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JCDecaux SA (FR:DEC)
:DEC
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JCDecaux SA (DEC) AI Stock Analysis

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FR:DEC

JCDecaux SA

(LSE:DEC)

Rating:68Neutral
Price Target:
€16.00
▲(7.38% Upside)
JCDecaux SA's overall stock score reflects strong financial performance and reasonable valuation. However, technical indicators suggest a bearish trend, which impacts the overall score. The absence of earnings call data and corporate events means these factors do not influence the score.
Positive Factors
Dividends
Management proposed reinstating its dividend of 55c per share, citing strong cash flow and balance sheet flexibility.
Earnings
JCDecaux beat expectations driven by strength across all segments and regions.
Financial Performance
JCDecaux posted a nice beat in 2H24, with EBITDA margin expanding 50 bps y/y and FCF doubling to over €250 million.
Negative Factors
Estimates
Estimates are being modestly trimmed as comparisons become more challenging and visibility weakens.
Guidance
2Q guidance came in softer than expected, with Transport and Billboards pacing flat year over year.
Visibility
Visibility weakens particularly in the second half given the current global macro environment.

JCDecaux SA (DEC) vs. iShares MSCI France ETF (EWQ)

JCDecaux SA Business Overview & Revenue Model

Company DescriptionJCDecaux SA engages in the outdoor advertising activities worldwide. It operates through three segments: Street Furniture, Transport, and Billboard. The Street Furniture segment is involved in advertising in shopping malls; renting of street furniture; selling and renting of equipment; and the provision of cleaning, maintenance, and other activities. The Transport segment provides advertising services in public transport systems, such as airports, metros, buses, tramways, and trains. The Billboard segment is involved in advertising on private property, including traditional large format or back-light billboards; and the provision of neon-light billboards and advertising wraps. The company was founded in 1964 and is based in Neuilly-sur-Seine, France. JCDecaux SA is a subsidiary of JCDecaux Holding SAS.
How the Company Makes MoneyJCDecaux generates revenue primarily through the leasing of advertising space on its street furniture, billboards, and transport-related advertising platforms. The company earns income from long-term contracts with municipalities and transport authorities, who provide JCDecaux exclusive rights to manage and display advertising in public spaces. Key revenue streams include advertising fees paid by brands for space on digital and traditional formats, as well as additional income from partnerships with media companies and technology providers that enhance its advertising capabilities. The company's strong relationships with municipalities and its ability to innovate in urban advertising solutions also contribute significantly to its earnings.

JCDecaux SA Financial Statement Overview

Summary
JCDecaux SA exhibits solid financial health with strong revenue growth, robust profitability metrics, and effective cost management. Despite a moderate leverage and the absence of EBIT in 2024, the company maintains a stable equity position and strong cash flow generation, supporting overall financial stability.
Income Statement
76
Positive
JCDecaux SA demonstrated a positive revenue growth of 10.21% from 2023 to 2024, reflecting a strong recovery trend. The gross profit margin stands at 53.7%, indicating effective cost management, though the absence of EBIT is notable. A net profit margin of 7.12% for 2024 shows improved profitability. The EBITDA margin is robust at 37.84%, highlighting strong operational efficiency.
Balance Sheet
68
Positive
The balance sheet reveals a debt-to-equity ratio of 2.02, suggesting moderate leverage which could indicate potential risk in volatile markets. However, the company maintains a solid equity ratio of 25.55%, showcasing a stable financial position. The return on equity is healthy at 11.76%, demonstrating effective utilization of shareholder funds.
Cash Flow
82
Very Positive
Free cash flow growth rate from 2023 to 2024 is 11.37%, indicating strong cash generation capabilities. The operating cash flow to net income ratio of 4.37 suggests efficient cash conversion from earnings. The free cash flow to net income ratio of 3.13 further underlines strong cash flow support for profitability.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue3.63B3.30B3.07B2.52B2.10B
Gross Profit1.95B1.83B818.50M551.00M280.50M
EBITDA1.36B1.31B1.34B1.15B743.10M
Net Income258.90M209.20M132.10M-14.50M-604.60M
Balance Sheet
Total Assets8.62B9.26B10.06B9.50B10.07B
Cash, Cash Equivalents and Short-Term Investments1.36B1.69B1.97B1.54B1.67B
Total Debt4.45B5.46B6.43B6.21B6.99B
Total Liabilities6.30B7.21B8.26B7.85B8.45B
Stockholders Equity2.20B1.95B1.76B1.62B1.60B
Cash Flow
Free Cash Flow811.30M728.50M748.40M832.80M669.30M
Operating Cash Flow1.13B1.10B1.10B1.00B888.10M
Investing Cash Flow-252.30M-338.30M-423.20M-172.70M-274.60M
Financing Cash Flow-1.22B-1.05B-274.50M-931.80M849.60M

JCDecaux SA Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price14.90
Price Trends
50DMA
15.09
Negative
100DMA
15.01
Negative
200DMA
14.92
Negative
Market Momentum
MACD
-0.07
Negative
RSI
49.40
Neutral
STOCH
61.96
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:DEC, the sentiment is Neutral. The current price of 14.9 is above the 20-day moving average (MA) of 14.82, below the 50-day MA of 15.09, and below the 200-day MA of 14.92, indicating a neutral trend. The MACD of -0.07 indicates Negative momentum. The RSI at 49.40 is Neutral, neither overbought nor oversold. The STOCH value of 61.96 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for FR:DEC.

JCDecaux SA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (57)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
€3.19B13.2911.69%3.69%5.80%-9.84%
57
Neutral
$1.87B9.438.02%2.45%5.38%-37.86%
€13.53M3.89216.14%
€19.68B11.5217.51%
€59.05M0.32
€98.17M4.4211.59%
42
Neutral
€4.51M
-7.90%-1232.87%
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FR:DEC
JCDecaux SA
14.90
-3.11
-17.28%
GB:0R9M
AdUX SA
2.16
0.79
57.66%
GB:0FQI
Publicis Groupe
79.18
-16.65
-17.37%
GB:0RC1
Solocal
2.40
-0.04
-1.64%
DE:6H1
ReWorld Media SA
1.76
-0.38
-17.76%
FR:ALINV
Invibes Advertising NV
0.97
-3.31
-77.34%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 27, 2025