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MS International PLC (GB:MSI)
LSE:MSI
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MS International (MSI) AI Stock Analysis

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GB:MSI

MS International

(LSE:MSI)

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Neutral 64 (OpenAI - 5.2)
Rating:64Neutral
Price Target:
1,723.00 p
▲(11.16% Upside)
Action:Downgraded
Date:12/07/25
MS International's overall stock score is driven by strong financial performance and recent corporate events, particularly the significant contracts with the US Navy. However, technical analysis indicates bearish momentum, and cash flow challenges pose potential risks. The valuation is fair, but not compelling enough to offset the technical weaknesses.
Positive Factors
High profit margins
Consistently strong gross (34.04%) and net (12.37%) margins, with healthy EBIT (17.09%) and EBITDA (19.30%), indicate durable pricing power and operating efficiency. Such margins provide a cushion against volume swings, support reinvestment, and underpin sustainable profitability over months.
Negative Factors
Weak cash flow conversion
Negative operating and free cash flows, and a free cash flow to net income ratio of 2.15, show a disconnect between reported profits and cash generation. Persistent cash conversion weakness can constrain liquidity, limit reinvestment or dividends, and force reliance on external funding.
Read all positive and negative factors
Positive Factors
Negative Factors
High profit margins
Consistently strong gross (34.04%) and net (12.37%) margins, with healthy EBIT (17.09%) and EBITDA (19.30%), indicate durable pricing power and operating efficiency. Such margins provide a cushion against volume swings, support reinvestment, and underpin sustainable profitability over months.
Read all positive factors

MS International (MSI) vs. iShares MSCI United Kingdom ETF (EWC)

MS International Business Overview & Revenue Model

Company Description
Established in 1960 and headquartered in Doncaster, UK, MS INTERNATIONAL plc is an international engineering company that develops, produces, distributes, and maintains a variety of specialized engineering solutions. Its reach extends across the U...
How the Company Makes Money
MSI makes money primarily by sourcing, importing, and distributing surface and hardscape products and selling them at a margin to trade and retail customers. Key revenue streams include: (1) Countertops and related surfaces: sales of quartz and na...

MS International Financial Statement Overview

Summary
MS International demonstrates strong revenue growth and profitability, supported by a solid balance sheet with minimal leverage. However, cash flow challenges need attention to ensure liquidity and sustainable operations. Overall, the company is well-positioned but should focus on improving cash flow management.
Income Statement
85
Very Positive
Balance Sheet
78
Positive
Cash Flow
60
Neutral
BreakdownTTMApr 2024Apr 2023Apr 2023Apr 2021Apr 2020
Income Statement
Total Revenue118.60M117.50M109.58M83.96M74.52M61.54M
Gross Profit41.84M40.00M33.87M23.40M20.40M17.32M
EBITDA22.47M22.68M18.02M7.53M8.04M3.56M
Net Income14.36M14.53M11.50M4.12M4.93M1.18M
Balance Sheet
Total Assets130.96M134.14M128.72M79.31M80.59M74.39M
Cash, Cash Equivalents and Short-Term Investments35.73M23.75M35.51M15.25M19.25M23.55M
Total Debt229.00K414.00K804.00K1.21M1.51M545.00K
Total Liabilities66.19M72.95M77.92M38.24M42.02M43.36M
Stockholders Equity64.77M61.19M50.80M41.08M38.58M31.04M
Cash Flow
Free Cash Flow7.70M-7.00M31.70M-2.37M-2.86M9.00M
Operating Cash Flow11.52M-3.25M36.60M-397.00K-99.00K9.79M
Investing Cash Flow-829.00K-338.00K-8.98M-1.73M-2.53M-773.00K
Financing Cash Flow-3.85M-8.03M-4.38M-1.94M-1.72M-1.54M

MS International Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price1550.00
Price Trends
50DMA
1579.50
Negative
100DMA
1440.35
Positive
200DMA
1441.39
Positive
Market Momentum
MACD
-44.76
Positive
RSI
36.56
Neutral
STOCH
38.25
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:MSI, the sentiment is Neutral. The current price of 1550 is above the 20-day moving average (MA) of 1532.62, below the 50-day MA of 1579.50, and above the 200-day MA of 1441.39, indicating a neutral trend. The MACD of -44.76 indicates Positive momentum. The RSI at 36.56 is Neutral, neither overbought nor oversold. The STOCH value of 38.25 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:MSI.

MS International Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
£148.03M7.5020.23%3.00%43.98%97.22%
70
Outperform
£1.02B8.2919.28%3.66%-6.21%0.75%
65
Neutral
£282.55M31.314.06%1.52%2.12%23.22%
64
Neutral
£239.05M16.5222.79%1.55%10.56%18.07%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
51
Neutral
£21.28M-7.99-7.20%0.39%-5.19%11.73%
46
Neutral
£55.25M-2.27-24.67%12.88%-12.44%-346.71%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:MSI
MS International
1,455.00
118.02
8.83%
GB:FIH
FIH Group plc
170.00
51.01
42.87%
GB:FGP
Firstgroup
189.30
-28.42
-13.05%
GB:FRAN
Franchise Brands
144.50
1.08
0.76%
GB:RFX
Ramsdens Holdings
457.50
120.83
35.89%
GB:RWA
Robert Walters
82.80
-104.20
-55.72%

MS International Corporate Events

Regulatory Filings and Compliance
MS International Updates Voting Rights After Employee Option Exercise
Neutral
Apr 29, 2026
MS International plc has reported that an employee has exercised 6,666 share options at an exercise price of £1.41, with the shares being satisfied from existing ordinary shares held in treasury rather than through the issuance of new equity....
Business Operations and StrategyExecutive/Board Changes
MS International Expands Management Incentives With New Share Option Grants
Neutral
Apr 14, 2026
MS International plc has granted options over 220,000 ordinary shares to certain employees under its Company Share Option Plan at an exercise price of £13.70, with vesting staggered over the third, fourth and fifth anniversaries and a ten-yea...
Other
MS International Chair Lifts Stake Through Family Trust Purchase
Positive
Mar 31, 2026
MS International plc has disclosed a director-related share transaction involving its executive chairman, Michael Bell, via a family trust. The move modestly increases Bell’s already significant equity position in the company to just under o...
Business Operations and StrategyRegulatory Filings and Compliance
MS International Chairman Restructures Shareholding Without Changing Stake
Positive
Mar 16, 2026
MS International plc disclosed an internal shareholding reorganisation by executive chairman Michael Bell, who sold 5,298 ordinary shares from his personal holding and simultaneously bought back an equivalent number into his self-invested personal...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025