Ancillary Revenue ExpansionManagement emphasizes growing gear rentals, lessons, and food and beverage sales as a sizable revenue opportunity that could materially lift non-ticket revenue and overall profitability.
Operational And Technology ImprovementsInitiatives such as app integration, friend-sharing features, expanded advance ticketing, and a resource efficiency program show early signs of improving guest satisfaction, demand, and margin flexibility.
Pricing And Demand OptimizationShift from a pass-only focus toward optimizing both season passes and day lift tickets, together with targeted discounts for price-sensitive groups, could attract more visits and increase spending per guest while preserving premium pricing for less price-sensitive customers.