Successful Launch of Toniebox 2
The launch of Toniebox 2 marked a significant innovation since 2016, unlocking new growth potential with new audiences and use cases. The product has been well received, with a 4.6 average rating and high recommendation rates.
Record Revenue Growth
Revenues increased by more than 52% in Q3, and year-to-date growth was 33%, reaching EUR 322 million. All markets contributed, with notable growth in North America (36%) and Rest of World (80%).
Global Expansion and Brand Recognition
Tonies expanded its reach to more than 100 countries with significant global media coverage, including over 1 billion impressions from the Toniebox 2 launch. The product also won the CES 2026 Best of Innovation Award.
Strong Strategic Partnerships
Expansion of collaboration with Hasbro to introduce iconic board games in new audio-first Tonieplay formats starting Q2 2026, emphasizing strategic partnership growth.
Growing International Revenue Share
The share of international revenues increased by 6 percentage points year-over-year to 59%, confirming the success of the international expansion strategy.