Company DescriptionBeiersdorf Aktiengesellschaft engages in the manufacture and distribution of consumer goods in Europe, the Americas, Africa, Asia, and Australia. It operates in two segments, Consumer Business and Tesa Business. The Consumer Business Segment offers skin and body care products. The Tesa Business segment provides adhesive tapes and self-adhesive products and system solutions for industries, craft businesses, and consumers. This segment offers its system solutions to the automotive, electronics, printing and paper, and building and construction industries. It offers its products under the NIVEA, Eucerin, La Prairie, Labello, Hansaplast, 8x4, FLORENA, Coppertone, HIDROFUGAL, GAMMON, SKIN STORIES, FLORENA FERMENTED SKINCARE, STOP THE WATER WHILE USING ME, CHAUL, TESA, O.W.N., Chantecaille, Elastoplast, CURITAS, and Beiersdorf brands. The company was founded in 1882 and is headquartered in Hamburg, Germany. Beiersdorf Aktiengesellschaft is a subsidiary of maxingvest ag.
How the Company Makes MoneyBeiersdorf makes money through the sale of its skincare and personal care products across various global markets. The company generates revenue from its two main business segments: Consumer and tesa. The Consumer segment, which includes well-known brands like NIVEA, Eucerin, and La Prairie, is the primary contributor to Beiersdorf's revenue, as it sells a diverse range of products such as moisturizers, cleansers, and sun protection items. The tesa segment produces self-adhesive products and solutions for industrial and professional applications. Beiersdorf leverages its strong brand recognition and extensive distribution networks to reach a wide customer base. Additionally, strategic investments in research and development, along with partnerships in skincare innovation, further bolster its market position and revenue streams.