ProSiebenSat.1 Media SE (PSM) AI Stock Analysis

• Market Cap: €1.61B
• Dividend Yield: 0.61%
• Average Volume (3M): 635.68K
• Price to Earnings (P/E): 31.5
• Beta (1Y): 1.26
• Revenue Growth: 0.05%
• EPS Growth: 87.41%
• Country: DE
• Employees: 6,068
• Sector: Communication Services
• Sector Strength: 88
• Industry: Broadcasting
• EPS (TTM): 0.26
• Shares Outstanding: 233,000,000
• 10 Day Avg. Volume: 401,908
• 30 Day Avg. Volume: 635,682
• PEG Ratio: 0.34
• Price to Book (P/B): 1.25
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 7.81
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: €6.84
• Price Target Upside: -4.47% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 8

• Rating: 66 Neutral
• Price Target: €7.50 ▲(4.75%Upside)

ProSiebenSat.1 Media SE shows signs of recovery in its financial performance, with improvements in profitability and cash flow. However, high leverage remains a concern. Technically, the stock exhibits strong momentum, but the high RSI suggests it may be overbought. Valuation metrics indicate the stock is expensive, which could limit upside potential.

ProSiebenSat.1 Media SE Business Overview & Revenue Model

Company Description

ProSiebenSat.1 Media SE, together with its subsidiaries, operates as a media company in Europe. It operates through three segments: Entertainment, Dating & Video, and Commerce & Ventures. The Entertainment segment operates free TV stations and digital paltforms, such as SAT.1, ProSieben, Kabel Eins, sixx, SAT.1 Gold, ProSieben MAXX, and Kabel Eins Doku, as well as distributes ProSiebenSat.1 HD stations. This segment is also involved in operating Marktguru and wetter.com; commercial websites; production and distribution programming portfolio, including entertainment, reality, and factual formats, as well as TV series, TV movies, and digital content; and operates Studio71, which offers digital content and web productions covering branded content, original production, content distribution, influencer products, and creator management. The Dating & Video segment engages in online matchmaking services for social dating and entertainment under the Parship, ElitePartner, eHarmony, LOVOO help singles brand names. This segment also provides video-based social dating and entertainment applications, such as MeetMe, Skout, Tagged, and GROWLr content for users. The Commerce & Ventures segment engages in the consumer advice, experiences, and beauty and lifestyle businesses; and offers individual tailored support services for development of companies. ProSiebenSat.1 Media SE was founded in 1984 and is headquartered in Unterföhring, Germany.

How the Company Makes Money

ProSiebenSat.1 Media SE generates revenue through multiple streams, with advertising sales being the most significant. A substantial portion of its income comes from selling advertising slots during its television broadcasts, leveraging its large audience base. The company also earns from subscriptions and transactional video-on-demand services provided by its digital platforms, which offer exclusive content and access to a vast library of shows and movies. Furthermore, ProSiebenSat.1 capitalizes on licensing and distribution deals for its original content, both in Germany and abroad. Additionally, it has strategic partnerships and investments in other digital businesses that contribute to its revenue, such as e-commerce ventures and digital media companies, enhancing its overall earnings potential.

ProSiebenSat.1 Media SE Financial Statement Overview

Summary

ProSiebenSat.1 Media SE is on a path to recovery with improving profitability and cash flow metrics. Revenue and profit margins have shown positive trends, yet operational margins remain a concern. High leverage poses a financial risk, but strong cash flow generation supports financial stability.

Income Statement

ProSiebenSat.1 Media SE shows mixed performance with a modest revenue increase of 1.71% from 2023 to 2024, rebounding from a decline in prior years. Gross profit margin improved to 37.93% in 2024, indicating better cost management, while net profit margin turned positive at 1.30%, reflecting a recovery from losses. However, EBIT and EBITDA margins remain low at 1.05% and 15.01% respectively, suggesting ongoing operational challenges.

Balance Sheet

The balance sheet reveals a high debt-to-equity ratio of 1.71, indicating significant leverage which poses financial risk. Return on Equity (ROE) improved to 3.87%, signaling a return to profitability. The equity ratio is stable at 23.50%, showing a reasonable level of equity in the capital structure despite the high debt levels.

Cash Flow

The company demonstrates strong cash flow generation, with a free cash flow to net income ratio of 19.49, highlighting robust cash generation relative to profitability. Operating cash flow to net income ratio is strong at 23.59, indicating efficient cash operations. However, free cash flow slightly declined by 2.44% from 2023 to 2024.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	3.92B	3.85B	4.16B	4.49B	4.05B
Gross Profit	1.49B	1.04B	1.54B	1.75B	1.58B
EBITDA	588.00M	120.00M	686.00M	945.00M	774.00M
Net Income	51.00M	-124.00M	-50.00M	456.00M	267.00M
Balance Sheet
Total Assets	5.61B	6.07B	6.00B	6.59B	7.08B
Cash, Cash Equivalents and Short-Term Investments	608.00M	573.00M	568.00M	703.00M	1.26B
Total Debt	2.25B	2.45B	2.29B	2.67B	3.42B
Total Liabilities	4.14B	4.49B	4.23B	4.49B	5.39B
Stockholders Equity	1.32B	1.26B	1.51B	1.75B	1.33B
Cash Flow
Free Cash Flow	994.00M	1.02B	242.00M	261.00M	214.00M
Operating Cash Flow	1.20B	1.24B	1.35B	1.54B	1.51B
Investing Cash Flow	-1.10B	-1.12B	-966.00M	-1.25B	-1.39B
Financing Cash Flow	-72.00M	-44.00M	-519.00M	-940.00M	205.00M

ProSiebenSat.1 Media SE Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 7.16
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:PSM, the sentiment is Positive. The current price of 7.16 is above the 20-day moving average (MA) of 7.05, above the 50-day MA of 6.73, and above the 200-day MA of 5.83, indicating a bullish trend. The MACD of 0.09 indicates Positive momentum. The RSI at 62.80 is Neutral, neither overbought nor oversold. The STOCH value of 57.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DE:PSM.

ProSiebenSat.1 Media SE Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
PSM	66 Neutral	€1.61B	31.47	-0.96%	0.61%	0.05%	87.41%
Sector *	61 Neutral	$40.08B	-1.19	-13.44%	3.97%	2.29%	-73.14%
0MV2		€3.23B	13.73	18.97%	7.15%	―	―
0MNC		€4.88B	10.49	7.78%	6.90%	―	―
0R50		€123.15M	―	-291.14%	―	―	―
0GE4		€4.46B	―	-1.07%	7.92%	―	―
KA8		€16.69M	28.83	8.26%	3.78%	―	―