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MS International PLC (GB:MSI)
LSE:MSI
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MS International (MSI) AI Stock Analysis

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GB:MSI

MS International

(LSE:MSI)

Rating:76Outperform
Price Target:
1,429.00p
▲(10.35% Upside)
MS International's overall stock score is driven by strong financial performance and technical indicators, supported by positive corporate events. While the company faces cash flow challenges, its strategic focus on defense and strong market momentum position it well for future growth. Valuation metrics suggest the stock is reasonably priced, enhancing its investment appeal.

MS International (MSI) vs. iShares MSCI United Kingdom ETF (EWC)

MS International Business Overview & Revenue Model

Company DescriptionMS INTERNATIONAL plc, together with its subsidiaries, designs, manufactures, sells, and services specialist engineering products in the United Kingdom, Europe, the Americas, and internationally. The company operates through Defence, Forgings, Petrol Station Superstructures, and Corporate Branding divisions. The company offers defense equipment and open die forgings. It also engages in the design, manufacture, construction, maintenance, and restyling of petrol station superstructures and forecourts. In addition, the company designs, manufactures, installs, and services corporate brandings, including media facades, way-finding signages, public illumination, and creative lighting solutions, as well as appearance of petrol station superstructures. Further, it provides fork-arms for the forklift truck, construction, agricultural, and quarrying equipment industries. The company was incorporated in 1960 and is headquartered in Doncaster, the United Kingdom.
How the Company Makes MoneyMS International generates revenue primarily through the sale of its extensive range of flooring and surfacing products to both wholesale distributors and direct retail customers. Key revenue streams include sales of natural stone, tile, and hardscaping materials, along with value-added services such as logistics and customer support. The company benefits from significant partnerships with manufacturers, allowing it to offer competitive pricing and a diverse product selection. Additionally, MSI's strategic marketing efforts and a strong online presence contribute to driving sales and expanding its customer base.

MS International Financial Statement Overview

Summary
MS International demonstrates strong revenue growth and profitability, supported by a solid balance sheet with minimal leverage. However, cash flow challenges need attention to ensure liquidity and sustainable operations. Overall, the company is well-positioned but should focus on improving cash flow management.
Income Statement
85
Very Positive
MS International shows strong revenue growth with a 9.54% increase in the latest year, supported by robust gross and net profit margins of 34.04% and 12.37%, respectively. The EBIT and EBITDA margins are also healthy at 17.09% and 19.30%. These metrics indicate solid profitability and operational efficiency, positioning the company well within its industry.
Balance Sheet
78
Positive
The company maintains a very low debt-to-equity ratio of 0.0068, indicating minimal leverage and financial risk. Return on equity is impressive at 23.75%, reflecting efficient use of equity capital. However, the equity ratio is not explicitly provided, but the overall balance sheet strength is evident from low debt levels and high equity returns.
Cash Flow
60
Neutral
Cash flow performance is mixed, with negative operating and free cash flows in the latest year, indicating potential liquidity challenges. The free cash flow to net income ratio is high at 2.15, suggesting that cash flow generation is not aligned with net income, which could pose risks if not addressed.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue117.50M117.50M109.58M83.96M74.52M61.54M
Gross Profit40.00M40.00M33.87M23.40M20.40M17.32M
EBITDA20.96M22.68M18.02M7.53M8.04M3.56M
Net Income14.53M14.53M11.50M4.12M4.93M1.18M
Balance Sheet
Total Assets134.14M134.14M128.72M79.31M80.59M74.39M
Cash, Cash Equivalents and Short-Term Investments23.75M23.75M35.51M15.25M19.25M23.55M
Total Debt414.00K414.00K804.00K1.21M1.51M545.00K
Total Liabilities72.95M72.95M77.92M38.24M42.02M43.36M
Stockholders Equity61.19M61.19M50.80M41.08M38.58M31.04M
Cash Flow
Free Cash Flow-6.98M-7.00M31.70M-2.37M-2.86M9.00M
Operating Cash Flow-3.25M-3.25M36.60M-397.00K-99.00K9.79M
Investing Cash Flow-338.00K-338.00K-8.98M-1.73M-2.53M-773.00K
Financing Cash Flow-8.03M-8.03M-4.38M-1.94M-1.72M-1.54M

MS International Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1295.00
Price Trends
50DMA
1215.96
Positive
100DMA
1119.12
Positive
200DMA
1044.40
Positive
Market Momentum
MACD
28.00
Negative
RSI
58.75
Neutral
STOCH
85.21
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:MSI, the sentiment is Positive. The current price of 1295 is above the 20-day moving average (MA) of 1233.00, above the 50-day MA of 1215.96, and above the 200-day MA of 1044.40, indicating a bullish trend. The MACD of 28.00 indicates Negative momentum. The RSI at 58.75 is Neutral, neither overbought nor oversold. The STOCH value of 85.21 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:MSI.

MS International Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
£159.71M10.0016.03%4.34%-6.20%83.31%
76
Outperform
£214.05M14.5625.95%1.78%7.23%26.46%
75
Outperform
£610.40M120.394.18%0.94%14.69%
63
Neutral
$10.80B16.706.58%2.07%2.48%-16.85%
62
Neutral
£263.16M205.36-5.28%2.51%-8.12%-794.85%
55
Neutral
£26.92M-12.36%0.57%-22.13%-361.02%
52
Neutral
£37.10M-48.45%3.36%-4.29%-97.73%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:MSI
MS International
1,295.00
301.07
30.29%
GB:AVON
Avon Technologies
1,990.00
748.32
60.27%
GB:EPWN
Epwin Group plc
117.50
32.17
37.70%
GB:FIH
FIH Group plc
220.00
-14.76
-6.29%
GB:FLO
Flowtech Fluidpower
59.00
-52.00
-46.85%
GB:RCDO
Ricardo
423.00
-67.24
-13.72%

MS International Corporate Events

Regulatory Filings and Compliance
MS International Announces Employee Share Option Exercise
Neutral
Aug 13, 2025

MS International plc has announced the exercise of 13,332 employee share options at a price of £1.41 each. This transaction affects the company’s total voting rights, which now stand at 16,345,406, excluding treasury shares. Notably, Executive Director John Meldrum exercised 6,666 of these options, increasing his shareholding to 18,522 shares, representing approximately 0.11% of the company’s issued share capital. This development may influence shareholder calculations under the FCA’s Disclosure Guidance and Transparency Rules.

Business Operations and StrategyFinancial Disclosures
MS International plc Announces Strategic Collaboration and Reports Strong Divisional Performance
Positive
Aug 6, 2025

MS International plc announced a Memorandum of Understanding with Electro Optic Systems Holdings Limited, an Australian company specializing in technology for weapons systems, signaling potential growth in their Defence and Security division. Despite uncertainties in steel tariffs, the company reports strong performance in its other divisions, with a notable profit in its Netherlands Corporate Branding business for the first time in years. A higher offer for their Forgings, Petrol Station Superstructures, and Corporate Branding divisions was received but rejected, indicating continued interest in these areas.

Executive/Board ChangesBusiness Operations and Strategy
MS International Confirms Appointment of John Meldrum as Executive Director
Positive
Jul 18, 2025

MS International PLC has announced the appointment of Mr. John Meldrum to its Board as an Executive Director, following the completion of regulatory due diligence. Mr. Meldrum, who has been with the company for over 18 years and has led the UK Defence and Security division since 2019, brings extensive experience to the board, potentially strengthening the company’s strategic direction and operations.

Other
MS International Announces Employee Stock Option Exercise
Neutral
Jul 17, 2025

MS International plc, a company in the manufacturing sector, announced the exercise of 6,666 employee stock options at a price of £1.41 per share. This transaction was fulfilled using existing shares held in treasury. Following this exercise, the company’s total voting rights stand at 16,332,074, which shareholders can use to determine their notification requirements under FCA rules.

Regulatory Filings and Compliance
MS International Announces Share Option Exercises and Director Shareholding Changes
Neutral
Jul 15, 2025

MS International plc has announced the exercise of 31,666 employee share options at an exercise price of £1.41, satisfied from existing treasury shares. This move affects the company’s total voting rights, now standing at 16,325,408, and involves key management figures such as Managing Director Michael O’Connell, whose shareholding increased to 6.55% of the company’s issued share capital. Additionally, Finance Director Shelley Ashcroft transferred 3,900 shares to her spouse, maintaining their combined stake at 0.12%. These transactions reflect internal adjustments in shareholdings, potentially impacting shareholder calculations under FCA rules.

Regulatory Filings and Compliance
MS International Announces Stock Option Exercise and Director Shareholding Update
Neutral
Jul 9, 2025

MS International plc, a company involved in the manufacturing sector, has announced the exercise of 25,000 employee stock options at an exercise price of £1.41 each, which were satisfied from existing treasury shares. This exercise affects the company’s total voting rights, now standing at 16,293,742, which shareholders can use for notification purposes under the FCA’s rules. Additionally, the Finance Director, Mrs. Shelley Ashcroft, has adjusted her shareholding by selling and purchasing shares at £11.30 each, resulting in a combined beneficial interest of 20,359 shares with her spouse, representing 0.13% of the company’s issued share capital.

Regulatory Filings and Compliance
MS International Announces Share Option Exercise and Updated Voting Rights
Neutral
Jul 4, 2025

MS International plc, a company involved in the manufacturing sector, has announced the exercise of 3,334 options over its ordinary shares by an employee. This exercise impacts the company’s total voting rights, now amounting to 16,268,742, which shareholders can use to determine their interest in the company under the FCA’s rules.

Regulatory Filings and Compliance
MS International Announces Employee Option Exercise and Updated Voting Rights
Neutral
Jul 3, 2025

MS International plc has announced the exercise of 11,666 employee options over ordinary shares, priced at £1.41 each, which were fulfilled from the company’s treasury shares. Following this, the company’s total voting rights stand at 16,265,408, which shareholders can use to assess their notification obligations under the FCA’s rules.

Regulatory Filings and Compliance
MS International Announces Share Option Exercise and Director Share Transactions
Neutral
Jul 2, 2025

MS International plc has announced the exercise of 19,998 options over ordinary shares by its employees, which were satisfied from existing shares held in treasury. This exercise affects the company’s total voting rights, now comprising 16,253,742 shares. Additionally, significant share transactions were reported involving Mr. Gareth Ashcroft and Mrs. Shelley Ashcroft, the company’s Finance Director, which resulted in a slight change in their aggregate beneficial interest in the company.

Other
MS International PLC Announces Employee Share Option Exercise
Neutral
Jul 1, 2025

MS International PLC announced the exercise of 59,994 employee share options at an exercise price of £1.41 each, which were satisfied from existing treasury shares. This exercise impacts the company’s total voting rights, now standing at 16,233,744, and includes a notable transaction by Finance Director Shelley Ashcroft, who increased her shareholding by 6,666 shares, representing approximately 0.13% of the company’s issued share capital.

DividendsBusiness Operations and StrategyFinancial Disclosures
MS International PLC Reports Record Profits and Strategic Shift Towards Defense
Positive
Jun 30, 2025

MS International PLC announced another record financial performance for the year ending April 2025, with pre-tax profits increasing to £20.05 million and revenues rising to £117.50 million. The company is shifting its strategic focus towards its Defense and Security division, which now accounts for 70% of its turnover, due to the growing international emphasis on defense spending. Despite challenges such as international uncertainties and government reviews affecting order placements, the company remains optimistic about its medium and long-term prospects. The company has also explored the potential sale of its other divisions but found the offers unattractive, opting instead to continue enhancing these businesses. A final dividend of 18p per share has been recommended, reflecting confidence in the company’s future positioning.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 07, 2025