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Publicis Groupe
(PUB)
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Rating:79Outperform
Price Target:
€111.00
▲(25.54% Upside)
Action:Reiterated
Date:08/06/26
The score is driven primarily by solid fundamentals and cash generation, with strong free-cash-flow quality and improving profitability over time, partly tempered by the 2025 increase in leverage and some margin variability. Technicals are supportive with a clear uptrend, though momentum is becoming stretched. Valuation adds support via a reasonable P/E and an attractive dividend yield.
Positive Factors
High free cash flow conversion
Consistently high free cash flow conversion (~90–94% of net income) and a material 2025 cash step-up indicate durable cash generation. This supports dividends, reinvestment in technology/platforms, and strategic flexibility over multiple quarters, reducing reliance on external financing.
Negative Factors
Rising leverage in 2025
The 2025 re-leveraging (debt-to-equity ~0.72) meaningfully reduces balance-sheet flexibility versus 2024. Higher leverage increases interest and refinancing sensitivity, constrains M&A or bolt-on investment capacity, and leaves less cushion for prolonged downturns in client spend.
Read all positive and negative factors
Positive Factors
Negative Factors
High free cash flow conversion
Consistently high free cash flow conversion (~90–94% of net income) and a material 2025 cash step-up indicate durable cash generation. This supports dividends, reinvestment in technology/platforms, and strategic flexibility over multiple quarters, reducing reliance on external financing.
Read all positive factors
Publicis Groupe (PUB) vs. iShares MSCI France ETF (EWQ)
Market Cap
€26.11B
Dividend Yield3.63%
Average Volume (3M)542.37K
Price to Earnings (P/E)16.1
Beta (1Y)0.84
Revenue Growth4.67%
EPS Growth-4.98%
CountryFR
Employees115,782
SectorGeneral
Sector StrengthN/A
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)6.47
Shares Outstanding254,311,860
10 Day Avg. Volume556,538
30 Day Avg. Volume542,367
Financial Highlights & Ratios
PEG Ratio-22.29
Price to Book (P/B)2.13
Price to Sales (P/S)1.28
P/FCF Ratio8.19
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
€114.33Price Target Upside29.31% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering6
EPS Forecast (FY)7.9
Revenue Forecast (FY)€15.11B
Publicis Groupe Business Overview & Revenue Model
Company Description
Publicis Groupe S.A., established in Paris, France in 1926, operates as a global leader specializing in marketing, communications, and digital business transformation solutions. Its extensive geographic presence covers North America, Europe, Asia ...
How the Company Makes Money
Publicis Groupe primarily earns revenue by providing marketing and business transformation services to clients under contractual arrangements. Its key revenue stream is service fees (often reported as net revenue after pass-through media costs) ge...
Publicis Groupe Financial Statement Overview
Summary
Income Statement
78
Positive
Balance Sheet
70
Positive
Cash Flow
84
Very Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 17.65B | 17.40B | 16.03B | 14.80B | 14.20B | 11.74B |
| Gross Profit | 2.62B | 17.40B | 6.94B | 6.40B | 2.06B | 1.43B |
| EBITDA | 3.36B | 3.17B | 3.15B | 2.68B | 2.88B | 2.37B |
| Net Income | 1.62B | 1.65B | 1.66B | 1.31B | 1.22B | 1.03B |
Balance Sheet | ||||||
| Total Assets | 40.14B | 40.01B | 39.85B | 36.72B | 35.90B | 32.85B |
| Cash, Cash Equivalents and Short-Term Investments | 2.11B | 4.20B | 3.82B | 4.59B | 4.62B | 3.66B |
| Total Debt | 5.44B | 5.66B | 5.17B | 5.54B | 6.20B | 5.72B |
| Total Liabilities | 29.64B | 29.59B | 28.82B | 26.97B | 26.30B | 24.29B |
| Stockholders Equity | 10.52B | 10.45B | 11.06B | 9.79B | 9.63B | 8.59B |
Cash Flow | ||||||
| Free Cash Flow | 2.48B | 2.72B | 2.06B | 1.87B | 2.20B | 1.57B |
| Operating Cash Flow | 2.71B | 2.97B | 2.30B | 2.05B | 2.40B | 1.71B |
| Investing Cash Flow | -1.14B | -958.00M | -1.12B | -348.00M | -752.00M | -419.00M |
| Financing Cash Flow | -1.53B | -1.02B | -2.01B | -1.75B | -1.00B | -1.58B |
Publicis Groupe Technical Analysis
Positive
88.42
Price Trends
91.47
Positive
84.70
Positive
81.04
Positive
Market Momentum
3.55
Negative
70.43
Negative
83.68
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:PUB, the sentiment is Positive. The current price of 88.42 is below the 20-day moving average (MA) of 98.99, below the 50-day MA of 91.47, and above the 200-day MA of 81.04, indicating a bullish trend. The MACD of 3.55 indicates Negative momentum. The RSI at 70.43 is Negative, neither overbought nor oversold. The STOCH value of 83.68 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FR:PUB.
Publicis Groupe Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
79 Outperform | €26.11B | 16.09 | 15.47% | 4.24% | 4.67% | -4.98% | |
69 Neutral | €69.18M | 14.70 | 5.82% | 34.34% | -32.60% | -34.73% | |
64 Neutral | €5.12B | 15.62 | 12.24% | 2.96% | 1.12% | 36.41% | |
56 Neutral | €66.61M | 4.08 | -60.09% | ― | -7.42% | -90.88% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
44 Neutral | €44.95M | 20.69 | ― | 4.85% | -15.11% | -57.04% |
* General Sector Average
FR:PUB
Publicis Groupe
103.35
28.27
37.66%
FR:HCO
HighCo SA
3.70
0.21
5.87%
FR:DEC
JCDecaux SA
24.12
9.91
69.75%
FR:LOCAL
Solocal
4.16
-0.15
-3.48%
FR:ALHOP
Hopscotch Groupe SA
14.50
-0.66
-4.36%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.