ProSiebenSat.1 Media SE (PSM) AI Stock Analysis

• Market Cap: €1.09B
• Dividend Yield: 1.04%
• Average Volume (3M): 410.09K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.77
• Revenue Growth: -4.06%
• EPS Growth: 82.42%
• Country: DE
• Employees: 6,068
• Sector: Services
• Sector Strength: N/A
• Industry: Broadcasting
• EPS (TTM): 0.50
• Shares Outstanding: 233,000,000
• 10 Day Avg. Volume: 207,069
• 30 Day Avg. Volume: 410,094
• PEG Ratio: -0.16
• Price to Book (P/B): 0.86
• Price to Sales (P/S): 0.29
• P/FCF Ratio: 1.14
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: €6.51
• Price Target Upside: 34.78% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 6
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 45 Neutral
• Price Target: €5.00 ▲(3.52% Upside)

The overall stock score of 45 reflects significant financial challenges, including declining revenues and high leverage, which are the most impactful factors. Technical analysis indicates a bearish trend, and valuation is concerning due to a negative P/E ratio. The high dividend yield is a positive aspect but may not be sustainable.

Positive Factors

Cash Generation Ability

Strong operating cash flow indicates efficient cash management and supports ongoing operations, providing a buffer against financial volatility.

Stable Gross Profit Margin

A stable gross profit margin reflects effective cost management, which can help maintain profitability even amidst revenue challenges.

Diverse Revenue Streams

Diverse revenue streams reduce dependency on a single source, enhancing resilience against market fluctuations and supporting long-term growth.

Negative Factors

High Leverage

High leverage increases financial risk, potentially limiting the company's ability to invest in growth opportunities and manage economic downturns.

Declining Revenue

Declining revenue indicates challenges in maintaining market share and could impact long-term profitability and competitive positioning.

Negative Profit Margins

Negative profit margins suggest operational inefficiencies and may hinder the company's ability to reinvest in growth and innovation.

ProSiebenSat.1 Media SE Business Overview & Revenue Model

Company Description

ProSiebenSat.1 Media SE, together with its subsidiaries, operates as a media company in Europe. It operates through three segments: Entertainment, Dating & Video, and Commerce & Ventures. The Entertainment segment operates free TV stations and digital paltforms, such as SAT.1, ProSieben, Kabel Eins, sixx, SAT.1 Gold, ProSieben MAXX, and Kabel Eins Doku, as well as distributes ProSiebenSat.1 HD stations. This segment is also involved in operating Marktguru and wetter.com; commercial websites; production and distribution programming portfolio, including entertainment, reality, and factual formats, as well as TV series, TV movies, and digital content; and operates Studio71, which offers digital content and web productions covering branded content, original production, content distribution, influencer products, and creator management. The Dating & Video segment engages in online matchmaking services for social dating and entertainment under the Parship, ElitePartner, eHarmony, LOVOO help singles brand names. This segment also provides video-based social dating and entertainment applications, such as MeetMe, Skout, Tagged, and GROWLr content for users. The Commerce & Ventures segment engages in the consumer advice, experiences, and beauty and lifestyle businesses; and offers individual tailored support services for development of companies. ProSiebenSat.1 Media SE was founded in 1984 and is headquartered in Unterföhring, Germany.

How the Company Makes Money

ProSiebenSat.1 Media SE generates revenue through multiple streams, primarily from advertising, subscription services, and content production. The company's advertising revenue comes from traditional TV commercials aired on its channels, as well as digital advertising across its online platforms. Subscriptions contribute to earnings through its streaming service, Joyn, which offers a mix of free and premium content. Additionally, PSM earns money from producing and licensing content for other networks and platforms, both domestically and internationally. Strategic partnerships with advertisers, telecommunications companies, and digital platforms further enhance its revenue potential, allowing for bundled services and targeted advertising opportunities.

ProSiebenSat.1 Media SE Financial Statement Overview

Summary

ProSiebenSat.1 Media SE is experiencing financial difficulties with declining revenues and negative profitability. The company is highly leveraged, posing financial risks, although it has strong operating cash flow. Strategic improvements are necessary to enhance profitability and reduce financial risks.

Income Statement

ProSiebenSat.1 Media SE's income statement reveals a challenging period with declining revenue and negative net income in the TTM. The gross profit margin remains moderate, but the net profit margin is negative, indicating profitability issues. The revenue growth rate is negative, reflecting a downturn in sales. EBIT and EBITDA margins are also under pressure, suggesting operational inefficiencies.

Balance Sheet

The balance sheet shows a high debt-to-equity ratio, indicating significant leverage, which could pose financial risks. The return on equity is negative, reflecting the company's struggles to generate returns for shareholders. However, the equity ratio remains stable, suggesting a balanced asset structure.

Cash Flow

Cash flow analysis shows a strong operating cash flow, which is a positive sign of liquidity. The free cash flow growth rate is positive, indicating improved cash generation capabilities. However, the free cash flow to net income ratio suggests that cash flow is not translating into profitability, highlighting potential operational challenges.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	3.78B	3.92B	3.85B	4.16B	4.49B	4.05B
Gross Profit	1.31B	1.49B	1.04B	1.54B	1.75B	1.58B
EBITDA	385.00M	588.00M	120.00M	686.00M	945.00M	774.00M
Net Income	-6.00M	51.00M	-124.00M	5.00M	456.00M	267.00M
Balance Sheet
Total Assets	5.29B	5.61B	6.07B	6.00B	6.59B	7.08B
Cash, Cash Equivalents and Short-Term Investments	593.00M	608.00M	573.00M	520.00M	649.00M	1.22B
Total Debt	2.33B	2.25B	2.45B	2.43B	2.67B	3.42B
Total Liabilities	3.99B	4.14B	4.49B	4.23B	4.49B	5.39B
Stockholders Equity	1.28B	1.32B	1.26B	1.51B	1.66B	1.33B
Cash Flow
Free Cash Flow	913.00M	994.00M	1.02B	242.00M	261.00M	214.00M
Operating Cash Flow	1.12B	1.20B	1.24B	1.35B	1.54B	1.51B
Investing Cash Flow	-964.00M	-1.10B	-1.12B	-966.00M	-1.25B	-1.39B
Financing Cash Flow	-69.00M	-72.00M	-44.00M	-519.00M	-940.00M	205.00M

ProSiebenSat.1 Media SE Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 4.83
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:PSM, the sentiment is Neutral. The current price of 4.83 is above the 20-day moving average (MA) of 4.79, below the 50-day MA of 5.07, and below the 200-day MA of 6.38, indicating a neutral trend. The MACD of -0.07 indicates Negative momentum. The RSI at 47.81 is Neutral, neither overbought nor oversold. The STOCH value of 75.59 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for DE:PSM.

ProSiebenSat.1 Media SE Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
FNTN	75 Outperform	€3.50B	12.97	18.42%	6.69%	-0.62%	16.87%
RRTL	69 Neutral	€5.28B	14.72	6.17%	6.25%	2.77%	-31.49%
UTDI	62 Neutral	€4.96B	35.06	2.15%	7.16%	-2.19%	―
KA8	61 Neutral	€14.96M	19.71	17.66%	4.84%	-0.74%	31.08%
Sector *	55 Neutral	$13.29B	17.42	10.03%	0.93%	7.13%	-12.93%
PSM	45 Neutral	€1.09B	-182.95	-0.47%	1.04%	-4.06%	82.42%