ProSiebenSat.1 Media SE (DE:PSM)
XETRA:PSM
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ProSiebenSat.1 Media SE
(XETRA:PSM)
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Rating:55Neutral
Price Target:
€4.00
▲(0.25% Upside)
Action:ReiteratedDate:03/27/26
The score is held back primarily by weak and volatile profitability (including a TTM net loss) and an elevated leverage profile, despite very strong free cash flow. Technicals are bearish with price below key moving averages and negative MACD, while valuation is a meaningful offset due to the very low P/E.
Positive Factors
Consistent free cash flow generation
PSM's sustained TTM operating cash flow (~€1.07bn) and very high free cash flow (~€0.9bn) provide durable internal financing capacity. Consistent positive FCF supports reinvestment in content and digital platforms, funds debt paydown or shareholder returns, and cushions earnings volatility over multiple quarters.
Negative Factors
Elevated financial leverage
High debt relative to equity (debt-to-equity ~1.8) limits strategic flexibility and increases refinancing and interest exposure. With earnings that can swing to losses, elevated leverage magnifies downside risk, constrains M&A or content investment capacity, and reduces ability to absorb ad-market shocks over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Consistent free cash flow generation
PSM's sustained TTM operating cash flow (~€1.07bn) and very high free cash flow (~€0.9bn) provide durable internal financing capacity. Consistent positive FCF supports reinvestment in content and digital platforms, funds debt paydown or shareholder returns, and cushions earnings volatility over multiple quarters.
Read all positive factors
ProSiebenSat.1 Media SE (PSM) vs. iShares MSCI Germany ETF (EWG)
Market Cap
€904.81M
Dividend Yield1.03%
Average Volume (3M)410.09K
Price to Earnings (P/E)―
Beta (1Y)0.67
Revenue Growth-4.06%
EPS Growth82.42%
CountryDE
Employees6,068
SectorGeneral
Sector StrengthN/A
IndustryBroadcasting
Share Statistics
EPS (TTM)-0.59
Shares Outstanding233,000,000
10 Day Avg. Volume207,069
30 Day Avg. Volume410,094
Financial Highlights & Ratios
PEG Ratio0.02
Price to Book (P/B)0.98
Price to Sales (P/S)0.31
P/FCF Ratio1.25
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
€4.65Price Target Upside16.54% Upside
Rating ConsensusHold
Number of Analyst Covering3
EPS Forecast (FY)0.53
Revenue Forecast (FY)€3.75B
ProSiebenSat.1 Media SE Business Overview & Revenue Model
Company Description
ProSiebenSat.1 Media SE, together with its subsidiaries, operates as a media company in Europe. It operates through three segments: Entertainment, Dating & Video, and Commerce & Ventures. The Entertainment segment operates free TV stations and dig...
How the Company Makes Money
PSM primarily earns revenue by monetizing audience reach across its TV channels and digital video properties through advertising sales. A substantial portion of its income comes from selling advertising inventory (e.g., TV commercials and digital ...
ProSiebenSat.1 Media SE Financial Statement Overview
Summary
Income Statement
38
Negative
Balance Sheet
43
Neutral
Cash Flow
66
Positive
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Mar 2023 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 3.67B | 3.92B | 3.85B | 4.16B | 4.49B |
| Gross Profit | 1.03B | 1.49B | 1.04B | 1.54B | 1.75B |
| EBITDA | 406.00M | 588.00M | 120.00M | 686.00M | 945.00M |
| Net Income | -169.00M | 51.00M | -124.00M | 5.00M | 456.00M |
Balance Sheet | |||||
| Total Assets | 5.04B | 5.61B | 6.07B | 6.00B | 6.59B |
| Cash, Cash Equivalents and Short-Term Investments | 541.00M | 608.00M | 573.00M | 520.00M | 649.00M |
| Total Debt | 2.15B | 2.25B | 2.45B | 2.43B | 2.67B |
| Total Liabilities | 3.87B | 4.14B | 4.49B | 4.23B | 4.49B |
| Stockholders Equity | 1.15B | 1.32B | 1.26B | 1.51B | 1.66B |
Cash Flow | |||||
| Free Cash Flow | 900.00M | 994.00M | 1.02B | 242.00M | 261.00M |
| Operating Cash Flow | 1.07B | 1.20B | 1.24B | 1.35B | 1.54B |
| Investing Cash Flow | -854.00M | -1.10B | -1.12B | -966.00M | -1.25B |
| Financing Cash Flow | -277.00M | -72.00M | -44.00M | -519.00M | -940.00M |
ProSiebenSat.1 Media SE Technical Analysis
Negative
3.99
Price Trends
4.46
Negative
4.65
Negative
5.67
Negative
Market Momentum
-0.16
Negative
42.20
Neutral
31.87
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:PSM, the sentiment is Negative. The current price of 3.99 is below the 20-day moving average (MA) of 4.04, below the 50-day MA of 4.46, and below the 200-day MA of 5.67, indicating a bearish trend. The MACD of -0.16 indicates Negative momentum. The RSI at 42.20 is Neutral, neither overbought nor oversold. The STOCH value of 31.87 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:PSM.
ProSiebenSat.1 Media SE Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
71 Outperform | €5.86B | ― | 8.76% | 6.31% | 2.77% | -31.49% | |
60 Neutral | €66.17M | 40.00 | 9.29% | ― | 90.24% | 289.96% | |
59 Neutral | €1.84B | 16.44 | 35.66% | 6.33% | 1.52% | 7.11% | |
59 Neutral | €20.77M | -58.54 | 22.66% | ― | 10.42% | -53.29% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
55 Neutral | €904.81M | -2.07 | -0.48% | 1.03% | -4.06% | 82.42% |
* General Sector Average
DE:PSM
ProSiebenSat.1 Media SE
3.99
-1.70
-29.90%
DE:APM
Ad Pepper Media International NV
2.68
0.28
11.67%
DE:RRTL
RTL Group SA
37.90
6.33
20.05%
DE:SAX
Stroeer SE & Co. KGaA
33.00
-13.52
-29.07%
DE:WBAH
Wild Bunch
20.00
-6.60
-24.81%
DE:YOC
YOC AG
5.98
-10.32
-63.31%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.