Strong Group Revenue Growth
Group revenue grew 36% at constant currencies to EUR 630 million in FY2025, beating guidance (>25% CC) and driven by double-digit growth across all regions.
Regional Outperformance — North America
North America grew ~40% at constant currency (EUR 276 million), remained the largest territory, improved profitability materially (margin improvement of ~7 percentage points year-over-year) and expanded permanent points of sale by 12% (6,500 to 7,300).
Outstanding Rest of World Momentum
Rest of World revenue grew 68% at constant currency to EUR 141 million, including strong market share gains in France and the U.K., and a successful first full year in Australia/New Zealand with over 500 points of sale and the world’s first tonies store in Sydney.
Installed Base and Engagement Expansion
Approximately 11.8 million Tonieboxes activated across 100+ countries; children listen nearly 5 hours per week on average; 43 million Tonies sold in 2025 (156 million cumulative). Q4 sales included ~1.4 million Tonieboxes and >21 million Tonies.
Successful Major Product Launch — Toniebox 2
Toniebox 2 was the flagship launch of the year, composing ~80% of Tonieboxes sold in Q4, enabling new categories (Tonieplay, My First Tonies, Plush) and expanding addressable ages both younger (1–3) and older (6+) kids.
Category Mix Shift Fuelling Margin Expansion
Revenue mix shifted toward higher-margin figurines and games (figurines & games revenue +43% CC; Toniebox revenue +21% CC; Accessories & Digital +25%), contributing to an improved contribution margin of 37% (up 2.5 pp) and adjusted EBITDA margin of 8.6% (above guidance range).
Q4 Peak Performance
Q4 group revenue reached EUR 313 million (≈half of annual revenue) with 39% growth CC, surpassing the EUR 300 million mark—demonstrating strong peak-season execution and supply-chain resilience.
Commercial and Brand Wins
Key partnerships and IP deals (Disney Cuddle Tonies, Pokemon partnership launching 2026, Hasbro/Monopoly Tonieplay), premium retail placements (Walmart move from consumer electronics to toys, Times Square visibility), and app success (most downloaded across app-store categories in multiple markets).
Recognition and Awards
Product awards include ToyAward (My First Tonies), Best EdTech Innovation (Toniebox 2 at CES), and multiple Product of the Year recognitions in Australia—reinforcing product and brand leadership.
Strong Liquidity Position and Capital Markets Progress
Cash available balance including unused credit lines of EUR 138 million; company listed on the SDAX and preparing Capital Markets Day, supporting continued expansion and investor access.