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Douglas AG (DE:DOU)
XETRA:DOU
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Douglas AG (DOU) AI Stock Analysis

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DE:DOU

Douglas AG

(XETRA:DOU)

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Neutral 47 (OpenAI - Gpt-5.6Sol)
Rating:47Neutral
Price Target:
€8.00
▲(0.50% Upside)
Action:Reiterated
Date:08/19/26
The score is held back primarily by weakening TTM fundamentals (sharp revenue decline and compressed margins) alongside high leverage, which increases sensitivity to earnings volatility. Technicals also remain bearish with the stock trading below major moving averages and a negative MACD. Valuation adds pressure given a ~27.6 P/E without a provided dividend yield to offset risk.
Positive Factors
Strong Cash Generation
Solid positive operating and free cash flow gives Douglas internal funding capacity for stores, digital capabilities and debt service. This supports resilience over the next several months, although the recent decline in free cash flow warrants monitoring.
Negative Factors
Sharp Revenue Decline
A 44% TTM revenue contraction signals a significant deterioration in demand, trading conditions or business mix. If sustained, lower sales would reduce operating leverage and make it harder for Douglas to absorb fixed store, technology and corporate costs.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong Cash Generation
Solid positive operating and free cash flow gives Douglas internal funding capacity for stores, digital capabilities and debt service. This supports resilience over the next several months, although the recent decline in free cash flow warrants monitoring.
Read all positive factors

Douglas AG (DOU) vs. iShares MSCI Germany ETF (EWG)

Douglas AG Business Overview & Revenue Model

Company Description
Douglas AG retails beauty products in Europe. It operates in five segments: DACHNL, France, Southern Europe, Central Eastern Europe, and Parfumdreams/Niche Beauty. The company offers beauty products, including perfume, skin care, color cosmetics, ...
How the Company Makes Money
Douglas AG primarily makes money by retailing beauty products to consumers through two main channels: (1) brick-and-mortar stores and (2) online shops/apps. Revenue is generated from the sale of third-party branded products (e.g., fragrances, skin...

Douglas AG Financial Statement Overview

Summary
Cash flow is a relative strength (TTM operating cash flow ~€554M and free cash flow ~€452M), but overall fundamentals are pressured by a sharp TTM revenue decline (-44%) and very thin net margin (~0.7%). Balance sheet leverage remains high (debt-to-equity ~2.4x), limiting flexibility despite the improvement to positive equity.
Income Statement
46
Neutral
Balance Sheet
34
Negative
Cash Flow
61
Positive
BreakdownTTMSep 2025Sep 2024Sep 2023Sep 2022Sep 2021
Income Statement
Total Revenue4.59B4.58B4.45B4.09B3.68B3.12B
Gross Profit1.06B2.04B2.04B897.20M725.90M365.10M
EBITDA680.90M757.90M695.70M695.90M267.40M64.10M
Net Income31.70M175.40M84.00M16.70M-313.70M-387.60M
Balance Sheet
Total Assets4.66B4.70B4.48B4.63B4.51B4.59B
Cash, Cash Equivalents and Short-Term Investments142.40M48.00M92.40M262.30M245.30M240.40M
Total Debt2.31B2.33B2.40B4.41B4.34B4.16B
Total Liabilities3.70B3.75B3.72B5.88B5.80B5.57B
Stockholders Equity966.90M941.20M762.70M-1.26B-1.29B-986.60M
Cash Flow
Free Cash Flow451.70M629.30M683.60M288.20M222.60M152.30M
Operating Cash Flow554.10M629.30M683.60M397.70M308.20M244.60M
Investing Cash Flow-147.30M-168.30M-159.60M-104.10M-101.50M-81.80M
Financing Cash Flow-357.00M-510.70M-689.30M-278.60M-200.50M-178.50M

Douglas AG Technical Analysis

Technical Analysis Sentiment
Last Price7.96
Price Trends
50DMA
100DMA
200DMA
Market Momentum
MACD
RSI
STOCH
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:DOU, the sentiment is undefined. The current price of 7.96 is equal to the 20-day moving average (MA) of ―, equal to the 50-day MA of ―, and equal to the 200-day MA of ―, indicating a neutral trend. The MACD of ― indicates undefined momentum. The RSI at ― is undefined, neither overbought nor oversold. The STOCH value of ― is undefined, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a undefined sentiment for DE:DOU.

Douglas AG Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
59
Neutral
€5.60B61.573.47%23.48%-63.82%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
53
Neutral
€70.94M320.000.36%-0.56%
49
Neutral
€1.88B-162.34-1.33%4.26%-366.13%
47
Neutral
€857.23M27.843.19%0.87%-86.40%
41
Neutral
€38.81M-1.28-68.17%-12.21%62.09%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:DOU
Douglas AG
7.96
-4.60
-36.62%
DE:BIJ
Bijou Brigitte Modische Accessoires
46.50
11.90
34.37%
DE:ECK
Ludwig Beck am Rathauseck Textilhaus Feldmeier
19.20
6.20
47.69%
DE:CEC
CECONOMY AG
3.88
-0.50
-11.31%
DE:ZAL
Zalando
22.78
-1.93
-7.81%
DE:MRX
Mister Spex SE
1.14
-0.74
-39.20%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2026