Brave Bison Group PLC (GB:BBSN)
LSE:BBSN
Want to see GB:BBSN full AI Analyst Report?
Top Page
Brave Bison
(LSE:BBSN)
Select Model
Select Model
Rating:62Neutral
Price Target:
94.00 p
▲(39.26% Upside)
Action:DowngradedDate:05/01/26
The score is led by solid financial performance—turnaround profitability and a low-leverage balance sheet—but is held back by volatile cash flow/profit scaling, softened technical momentum, and a high P/E that makes valuation less forgiving.
Positive Factors
Return to profitability & revenue momentum
Brave Bison's return to profitability alongside a 55% revenue acceleration in 2025 and expanded gross profit dollars indicates its digital media and commerce offerings are gaining traction. Durable top-line momentum supports reinvestment in content, technology and scaling agency services if margins stabilize.
Negative Factors
Volatile free cash flow / cash conversion
FCF swung dramatically in 2025 and cash conversion has been inconsistent historically (including negative operating/free cash flow in 2020). Such volatility undermines confidence in funding organic growth, M&A integration and shareholder returns, increasing execution risk over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Return to profitability & revenue momentum
Brave Bison's return to profitability alongside a 55% revenue acceleration in 2025 and expanded gross profit dollars indicates its digital media and commerce offerings are gaining traction. Durable top-line momentum supports reinvestment in content, technology and scaling agency services if margins stabilize.
Read all positive factors
Brave Bison (BBSN) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£99.89M
Dividend Yield0.6%
Average Volume (3M)438.57K
Price to Earnings (P/E)13.1
Beta (1Y)0.05
Revenue Growth65.48%
EPS Growth-40.91%
CountryUK
Employees192
SectorCommunication Services
Sector Strength97
IndustryInternet Content & Information
Share Statistics
EPS (TTM)0.01
Shares Outstanding112,238,120
10 Day Avg. Volume789,108
30 Day Avg. Volume438,571
Financial Highlights & Ratios
PEG Ratio0.04
Price to Book (P/B)1.44
Price to Sales (P/S)1.04
P/FCF Ratio21.24
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.08
Revenue Forecast (FY)£44.70M
Brave Bison Business Overview & Revenue Model
Company Description
Brave Bison Group plc operates as a digital advertising agency in the United Kingdom, Europe, the Asia-Pacific, and internationally. It engages in the creation, distribution, and monetization of online video content through The Hook on Instagram; ...
How the Company Makes Money
null...
Brave Bison Financial Statement Overview
Summary
Income Statement
78
Positive
Balance Sheet
86
Very Positive
Cash Flow
63
Positive
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 54.32M | 32.83M | 35.70M | 31.65M | 21.66M |
| Gross Profit | 34.15M | 21.34M | 20.90M | 16.95M | 7.81M |
| EBITDA | 4.31M | 3.18M | 2.33M | 2.14M | 838.00K |
| Net Income | 1.51M | 2.26M | 3.39M | 2.08M | 458.00K |
Balance Sheet | |||||
| Total Assets | 77.52M | 32.70M | 30.50M | 20.60M | 19.61M |
| Cash, Cash Equivalents and Short-Term Investments | 10.50M | 7.60M | 6.92M | 6.49M | 5.91M |
| Total Debt | 8.08M | 1.85M | 1.85M | 701.00K | 1.44M |
| Total Liabilities | 38.40M | 11.41M | 11.90M | 10.58M | 12.08M |
| Stockholders Equity | 39.12M | 21.29M | 18.59M | 10.02M | 7.53M |
Cash Flow | |||||
| Free Cash Flow | 2.65M | 1.46M | 1.67M | 1.63M | 3.96M |
| Operating Cash Flow | 2.84M | 1.62M | 1.82M | 1.71M | 3.99M |
| Investing Cash Flow | -21.47M | -565.00K | -4.74M | -335.00K | -6.32M |
| Financing Cash Flow | 21.50M | -366.00K | 3.35M | -823.00K | 5.49M |
Brave Bison Technical Analysis
Positive
67.50
Price Trends
76.16
Positive
74.29
Positive
73.86
Positive
Market Momentum
0.99
Negative
59.87
Neutral
59.54
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:BBSN, the sentiment is Positive. The current price of 67.5 is below the 20-day moving average (MA) of 75.53, below the 50-day MA of 76.16, and below the 200-day MA of 73.86, indicating a bullish trend. The MACD of 0.99 indicates Negative momentum. The RSI at 59.87 is Neutral, neither overbought nor oversold. The STOCH value of 59.54 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:BBSN.
Brave Bison Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
68 Neutral | £867.52M | 15.59 | 13.93% | 1.69% | 9.55% | 29.82% | |
65 Neutral | £105.66M | -155.74 | 10.30% | ― | 6.07% | 11.14% | |
62 Neutral | £99.89M | 13.06 | 4.81% | 0.60% | 65.48% | -40.91% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
51 Neutral | £5.13M | 80.64 | -3.35% | ― | 7.27% | -100.00% | |
47 Neutral | £90.86M | -7.53 | -47.52% | 2.10% | ― | ― |
* Communication Services Sector Average
GB:BBSN
Brave Bison
89.00
37.81
73.85%
GB:TIG
Team Internet Group
37.80
-30.80
-44.90%
GB:BOOM
Audioboom
587.50
307.50
109.82%
GB:DBOX
Digitalbox plc
4.35
0.00
0.00%
GB:BCG
Baltic Classifieds Group Plc
195.40
-154.10
-44.09%
Brave Bison Corporate Events
Business Operations and Strategy
Brave Bison’s MiniMBA Wins Major Omnicom Oceania Training Deal
Positive
May 6, 2026
Brave Bison’s MiniMBA marketing skills platform has secured a multi-year partnership with Omnicom Group, targeting the Omnicom Oceania network and putting more than 1,000 employees in Australia and New Zealand through its MBA-level marketing...
Business Operations and StrategyDividendsFinancial DisclosuresM&A TransactionsPrivate Placements and Financing
Brave Bison posts fifth year of earnings growth and upgrades 2026 outlook
Positive
Apr 30, 2026
Brave Bison reported its fifth consecutive year of growth, with 2025 net revenue rising 60% to £34.1m and adjusted EBITDA up 51% to £6.8m, both ahead of consensus, despite a lower statutory profit due to acquisition-related costs. The gr...
Business Operations and StrategyDividendsFinancial DisclosuresM&A TransactionsPrivate Placements and Financing
Brave Bison Lifts 2026 Outlook After Fifth Year of Earnings Growth
Positive
Apr 30, 2026
Brave Bison reported its fifth consecutive year of growth, with 2025 net revenue up 60% to £34.1m and adjusted EBITDA up 51% to £6.8m, both ahead of consensus, despite statutory profit before tax falling due to higher acquisition and res...
Business Operations and StrategyExecutive/Board Changes
Brave Bison Strengthens Board with Appointment of Veteran CFO as Non-Executive Director
Positive
Apr 30, 2026
Brave Bison Group plc has appointed experienced finance executive Yvonne Monaghan as a Non-Executive Director, effective 1 May 2026, with responsibility for chairing the Audit Committee. Monaghan, a chartered accountant and former long-serving CFO...
Business Operations and StrategyRegulatory Filings and Compliance
Brave Bison Adjusts Share Exchange Terms and Confirms Enlarged Share Capital
Neutral
Mar 3, 2026
Brave Bison has corrected a clerical error in its previously announced share exchange with System1, confirming it will receive 2,905,899 System1 shares in return for issuing 9,763,821 new Brave Bison ordinary shares, while its resultant 28% stake ...
Business Operations and StrategyFinancial DisclosuresM&A Transactions
Brave Bison Takes 28% Strategic Stake in Marketing Effectiveness Firm System1
Positive
Mar 2, 2026
Brave Bison has made a strategic move into marketing effectiveness by acquiring a 28% stake in System1 Group, a specialist in testing advertising and product innovation for major brands, via a share-for-share exchange with founder John Kearon and ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.