On The Beach Group PLC (GB:OTB)
LSE:OTB
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On The Beach
(LSE:OTB)
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Rating:64Neutral
Price Target:
184.00 p
▼(-18.40% Downside)
Action:ReiteratedDate:01/04/26
The score is primarily supported by a conservative balance sheet and improved profitability, but is held back by weaker cash-flow durability (zero free cash flow in 2025) and a high P/E valuation. Technical indicators are neutral and do not materially strengthen the outlook.
On The Beach (OTB) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£249.24M
Dividend Yield1.39%
Average Volume (3M)955.60K
Price to Earnings (P/E)15.6
Beta (1Y)0.87
Revenue Growth-5.30%
EPS Growth-30.17%
CountryUK
Employees554
SectorN/A
Sector StrengthN/A
IndustryTravel Services
Share Statistics
EPS (TTM)0.04
Shares Outstanding144,905,090
10 Day Avg. Volume815,518
30 Day Avg. Volume955,600
Financial Highlights & Ratios
PEG Ratio-1.36
Price to Book (P/B)2.22
Price to Sales (P/S)2.87
P/FCF Ratio0.00
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£345.00Price Target Upside52.99% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering2
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
On The Beach Business Overview & Revenue Model
Company Description
On The Beach (OTB) is a leading online travel agency based in the United Kingdom, specializing in beach holidays and travel packages. The company operates primarily in the leisure travel sector, offering a wide range of products and services, incl...
How the Company Makes Money
OTB primarily makes money by selling holidays to consumers and earning margin on each booking. Its core revenue stream comes from package holiday sales where it combines travel components (typically flights and hotels, and sometimes transfers or o...
On The Beach Financial Statement Overview
Summary
Income Statement
76
Positive
Balance Sheet
88
Very Positive
Cash Flow
52
Neutral
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Balance Sheet |
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On The Beach Technical Analysis
Neutral
225.50
Price Trends
182.23
Positive
198.37
Negative
222.45
Negative
Market Momentum
-0.32
Negative
62.12
Neutral
84.01
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:OTB, the sentiment is Neutral. The current price of 225.5 is above the 20-day moving average (MA) of 167.56, above the 50-day MA of 182.23, and above the 200-day MA of 222.45, indicating a neutral trend. The MACD of -0.32 indicates Negative momentum. The RSI at 62.12 is Neutral, neither overbought nor oversold. The STOCH value of 84.01 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:OTB.
On The Beach Peers Comparison
UnderperformOutperform
Sector (―)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| ― | ― | ― | ― | ― | ― | ― | |
75 Outperform | £2.05B | 1.18 | 24.73% | 1.18% | 7.17% | -2.22% | |
66 Neutral | £1.54B | 4.77 | 6.46% | ― | 3.87% | 18.87% | |
64 Neutral | £249.24M | 15.55 | 5.43% | 1.39% | -5.30% | -30.17% | |
61 Neutral | £132.52M | 7.55 | 9.72% | 0.60% | 3.16% | -21.30% | |
56 Neutral | £678.96M | 8.84 | -113.93% | 1.40% | 3.94% | ― | |
48 Neutral | £1.25B | -26.58 | -59.21% | 2.50% | 5.98% | -371.14% |
* Sector Average
GB:OTB
On The Beach
172.00
-93.27
-35.16%
GB:JET2
Jet2 PLC
1,137.00
-557.94
-32.92%
GB:HSW
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107.00
-1.47
-1.36%
GB:MAB
Mitchells & Butlers
259.00
-11.00
-4.07%
GB:SSPG
SSP Group plc
161.20
-0.84
-0.52%
GB:MOON
Moonpig Group Plc
222.00
-8.03
-3.49%
On The Beach Corporate Events
Business Operations and StrategyRegulatory Filings and Compliance
On the Beach executives boost holdings through share incentive plan purchases
Positive
Apr 22, 2026
On the Beach Group plc has disclosed that several senior executives, including Chief Executive Officer Shaun Morton, Chief People Officer Jennie Cronin, General Counsel and Company Secretary Kirsteen Vickerstaff, and Chief Strategy Officer Adam Ha...
Other
On the Beach Executives Increase Holdings Through Share Incentive Plan
Positive
Mar 23, 2026
On the Beach Group plc has disclosed purchases of its ordinary shares by three senior executives under the company’s share incentive plan. General Counsel and Company Secretary Kirsteen Vickerstaff, Chief Strategy Officer Adam Hansen, and Ch...
Business Operations and StrategyExecutive/Board Changes
On the Beach CMO Zoe Harris to Step Down in May 2026
Neutral
Mar 20, 2026
On the Beach Group has announced that Chief Marketing Officer and Board director Zoe Harris will step down to take a role elsewhere, remaining with the company until 8 May 2026 to support an orderly handover. Chief executive Shaun Morton praised H...
Executive/Board ChangesRegulatory Filings and Compliance
On the Beach Chief People Officer Sells Shares After Option Exercise
Neutral
Mar 20, 2026
On the Beach Group plc reported that its Chief People Officer, Jennie Cronin, has exercised options over 103,960 ordinary shares under the company’s Long Term Incentive Plan. The options were exercised at nil cost and all resulting shares we...
Executive/Board ChangesRegulatory Filings and Compliance
On the Beach CMO Exercises LTIP Options and Sells Shares to Cover Tax
Neutral
Mar 18, 2026
On the Beach Group plc has disclosed that chief marketing officer Zoe Harris has exercised 423,960 vested nil-cost share options under the company’s Long Term Incentive Plan. She sold 200,269 of the resulting ordinary shares on the London St...
Business Operations and StrategyStock BuybackDividendsShareholder Meetings
On the Beach wins full shareholder backing at 2026 AGM
Positive
Mar 12, 2026
On the Beach Group plc reported that all resolutions at its Annual General Meeting on 12 March 2026 were approved by shareholders via a poll vote. Investors backed the receipt of accounts, the directors’ remuneration report, the final divide...
Business Operations and StrategyFinancial Disclosures
On the Beach Extends Growth But Halts Profit Guidance Amid Middle East Turmoil
Negative
Mar 12, 2026
On the Beach reported that strong trading momentum from its record FY25 has carried into FY26, with overall bookings up 10%, repeat customer bookings up 19% and a sharp rise in app usage, where bookings grew 58% to represent 38% of total sales. Th...
Other
On the Beach executives purchase shares under incentive plan
Positive
Feb 23, 2026
On the Beach Group has disclosed a series of small share purchases by senior executives under the company’s share incentive plan. General Counsel and Company Secretary Kirsteen Vickerstaff acquired 50 ordinary shares at 200.61p each, while C...
Financial DisclosuresRegulatory Filings and ComplianceShareholder Meetings
On the Beach publishes 2025 report and sets March AGM
Neutral
Feb 10, 2026
On the Beach Group plc has published its Annual Report and Accounts for the year ended 30 September 2025, alongside the notice of its upcoming Annual General Meeting. Shareholders who opted for postal communication have received hard copies, while...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.