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MS International PLC (GB:MSI)
LSE:MSI
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MS International (MSI) AI Stock Analysis

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GB:MSI

MS International

(LSE:MSI)

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Outperform 73 (OpenAI - 4o)
Rating:73Outperform
Price Target:
1,809.00p
▲(17.85% Upside)
MS International's strong financial performance and bullish technical indicators are the primary drivers of its score. The company's solid revenue growth and profitability, coupled with minimal leverage, position it well. However, liquidity concerns due to cash flow challenges and overbought technical conditions slightly temper the overall outlook. Valuation is fair, but not a standout factor.

MS International (MSI) vs. iShares MSCI United Kingdom ETF (EWC)

MS International Business Overview & Revenue Model

Company DescriptionMS INTERNATIONAL plc, together with its subsidiaries, designs, manufactures, sells, and services specialist engineering products in the United Kingdom, Europe, the Americas, and internationally. The company operates through Defence, Forgings, Petrol Station Superstructures, and Corporate Branding divisions. The company offers defense equipment and open die forgings. It also engages in the design, manufacture, construction, maintenance, and restyling of petrol station superstructures and forecourts. In addition, the company designs, manufactures, installs, and services corporate brandings, including media facades, way-finding signages, public illumination, and creative lighting solutions, as well as appearance of petrol station superstructures. Further, it provides fork-arms for the forklift truck, construction, agricultural, and quarrying equipment industries. The company was incorporated in 1960 and is headquartered in Doncaster, the United Kingdom.
How the Company Makes MoneyMS International generates revenue primarily through the sale of its extensive range of flooring and surfacing products to both wholesale distributors and direct retail customers. Key revenue streams include sales of natural stone, tile, and hardscaping materials, along with value-added services such as logistics and customer support. The company benefits from significant partnerships with manufacturers, allowing it to offer competitive pricing and a diverse product selection. Additionally, MSI's strategic marketing efforts and a strong online presence contribute to driving sales and expanding its customer base.

MS International Financial Statement Overview

Summary
MS International demonstrates strong revenue growth and profitability, supported by a solid balance sheet with minimal leverage. However, cash flow challenges need attention to ensure liquidity and sustainable operations. Overall, the company is well-positioned but should focus on improving cash flow management.
Income Statement
85
Very Positive
MS International shows strong revenue growth with a 9.54% increase in the latest year, supported by robust gross and net profit margins of 34.04% and 12.37%, respectively. The EBIT and EBITDA margins are also healthy at 17.09% and 19.30%. These metrics indicate solid profitability and operational efficiency, positioning the company well within its industry.
Balance Sheet
78
Positive
The company maintains a very low debt-to-equity ratio of 0.0068, indicating minimal leverage and financial risk. Return on equity is impressive at 23.75%, reflecting efficient use of equity capital. However, the equity ratio is not explicitly provided, but the overall balance sheet strength is evident from low debt levels and high equity returns.
Cash Flow
60
Neutral
Cash flow performance is mixed, with negative operating and free cash flows in the latest year, indicating potential liquidity challenges. The free cash flow to net income ratio is high at 2.15, suggesting that cash flow generation is not aligned with net income, which could pose risks if not addressed.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue117.50M117.50M109.58M83.96M74.52M61.54M
Gross Profit40.00M40.00M33.87M23.40M20.40M17.32M
EBITDA20.96M22.68M18.02M7.53M8.04M3.56M
Net Income14.53M14.53M11.50M4.12M4.93M1.18M
Balance Sheet
Total Assets134.14M134.14M128.72M79.31M80.59M74.39M
Cash, Cash Equivalents and Short-Term Investments23.75M23.75M35.51M15.25M19.25M23.55M
Total Debt414.00K414.00K804.00K1.21M1.51M545.00K
Total Liabilities72.95M72.95M77.92M38.24M42.02M43.36M
Stockholders Equity61.19M61.19M50.80M41.08M38.58M31.04M
Cash Flow
Free Cash Flow-6.98M-7.00M31.70M-2.37M-2.86M9.00M
Operating Cash Flow-3.25M-3.25M36.60M-397.00K-99.00K9.79M
Investing Cash Flow-338.00K-338.00K-8.98M-1.73M-2.53M-773.00K
Financing Cash Flow-8.03M-8.03M-4.38M-1.94M-1.72M-1.54M

MS International Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1535.00
Price Trends
50DMA
1431.20
Positive
100DMA
1324.55
Positive
200DMA
1171.87
Positive
Market Momentum
MACD
51.30
Positive
RSI
51.91
Neutral
STOCH
46.41
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:MSI, the sentiment is Positive. The current price of 1535 is above the 20-day moving average (MA) of 1534.25, above the 50-day MA of 1431.20, and above the 200-day MA of 1171.87, indicating a bullish trend. The MACD of 51.30 indicates Positive momentum. The RSI at 51.91 is Neutral, neither overbought nor oversold. The STOCH value of 46.41 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:MSI.

MS International Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
16.23%4.27%4.67%93.06%
73
Outperform
£272.23M18.4525.95%1.50%7.23%26.46%
66
Neutral
£570.89M112.604.18%1.00%14.69%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
62
Neutral
-8.12%-794.85%
53
Neutral
£29.80M-5.81-12.36%0.40%-22.13%-361.02%
43
Neutral
£35.15M-1.32-48.14%-0.25%-84.33%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:MSI
MS International
1,535.00
501.90
48.58%
GB:AVON
Avon Technologies
1,864.00
614.42
49.17%
GB:EPWN
Epwin Group plc
119.50
15.43
14.83%
GB:FIH
FIH Group plc
238.00
35.50
17.53%
GB:FLO
Flowtech Fluidpower
57.20
-30.40
-34.70%
GB:RCDO
Ricardo
429.00
0.29
0.07%

MS International Corporate Events

Regulatory Filings and Compliance
MS International Executive Director Transfers Shares to Spouse
Neutral
Oct 27, 2025

MS International PLC announced a share transfer involving its Executive Director, Mr. John Meldrum, who transferred 13,000 ordinary shares to his wife, Mrs. Joanne Meldrum, at no cost. This transaction maintains their combined beneficial interest at 18,522 shares, representing approximately 0.11% of the company’s issued share capital. This internal share transfer, conducted off-market, is part of the company’s compliance with the UK Market Abuse Regulation, ensuring transparency in executive shareholdings.

The most recent analyst rating on (GB:MSI) stock is a Buy with a £1615.00 price target. To see the full list of analyst forecasts on MS International stock, see the GB:MSI Stock Forecast page.

Other
MS International Chairman Exercises Share Options, Alters Voting Rights
Neutral
Oct 2, 2025

MS International plc announced that its Executive Chairman, Mr. Michael Bell, exercised options over 6,666 ordinary shares at an exercise price of £1.41 each, with the shares being satisfied from the company’s treasury holdings. Additionally, Mrs. Jayne Bell, closely associated with Mr. Bell, acquired 202 ordinary shares through dividend reinvestment. Following these transactions, the total voting rights in the company are 16,405,406, and Mr. Bell’s beneficial interest now represents approximately 18.26% of the company’s issued share capital.

The most recent analyst rating on (GB:MSI) stock is a Buy with a £1354.00 price target. To see the full list of analyst forecasts on MS International stock, see the GB:MSI Stock Forecast page.

Business Operations and StrategyProduct-Related Announcements
MS International Secures Major US Navy Contracts
Positive
Oct 1, 2025

MS International PLC’s subsidiary, MSI-Defence Systems US LLC, has secured a $34.5 million contract with the United States Navy for the supply of MK88 MOD4 MSI-DS Stabilised Gun Mounts. Additionally, an amendment to an existing contract for electro-optical sight systems has been agreed upon, adding $7.6 million to its value. These developments underscore the company’s strong relationship with the US Navy, although the Navy has opted for annual contracts for greater flexibility.

The most recent analyst rating on (GB:MSI) stock is a Buy with a £1354.00 price target. To see the full list of analyst forecasts on MS International stock, see the GB:MSI Stock Forecast page.

Regulatory Filings and Compliance
MS International’s Chairman Increases Shareholding
Neutral
Sep 9, 2025

MS International plc announced that its Executive Chairman, Mr. Michael Bell, exercised 50,000 options over ordinary shares at no cost, increasing his beneficial interest to approximately 18.23% of the company’s issued share capital. This transaction affects the total voting rights within the company, now standing at 16,398,740, and provides shareholders with updated information for regulatory compliance under the FCA’s Disclosure Guidance and Transparency Rules.

The most recent analyst rating on (GB:MSI) stock is a Buy with a £1354.00 price target. To see the full list of analyst forecasts on MS International stock, see the GB:MSI Stock Forecast page.

Regulatory Filings and Compliance
MS International Announces Share Option Exercise and Director Transactions
Neutral
Aug 22, 2025

MS International plc announced the exercise of 3,334 options over ordinary shares, which were satisfied from existing treasury shares. Following this, the company’s total voting rights stand at 16,348,740. Additionally, key directors, including Managing Director Michael O’Connell and Executive Chairman Michael Bell, engaged in share transactions involving sales and subsequent purchases into their respective SIPPs and ISAs. These transactions maintain their substantial stakes in the company, with O’Connell holding approximately 6.54% and Bell 17.98% of the issued share capital, excluding treasury shares.

The most recent analyst rating on (GB:MSI) stock is a Buy with a £1354.00 price target. To see the full list of analyst forecasts on MS International stock, see the GB:MSI Stock Forecast page.

Regulatory Filings and Compliance
MS International Announces Employee Share Option Exercise
Neutral
Aug 13, 2025

MS International plc has announced the exercise of 13,332 employee share options at a price of £1.41 each. This transaction affects the company’s total voting rights, which now stand at 16,345,406, excluding treasury shares. Notably, Executive Director John Meldrum exercised 6,666 of these options, increasing his shareholding to 18,522 shares, representing approximately 0.11% of the company’s issued share capital. This development may influence shareholder calculations under the FCA’s Disclosure Guidance and Transparency Rules.

Business Operations and StrategyFinancial Disclosures
MS International plc Announces Strategic Collaboration and Reports Strong Divisional Performance
Positive
Aug 6, 2025

MS International plc announced a Memorandum of Understanding with Electro Optic Systems Holdings Limited, an Australian company specializing in technology for weapons systems, signaling potential growth in their Defence and Security division. Despite uncertainties in steel tariffs, the company reports strong performance in its other divisions, with a notable profit in its Netherlands Corporate Branding business for the first time in years. A higher offer for their Forgings, Petrol Station Superstructures, and Corporate Branding divisions was received but rejected, indicating continued interest in these areas.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 30, 2025