Market ExpansionMajor F1 Business Summit takeaways included anticipated further robust U.S. market growth with a 52M fanbase and imminent benefits from the new $150M annual Apple TV agreement.
Strategic PartnershipsLiberty Media CEO Derek Chang indicated Apple is likely to be quite active in bidding for global Formula 1 rights, creating a unique partnership that leverages both luxury and advanced technology.
Technological AdvancementsTechnology ambitions include developing cloud-based digital twins of F1 races with T-Mobile as a key partner, using AI and 5G to enhance the sport's technological edge.