On The Beach Group PLC (GB:OTB)
LSE:OTB
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On The Beach
(LSE:OTB)
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Rating:64Neutral
Price Target:
149.00 p
▲(12.88% Upside)
Action:Reiterated
Date:05/14/26
The score is driven primarily by solid financial performance (strong post-downturn profitability and exceptionally low leverage), partly offset by weaker cash-flow consistency (FCF dropping to zero in 2025). Technicals significantly weigh on the rating due to a pronounced downtrend, while valuation is broadly reasonable with a mid P/E and moderate yield.
Positive Factors
Conservative balance sheet
Extremely low leverage gives On The Beach resilience in the cyclical travel sector. A conservative balance sheet reduces refinancing risk, preserves strategic optionality for marketing or M&A, and supports investment cycles during off-peak periods, improving long-term stability.
Negative Factors
Free cash flow deterioration
Free cash flow falling to zero in 2025 materially reduces internal funding capacity after several years of positive FCF. This constrains dividend flexibility, organic reinvestment or balance-sheet strengthening and suggests rising capex or working-capital pressure that erodes cash resilience.
Read all positive and negative factors
Positive Factors
Negative Factors
Conservative balance sheet
Extremely low leverage gives On The Beach resilience in the cyclical travel sector. A conservative balance sheet reduces refinancing risk, preserves strategic optionality for marketing or M&A, and supports investment cycles during off-peak periods, improving long-term stability.
Read all positive factors
On The Beach (OTB) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£213.01M
Dividend Yield1.39%
Average Volume (3M)955.60K
Price to Earnings (P/E)62.2
Beta (1Y)0.91
Revenue Growth-1.97%
EPS Growth-77.68%
CountryUK
Employees554
SectorConsumer Cyclical
Sector Strength84
IndustryTravel Services
Share Statistics
EPS (TTM)0.02
Shares Outstanding144,905,090
10 Day Avg. Volume815,518
30 Day Avg. Volume955,600
Financial Highlights & Ratios
PEG Ratio-1.36
Price to Book (P/B)2.22
Price to Sales (P/S)2.87
P/FCF Ratio0.00
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£281.00Price Target Upside112.88% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering5
EPS Forecast (FY)0.12
Revenue Forecast (FY)£114.74M
On The Beach Business Overview & Revenue Model
Company Description
On the Beach Group plc operates as an online retailer of short-haul beach holidays under the On the Beach brand name. It operates through four segments: OTB, International, Classic, and CPH. The company provides its services through onthebeach.co....
How the Company Makes Money
OTB primarily makes money by selling holidays to consumers and earning margin on each booking. Its core revenue stream comes from package holiday sales where it combines travel components (typically flights and hotels, and sometimes transfers or o...
On The Beach Financial Statement Overview
Summary
Income Statement
76
Positive
Balance Sheet
88
Very Positive
Cash Flow
52
Neutral
| Breakdown | TTM | Sep 2025 | Sep 2024 | Sep 2023 | Sep 2022 | Sep 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 109.40M | 121.40M | 128.20M | 112.10M | 143.40M | 21.20M |
| Gross Profit | 94.20M | 108.70M | 121.70M | 100.70M | 82.10M | 2.50M |
| EBITDA | 39.70M | 43.20M | 44.00M | 30.90M | 19.00M | -23.30M |
| Net Income | 3.40M | 8.60M | 13.00M | 10.10M | 1.60M | -30.20M |
Balance Sheet | ||||||
| Total Assets | 610.90M | 502.10M | 495.90M | 435.20M | 346.90M | 276.70M |
| Cash, Cash Equivalents and Short-Term Investments | 209.60M | 234.10M | 96.20M | 75.80M | 64.50M | 56.00M |
| Total Debt | 30.20M | 2.20M | 2.80M | 4.50M | 3.90M | 2.90M |
| Total Liabilities | 484.30M | 345.30M | 313.40M | 267.00M | 190.10M | 126.80M |
| Stockholders Equity | 126.60M | 156.80M | 182.50M | 168.20M | 156.80M | 149.90M |
Cash Flow | ||||||
| Free Cash Flow | -12.80M | 0.00 | 16.60M | 21.90M | 39.60M | 8.50M |
| Operating Cash Flow | 39.80M | 43.40M | 26.90M | 22.00M | 52.00M | 13.60M |
| Investing Cash Flow | -10.50M | -7.80M | -2.60M | -7.90M | -12.10M | -5.00M |
| Financing Cash Flow | -54.60M | -37.20M | -5.60M | -2.80M | -700.00K | 23.30M |
On The Beach Technical Analysis
Negative
132.00
Price Trends
159.76
Negative
180.79
Negative
204.00
Negative
Market Momentum
-6.87
Negative
46.17
Neutral
81.69
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:OTB, the sentiment is Negative. The current price of 132 is below the 20-day moving average (MA) of 148.36, below the 50-day MA of 159.76, and below the 200-day MA of 204.00, indicating a bearish trend. The MACD of -6.87 indicates Negative momentum. The RSI at 46.17 is Neutral, neither overbought nor oversold. The STOCH value of 81.69 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:OTB.
On The Beach Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
75 Outperform | £2.16B | 5.25 | 24.73% | 1.18% | 7.17% | -2.22% | |
65 Neutral | £1.39B | 7.62 | 6.41% | ― | 2.96% | 9.30% | |
64 Neutral | £213.01M | 62.17 | 2.40% | 1.39% | -1.97% | -77.68% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
61 Neutral | £136.24M | 22.53 | 9.72% | 0.60% | 3.16% | -21.30% | |
56 Neutral | £661.71M | 15.06 | -113.93% | 1.40% | 3.94% | ― | |
50 Neutral | £1.29B | -45.75 | -65.76% | 2.50% | 4.58% | -24.15% |
* Consumer Cyclical Sector Average
GB:OTB
On The Beach
147.00
-111.55
-43.14%
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1,193.00
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110.00
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GB:MAB
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235.00
-52.50
-18.26%
GB:SSPG
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6.03%
GB:MOON
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-12.25%
On The Beach Corporate Events
Business Operations and StrategyStock BuybackDividendsFinancial Disclosures
On the Beach Delivers Record Bookings but Lower Profits as Geopolitical Headwinds Hit Margins
Neutral
May 12, 2026
On the Beach reported record first-half booking volumes of 324,000, up 7% and ahead of the broader market, with total transaction value rising 2% despite significant industry headwinds and demand disruption from the conflict in the Middle East. Tr...
Business Operations and StrategyRegulatory Filings and Compliance
On the Beach executives boost holdings through share incentive plan purchases
Positive
Apr 22, 2026
On the Beach Group plc has disclosed that several senior executives, including Chief Executive Officer Shaun Morton, Chief People Officer Jennie Cronin, General Counsel and Company Secretary Kirsteen Vickerstaff, and Chief Strategy Officer Adam Ha...
Other
On the Beach Executives Increase Holdings Through Share Incentive Plan
Positive
Mar 23, 2026
On the Beach Group plc has disclosed purchases of its ordinary shares by three senior executives under the company’s share incentive plan. General Counsel and Company Secretary Kirsteen Vickerstaff, Chief Strategy Officer Adam Hansen, and Ch...
Business Operations and StrategyExecutive/Board Changes
On the Beach CMO Zoe Harris to Step Down in May 2026
Neutral
Mar 20, 2026
On the Beach Group has announced that Chief Marketing Officer and Board director Zoe Harris will step down to take a role elsewhere, remaining with the company until 8 May 2026 to support an orderly handover. Chief executive Shaun Morton praised H...
Executive/Board ChangesRegulatory Filings and Compliance
On the Beach Chief People Officer Sells Shares After Option Exercise
Neutral
Mar 20, 2026
On the Beach Group plc reported that its Chief People Officer, Jennie Cronin, has exercised options over 103,960 ordinary shares under the company’s Long Term Incentive Plan. The options were exercised at nil cost and all resulting shares we...
Executive/Board ChangesRegulatory Filings and Compliance
On the Beach CMO Exercises LTIP Options and Sells Shares to Cover Tax
Neutral
Mar 18, 2026
On the Beach Group plc has disclosed that chief marketing officer Zoe Harris has exercised 423,960 vested nil-cost share options under the company’s Long Term Incentive Plan. She sold 200,269 of the resulting ordinary shares on the London St...
Business Operations and StrategyStock BuybackDividendsShareholder Meetings
On the Beach wins full shareholder backing at 2026 AGM
Positive
Mar 12, 2026
On the Beach Group plc reported that all resolutions at its Annual General Meeting on 12 March 2026 were approved by shareholders via a poll vote. Investors backed the receipt of accounts, the directors’ remuneration report, the final divide...
Business Operations and StrategyFinancial Disclosures
On the Beach Extends Growth But Halts Profit Guidance Amid Middle East Turmoil
Negative
Mar 12, 2026
On the Beach reported that strong trading momentum from its record FY25 has carried into FY26, with overall bookings up 10%, repeat customer bookings up 19% and a sharp rise in app usage, where bookings grew 58% to represent 38% of total sales. Th...
Other
On the Beach executives purchase shares under incentive plan
Positive
Feb 23, 2026
On the Beach Group has disclosed a series of small share purchases by senior executives under the company’s share incentive plan. General Counsel and Company Secretary Kirsteen Vickerstaff acquired 50 ordinary shares at 200.61p each, while C...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.