Strong Financial Performance
Formula One (F1) revenue increased by 14% year-to-date, with adjusted OIBDA up 21%. Revenue growth was across all streams including sponsorship, race promotion, and media rights.
Successful Sponsorship and Media Deals
Formula One announced significant sponsorship deals, including extensions and new partnerships with brands like Pepsi and MSC Cruises. Media rights agreements were also finalized in several regions including Japan and Mexico.
Record Engagement and Audience Growth
F1's fan base reached a record 826 million in 2024, with 43% under the age of 35. Social media followers grew over 20% year-over-year, primarily driven by TikTok, Instagram, and YouTube.
MotoGP Acquisition and Growth Plans
Liberty Media completed the acquisition of MotoGP. The company plans to enhance commercial functions and expand the sport's global presence, with attendance up 6% and social media followers growing 6% year-over-year.
Successful F1 Movie Release
The F1 movie saw global box office sales over $500 million, becoming the highest-grossing Apple film to date.
Las Vegas Grand Prix Progress
Ticket sales for the Las Vegas Grand Prix are trending ahead of last year with higher sell-through rates, and all founding partners have agreed to contract extensions.