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First Reliance Bancshares Inc (FSRL)
OTHER OTC:FSRL
US Market
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First Reliance Bancshares (FSRL) AI Stock Analysis

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FSRL

First Reliance Bancshares

(OTC:FSRL)

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Outperform 70 (OpenAI - 5.2)
Rating:70Outperform
Price Target:
$20.00
▲(57.23% Upside)
Action:Upgraded
Date:06/26/26
The score is driven primarily by improving financial performance (strong 2025 rebound in revenue, profitability, leverage, and cash flow) and supportive technicals (price well above key moving averages with positive momentum). Offsetting factors are financial volatility across prior years and only moderately attractive valuation based on the provided P/E, with no dividend yield data to add support.
Positive Factors
Scale via Merger
The definitive merger with Colony creates materially greater scale (~$5B assets), broadening deposit and loan pools and enabling cost and product synergies. Scale improves funding stability, risk diversification, and ability to compete regionally while keeping local branding and leadership continuity.
Negative Factors
Historic Financial Volatility
Multi-year swings in revenue, margins, and leverage reduce predictability of earnings and capital planning. Persistent volatility raises the probability of future earnings surprises, complicates pricing of credit risk, and undermines confidence in consistent dividend or reinvestment policies.
Read all positive and negative factors
Positive Factors
Negative Factors
Scale via Merger
The definitive merger with Colony creates materially greater scale (~$5B assets), broadening deposit and loan pools and enabling cost and product synergies. Scale improves funding stability, risk diversification, and ability to compete regionally while keeping local branding and leadership continuity.
Read all positive factors

First Reliance Bancshares (FSRL) vs. SPDR S&P 500 ETF (SPY)

First Reliance Bancshares Business Overview & Revenue Model

Company Description
First Reliance Bancshares, Inc. functions as the parent entity for First Reliance Bank, delivering a broad spectrum of financial products and banking services across the United States. Its offerings include a variety of deposit accounts such as ch...
How the Company Makes Money
First Reliance Bancshares primarily makes money through its banking subsidiary by (1) earning net interest income and (2) generating noninterest income. Net interest income is the largest driver for most community banks and comes from the spread b...

First Reliance Bancshares Financial Statement Overview

Summary
Financials show a solid 2025 recovery: strong revenue growth (+27.1% YoY), steady net margin (~15.7%), improving leverage (debt-to-equity ~0.43), and a return to positive operating and free cash flow. The score is held back by notable volatility across prior years (2024 dip in revenue and cash flow; multi-year swings in margins and leverage), reducing confidence in consistency.
Income Statement
72
Positive
Balance Sheet
68
Positive
Cash Flow
57
Neutral
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue65.68M69.64M39.26M51.91M42.16M40.86M
Gross Profit51.11M48.85M39.26M36.49M39.00M38.84M
EBITDA14.26M15.10M0.007.01M8.78M7.46M
Net Income12.73M10.91M5.92M4.60M5.93M5.28M
Balance Sheet
Total Assets1.12B1.09B1.07B975.77M938.64M912.18M
Cash, Cash Equivalents and Short-Term Investments4.24M4.03M47.23M21.94M34.06M150.12M
Total Debt79.79M44.11M25.75M36.62M69.26M53.81M
Total Liabilities1.02B1.00B989.35M904.37M875.34M841.38M
Stockholders Equity95.88M93.07M77.76M71.40M63.30M70.80M
Cash Flow
Free Cash Flow0.0013.19M-9.49M8.88M24.20M34.36M
Operating Cash Flow0.0017.96M-8.93M9.51M25.35M39.54M
Investing Cash Flow0.00-44.20M-52.10M-49.06M-175.44M-183.61M
Financing Cash Flow0.0011.15M86.31M27.69M33.77M195.50M

First Reliance Bancshares Technical Analysis

Technical Analysis Sentiment
Positive
Last Price12.72
Price Trends
50DMA
15.98
Positive
100DMA
15.13
Positive
200DMA
13.71
Positive
Market Momentum
MACD
0.91
Negative
RSI
80.34
Negative
STOCH
74.91
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FSRL, the sentiment is Positive. The current price of 12.72 is below the 20-day moving average (MA) of 17.54, below the 50-day MA of 15.98, and below the 200-day MA of 13.71, indicating a bullish trend. The MACD of 0.91 indicates Negative momentum. The RSI at 80.34 is Negative, neither overbought nor oversold. The STOCH value of 74.91 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FSRL.

First Reliance Bancshares Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
$94.32M11.948.78%4.16%4.30%20.85%
70
Outperform
$152.03M11.5613.97%9.16%102.11%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
65
Neutral
$88.93M15.205.95%-5.51%
63
Neutral
$88.57M11.0711.80%6.51%7.19%9.14%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FSRL
First Reliance Bancshares
18.72
9.21
96.85%
AUBN
Auburn National Bancorporation
27.11
0.56
2.11%
SSBI
Summit State Bank
13.53
2.05
17.86%
UBCP
United Bancorp
15.16
1.96
14.80%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 26, 2026