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Beiersdorf AG (DE:BEI)
:BEI
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Beiersdorf (BEI) AI Stock Analysis

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DE

Beiersdorf

(LSE:BEI)

Rating:62Neutral
Price Target:
€114.00
▲(5.95%Upside)
Beiersdorf's overall stock score reflects a combination of strong financial performance and challenging technical indicators. The solid financial fundamentals provide a strong base, but bearish technical trends and a high P/E ratio suggest caution. The lack of recent earnings call data and notable corporate events limits additional insights. Investors should consider potential market corrections while acknowledging the company's robust financial health.
Positive Factors
Innovation Pipeline
NIVEA has a strong innovation pipeline for 2025, including the launch of Epicelline in the third quarter.
Sales Performance
Beiersdorf recorded in-line +2.5% like-for-like sales growth for Consumer and better-than-expected +10.7% LFL growth for tesa.
Valuation
BEI EV/EBITDA trades at a 12% discount relative to HPC peers, suggesting a valuation advantage.
Negative Factors
Consumer Division Performance
Estimates for the Consumer Division's growth are shy of expectations, indicating a miss risk that is largely understood by the market.
Market Weakness
The US slowdown and relative weakness in Latin America and parts of Europe are now incorporated into more recent updates.
Product Line Challenges
La Prairie experienced a -17.5% decline driven by lingering weakness in China and trade destocking in Hainan.

Beiersdorf (BEI) vs. iShares MSCI Germany ETF (EWG)

Beiersdorf Business Overview & Revenue Model

Company DescriptionBeiersdorf Aktiengesellschaft engages in the manufacture and distribution of consumer goods in Europe, the Americas, Africa, Asia, and Australia. It operates in two segments, Consumer Business and Tesa Business. The Consumer Business Segment offers skin and body care products. The Tesa Business segment provides adhesive tapes and self-adhesive products and system solutions for industries, craft businesses, and consumers. This segment offers its system solutions to the automotive, electronics, printing and paper, and building and construction industries. It offers its products under the NIVEA, Eucerin, La Prairie, Labello, Hansaplast, 8x4, FLORENA, Coppertone, HIDROFUGAL, GAMMON, SKIN STORIES, FLORENA FERMENTED SKINCARE, STOP THE WATER WHILE USING ME, CHAUL, TESA, O.W.N., Chantecaille, Elastoplast, CURITAS, and Beiersdorf brands. The company was founded in 1882 and is headquartered in Hamburg, Germany. Beiersdorf Aktiengesellschaft is a subsidiary of maxingvest ag.
How the Company Makes MoneyBeiersdorf makes money through the sale of its skincare and personal care products across various global markets. The company generates revenue from its two main business segments: Consumer and tesa. The Consumer segment, which includes well-known brands like NIVEA, Eucerin, and La Prairie, is the primary contributor to Beiersdorf's revenue, as it sells a diverse range of products such as moisturizers, cleansers, and sun protection items. The tesa segment produces self-adhesive products and solutions for industrial and professional applications. Beiersdorf leverages its strong brand recognition and extensive distribution networks to reach a wide customer base. Additionally, strategic investments in research and development, along with partnerships in skincare innovation, further bolster its market position and revenue streams.

Beiersdorf Financial Statement Overview

Summary
Beiersdorf demonstrates strong financial performance with consistent revenue and profit growth, robust margins, and a solid balance sheet. The low debt levels and strong equity base reflect financial stability, while efficient cash flow management supports ongoing operations and investments. Attention to optimizing asset utilization and managing capital expenditure is advisable to sustain this positive trajectory.
Income Statement
88
Very Positive
Beiersdorf has consistently demonstrated robust revenue growth over the years, with a notable increase in total revenue from €7.03 billion in 2020 to €9.85 billion in 2024. The gross profit margin remains strong, averaging around 58% over the analyzed period, indicating efficient cost management. The net profit margin has improved significantly, reflecting enhanced profitability. Additionally, EBIT and EBITDA margins are healthy, reinforcing the company's operational efficiency.
Balance Sheet
84
Very Positive
The balance sheet shows a strong equity base with a consistent increase in stockholders' equity from €6.24 billion in 2020 to €8.48 billion in 2024. The debt-to-equity ratio remains low, indicating prudent financial management and a low reliance on debt financing. The return on equity has seen a positive trajectory, underscoring effective utilization of shareholders' funds. However, the equity ratio, while strong, suggests room for optimizing asset utilization.
Cash Flow
80
Positive
Beiersdorf's cash flow position is solid, with consistent free cash flow generation. Operating cash flow has increased significantly from 2020 to 2024, demonstrating improved cash generation from operations. The free cash flow to net income ratio is healthy, indicating efficient conversion of earnings into actual cash flow. However, fluctuations in capital expenditure and investing cash flow suggest potential volatility in cash outflows.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue9.85B9.45B8.80B7.63B7.03B
Gross Profit5.76B5.42B4.96B4.36B4.04B
EBITDA1.73B1.42B1.39B1.20B1.08B
Net Income912.00M736.00M755.00M638.00M560.00M
Balance Sheet
Total Assets13.01B12.63B12.35B11.30B10.21B
Cash, Cash Equivalents and Short-Term Investments2.50B2.52B2.00B1.78B1.72B
Total Debt114.00M102.00M358.00M279.00M215.00M
Total Liabilities4.52B4.29B4.54B4.41B3.94B
Stockholders Equity8.47B8.32B7.79B6.87B6.24B
Cash Flow
Free Cash Flow794.00M424.00M249.00M580.00M704.00M
Operating Cash Flow1.23B941.00M797.00M993.00M984.00M
Investing Cash Flow-126.00M-341.00M-402.00M-845.00M-731.00M
Financing Cash Flow-1.03B-492.00M-345.00M-141.00M-317.00M

Beiersdorf Technical Analysis

Technical Analysis Sentiment
Negative
Last Price107.60
Price Trends
50DMA
114.58
Negative
100DMA
119.34
Negative
200DMA
122.29
Negative
Market Momentum
MACD
-1.43
Negative
RSI
42.22
Neutral
STOCH
52.21
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:BEI, the sentiment is Negative. The current price of 107.6 is below the 20-day moving average (MA) of 107.87, below the 50-day MA of 114.58, and below the 200-day MA of 122.29, indicating a neutral trend. The MACD of -1.43 indicates Negative momentum. The RSI at 42.22 is Neutral, neither overbought nor oversold. The STOCH value of 52.21 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:BEI.

Beiersdorf Peers Comparison

Overall Rating
UnderperformOutperform
Sector (54)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
DEBEI
62
Neutral
€23.53B26.5410.86%0.93%4.27%24.74%
54
Neutral
C$4.44B4.14-20.57%3.85%8.18%1.50%
€27.10B13.089.64%3.22%
€27.10B14.149.64%3.01%
€12.42B26.0912.56%1.35%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:BEI
Beiersdorf
107.60
-28.35
-20.85%
GB:0IZ8
Henkel AG & Co. KGaA
62.60
-9.88
-13.63%
GB:0IZC
Henkel AG & Co. KGaA
67.68
-12.64
-15.74%
GB:0G6T
Symrise
89.26
-21.79
-19.62%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 19, 2025