Customer Acquisition EconomicsBitcoin gift cards act as a cost-efficient customer acquisition channel, bringing in new users with very low acquisition costs and supporting sustainable revenue growth.
Retail DistributionExpansion into mainstream retail through Kroger and Giftcards.com increases accessibility and simplifies bitcoin purchasing, helping attract a broader base of everyday consumers.
Strategic Payment PartnershipsPartnerships with Stripe and Visa for a bitcoin-denominated credit card provide established issuing infrastructure and security, supporting scale and boosting consumer trust.