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HighCo SA (FR:HCO)
:HCO
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HighCo SA (HCO) AI Stock Analysis

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FR:HCO

HighCo SA

(HCO)

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Neutral 63 (OpenAI - 5.2)
Rating:63Neutral
Price Target:
€4.00
▼(-0.25% Downside)
Action:DowngradedDate:04/24/26
The score is driven mainly by resilient cash flow and a still-manageable balance sheet, but it is held back by the 2025 revenue/profit pressure and debt increase. Technically, the stock shows constructive momentum, while valuation remains a key constraint due to the high P/E despite the attractive dividend yield.
Positive Factors
Consistent strong free cash flow
HighCo's multi-year positive free cash flow provides durable internal funding for operations, dividends, and investment. Even with a 2025 decline, absolute FCF remains sizable for the company's scale, supporting resilience through cycles and reducing reliance on external financing.
Negative Factors
2025 top-line and margin pressure
A material 2025 revenue drop and weaker gross profit signal structural demand or pricing pressure in the core promotional services market. Persistent top-line and margin volatility risks erode earnings durability, constrain reinvestment, and may force margin remediation or cost actions.
Read all positive and negative factors
Positive Factors
Negative Factors
Consistent strong free cash flow
HighCo's multi-year positive free cash flow provides durable internal funding for operations, dividends, and investment. Even with a 2025 decline, absolute FCF remains sizable for the company's scale, supporting resilience through cycles and reducing reliance on external financing.
Read all positive factors

HighCo SA (HCO) vs. iShares MSCI France ETF (EWQ)

HighCo SA Business Overview & Revenue Model

Company Description
High Co. SA provides marketing solutions to various retailers and brands worldwide. The company offers brand platform, communication strategy, social media engagement, and media strategy services; and service design services, SMS and push notifica...
How the Company Makes Money
HighCo makes money mainly by providing promotional marketing solutions and related technology/services to retailers and consumer goods brands. Its core revenues typically come from (1) fees paid by brands and retailers for the creation, execution,...

HighCo SA Financial Statement Overview

Summary
Strong historical cash generation and a generally solid balance sheet are partially offset by a clear 2025 slowdown (revenue down ~13.8%), weaker gross profit, and higher debt, raising questions about earnings durability.
Income Statement
54
Neutral
Balance Sheet
73
Positive
Cash Flow
70
Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue98.65M146.38M145.44M144.57M137.45M
Gross Profit9.53M57.64M24.61M20.76M67.15M
EBITDA10.59M18.90M21.38M13.25M24.96M
Net Income4.85M7.46M11.12M1.79M11.19M
Balance Sheet
Total Assets211.04M206.82M203.79M214.75M218.65M
Cash, Cash Equivalents and Short-Term Investments94.97M80.69M66.13M70.00M73.72M
Total Debt21.80M6.10M12.56M15.04M15.88M
Total Liabilities137.53M111.92M111.94M123.48M119.69M
Stockholders Equity73.64M93.03M89.86M89.15M96.56M
Cash Flow
Free Cash Flow17.73M24.10M10.85M9.81M9.68M
Operating Cash Flow18.51M24.60M12.78M10.96M10.74M
Investing Cash Flow7.57M-712.00K-1.87M-1.32M-986.00K
Financing Cash Flow-11.79M-9.32M-14.78M-13.36M-47.67M

HighCo SA Technical Analysis

Technical Analysis Sentiment
Positive
Last Price4.01
Price Trends
50DMA
3.61
Positive
100DMA
3.75
Positive
200DMA
3.74
Positive
Market Momentum
MACD
0.03
Negative
RSI
56.73
Neutral
STOCH
73.71
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:HCO, the sentiment is Positive. The current price of 4.01 is above the 20-day moving average (MA) of 3.55, above the 50-day MA of 3.61, and above the 200-day MA of 3.74, indicating a bullish trend. The MACD of 0.03 indicates Negative momentum. The RSI at 56.73 is Neutral, neither overbought nor oversold. The STOCH value of 73.71 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FR:HCO.

HighCo SA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
€19.57B6.7117.51%4.10%8.54%-0.58%
68
Neutral
€100.80M6.5712.60%1.29%-1.02%-27.51%
65
Neutral
€70.63M11.7021.20%13.12%
63
Neutral
€70.78M49.614.71%5.16%-32.60%-34.73%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
51
Neutral
€40.89M18.884.85%-15.11%-57.98%
45
Neutral
€66.94M10.47-2.99%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FR:HCO
HighCo SA
3.65
1.37
60.43%
FR:PUB
Publicis Groupe
78.78
-6.74
-7.88%
FR:LOCAL
Solocal
4.11
1.31
46.92%
FR:ALREW
ReWorld Media SA
1.79
0.03
1.71%
FR:ALBLD
Bilendi SA
15.10
-3.80
-20.11%
FR:ALHOP
Hopscotch Groupe SA
13.20
-3.65
-21.66%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Apr 24, 2026