Company DescriptionBeiersdorf Aktiengesellschaft engages in the manufacture and distribution of consumer goods in Europe, the Americas, Africa, Asia, and Australia. It operates in two segments, Consumer Business and Tesa Business. The Consumer Business Segment offers skin and body care products. The Tesa Business segment provides adhesive tapes and self-adhesive products and system solutions for industries, craft businesses, and consumers. This segment offers its system solutions to the automotive, electronics, printing and paper, and building and construction industries. It offers its products under the NIVEA, Eucerin, La Prairie, Labello, Hansaplast, 8x4, FLORENA, Coppertone, HIDROFUGAL, GAMMON, SKIN STORIES, FLORENA FERMENTED SKINCARE, STOP THE WATER WHILE USING ME, CHAUL, TESA, O.W.N., Chantecaille, Elastoplast, CURITAS, and Beiersdorf brands. The company was founded in 1882 and is headquartered in Hamburg, Germany. Beiersdorf Aktiengesellschaft is a subsidiary of maxingvest ag.
How the Company Makes MoneyBeiersdorf generates revenue primarily through the sale of its skin care and personal care products under its Consumer segment. The company leverages its strong brand portfolio, including NIVEA and Eucerin, to capture a significant share of the global skin care market. The tesa segment contributes to revenue by providing industrial adhesive solutions, which are in demand across various sectors such as automotive and electronics. Beiersdorf's earnings are also supported by strategic partnerships and continuous investment in research and development to innovate and expand its product offerings. Additionally, the company benefits from a global distribution network that enhances market reach and sales.