in core sales under new leadership can sustain long-term revenue expansion and strategic continuity.

Negative Factors

Slightly weaker equity ratio

A falling equity ratio reduces the proportion of equity financing versus liabilities, marginally weakening the capital buffer. Over time, continued declines could constrain funding flexibility and increase sensitivity to shocks or higher-cost financing needs.

Pass-through gross margin dynamics

A 100% gross margin driven by revenue matching suggests much of top-line is pass-through, limiting gross margin resilience. Long-term profitability thus depends heavily on fee pricing and operating cost control, making margins vulnerable to partner pricing or regulatory shifts.

Reliance on long-term corporate contracts

Dependence on a book of long-term corporate contracts gives revenue visibility but creates renewal and concentration risk. Losing or renegotiating major clients could materially affect revenues over months, so client diversification and retention are critical structural risks.

Personal Group Holdings Business Overview & Revenue Model

Company Description

Personal Group Holdings Plc provides short-term accident and health insurance services, SaaS products, and salary sacrifice technology products in the United Kingdom. The company operates through Affordable Insurance, Other Owned Benefits, Benefits and Platform, and Pay and Reward segments. It offers insurance products, including hospital plans, convalescence plans, and death benefit plans; and consultancy and software solutions on pay and reward services, as well as a suite of cloud-based Saas tools. The company also operates HAPI, a proprietary digital platform that allows employees to access financial, physical, mental, and social benefits; and Let's Connect, which enables employers to provide a benefit scheme that allows their employees to access consumer technology and other products from manufacturers through salary sacrifice. Personal Group Holdings Plc was founded in 1984 and is based in Milton Keynes, the United Kingdom.

How the Company Makes Money

Personal Group Holdings generates revenue through multiple streams, primarily from the sale of employee benefits and insurance products. Key revenue sources include fees for providing employee benefits solutions, commissions from insurance policies, and subscription fees from its digital engagement platforms. The company partners with various organizations, including insurance providers and technology firms, to enhance its product offerings and expand its market reach. Additionally, PGH benefits from long-term contracts with corporate clients, which provide a consistent revenue flow. The company's focus on delivering value-added services that improve employee satisfaction contributes to its overall financial performance.

Personal Group Holdings Financial Statement Overview

Summary

Personal Group Holdings demonstrates strong financial health with a robust recovery in revenue and profitability. The company has a low debt-to-equity ratio, improved return on equity, and strong cash flow generation. However, a slight decline in the equity ratio needs monitoring.

Income Statement

Personal Group Holdings shows strong recovery in revenue and profitability, with a revenue growth rate of 13.29% in 2023. The gross profit margin remains robust at 100% due to revenue matching gross profit. The net profit margin improved to 14.83% in 2024 from 11.19% in 2023, indicating better cost management and efficiency. EBIT and EBITDA margins also demonstrate significant improvement, suggesting enhanced operational profitability.

Balance Sheet

The company maintains a low debt-to-equity ratio of 0.03, indicating minimal leverage and reduced financial risk. Return on equity improved to 18.64% in 2024, showcasing effective utilization of equity to generate profits. However, the equity ratio decreased slightly to 67.94%, signaling a minor decline in the proportion of equity financing.

Cash Flow

Operating cash flow to net income ratio of 1.76 in 2024 highlights strong cash flow generation relative to earnings. Free cash flow grew by 64.06% from 2023 to 2024, demonstrating robust cash flow management. Free cash flow to net income ratio remains high at 1.33, underscoring the company's ability to generate cash in excess of net income.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	46.04M	43.81M	31.13M	27.17M	74.51M	71.52M
Gross Profit	26.79M	43.81M	33.17M	44.43M	71.04M	71.52M
EBITDA	8.46M	9.51M	7.06M	-4.90M	5.92M	10.10M
Net Income	6.63M	6.50M	4.32M	-7.25M	3.60M	6.89M
Balance Sheet
Total Assets	49.99M	51.29M	49.19M	46.61M	57.60M	58.92M
Cash, Cash Equivalents and Short-Term Investments	0.00	19.06M	17.50M	16.96M	20.29M	17.59M
Total Debt	0.00	964.00K	1.13M	278.00K	474.00K	656.00K
Total Liabilities	15.15M	16.45M	17.19M	15.63M	16.32M	18.15M
Stockholders Equity	34.83M	34.84M	32.00M	30.98M	41.28M	40.77M
Cash Flow
Free Cash Flow	11.18M	8.67M	5.29M	1.71M	6.37M	7.33M
Operating Cash Flow	11.46M	11.44M	7.48M	3.24M	7.59M	8.10M
Investing Cash Flow	-437.00K	-2.48M	-2.94M	-2.80M	-1.20M	-331.00K
Financing Cash Flow	-5.83M	-4.47M	-4.00M	-3.77M	-3.68M	-4.66M

Personal Group Holdings Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 300.00
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PGH, the sentiment is Negative. The current price of 300 is below the 20-day moving average (MA) of 315.30, below the 50-day MA of 328.80, and below the 200-day MA of 307.06, indicating a bearish trend. The MACD of -6.62 indicates Positive momentum. The RSI at 39.82 is Neutral, neither overbought nor oversold. The STOCH value of 25.87 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:PGH.

Personal Group Holdings Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
BPM	81 Outperform	£241.69M	2.42	34.67%	3.21%	165.25%	95.32%
CMCX	80 Outperform	£870.82M	13.39	15.04%	4.65%	-10.92%	-24.05%
CLIG	76 Outperform	£188.31M	12.27	13.07%	8.15%	1.29%	11.17%
PGH	74 Outperform	£94.82M	14.39	19.91%	5.58%	20.68%	44.23%
Sector *	68 Neutral	$18.00B	11.42	9.92%	3.81%	9.73%	1.22%
MERC	67 Neutral	£116.28M	34.87	1.79%	3.29%	-9.37%	―

Personal Group Holdings Corporate Events

Personal Group Executives Add Shares Under Employee Ownership Plan

Personal Group Holdings has reported that three senior executives acquired shares under the company’s HMRC-approved Employee Share Ownership Plan following the latest accumulation period ending 31 December 2025. Chief financial officer Sarah Mace, chief commercial officer Karen Thornley and chief operating officer Hywel Phillips collectively purchased 87 ordinary shares at 298p each on 5 January 2026, modestly increasing their personal holdings but leaving their combined ownership at a small fraction of the issued share capital, underscoring ongoing management alignment with shareholders without materially altering the company’s ownership or capital structure.

The most recent analyst rating on (GB:PGH) stock is a Buy with a £382.00 price target. To see the full list of analyst forecasts on Personal Group Holdings stock, see the GB:PGH Stock Forecast page.

Personal Group Announces CFO Succession with Matthew Cohen Set to Join

Personal Group Holdings Plc announced the upcoming departure of CFO Sarah Mace, who will step down at the company’s AGM in May 2026 after over 11 years of service. She will be succeeded by Matthew Cohen, an experienced financial professional, who will join the company by mid-2026, subject to regulatory approval. Under Sarah’s leadership, the company returned to growth post-COVID and consistently delivered strong financial results. The transition is part of the company’s succession planning and is expected to support its growth ambitions, with Matthew bringing substantial experience from the insurance and financial services sectors.

The most recent analyst rating on (GB:PGH) stock is a Buy with a £407.00 price target. To see the full list of analyst forecasts on Personal Group Holdings stock, see the GB:PGH Stock Forecast page.

Personal Group Holdings Director Acquires Shares in Confidence Boost

Personal Group Holdings Plc announced that Non-Executive Director Maria Darby-Walker has purchased 188 shares of the company through a Dividend Reinvestment Plan (DRIP) at a price of £3.33104 per share. This transaction, conducted on the London Stock Exchange, reflects continued confidence in the company’s market position and strategic direction.

The most recent analyst rating on (GB:PGH) stock is a Hold with a £354.00 price target. To see the full list of analyst forecasts on Personal Group Holdings stock, see the GB:PGH Stock Forecast page.