Financial PerformanceGoeasy manages the inherently higher credit costs of its business model well, focusing on ROE as its ultimate goal and managing to sustain it above 20%.
Market PerceptionThe market is overemphasizing goeasy's risks, in particular credit concerns, and as the market comes to recognize goeasy's stability and outsized profitability, there is potential for multiple expansion.
ValuationThere is significant valuation upside for its perennial peer-leading profitability and sustained 20%+ EPS and loan growth.