ProSiebenSat.1 Media SE (PSM) AI Stock Analysis

• Market Cap: €1.36B
• Dividend Yield: 0.79%
• Average Volume (3M): 1.13M
• Price to Earnings (P/E): 31.5
• Beta (1Y): 0.97
• Revenue Growth: -2.64%
• EPS Growth: -177.27%
• Country: DE
• Employees: 6,068
• Sector: Services
• Sector Strength: N/A
• Industry: Broadcasting
• EPS (TTM): 0.06
• Shares Outstanding: 233,000,000
• 10 Day Avg. Volume: 699,555
• 30 Day Avg. Volume: 1,134,136
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: €7.46
• Price Target Upside: 24.33% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 9

• Rating: 54 Neutral
• Price Target: €7.50 ▲(25.00% Upside)

The overall stock score of 54 reflects a mixed financial performance with improving profitability and strong cash flow, but high leverage remains a concern. Technical indicators suggest potential short-term weakness, and valuation metrics indicate the stock may be overvalued. The absence of earnings call data and corporate events limits additional insights.

ProSiebenSat.1 Media SE Business Overview & Revenue Model

Company Description

ProSiebenSat.1 Media SE, together with its subsidiaries, operates as a media company in Europe. It operates through three segments: Entertainment, Dating & Video, and Commerce & Ventures. The Entertainment segment operates free TV stations and digital paltforms, such as SAT.1, ProSieben, Kabel Eins, sixx, SAT.1 Gold, ProSieben MAXX, and Kabel Eins Doku, as well as distributes ProSiebenSat.1 HD stations. This segment is also involved in operating Marktguru and wetter.com; commercial websites; production and distribution programming portfolio, including entertainment, reality, and factual formats, as well as TV series, TV movies, and digital content; and operates Studio71, which offers digital content and web productions covering branded content, original production, content distribution, influencer products, and creator management. The Dating & Video segment engages in online matchmaking services for social dating and entertainment under the Parship, ElitePartner, eHarmony, LOVOO help singles brand names. This segment also provides video-based social dating and entertainment applications, such as MeetMe, Skout, Tagged, and GROWLr content for users. The Commerce & Ventures segment engages in the consumer advice, experiences, and beauty and lifestyle businesses; and offers individual tailored support services for development of companies. ProSiebenSat.1 Media SE was founded in 1984 and is headquartered in Unterföhring, Germany.

How the Company Makes Money

ProSiebenSat.1 Media SE generates revenue primarily through advertising sales, which account for a substantial portion of its income. The company sells commercial advertising slots across its television channels, capitalizing on its large audience reach. Additionally, PSM earns money through subscription fees from its streaming services and partnerships with other digital platforms. The company also generates revenue from its content production and licensing activities, where it creates and sells programs both domestically and internationally. Significant partnerships with e-commerce platforms and digital media companies further enhance its revenue streams, allowing for innovative advertising solutions and increased market penetration.

ProSiebenSat.1 Media SE Financial Statement Overview

Summary

ProSiebenSat.1 Media SE is showing signs of recovery with improved profitability and cash flow metrics. Revenue and profit margins have shown positive trends, but operational margins remain a concern. The high leverage is a financial risk, but strong cash flow generation supports financial stability.

Income Statement

ProSiebenSat.1 Media SE shows mixed performance with a modest revenue increase of 1.71% from 2023 to 2024, rebounding from a decline in prior years. Gross profit margin improved to 37.93% in 2024, indicating better cost management, while net profit margin turned positive at 1.30%, reflecting a recovery from losses. However, EBIT and EBITDA margins remain low at 1.05% and 15.01% respectively, suggesting ongoing operational challenges.

Balance Sheet

The balance sheet reveals a high debt-to-equity ratio of 1.71, indicating significant leverage which poses financial risk. Return on Equity (ROE) improved to 3.87%, signaling a return to profitability. The equity ratio is stable at 23.50%, showing a reasonable level of equity in the capital structure despite the high debt levels.

Cash Flow

The company demonstrates strong cash flow generation, with a free cash flow to net income ratio of 19.49, highlighting robust cash generation relative to profitability. Operating cash flow to net income ratio is strong at 23.59, indicating efficient cash operations. However, free cash flow slightly declined by 2.44% from 2023 to 2024.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	3.92B	3.85B	4.16B	4.49B	4.05B
Gross Profit	1.49B	1.04B	1.54B	1.75B	1.58B
EBITDA	588.00M	120.00M	686.00M	945.00M	774.00M
Net Income	51.00M	-124.00M	-50.00M	456.00M	267.00M
Balance Sheet
Total Assets	5.61B	6.07B	6.00B	6.59B	7.08B
Cash, Cash Equivalents and Short-Term Investments	608.00M	573.00M	568.00M	703.00M	1.26B
Total Debt	2.25B	2.45B	2.29B	2.67B	3.42B
Total Liabilities	4.14B	4.49B	4.23B	4.49B	5.39B
Stockholders Equity	1.32B	1.26B	1.51B	1.75B	1.33B
Cash Flow
Free Cash Flow	994.00M	1.02B	242.00M	261.00M	214.00M
Operating Cash Flow	1.20B	1.24B	1.35B	1.54B	1.51B
Investing Cash Flow	-1.10B	-1.12B	-966.00M	-1.25B	-1.39B
Financing Cash Flow	-72.00M	-44.00M	-519.00M	-940.00M	205.00M

ProSiebenSat.1 Media SE Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 6.00
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Positive
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:PSM, the sentiment is Negative. The current price of 6 is below the 20-day moving average (MA) of 7.46, below the 50-day MA of 7.57, and below the 200-day MA of 6.44, indicating a bearish trend. The MACD of -0.42 indicates Positive momentum. The RSI at 24.48 is Positive, neither overbought nor oversold. The STOCH value of 6.35 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:PSM.

ProSiebenSat.1 Media SE Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
FNTN	74 Outperform	3.27B	12.59	18.70%	7.15%	-2.44%	17.20%
RRTL	68 Neutral	5.71B	15.84	10.68%	5.79%	2.77%	-31.49%
UTDI	65 Neutral	5.09B	38.17	2.72%	6.98%	2.55%	382.67%
PSM	54 Neutral	€1.36B	31.47	-6.04%	0.79%	-2.64%	-177.27%
Sector *	55 Neutral	$13.29B	17.42	10.03%	0.93%	7.13%	-12.93%