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First Reliance Bancshares
(OTC:FSRL)
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Rating:70Outperform
Price Target:
$20.00
▲(57.23% Upside)
Action:Upgraded
Date:06/26/26
The score is driven primarily by improving financial performance (strong 2025 rebound in revenue, profitability, leverage, and cash flow) and supportive technicals (price well above key moving averages with positive momentum). Offsetting factors are financial volatility across prior years and only moderately attractive valuation based on the provided P/E, with no dividend yield data to add support.
Positive Factors
Scale via Merger
The definitive merger with Colony creates materially greater scale (~$5B assets), broadening deposit and loan pools and enabling cost and product synergies. Scale improves funding stability, risk diversification, and ability to compete regionally while keeping local branding and leadership continuity.
Negative Factors
Historic Financial Volatility
Multi-year swings in revenue, margins, and leverage reduce predictability of earnings and capital planning. Persistent volatility raises the probability of future earnings surprises, complicates pricing of credit risk, and undermines confidence in consistent dividend or reinvestment policies.
Read all positive and negative factors
Positive Factors
Negative Factors
Scale via Merger
The definitive merger with Colony creates materially greater scale (~$5B assets), broadening deposit and loan pools and enabling cost and product synergies. Scale improves funding stability, risk diversification, and ability to compete regionally while keeping local branding and leadership continuity.
Read all positive factors
First Reliance Bancshares (FSRL) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$152.03M
Dividend YieldN/A
Average Volume (3M)5.87K
Price to Earnings (P/E)11.6
Beta (1Y)-0.13
Revenue Growth9.16%
EPS Growth102.11%
CountryUS
Employees170
SectorFinancial
Sector Strength70
IndustryBanks - Regional
Share Statistics
EPS (TTM)1.62
Shares Outstanding8,130,000
10 Day Avg. Volume10,118
30 Day Avg. Volume5,867
Financial Highlights & Ratios
PEG Ratio0.10
Price to Book (P/B)1.03
Price to Sales (P/S)1.38
P/FCF Ratio7.30
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)1.54
Revenue Forecast (FY)$52.10M
First Reliance Bancshares Business Overview & Revenue Model
Company Description
First Reliance Bancshares, Inc. functions as the parent entity for First Reliance Bank, delivering a broad spectrum of financial products and banking services across the United States. Its offerings include a variety of deposit accounts such as ch...
How the Company Makes Money
First Reliance Bancshares primarily makes money through its banking subsidiary by (1) earning net interest income and (2) generating noninterest income. Net interest income is the largest driver for most community banks and comes from the spread b...
First Reliance Bancshares Financial Statement Overview
Summary
Income Statement
72
Positive
Balance Sheet
68
Positive
Cash Flow
57
Neutral
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 65.68M | 69.64M | 39.26M | 51.91M | 42.16M | 40.86M |
| Gross Profit | 51.11M | 48.85M | 39.26M | 36.49M | 39.00M | 38.84M |
| EBITDA | 14.26M | 15.10M | 0.00 | 7.01M | 8.78M | 7.46M |
| Net Income | 12.73M | 10.91M | 5.92M | 4.60M | 5.93M | 5.28M |
Balance Sheet | ||||||
| Total Assets | 1.12B | 1.09B | 1.07B | 975.77M | 938.64M | 912.18M |
| Cash, Cash Equivalents and Short-Term Investments | 4.24M | 4.03M | 47.23M | 21.94M | 34.06M | 150.12M |
| Total Debt | 79.79M | 44.11M | 25.75M | 36.62M | 69.26M | 53.81M |
| Total Liabilities | 1.02B | 1.00B | 989.35M | 904.37M | 875.34M | 841.38M |
| Stockholders Equity | 95.88M | 93.07M | 77.76M | 71.40M | 63.30M | 70.80M |
Cash Flow | ||||||
| Free Cash Flow | 0.00 | 13.19M | -9.49M | 8.88M | 24.20M | 34.36M |
| Operating Cash Flow | 0.00 | 17.96M | -8.93M | 9.51M | 25.35M | 39.54M |
| Investing Cash Flow | 0.00 | -44.20M | -52.10M | -49.06M | -175.44M | -183.61M |
| Financing Cash Flow | 0.00 | 11.15M | 86.31M | 27.69M | 33.77M | 195.50M |
First Reliance Bancshares Technical Analysis
Positive
12.72
Price Trends
15.98
Positive
15.13
Positive
13.71
Positive
Market Momentum
0.91
Negative
80.34
Negative
74.91
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FSRL, the sentiment is Positive. The current price of 12.72 is below the 20-day moving average (MA) of 17.54, below the 50-day MA of 15.98, and below the 200-day MA of 13.71, indicating a bullish trend. The MACD of 0.91 indicates Negative momentum. The RSI at 80.34 is Negative, neither overbought nor oversold. The STOCH value of 74.91 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FSRL.
First Reliance Bancshares Peers Comparison
UnderperformOutperform
Sector (68)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
76 Outperform | $94.32M | 11.94 | 8.78% | 4.16% | 4.30% | 20.85% | |
70 Outperform | $152.03M | 11.56 | 13.97% | ― | 9.16% | 102.11% | |
68 Neutral | $18.00B | 11.42 | 9.92% | 3.81% | 9.73% | 1.22% | |
65 Neutral | $88.93M | 15.20 | 5.95% | ― | -5.51% | ― | |
63 Neutral | $88.57M | 11.07 | 11.80% | 6.51% | 7.19% | 9.14% |
* Financial Sector Average
FSRL
First Reliance Bancshares
18.72
9.21
96.85%
AUBN
Auburn National Bancorporation
27.11
0.56
2.11%
SSBI
Summit State Bank
13.53
2.05
17.86%
UBCP
United Bancorp
15.16
1.96
14.80%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.