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On The Beach Group PLC (GB:OTB)
LSE:OTB
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On The Beach (OTB) AI Stock Analysis

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GB

On The Beach

(LSE:OTB)

Rating:74Outperform
Price Target:
320.00p
▲(11.50%Upside)
The overall stock score is driven by strong technical analysis signals and positive corporate events, indicating management confidence. Financial performance is solid but hampered by revenue decline, and valuation appears stretched, slightly tempering the overall score.

On The Beach (OTB) vs. iShares MSCI United Kingdom ETF (EWC)

On The Beach Business Overview & Revenue Model

Company DescriptionOn the Beach Group plc operates as an online retailer of short-haul beach holidays under the On the Beach brand name. It operates through four segments: OTB, International, Classic, and CPH. The company provides its services through onthebeach.co.uk, sunshine.co.uk, and onthebeachtransfers.co.uk websites in the United Kingdom. It also provides its services through eBeach.se website in Sweden and eBeach.dk website in Denmark, as well as through eBeach.no website in Norwegian; and operates online business to business portals, such as classiccollection.co.uk and classic-package.co.uk. On the Beach Group plc was founded in 2003 and is headquartered in Manchester, the United Kingdom.
How the Company Makes MoneyOn The Beach makes money primarily through commissions and service fees charged on the holiday packages it sells. The company partners with airlines, hotels, and other service providers, negotiating rates to create attractive package deals for consumers. Revenue is generated from the mark-up on these packages, as well as additional services like travel insurance and car rentals. OTB also benefits from dynamic pricing, allowing them to adjust prices based on demand and availability, optimizing profitability. Their focus on digital marketing and online sales channels enables them to reach a broad audience, further driving sales and revenue growth.

On The Beach Financial Statement Overview

Summary
On The Beach's financial statements show strong profitability, a stable balance sheet, and healthy cash flow generation. The significant revenue decline from the previous year is a concern, but the company's cost management and profitability remain strong.
Income Statement
68
Positive
On The Beach has demonstrated a strong recovery in its income statement with notable revenue growth from the previous year. Gross profit and net profit margins have been strong, with the latest figures at 94.92% and 10.14% respectively, indicating efficient cost management and profitability. However, revenue has decreased by 24.67% from the previous year, which may pose a risk to maintaining growth momentum.
Balance Sheet
75
Positive
The company's balance sheet is stable with a low debt-to-equity ratio of 0.02, reflecting minimal leverage and strong equity position. Return on Equity stands at 7.12%, showing moderate return generation. The equity ratio of 36.79% indicates a healthy proportion of equity in the company's capital structure.
Cash Flow
72
Positive
Cash flow metrics are robust, highlighted by a significant free cash flow growth of 67.68% from the previous year. Operating cash flow to net income ratio is 2.07, showing strong cash conversion capabilities. The free cash flow to net income ratio of 1.28 reinforces the company's ability to generate cash relative to its earnings.
BreakdownSep 2024Sep 2023Sep 2022Sep 2021Sep 2020
Income Statement
Total Revenue128.20M170.20M143.40M21.20M33.70M
Gross Profit121.70M100.70M82.10M2.50M4.60M
EBITDA44.00M33.60M19.00M-23.30M-32.40M
Net Income13.00M10.10M1.60M-30.20M-38.80M
Balance Sheet
Total Assets495.90M435.20M346.90M276.70M265.80M
Cash, Cash Equivalents and Short-Term Investments96.20M75.80M133.90M95.00M62.30M
Total Debt2.80M4.50M3.90M2.90M4.20M
Total Liabilities313.40M267.00M190.10M126.80M113.40M
Stockholders Equity182.50M168.20M156.80M149.90M152.40M
Cash Flow
Free Cash Flow16.60M9.90M39.60M8.50M-98.70M
Operating Cash Flow26.90M22.00M52.00M13.60M-93.50M
Investing Cash Flow-2.60M-7.90M-12.40M-5.10M-5.00M
Financing Cash Flow-5.60M-2.80M-700.00K24.20M61.90M

On The Beach Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price287.00
Price Trends
50DMA
273.90
Positive
100DMA
257.16
Positive
200DMA
230.39
Positive
Market Momentum
MACD
4.67
Positive
RSI
52.15
Neutral
STOCH
26.84
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:OTB, the sentiment is Neutral. The current price of 287 is below the 20-day moving average (MA) of 289.35, above the 50-day MA of 273.90, and above the 200-day MA of 230.39, indicating a neutral trend. The MACD of 4.67 indicates Positive momentum. The RSI at 52.15 is Neutral, neither overbought nor oversold. The STOCH value of 26.84 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:OTB.

On The Beach Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
GBOTB
74
Outperform
£449.08M30.7913.50%0.01%-37.23%0.76%
62
Neutral
$16.95B10.84-7.26%3.05%1.71%-25.14%
$4.61B8.1829.72%0.96%
GBHSW
75
Outperform
£163.28M20.9814.05%-3.96%83.04%
$1.52B22.3019.80%
68
Neutral
£764.41M168.401.23%2.15%-10.20%-93.32%
GBTHG
58
Neutral
£511.46M-27.20%-14.37%-28.78%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:OTB
On The Beach
287.00
146.30
103.98%
DRTGF
Jet2 PLC
22.23
4.61
26.16%
GB:HSW
Hostelworld
129.00
-16.50
-11.34%
TNLIF
Trainline
3.72
-0.64
-14.68%
GB:THG
THG
33.16
-31.14
-48.43%
GB:DOCS
Dr. Martens Plc
79.15
9.47
13.59%

On The Beach Corporate Events

Regulatory Filings and Compliance
On The Beach Group PLC Announces Change in Shareholder Voting Rights
Neutral
Jul 10, 2025

On The Beach Group PLC has announced a change in its shareholder structure, as FMR LLC, a major shareholder, has reduced its voting rights from 9.9999% to 8.9951%. This adjustment indicates a downward crossing of the 5% threshold by Fidelity Management & Research Company LLC, a controlled undertaking of FMR LLC. The change in holdings could impact the company’s governance and influence within the market, potentially affecting stakeholder interests.

The most recent analyst rating on (GB:OTB) stock is a Buy with a £2.50 price target. To see the full list of analyst forecasts on On The Beach stock, see the GB:OTB Stock Forecast page.

DividendsBusiness Operations and Strategy
On The Beach Executives Reinvest in Shares, Signaling Confidence
Positive
Jul 2, 2025

On The Beach Group plc has announced the purchase of ordinary shares by two of its top executives, Chief Strategy Officer Adam Hansen and Chief People Officer Jennie Cronin, as part of a dividend reinvestment plan. These transactions, conducted on the London Stock Exchange, reflect the company’s ongoing commitment to aligning management interests with shareholder value, potentially strengthening its market position and stakeholder confidence.

The most recent analyst rating on (GB:OTB) stock is a Buy with a £2.50 price target. To see the full list of analyst forecasts on On The Beach stock, see the GB:OTB Stock Forecast page.

Private Placements and FinancingBusiness Operations and Strategy
On The Beach Executives Acquire Shares Under Incentive Plan
Positive
Jun 23, 2025

On The Beach Group plc announced the purchase of ordinary shares by key executives, including the General Counsel, Chief Strategy Officer, and Chief People Officer, under the company’s share incentive plan. This move, conducted on the London Stock Exchange, reflects the company’s commitment to aligning its leadership’s interests with shareholder value, potentially strengthening its market position and stakeholder confidence.

The most recent analyst rating on (GB:OTB) stock is a Buy with a £2.50 price target. To see the full list of analyst forecasts on On The Beach stock, see the GB:OTB Stock Forecast page.

Other
On the Beach Directors Increase Shareholdings
Positive
Jun 17, 2025

On the Beach Group PLC announced that two of its Non-Executive Directors, Rt Hon Justine Greening and Victoria Self, have purchased shares in the company. These transactions, conducted on the London Stock Exchange, reflect a vote of confidence in the company’s future prospects by its leadership. Greening acquired 7,483 shares, while Self purchased 3,500 shares, indicating a significant personal investment in the company’s growth and stability.

The most recent analyst rating on (GB:OTB) stock is a Buy with a £2.50 price target. To see the full list of analyst forecasts on On The Beach stock, see the GB:OTB Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
On The Beach Group PLC Announces Change in Major Holdings
Neutral
May 27, 2025

On The Beach Group PLC has announced a change in its major holdings, with Liontrust Investment Partners LLP acquiring or disposing of voting rights. The notification indicates that Liontrust now holds a total of 5.0687% voting rights in the company, reflecting a slight increase from previous holdings. This change in holdings may impact the company’s governance and strategic decisions, as it reflects a shift in stakeholder influence.

The most recent analyst rating on (GB:OTB) stock is a Buy with a £2.50 price target. To see the full list of analyst forecasts on On The Beach stock, see the GB:OTB Stock Forecast page.

Regulatory Filings and Compliance
On the Beach Group PLC Corrects PDMR Transaction Notification
Neutral
May 21, 2025

On the Beach Group PLC announced a correction to a previous notification regarding a transaction by a Person Discharging Managerial Responsibilities (PDMR). The amendment clarified that the transaction involved the sale, rather than the purchase, of ordinary shares by Jennie Cronin, the Chief People Officer. This update may influence stakeholders’ perception of the company’s stock activities and managerial decisions.

The most recent analyst rating on (GB:OTB) stock is a Buy with a £2.50 price target. To see the full list of analyst forecasts on On The Beach stock, see the GB:OTB Stock Forecast page.

Business Operations and Strategy
On The Beach Executives Increase Shareholdings Under Incentive Plan
Positive
May 21, 2025

On The Beach Group plc has announced the purchase of ordinary shares by key executives under the company’s share incentive plan. This move, involving the General Counsel, Chief Strategy Officer, and Chief People Officer, reflects a strategic alignment of interests between the management and shareholders, potentially enhancing stakeholder confidence in the company’s future performance.

The most recent analyst rating on (GB:OTB) stock is a Buy with a £2.50 price target. To see the full list of analyst forecasts on On The Beach stock, see the GB:OTB Stock Forecast page.

Business Operations and Strategy
On the Beach Group PLC Executive Share Purchase
Positive
May 20, 2025

On the Beach Group PLC has announced a transaction involving Jennie Cronin, the Chief People Officer, who purchased 8,878 ordinary shares at a price of 245.41p per share on 19 May 2025. This transaction, conducted on the London Stock Exchange, reflects a strategic move by a key executive, potentially indicating confidence in the company’s future performance and stability.

The most recent analyst rating on (GB:OTB) stock is a Buy with a £2.50 price target. To see the full list of analyst forecasts on On The Beach stock, see the GB:OTB Stock Forecast page.

Stock BuybackDividendsBusiness Operations and StrategyFinancial Disclosures
On the Beach Group Sees Strong Growth in H1 FY25, Expands Market Reach
Positive
May 13, 2025

On the Beach Group plc reported strong interim results for the first half of FY25, with a 13% increase in total transaction value (TTV) and a 23% rise in adjusted profit before tax. The company’s strategic expansion into the Republic of Ireland and the enhancement of its technology platform have significantly increased its addressable market, contributing to its robust performance. The company has also reduced net debt by £18 million and returned approximately £30 million to shareholders through share buybacks and dividends. With a continued focus on improving customer experience and operational efficiency, On the Beach is on track to achieve another record year, supported by strong booking momentum and a positive outlook for the summer season.

The most recent analyst rating on (GB:OTB) stock is a Buy with a £2.50 price target. To see the full list of analyst forecasts on On The Beach stock, see the GB:OTB Stock Forecast page.

Business Operations and Strategy
On The Beach Group Sees Increase in Major Holdings by Artemis
Neutral
Apr 24, 2025

On The Beach Group PLC has announced a change in its major holdings, with Artemis Investment Management LLP increasing its voting rights in the company to 6.08894%, up from a previous position of 5.030279%. This change reflects a significant acquisition of voting rights, indicating a strategic move by Artemis Investment Management LLP to strengthen its influence within the company. The increase in holdings could have implications for On The Beach’s future strategic decisions and its market positioning.

Business Operations and Strategy
On The Beach Executives Invest in Company Shares
Positive
Apr 23, 2025

On The Beach Group plc announced that several of its top executives, including the CEO, Chief Strategy Officer, and Chief People Officer, have purchased ordinary shares under the company’s share incentive plan. This move, involving transactions on the London Stock Exchange, reflects a significant endorsement of the company’s future prospects by its leadership team, potentially boosting stakeholder confidence and reinforcing the company’s market position.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 03, 2025