Beiersdorf (BEI) AI Stock Analysis

• Market Cap: €15.90B
• Dividend Yield: 1.08%
• Average Volume (3M): 351.46K
• Price to Earnings (P/E): 22.0
• Beta (1Y): 0.72
• Revenue Growth: 1.83%
• EPS Growth: 21.36%
• Country: DE
• Employees: 22,791
• Sector: General
• Sector Strength: N/A
• Industry: Household & Personal Products
• EPS (TTM): 1.82
• Shares Outstanding: 242,600,000
• 10 Day Avg. Volume: 284,340
• 30 Day Avg. Volume: 351,464
• PEG Ratio: 4.03
• Price to Book (P/B): 2.40
• Price to Sales (P/S): 2.10
• P/FCF Ratio: 55.35
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: €97.09
• Price Target Upside: 33.48% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 12
• EPS Forecast (FY): 4.44
• Revenue Forecast (FY): €9.93B

• Rating: 69 Neutral
• Price Target: €80.00 ▲(9.98% Upside)
• Action: Reiterated Date: 03/07/26
• Date: Action: Reiterated 03/07/26

The score is primarily supported by strong financial quality (improving earnings and a very low-leverage balance sheet), but is held back by very weak current technicals (price well below key moving averages with negative MACD) and only moderate valuation support (P/E ~21.5 and a modest ~1.19% dividend yield).

Positive Factors

Strong brand portfolio and diversified channels

Beiersdorf's globally recognized brands across mass, pharmacy, premium and e‑commerce channels create a durable competitive moat. Diverse product segments and distribution lower revenue volatility, support pricing power, and sustain market share across regions over the next several months.

Conservative balance sheet and low leverage

Very low debt relative to equity and steadily growing equity provide financial flexibility for capex, brand investment, or opportunistic M&A. Minimal leverage reduces refinancing risk and supports resilience through demand cycles, strengthening long‑term strategic optionality.

Revenue growth and improving profitability

Consistent revenue expansion and a clear uptick in 2025 alongside rising net income indicate improving operational execution and margin recovery. Sustained top‑line momentum and profit improvement enable reinvestment in brands and product innovation, supporting medium‑term earnings durability.

Negative Factors

Volatile free cash flow and cash conversion

Despite positive operating cash generation, large swings in free cash flow reduce predictability of internal funding for dividends, buybacks, or investment. Working‑capital and investment variability can strain near‑term liquidity planning and complicate multi‑period capital allocation.

Year‑to‑year margin variability

Observed margin fluctuations reflect sensitivity to input costs, pricing mix, and promotional activity. Persistent variability weakens earnings predictability, and in an environment of rising raw material or freight costs, margins could compress and limit sustainable operating leverage.

Episodic increases in debt

Although leverage remains low, periodic debt upticks suggest occasional reliance on external financing. If such episodes recur or occur when rates rise, they could reduce financial flexibility, raise interest costs, or signal funding for initiatives that carry execution or integration risk.

Beiersdorf Business Overview & Revenue Model

Company Description

Beiersdorf Aktiengesellschaft engages in the manufacture and distribution of consumer goods in Europe, the Americas, Africa, Asia, and Australia. It operates in two segments, Consumer Business and Tesa Business. The Consumer Business Segment offers skin and body care products. The Tesa Business segment provides adhesive tapes and self-adhesive products and system solutions for industries, craft businesses, and consumers. This segment offers its system solutions to the automotive, electronics, printing and paper, and building and construction industries. It offers its products under the NIVEA, Eucerin, La Prairie, Labello, Hansaplast, 8x4, FLORENA, Coppertone, HIDROFUGAL, GAMMON, SKIN STORIES, FLORENA FERMENTED SKINCARE, STOP THE WATER WHILE USING ME, CHAUL, TESA, O.W.N., Chantecaille, Elastoplast, CURITAS, and Beiersdorf brands. The company was founded in 1882 and is headquartered in Hamburg, Germany. Beiersdorf Aktiengesellschaft is a subsidiary of maxingvest ag.

How the Company Makes Money

Beiersdorf makes money mainly by selling branded consumer products and adhesive solutions. In its Consumer segment, revenue is generated from the sale of skin care and personal care items (e.g., face and body care, deodorants, sun care) and dermatological skin care and premium beauty products under brands such as NIVEA, Eucerin, La Prairie, Hansaplast/Elastoplast, and Labello. These products are sold through multiple distribution channels, including mass retail (supermarkets, drugstores), pharmacies (notably for derma-focused brands), department stores and specialty beauty retailers (especially for premium brands), and e-commerce/direct-to-consumer and online marketplaces in various regions. In its tesa segment, Beiersdorf generates revenue by selling adhesive tapes and self-adhesive system solutions used by industrial customers (e.g., for automotive, electronics, construction, and printing/packaging applications) as well as professional and consumer adhesive products. Earnings are influenced by brand strength and pricing/mix in Consumer, volume and innovation in both Consumer and tesa, geographic expansion, marketing effectiveness, and input-cost management (e.g., raw materials, packaging, and logistics). Specific, contract-level partnership details contributing to earnings are null.

Beiersdorf Financial Statement Overview

Summary

Strong overall fundamentals driven by solid and improving profitability and a very conservative balance sheet (minimal leverage, growing equity). The main offset is weaker cash conversion consistency, with free cash flow showing notable volatility despite rising earnings.

Income Statement

Revenue has expanded strongly over the period, with steady growth in most years and a particularly sharp acceleration in 2025. Profitability is solid and improving versus earlier years, with net income rising meaningfully from 2023 to 2025 and healthy operating profit levels. Offsetting this, margins show some year-to-year variability (including a softer net margin in 2023 versus 2022), suggesting profitability can fluctuate with cost and pricing dynamics.

Balance Sheet

The balance sheet is conservatively positioned: debt is very low relative to equity (roughly low-single-digit debt-to-equity in recent years), and equity has steadily grown over time, supporting strong financial flexibility. Returns on equity are consistently healthy around the high-single to low-double digits, indicating efficient use of capital. A watch item is the increase in debt in 2022 and 2024 before easing again in 2025, though leverage remains minimal overall.

Cash Flow

Operating cash generation is consistently positive, supporting the business through cycles. However, free cash flow is notably more volatile than earnings—dropping materially in 2022 and 2023 before rebounding sharply in 2024 and then declining again in 2025—indicating variability in conversion from profit to cash (likely working-capital and/or investment swings). Overall cash generation is adequate, but predictability and cash conversion are weaker than the income statement and balance sheet suggest.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	9.85B	9.85B	9.45B	8.80B	7.63B
Gross Profit	5.68B	5.76B	5.42B	4.96B	4.36B
EBITDA	1.68B	1.73B	1.42B	1.39B	1.20B
Net Income	939.00M	912.00M	736.00M	755.00M	638.00M
Balance Sheet
Total Assets	12.85B	13.01B	12.63B	12.35B	11.30B
Cash, Cash Equivalents and Short-Term Investments	2.46B	2.50B	2.52B	2.00B	1.78B
Total Debt	217.00M	266.00M	102.00M	358.00M	279.00M
Total Liabilities	4.23B	4.52B	4.29B	4.54B	4.41B
Stockholders Equity	8.60B	8.47B	8.32B	7.79B	6.87B
Cash Flow
Free Cash Flow	373.00M	794.00M	424.00M	249.00M	580.00M
Operating Cash Flow	821.00M	1.23B	941.00M	797.00M	993.00M
Investing Cash Flow	81.00M	-126.00M	-341.00M	-402.00M	-845.00M
Financing Cash Flow	-836.00M	-1.03B	-492.00M	-345.00M	-141.00M

Beiersdorf Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 72.74
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Positive
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:BEI, the sentiment is Negative. The current price of 72.74 is below the 20-day moving average (MA) of 87.20, below the 50-day MA of 95.56, and below the 200-day MA of 97.32, indicating a bearish trend. The MACD of -7.35 indicates Positive momentum. The RSI at 18.28 is Positive, neither overbought nor oversold. The STOCH value of 6.63 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:BEI.

Beiersdorf Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
BEI	69 Neutral	€15.90B	21.99	10.44%	1.08%	1.83%	21.36%
HEN	68 Neutral	€26.11B	14.17	10.04%	3.10%	-1.06%	17.22%
HEN3	64 Neutral	€26.11B	14.17	10.04%	2.92%	-1.06%	17.22%
SY1	58 Neutral	€9.71B	-124.46	13.57%	1.75%	2.15%	29.19%
Sector *	55 Neutral	$6.65B	3.83	-15.92%	6.20%	10.91%	7.18%