Sales Force ChallengesThe screening segment has suffered due to sales force challenges, such as insufficient follow-up between sales and new prescribers, misaligned incentives, and poor division of sales territories.
Sales ShortfallResults were driven by Cologuard strength after 3Q’s shortfall.
Transition UncertaintyEXAS had previously indicated the timing could look like ~12-24 months to make the full transition, suggesting a strategic planning process for future price increases.