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L'Oreal (FR:OR)
:OR
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L'Oreal (OR) AI Stock Analysis

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FR:OR

L'Oreal

(OR)

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Outperform 72 (OpenAI - 5.2)
Rating:72Outperform
Price Target:
€389.00
▲(7.85% Upside)
Action:ReiteratedDate:02/18/26
The score is driven primarily by strong financial performance (high margins, strong ROE, and consistent cash generation), tempered by near-term 2025 pressure (lower net income/FCF and higher debt). Technical signals are currently weak, and valuation is relatively rich given the ~32x P/E, with only partial support from the ~1.88% dividend yield.
Positive Factors
High margins & profitability
Sustained high gross, operating and net margins reflect durable brand pricing power and product mix advantages. These margins support robust internal funding for marketing, R&D and distribution, helping maintain competitive position and long-term cash flow generation even as growth normalizes.
Negative Factors
2025 net income pressure despite revenue
Earnings falling while revenue rises suggests margin compression from cost inflation, adverse mix, or one-off items. If these pressures persist, they can erode sustainable profitability and free cash flow, limiting ability to fund growth investments and shareholder returns over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
High margins & profitability
Sustained high gross, operating and net margins reflect durable brand pricing power and product mix advantages. These margins support robust internal funding for marketing, R&D and distribution, helping maintain competitive position and long-term cash flow generation even as growth normalizes.
Read all positive factors

L'Oreal (OR) vs. iShares MSCI France ETF (EWQ)

L'Oreal Business Overview & Revenue Model

Company Description
L'Oréal S.A., through its subsidiaries, manufactures and sells cosmetic products for women and men worldwide. The company operates through four divisions: Consumer Products, L'oréal Luxe, Professional Products, and Active Cosmetics. It offers sham...
How the Company Makes Money
L’Oréal makes money primarily by selling beauty and personal care products under its portfolio of brands to retailers, distributors, professionals, and directly to consumers. Its revenue model is largely product-sales driven, with earnings generat...

L'Oreal Financial Statement Overview

Summary
Strong overall fundamentals: premium profitability (gross margin ~72%–74%, operating margin ~17%–20%), solid net margins (~14%–15%), and reliable free cash flow coverage (~79%–85% of net income). Key watch items are 2025 pressure (net income and free cash flow down despite higher revenue) and a sharp increase in total debt.
Income Statement
92
Very Positive
Balance Sheet
80
Positive
Cash Flow
86
Very Positive
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue44.05B43.49B41.18B38.26B32.29B
Gross Profit32.74B32.26B30.42B27.68B23.85B
EBITDA10.69B10.39B9.94B9.16B7.54B
Net Income6.13B6.41B6.18B5.71B4.60B
Balance Sheet
Total Assets61.82B56.35B51.86B46.84B43.01B
Cash, Cash Equivalents and Short-Term Investments9.87B4.08B4.32B2.62B2.72B
Total Debt11.92B8.49B8.69B5.65B6.30B
Total Liabilities26.82B23.22B22.77B19.66B19.42B
Stockholders Equity34.95B33.13B29.07B27.18B23.59B
Cash Flow
Free Cash Flow7.16B6.64B6.12B4.93B5.65B
Operating Cash Flow8.66B8.29B7.60B6.28B6.73B
Investing Cash Flow-1.41B-3.70B-4.14B-2.22B-1.63B
Financing Cash Flow-1.40B-4.79B-1.61B-4.08B-8.86B

L'Oreal Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price360.70
Price Trends
50DMA
371.70
Negative
100DMA
372.65
Negative
200DMA
375.10
Negative
Market Momentum
MACD
-2.45
Negative
RSI
50.57
Neutral
STOCH
50.26
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FR:OR, the sentiment is Neutral. The current price of 360.7 is above the 20-day moving average (MA) of 353.24, below the 50-day MA of 371.70, and below the 200-day MA of 375.10, indicating a neutral trend. The MACD of -2.45 indicates Negative momentum. The RSI at 50.57 is Neutral, neither overbought nor oversold. The STOCH value of 50.26 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for FR:OR.

L'Oreal Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
€189.97B31.9320.13%1.91%2.60%-5.44%
65
Neutral
€2.01B10.1620.31%3.66%9.68%19.46%
64
Neutral
€82.99B23.7119.54%2.33%-3.24%-21.65%
63
Neutral
€239.47B29.5116.39%2.06%-3.24%-21.24%
56
Neutral
€40.82M-1.253.88%-3.97%-269.15%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
48
Neutral
€33.35B-23.010.49%2.03%-14.56%-64.91%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FR:OR
L'Oreal
358.30
22.54
6.71%
FR:CDI
Christian Dior
459.00
26.17
6.05%
FR:ITP
Interparfums
24.22
-5.71
-19.08%
FR:KER
Kering SA
254.00
93.72
58.47%
FR:MC
LVMH Moet Hennessy Louis Vuitton
481.90
7.67
1.62%
FR:JBOG
Jacques Bogart SA
2.81
-2.17
-43.57%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 18, 2026