Diversification Cost PressureEfforts to shift traffic away from search have raised costs and compressed margins, creating downside risk to profitability if new channels do not scale as expected.
Search Algorithm RiskPersistent Google Search issues that favor low-quality spam content are undermining organic visibility and increasing volatility in traffic and revenue.
UK Tax HeadwindsRising United Kingdom gambling taxes are likely to reduce operator acquisition budgets and weaken demand for affiliate marketing in the UK, pressuring regional revenue.