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WAG Payment Solutions Plc (GB:EWG)
LSE:EWG

WAG Payment Solutions Plc (EWG) AI Stock Analysis

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GB:EWG

WAG Payment Solutions Plc

(LSE:EWG)

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Neutral 66 (OpenAI - 5.2)
Rating:66Neutral
Price Target:
139.00p
▲(19.83% Upside)
Score reflects improving financial performance (better operating profitability and strong cash flow) as the primary positive. Technicals show a strong uptrend but are heavily overbought, increasing near-term risk. Valuation meaningfully drags the score due to a very high P/E and lack of dividend yield support.
Positive Factors
Operating profitability improvement
Transitioning EBIT/EBITDA to positive margins signals improved core operating efficiency and cost structure. This creates a more durable earnings base, enhances ability to self-fund growth initiatives and investment in product development, and reduces reliance on one-off items for profitability.
Free cash flow generation
Sustained positive free cash flow strengthens liquidity and financial flexibility, enabling debt reduction, reinvestment in the platform, and funding of strategic partnerships without external capital. Reliable cash generation supports long-term solvency and strategic optionality.
Diverse, recurring revenue model
A mix of transaction fees, recurring POS/subscription income and partner channels provides revenue diversification and predictable cash flows. Recurring subscriptions and bank/tech partnerships can create structural customer stickiness and scale benefits over multiple reporting periods.
Negative Factors
High leverage burden
A debt-to-equity of 1.54 indicates material leverage that can constrain strategic flexibility. High debt increases interest costs and refinancing risk, reducing capacity to invest in product development or absorb demand shocks, and makes the business more sensitive to macro rate or liquidity stress.
Very thin net profit margin
A net margin near zero shows earnings are almost entirely absorbed by costs and financing charges. This leaves little buffer for margin compression, limits retained earnings for reinvestment, and makes long-term returns vulnerable to small cost increases or adverse pricing pressure.
Low returns and limited equity buffer
ROE of ~1% signals weak capital efficiency and limited value creation for shareholders. A modest equity ratio also means limited balance-sheet cushion versus peers, constraining the firm's ability to absorb losses, pursue acquisitions, or scale without increasing costly leverage.

WAG Payment Solutions Plc (EWG) vs. iShares MSCI United Kingdom ETF (EWC)

WAG Payment Solutions Plc Business Overview & Revenue Model

Company DescriptionW.A.G payment solutions plc operates integrated payments and mobility platform that focuses on the commercial road transportation industry in Europe. It offers fuel and energy services, such as acceptance network, standard fuels, alternative fuels, and emobility; payment services, including fuel card, visa card, mobile payment, and protection payment; toll services; and financial services comprise TAX refund, excise duty refund, invoice currency exchange, and insurance. It also provides fleet management services, as well as roadside services, posted drivers registration, and freight ferry booking. The company was founded in 1995 and is based in London, the United Kingdom.
How the Company Makes MoneyWAG Payment Solutions Plc primarily generates revenue through transaction fees charged to merchants for processing payments. Each time a customer makes a purchase using a card or mobile payment solution, WAG collects a percentage of the transaction value as a fee. In addition to transaction fees, the company also earns revenue from subscription services for its POS systems and software solutions, which may include monthly or annual fees for ongoing support and updates. Furthermore, WAG has established strategic partnerships with financial institutions and technology providers, enhancing its service offerings and contributing to its revenue through co-branded solutions and referral agreements. These partnerships allow WAG to expand its market reach and leverage additional revenue streams through bundled offerings and shared services.

WAG Payment Solutions Plc Financial Statement Overview

Summary
WAG Payment Solutions Plc has shown a commendable recovery in financial performance for 2024, with improvements in revenue growth, operational efficiency, and cash flow generation. However, the company still faces challenges with profitability margins and a relatively high debt level. Continued focus on cost control and debt management could further strengthen its financial position.
Income Statement
WAG Payment Solutions Plc shows a strong recovery in revenue with a positive growth rate from 2023 to 2024. The gross profit margin improved significantly in 2024 to 13.08%, up from 12.29% in 2023. Additionally, the EBIT and EBITDA margins turned positive in 2024, reflecting better operational efficiency. However, the net profit margin remains low at 0.12%, indicating potential challenges in cost control or high interest expenses affecting net income.
Balance Sheet
The company's debt-to-equity ratio decreased in 2024, showing reduced leverage compared to 2023, but remains relatively high at 1.54, indicating significant reliance on debt financing. The equity ratio improved to 23.46%, reflecting a moderate increase in financial stability. Return on equity remains low at 1.03% in 2024, suggesting limited profitability relative to shareholder investments.
Cash Flow
The free cash flow turned positive in 2024, demonstrating strong cash generation capabilities. The operating cash flow improved significantly, supporting the company's liquidity position. The operating cash flow to net income ratio indicates robust cash flow relative to net income, suggesting efficient cash management. The free cash flow to net income ratio also highlights the company's ability to generate cash in excess of net income.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.25B2.24B2.09B2.37B1.65B1.25B
Gross Profit360.09M292.54M256.53M123.64M97.47M87.20M
EBITDA107.68M101.13M38.01M49.52M32.84M44.15M
Net Income9.15M2.70M-45.64M16.63M9.15M21.24M
Balance Sheet
Total Assets1.20B1.12B1.14B915.41M802.86M586.26M
Cash, Cash Equivalents and Short-Term Investments130.82M107.43M93.77M149.85M226.86M118.50M
Total Debt394.52M402.21M429.44M156.58M171.05M180.60M
Total Liabilities923.77M854.47M881.50M598.85M518.11M522.15M
Stockholders Equity276.90M261.94M256.45M312.28M275.86M29.99M
Cash Flow
Free Cash Flow83.25M82.78M-19.10M36.97M-14.79M83.44M
Operating Cash Flow131.32M128.95M30.92M44.24M-9.57M86.66M
Investing Cash Flow-47.97M-55.54M-333.72M-104.29M-43.08M-23.21M
Financing Cash Flow-48.83M-56.14M247.14M-18.18M187.78M5.44M

WAG Payment Solutions Plc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price116.00
Price Trends
50DMA
98.95
Positive
100DMA
97.33
Positive
200DMA
85.02
Positive
Market Momentum
MACD
8.04
Negative
RSI
81.89
Negative
STOCH
97.94
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:EWG, the sentiment is Positive. The current price of 116 is above the 20-day moving average (MA) of 106.58, above the 50-day MA of 98.95, and above the 200-day MA of 85.02, indicating a bullish trend. The MACD of 8.04 indicates Negative momentum. The RSI at 81.89 is Negative, neither overbought nor oversold. The STOCH value of 97.94 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:EWG.

WAG Payment Solutions Plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
£170.43M15.29104.98%7.02%-4.35%5.34%
70
Outperform
£651.72M63.589.64%22.19%78.35%
69
Neutral
£66.59M-32.64-10.50%6.40%70.78%
66
Neutral
£882.85M96.593.98%-0.85%
65
Neutral
£287.58M18.1016.31%20.30%1.58%-57.55%
64
Neutral
£150.58M50.237.35%26.09%32.43%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:EWG
WAG Payment Solutions Plc
127.50
50.23
65.01%
GB:BGO
Bango plc
86.50
-16.50
-16.02%
GB:PAY
Paypoint
460.50
-176.25
-27.68%
GB:BOKU
BOKU
220.00
32.50
17.33%
GB:BKS
Beeks Financial Cloud Group Plc
221.50
-40.50
-15.46%
GB:FNX
Fonix Mobile PLC
172.00
-23.92
-12.21%

WAG Payment Solutions Plc Corporate Events

Executive/Board Changes
Eurowag Announces Board Change with Departure of Director Sophie Krishnan
Neutral
Dec 11, 2025

Eurowag announced that Sophie Krishnan will step down as Director and Chair of the Remuneration Committee on 28 February 2026. Her departure marks a significant change in the board, as she has been instrumental in developing Eurowag’s digital platform and advocating for shareholder interests. The company will seek a successor and update stakeholders in due course.

The most recent analyst rating on (GB:EWG) stock is a Hold with a £102.00 price target. To see the full list of analyst forecasts on WAG Payment Solutions Plc stock, see the GB:EWG Stock Forecast page.

Business Operations and Strategy
Eurowag Director Purchases Shares, Signaling Confidence in Strategic Direction
Positive
Dec 4, 2025

Eurowag announced a transaction involving the purchase of 25,880 ordinary shares at 97p each by Steve Dryden, a director of the company. This transaction, conducted on the London Stock Exchange, reflects the company’s ongoing commitment to aligning its leadership with shareholder interests and may indicate confidence in its strategic direction.

The most recent analyst rating on (GB:EWG) stock is a Hold with a £102.00 price target. To see the full list of analyst forecasts on WAG Payment Solutions Plc stock, see the GB:EWG Stock Forecast page.

Regulatory Filings and Compliance
Eurowag Announces Total Voting Rights Update
Neutral
Oct 31, 2025

Eurowag announced that its total issued ordinary share capital as of 31 October 2025 consists of 692,428,147 ordinary shares, each with one voting right. This information is crucial for shareholders to determine their notification requirements under the Financial Conduct Authority’s Disclosure Guidance and Transparency Rules.

The most recent analyst rating on (GB:EWG) stock is a Hold with a £102.00 price target. To see the full list of analyst forecasts on WAG Payment Solutions Plc stock, see the GB:EWG Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 08, 2026