ProSiebenSat.1 Media SE (PSM) AI Stock Analysis

• Market Cap: €1.15B
• Dividend Yield: 1.03%
• Average Volume (3M): 410.09K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.91
• Revenue Growth: -4.06%
• EPS Growth: 82.42%
• Country: DE
• Employees: 6,068
• Sector: Services
• Sector Strength: N/A
• Industry: Broadcasting
• EPS (TTM): 0.50
• Shares Outstanding: 233,000,000
• 10 Day Avg. Volume: 207,069
• 30 Day Avg. Volume: 410,094
• PEG Ratio: -0.16
• Price to Book (P/B): 0.86
• Price to Sales (P/S): 0.29
• P/FCF Ratio: 1.14
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: €6.61
• Price Target Upside: 35.73% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 7
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 44 Neutral
• Price Target: €5.00 ▲(2.67% Upside)

ProSiebenSat.1 Media SE's overall stock score is primarily impacted by its financial challenges, including declining revenues and negative profitability. The technical analysis indicates bearish momentum, and the valuation is unattractive due to a negative P/E ratio. These factors suggest significant risks for investors.

Positive Factors

Strong Operating Cash Flow

Strong operating cash flow indicates robust liquidity and the ability to fund operations and investments without relying heavily on external financing.

Digital Platform Investments

Investments in digital platforms position the company to capitalize on the growing shift towards online media consumption, enhancing long-term revenue potential.

Content Production and Licensing

A strong content production and licensing arm provides diversified revenue streams and potential for international market expansion, supporting long-term growth.

Negative Factors

High Leverage

High leverage increases financial risk and limits flexibility, potentially impacting the company's ability to invest in growth opportunities and weather economic downturns.

Declining Revenue

Declining revenues reflect challenges in maintaining market share and competitive positioning, which could hinder long-term profitability and growth prospects.

Negative Profitability

Negative profitability indicates operational inefficiencies and challenges in cost management, which could affect the company's ability to sustain operations and invest in future growth.

ProSiebenSat.1 Media SE Business Overview & Revenue Model

Company Description

ProSiebenSat.1 Media SE, together with its subsidiaries, operates as a media company in Europe. It operates through three segments: Entertainment, Dating & Video, and Commerce & Ventures. The Entertainment segment operates free TV stations and digital paltforms, such as SAT.1, ProSieben, Kabel Eins, sixx, SAT.1 Gold, ProSieben MAXX, and Kabel Eins Doku, as well as distributes ProSiebenSat.1 HD stations. This segment is also involved in operating Marktguru and wetter.com; commercial websites; production and distribution programming portfolio, including entertainment, reality, and factual formats, as well as TV series, TV movies, and digital content; and operates Studio71, which offers digital content and web productions covering branded content, original production, content distribution, influencer products, and creator management. The Dating & Video segment engages in online matchmaking services for social dating and entertainment under the Parship, ElitePartner, eHarmony, LOVOO help singles brand names. This segment also provides video-based social dating and entertainment applications, such as MeetMe, Skout, Tagged, and GROWLr content for users. The Commerce & Ventures segment engages in the consumer advice, experiences, and beauty and lifestyle businesses; and offers individual tailored support services for development of companies. ProSiebenSat.1 Media SE was founded in 1984 and is headquartered in Unterföhring, Germany.

How the Company Makes Money

ProSiebenSat.1 Media SE generates revenue primarily through advertising sales, which account for a substantial portion of its income. The company sells commercial advertising slots across its television channels, capitalizing on its large audience reach. Additionally, PSM earns money through subscription fees from its streaming services and partnerships with other digital platforms. The company also generates revenue from its content production and licensing activities, where it creates and sells programs both domestically and internationally. Significant partnerships with e-commerce platforms and digital media companies further enhance its revenue streams, allowing for innovative advertising solutions and increased market penetration.

ProSiebenSat.1 Media SE Financial Statement Overview

Summary

ProSiebenSat.1 Media SE is experiencing financial difficulties with declining revenues and negative profitability. The company is highly leveraged, posing financial risks, although it has strong operating cash flow. Strategic improvements are necessary to enhance profitability and reduce financial risks.

Income Statement

ProSiebenSat.1 Media SE's income statement reveals a challenging period with declining revenue and negative net income in the TTM. The gross profit margin remains moderate, but the net profit margin is negative, indicating profitability issues. The revenue growth rate is negative, reflecting a downturn in sales. EBIT and EBITDA margins are also under pressure, suggesting operational inefficiencies.

Balance Sheet

The balance sheet shows a high debt-to-equity ratio, indicating significant leverage, which could pose financial risks. The return on equity is negative, reflecting the company's struggles to generate returns for shareholders. However, the equity ratio remains stable, suggesting a balanced asset structure.

Cash Flow

Cash flow analysis shows a strong operating cash flow, which is a positive sign of liquidity. The free cash flow growth rate is positive, indicating improved cash generation capabilities. However, the free cash flow to net income ratio suggests that cash flow is not translating into profitability, highlighting potential operational challenges.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	3.84B	3.92B	3.85B	4.16B	4.49B	4.05B
Gross Profit	1.37B	1.49B	1.04B	1.54B	1.75B	1.58B
EBITDA	414.00M	588.00M	120.00M	686.00M	945.00M	774.00M
Net Income	-75.00M	51.00M	-124.00M	5.00M	456.00M	267.00M
Balance Sheet
Total Assets	5.13B	5.61B	6.07B	6.00B	6.59B	7.08B
Cash, Cash Equivalents and Short-Term Investments	581.00M	608.00M	573.00M	520.00M	649.00M	1.22B
Total Debt	2.42B	2.25B	2.45B	2.43B	2.67B	3.42B
Total Liabilities	3.90B	4.14B	4.49B	4.23B	4.49B	5.39B
Stockholders Equity	1.21B	1.32B	1.26B	1.51B	1.66B	1.33B
Cash Flow
Free Cash Flow	945.00M	994.00M	1.02B	242.00M	261.00M	214.00M
Operating Cash Flow	1.16B	1.20B	1.24B	1.35B	1.54B	1.51B
Investing Cash Flow	-1.03B	-1.10B	-1.12B	-966.00M	-1.25B	-1.39B
Financing Cash Flow	-63.00M	-72.00M	-44.00M	-519.00M	-940.00M	205.00M

ProSiebenSat.1 Media SE Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 4.87
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:PSM, the sentiment is Negative. The current price of 4.87 is below the 20-day moving average (MA) of 4.92, below the 50-day MA of 5.34, and below the 200-day MA of 6.46, indicating a bearish trend. The MACD of -0.18 indicates Negative momentum. The RSI at 38.44 is Neutral, neither overbought nor oversold. The STOCH value of 58.49 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:PSM.

ProSiebenSat.1 Media SE Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
FNTN	74 Outperform	€3.16B	12.11	18.42%	6.91%	-0.62%	16.87%
RRTL	69 Neutral	€5.04B	14.05	6.17%	6.27%	2.77%	-31.49%
UTDI	61 Neutral	€5.03B	37.64	2.15%	7.35%	-2.19%	―
Sector *	55 Neutral	$13.29B	17.42	10.03%	0.93%	7.13%	-12.93%
PSM	44 Neutral	€1.15B	-15.42	-0.47%	1.03%	-4.06%	82.42%