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ProSiebenSat.1 Media SE (DE:PSM)
XETRA:PSM
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ProSiebenSat.1 Media SE (PSM) AI Stock Analysis

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DE:PSM

ProSiebenSat.1 Media SE

(XETRA:PSM)

Rating:60Neutral
Price Target:
€8.50
▲(2.41% Upside)
ProSiebenSat.1 Media SE's overall stock score reflects its financial recovery and strong cash flow generation despite high leverage and operational challenges. Positive technical momentum supports the stock price, but valuation concerns due to the negative P/E ratio weigh heavily.

ProSiebenSat.1 Media SE (PSM) vs. iShares MSCI Germany ETF (EWG)

ProSiebenSat.1 Media SE Business Overview & Revenue Model

Company DescriptionProSiebenSat.1 Media SE is a leading media company based in Germany, operating primarily in the television and digital entertainment sectors. The company manages a portfolio of popular TV channels, including ProSieben, SAT.1, and kabel eins, and is also active in the production and distribution of content through its subsidiary, RedSeven Entertainment. Additionally, PSM has made significant investments in digital platforms and e-commerce, expanding its reach in the online advertising and streaming services markets.
How the Company Makes MoneyProSiebenSat.1 Media SE generates revenue primarily through advertising sales, which account for a substantial portion of its income. The company sells commercial advertising slots across its television channels, capitalizing on its large audience reach. Additionally, PSM earns money through subscription fees from its streaming services and partnerships with other digital platforms. The company also generates revenue from its content production and licensing activities, where it creates and sells programs both domestically and internationally. Significant partnerships with e-commerce platforms and digital media companies further enhance its revenue streams, allowing for innovative advertising solutions and increased market penetration.

ProSiebenSat.1 Media SE Financial Statement Overview

Summary
ProSiebenSat.1 Media SE is on a path to recovery with improving profitability and cash flow metrics. Revenue and profit margins have shown positive trends, yet operational margins remain a concern. High leverage poses a financial risk, but strong cash flow generation supports financial stability.
Income Statement
62
Positive
ProSiebenSat.1 Media SE shows mixed performance with a modest revenue increase of 1.71% from 2023 to 2024, rebounding from a decline in prior years. Gross profit margin improved to 37.93% in 2024, indicating better cost management, while net profit margin turned positive at 1.30%, reflecting a recovery from losses. However, EBIT and EBITDA margins remain low at 1.05% and 15.01% respectively, suggesting ongoing operational challenges.
Balance Sheet
58
Neutral
The balance sheet reveals a high debt-to-equity ratio of 1.71, indicating significant leverage which poses financial risk. Return on Equity (ROE) improved to 3.87%, signaling a return to profitability. The equity ratio is stable at 23.50%, showing a reasonable level of equity in the capital structure despite the high debt levels.
Cash Flow
75
Positive
The company demonstrates strong cash flow generation, with a free cash flow to net income ratio of 19.49, highlighting robust cash generation relative to profitability. Operating cash flow to net income ratio is strong at 23.59, indicating efficient cash operations. However, free cash flow slightly declined by 2.44% from 2023 to 2024.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue3.92B3.85B4.16B4.49B4.05B
Gross Profit1.49B1.04B1.54B1.75B1.58B
EBITDA588.00M120.00M686.00M945.00M774.00M
Net Income51.00M-124.00M-50.00M456.00M267.00M
Balance Sheet
Total Assets5.61B6.07B6.00B6.59B7.08B
Cash, Cash Equivalents and Short-Term Investments608.00M573.00M568.00M703.00M1.26B
Total Debt2.25B2.45B2.29B2.67B3.42B
Total Liabilities4.14B4.49B4.23B4.49B5.39B
Stockholders Equity1.32B1.26B1.51B1.75B1.33B
Cash Flow
Free Cash Flow994.00M1.02B242.00M261.00M214.00M
Operating Cash Flow1.20B1.24B1.35B1.54B1.51B
Investing Cash Flow-1.10B-1.12B-966.00M-1.25B-1.39B
Financing Cash Flow-72.00M-44.00M-519.00M-940.00M205.00M

ProSiebenSat.1 Media SE Technical Analysis

Technical Analysis Sentiment
Positive
Last Price8.30
Price Trends
50DMA
7.56
Positive
100DMA
7.07
Positive
200DMA
6.26
Positive
Market Momentum
MACD
0.16
Negative
RSI
71.71
Negative
STOCH
89.63
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:PSM, the sentiment is Positive. The current price of 8.3 is above the 20-day moving average (MA) of 7.97, above the 50-day MA of 7.56, and above the 200-day MA of 6.26, indicating a bullish trend. The MACD of 0.16 indicates Negative momentum. The RSI at 71.71 is Negative, neither overbought nor oversold. The STOCH value of 89.63 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DE:PSM.

ProSiebenSat.1 Media SE Peers Comparison

Overall Rating
UnderperformOutperform
Sector (57)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
€1.83B31.47-6.04%0.62%-2.64%-177.27%
57
Neutral
$1.84B9.348.02%2.47%5.38%-37.86%
€3.37B12.9718.85%
€5.37B14.986.17%
€110.56M-291.14%
€4.96B37.032.66%
€15.54M26.529.53%4.72%
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:PSM
ProSiebenSat.1 Media SE
8.31
2.48
42.62%
GB:0MV2
freenet
28.50
3.74
15.11%
GB:0MNC
RTL Group SA
34.80
7.36
26.82%
GB:0R50
Tele Columbus
0.30
-0.21
-41.18%
GB:0GE4
United Internet
26.96
9.34
53.01%
DE:KA8
Klassik Radio AG
3.18
-0.19
-5.64%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 29, 2025