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Villeroy & Boch AG (DE:VIB3)
XETRA:VIB3

Villeroy & Boch (VIB3) AI Stock Analysis

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DE:VIB3

Villeroy & Boch

(XETRA:VIB3)

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Neutral 48 (OpenAI - 5.2)
Rating:48Neutral
Price Target:
€17.00
▲(7.94% Upside)
Action:ReiteratedDate:03/23/26
The score is held back primarily by weakened profitability and elevated leverage despite a rebound in 2025 cash generation. Technicals add further pressure due to a clear downtrend and bearish momentum. Valuation is mixed, with a strong dividend yield offset by a negative P/E tied to depressed earnings.
Positive Factors
Brand & Diversified Product Portfolio
A long-established brand (since 1748) with a diversified product set across tableware, bathroom solutions and tiles provides durable market position and pricing power. Broad B2C and B2B channels (retail, hospitality, construction) smooth revenue cycles and support long-term resilience.
Rebound in Cash Generation
A meaningful 2025 cash-flow rebound strengthens financial flexibility: higher FCF funds capex, dividends and debt reduction. Consistent positive cash generation, if sustained, materially reduces refinancing risk and enables strategic investment despite prior earnings volatility.
Top-line Recovery
Revenue recovery to ~€1.4B shows demand resilience and a restored sales base after earlier weakness. A stable or growing top line supports scale benefits and creates a platform for margin improvement if cost control and product mix are managed effectively over the medium term.
Negative Factors
Elevated Leverage
Materially higher debt and a more debt-heavy capital structure reduce strategic flexibility and raise interest burden. With equity roughly flat and profitability compressed, elevated leverage heightens refinancing and covenant risk and limits ability to invest or absorb future shocks.
Compressed Profitability
A sharp decline in net income and operating profit indicates sustained margin pressure from pricing, mix or cost increases. Lower profitability undermines return on equity and free-cashflow sustainability, constraining reinvestment capacity and the firm’s ability to deleverage over the medium term.
Volatile Cash Conversion
Significant year-to-year swings in cash conversion complicate forecasting and capital planning. Volatility in FCF raises the risk that improved 2025 cash generation may not persist, making consistent debt repayment, dividend policy and strategic investments less certain.

Villeroy & Boch (VIB3) vs. iShares MSCI Germany ETF (EWG)

Villeroy & Boch Business Overview & Revenue Model

Company DescriptionVilleroy & Boch AG, together with its subsidiaries, manufactures and sells ceramic products primarily under the Villeroy & Boch brand in Germany, rest of Europe, and internationally. It operates through two divisions, Bathroom and Wellness, and Dining & Lifestyle divisions. The Bathroom and Wellness division manufactures ceramic sanitary ware, ceramic kitchen sinks, bathroom furniture, bathtubs and shower tubs, whirlpools, bath and kitchen fittings, and accessories. The Dining & Lifestyle provides tableware, and glass and cutlery for tables, as well as accessories, gifts, and clever to go solutions made of porcelain. It also offers tiles, fittings, wooden flooring, lighting, kitchen and bathroom textiles, and kitchen furniture, as well as furniture for living, dining, and sleeping areas. The company sells its products through a network of approximately 90 Villeroy & Boch stores and 500 points of sale facilities at department stores, as well as through its online shops. It serves dealers, craftsmen, architects, interior designers, planners, porcelain retailers, department store chains, e-commerce providers, and residential constructors, as well as operators of hotels and restaurants. Villeroy & Boch AG was founded in 1748 and is headquartered in Mettlach, Germany.
How the Company Makes MoneyVilleroy & Boch generates revenue primarily through the sale of its diverse range of ceramic products across various segments, including tableware, bathroom solutions, and tiles. Key revenue streams include direct sales to consumers through retail channels, as well as business-to-business sales to hospitality and construction industries. The company also leverages partnerships with retailers and distributors to expand its market reach. Additionally, Villeroy & Boch benefits from brand recognition and loyalty, which contributes to consistent sales. Seasonal promotions, new product launches, and participation in trade fairs further enhance their revenue potential.

Villeroy & Boch Financial Statement Overview

Summary
Revenue recovered to ~€1.4B but turned slightly negative in 2025 (-2.8%). Profitability compressed sharply versus 2021–2023 (net income down to €5.9M in 2024 and €14.7M in 2025). Balance sheet risk increased with materially higher leverage (debt peaked at €531M in 2024 and remains elevated), partially offset by a strong 2025 cash flow rebound (FCF ~€85.6M).
Income Statement
46
Neutral
Revenue rebounded strongly from 2023 to 2024–2025 (back to ~€1.4B), but growth is now slightly negative in 2025 (-2.8%). Profitability has compressed materially versus 2021–2023: net income fell from ~€60–71M (2021–2022) and €60.7M (2023) to €5.9M (2024) and €14.7M (2025). Operating profit also declined versus prior peak levels, indicating weaker pricing/premix and/or cost pressure. Strength is the top-line recovery; weakness is the sharp drop in bottom-line performance and overall margin deterioration versus earlier years.
Balance Sheet
38
Negative
Leverage has increased significantly: total debt rose from €127M (2022) / €255M (2023) to €531M (2024) before easing to €454M (2025), while equity stayed roughly flat (~€360–384M). This pushes the capital structure to a more debt-heavy profile (debt-to-equity was 1.46x in 2024 versus 0.35x in 2022). Total assets expanded as well, but returns to shareholders weakened sharply alongside earnings (return on equity was very low in 2024). Strength is a still-material equity base; weakness is the step-up in leverage and reduced profitability cushion.
Cash Flow
62
Positive
Cash generation improved meaningfully in 2025: operating cash flow rose to €122.9M and free cash flow to €85.6M (a strong rebound from near-breakeven free cash flow in 2024). However, 2024 showed weak cash conversion and very low free cash flow relative to earnings, highlighting volatility year-to-year. Strength is the 2025 cash flow rebound and healthy absolute free cash flow; weakness is the instability of free cash flow across periods and the prior-year drop.
BreakdownDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.45B1.42B901.90M994.50M945.00M
Gross Profit540.20M534.00M392.20M425.50M418.30M
EBITDA131.90M119.00M143.20M142.30M136.00M
Net Income14.70M5.90M60.70M71.20M60.20M
Balance Sheet
Total Assets1.66B1.75B1.10B980.20M972.40M
Cash, Cash Equivalents and Short-Term Investments100.70M91.10M395.50M262.50M264.10M
Total Debt454.40M530.90M254.90M127.30M148.20M
Total Liabilities1.29B1.38B708.00M607.70M658.80M
Stockholders Equity362.40M364.50M384.40M368.70M309.90M
Cash Flow
Free Cash Flow85.60M100.00K26.60M17.40M48.10M
Operating Cash Flow122.90M58.40M67.60M54.10M73.80M
Investing Cash Flow29.20M-465.80M5.20M-19.20M-75.90M
Financing Cash Flow-131.50M117.10M76.50M-69.00M-33.50M

Villeroy & Boch Technical Analysis

Technical Analysis Sentiment
Negative
Last Price15.75
Price Trends
50DMA
18.21
Negative
100DMA
17.20
Negative
200DMA
17.09
Negative
Market Momentum
MACD
-0.25
Positive
RSI
38.30
Neutral
STOCH
17.92
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:VIB3, the sentiment is Negative. The current price of 15.75 is below the 20-day moving average (MA) of 18.32, below the 50-day MA of 18.21, and below the 200-day MA of 17.09, indicating a bearish trend. The MACD of -0.25 indicates Positive momentum. The RSI at 38.30 is Neutral, neither overbought nor oversold. The STOCH value of 17.92 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:VIB3.

Villeroy & Boch Peers Comparison

Overall Rating
UnderperformOutperform
Sector (57)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
57
Neutral
€130.24M16.094.73%7.77%-8.36%-38.64%
57
Neutral
€304.78M-15.053.79%-0.32%
57
Neutral
$3.13B9.23-34.32%3.14%-25.56%-353.61%
51
Neutral
€121.78M-31.4120.90%-9.08%-34.48%
48
Neutral
€442.31M-20.182.64%5.56%18.21%-66.72%
* Consumer Goods Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:VIB3
Villeroy & Boch
16.75
0.43
2.60%
DE:BIJ
Bijou Brigitte Modische Accessoires
43.50
8.82
25.42%
DE:LEI
Leifheit
15.00
-1.32
-8.07%
DE:WEW
Westwing Group AG
15.95
7.13
80.84%
DE:NVM
Novem Group SA
2.83
-1.42
-33.41%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 23, 2026