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Beiersdorf (DE:BEI)
XETRA:BEI
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Beiersdorf (BEI) AI Stock Analysis

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DE:BEI

Beiersdorf

(XETRA:BEI)

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Neutral 63 (OpenAI - 4o)
Rating:63Neutral
Price Target:
€96.00
▲(5.75% Upside)
Beiersdorf's strong financial performance is a significant positive factor, showcasing robust growth and financial stability. However, technical analysis indicates bearish momentum, which could pose short-term risks. The valuation suggests the stock is priced for growth, but current market conditions may not fully support this premium. Investors should weigh the strong financials against the technical indicators and valuation concerns.

Beiersdorf (BEI) vs. iShares MSCI Germany ETF (EWG)

Beiersdorf Business Overview & Revenue Model

Company DescriptionBeiersdorf AG is a global skin care company headquartered in Hamburg, Germany. Founded in 1882, Beiersdorf operates primarily in the consumer products sector, specializing in skin and body care products. The company is known for its strong portfolio of brands, including NIVEA, Eucerin, Aquaphor, and La Prairie, which cater to a wide range of consumer needs from everyday moisturizers to premium skincare solutions. Beiersdorf's commitment to innovation and sustainability drives its product development, ensuring it remains competitive in the global market.
How the Company Makes MoneyBeiersdorf generates revenue through the sale of its skin care products across various global markets. The company’s primary revenue streams include direct retail sales, online sales, and partnerships with various distributors and retailers. The consumer brands segment, particularly NIVEA, contributes significantly to its earnings, driven by strong brand loyalty and extensive marketing efforts. Additionally, Beiersdorf invests in research and development to enhance existing products and develop new ones, which helps to attract and retain customers. Strategic partnerships with retailers and e-commerce platforms also play a crucial role in expanding its market reach and increasing sales.

Beiersdorf Financial Statement Overview

Summary
Beiersdorf demonstrates strong financial performance with consistent revenue and profit growth, robust margins, and a solid balance sheet. The low debt levels and strong equity base reflect financial stability, while efficient cash flow management supports ongoing operations and investments.
Income Statement
88
Very Positive
Beiersdorf has consistently demonstrated robust revenue growth over the years, with a notable increase in total revenue from €7.03 billion in 2020 to €9.85 billion in 2024. The gross profit margin remains strong, averaging around 58% over the analyzed period, indicating efficient cost management. The net profit margin has improved significantly, reflecting enhanced profitability. Additionally, EBIT and EBITDA margins are healthy, reinforcing the company's operational efficiency.
Balance Sheet
84
Very Positive
The balance sheet shows a strong equity base with a consistent increase in stockholders' equity from €6.24 billion in 2020 to €8.48 billion in 2024. The debt-to-equity ratio remains low, indicating prudent financial management and a low reliance on debt financing. The return on equity has seen a positive trajectory, underscoring effective utilization of shareholders' funds. However, the equity ratio, while strong, suggests room for optimizing asset utilization.
Cash Flow
80
Positive
Beiersdorf's cash flow position is solid, with consistent free cash flow generation. Operating cash flow has increased significantly from 2020 to 2024, demonstrating improved cash generation from operations. The free cash flow to net income ratio is healthy, indicating efficient conversion of earnings into actual cash flow. However, fluctuations in capital expenditure and investing cash flow suggest potential volatility in cash outflows.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue7.27B9.85B9.45B8.80B7.63B7.03B
Gross Profit4.24B5.76B5.42B4.96B4.36B4.04B
EBITDA1.17B1.73B1.42B1.39B1.20B1.08B
Net Income606.00M912.00M736.00M755.00M638.00M560.00M
Balance Sheet
Total Assets12.92B13.01B12.63B12.35B11.30B10.21B
Cash, Cash Equivalents and Short-Term Investments2.17B2.50B2.52B2.00B1.78B1.72B
Total Debt324.00M266.00M102.00M358.00M279.00M215.00M
Total Liabilities4.44B4.52B4.29B4.54B4.41B3.94B
Stockholders Equity8.47B8.47B8.32B7.79B6.87B6.24B
Cash Flow
Free Cash Flow340.50M794.00M424.00M249.00M580.00M704.00M
Operating Cash Flow708.50M1.23B941.00M797.00M993.00M984.00M
Investing Cash Flow-270.00M-126.00M-341.00M-402.00M-845.00M-731.00M
Financing Cash Flow-505.00M-1.03B-492.00M-345.00M-141.00M-317.00M

Beiersdorf Technical Analysis

Technical Analysis Sentiment
Negative
Last Price90.78
Price Trends
50DMA
91.85
Negative
100DMA
95.84
Negative
200DMA
107.30
Negative
Market Momentum
MACD
-0.37
Negative
RSI
45.88
Neutral
STOCH
39.67
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:BEI, the sentiment is Negative. The current price of 90.78 is below the 20-day moving average (MA) of 91.12, below the 50-day MA of 91.85, and below the 200-day MA of 107.30, indicating a bearish trend. The MACD of -0.37 indicates Negative momentum. The RSI at 45.88 is Neutral, neither overbought nor oversold. The STOCH value of 39.67 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:BEI.

Beiersdorf Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
€28.17B13.0410.30%3.14%-1.06%17.22%
71
Outperform
€28.17B14.1610.30%2.97%-1.06%17.22%
63
Neutral
€20.29B23.4910.44%1.10%1.83%21.36%
63
Neutral
€9.97B19.6613.57%1.73%2.15%29.19%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:BEI
Beiersdorf
90.78
-32.82
-26.56%
DE:HEN
Henkel AG & Co. KGaA
64.30
-7.26
-10.15%
DE:HEN3
Henkel AG & Co. KGaA
68.76
-12.22
-15.09%
DE:SY1
Symrise
69.24
-31.49
-31.26%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 18, 2025