Strong Cost and Quality Improvements
Ford is on track to deliver $1 billion in net cost reductions this year, excluding tariff impacts. They have made significant progress in closing the competitive cost gap and improving production stability.
Record Pickup Sales and Market Share Growth
Ford had its best first-quarter US pickup sales in over 20 years and delivered sequential share growth in its home market.
Positive Financial Performance
Ford delivered $1 billion in EBIT, exceeding expectations of roughly breakeven for the quarter, driven by cost improvements and strong net pricing in North America.
Ford Pro Commercial Business Growth
Ford Pro grew its commercial brand leadership in Europe, with a strong market share of over 40% in the US Class 1 to Class 7 truck and van market. Software subscriptions rose by 20% year-over-year.
Improved Vehicle Dependability
Ford and Lincoln were the most improved brands in J.D. Power’s 2025 US Vehicle Dependability Study.