Customer AcquisitionFold's bitcoin gift cards have evolved into a scalable and cost-efficient customer acquisition tool, now available in approximately 2,000 Kroger locations and through Giftcards.com.
Market StrategyFold's strategy relies on everyday consumer spending rather than speculative crypto activity, showing resilience and growth in its user base and revenue.
Product LaunchThe launch of Fold's bitcoin-based credit card is expected to significantly accelerate the company's ecosystem, supported by integration with Visa and Stripe.