Beiersdorf (BEI) AI Stock Analysis

• Market Cap: €21.45B
• Dividend Yield: 1.01%
• Average Volume (3M): 392.42K
• Price to Earnings (P/E): 25.1
• Beta (1Y): 0.37
• Revenue Growth: 1.83%
• EPS Growth: 21.36%
• Country: DE
• Employees: 22,791
• Sector: Consumer Goods
• Sector Strength: N/A
• Industry: Household & Personal Products
• EPS (TTM): 2.53
• Shares Outstanding: 242,600,000
• 10 Day Avg. Volume: 349,370
• 30 Day Avg. Volume: 392,423
• PEG Ratio: N/A
• Price to Book (P/B): 0.00
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 0.00
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: €125.62
• Price Target Upside: 26.99% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 15

• Rating: 64 Neutral
• Price Target: €104.00 ▲(5.14% Upside)

Beiersdorf's strong financial performance is the primary driver of its overall score, reflecting robust growth and financial stability. However, technical indicators suggest bearish momentum, which weighs down the score. The valuation is moderate, providing some support but not enough to offset the technical weakness.

Positive Factors

Innovation

NIVEA has a strong innovation pipeline for 2025, including the launch of Epicelline in the third quarter.

Profitability

La Prairie was less depressed than feared, which is helpful for protecting profitability.

Negative Factors

Market Demand

The market will be wary of the expected sales growth in the Consumer Business for the second half, given weak demand trends.

Sales and Margins

Confirmation of a cut to Consumer Business sales and FY25 operating margin is likely to weigh on Beiersdorf AG.

Sales Growth

The 2Q organizational sales growth miss in the Consumer Business was 1.5% compared to expectations of over 4%.

Beiersdorf Business Overview & Revenue Model

Company Description

Beiersdorf Aktiengesellschaft engages in the manufacture and distribution of consumer goods in Europe, the Americas, Africa, Asia, and Australia. It operates in two segments, Consumer Business and Tesa Business. The Consumer Business Segment offers skin and body care products. The Tesa Business segment provides adhesive tapes and self-adhesive products and system solutions for industries, craft businesses, and consumers. This segment offers its system solutions to the automotive, electronics, printing and paper, and building and construction industries. It offers its products under the NIVEA, Eucerin, La Prairie, Labello, Hansaplast, 8x4, FLORENA, Coppertone, HIDROFUGAL, GAMMON, SKIN STORIES, FLORENA FERMENTED SKINCARE, STOP THE WATER WHILE USING ME, CHAUL, TESA, O.W.N., Chantecaille, Elastoplast, CURITAS, and Beiersdorf brands. The company was founded in 1882 and is headquartered in Hamburg, Germany. Beiersdorf Aktiengesellschaft is a subsidiary of maxingvest ag.

How the Company Makes Money

Beiersdorf generates revenue primarily through the sale of its personal care products across various markets globally. The company's revenue model is based on direct sales to consumers through retail channels, including drugstores, supermarkets, and online platforms. Key revenue streams include its flagship brand NIVEA, which accounts for a significant portion of sales, as well as other brands like Eucerin and La Prairie that target specific segments such as dermatological and luxury skincare. Beiersdorf also engages in strategic partnerships and collaborations with retailers to enhance product distribution and visibility. Additionally, the company invests in marketing and brand promotion to maintain customer loyalty and drive sales growth. Economic factors, consumer trends, and innovations in product formulations also play crucial roles in influencing its earnings.

Beiersdorf Financial Statement Overview

Summary

Beiersdorf demonstrates strong financial performance with consistent revenue and profit growth, robust margins, and a solid balance sheet. The low debt levels and strong equity base reflect financial stability, while efficient cash flow management supports ongoing operations and investments. Attention to optimizing asset utilization and managing capital expenditure is advisable to sustain this positive trajectory.

Income Statement

Beiersdorf has consistently demonstrated robust revenue growth over the years, with a notable increase in total revenue from €7.03 billion in 2020 to €9.85 billion in 2024. The gross profit margin remains strong, averaging around 58% over the analyzed period, indicating efficient cost management. The net profit margin has improved significantly, reflecting enhanced profitability. Additionally, EBIT and EBITDA margins are healthy, reinforcing the company's operational efficiency.

Balance Sheet

The balance sheet shows a strong equity base with a consistent increase in stockholders' equity from €6.24 billion in 2020 to €8.48 billion in 2024. The debt-to-equity ratio remains low, indicating prudent financial management and a low reliance on debt financing. The return on equity has seen a positive trajectory, underscoring effective utilization of shareholders' funds. However, the equity ratio, while strong, suggests room for optimizing asset utilization.

Cash Flow

Beiersdorf's cash flow position is solid, with consistent free cash flow generation. Operating cash flow has increased significantly from 2020 to 2024, demonstrating improved cash generation from operations. The free cash flow to net income ratio is healthy, indicating efficient conversion of earnings into actual cash flow. However, fluctuations in capital expenditure and investing cash flow suggest potential volatility in cash outflows.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	9.85B	9.45B	8.80B	7.63B	7.03B
Gross Profit	5.76B	5.42B	4.96B	4.36B	4.04B
EBITDA	1.73B	1.42B	1.39B	1.20B	1.08B
Net Income	912.00M	736.00M	755.00M	638.00M	560.00M
Balance Sheet
Total Assets	13.01B	12.63B	12.35B	11.30B	10.21B
Cash, Cash Equivalents and Short-Term Investments	2.50B	2.52B	2.00B	1.78B	1.72B
Total Debt	114.00M	102.00M	358.00M	279.00M	215.00M
Total Liabilities	4.52B	4.29B	4.54B	4.41B	3.94B
Stockholders Equity	8.47B	8.32B	7.79B	6.87B	6.24B
Cash Flow
Free Cash Flow	794.00M	424.00M	249.00M	580.00M	704.00M
Operating Cash Flow	1.23B	941.00M	797.00M	993.00M	984.00M
Investing Cash Flow	-126.00M	-341.00M	-402.00M	-845.00M	-731.00M
Financing Cash Flow	-1.03B	-492.00M	-345.00M	-141.00M	-317.00M

Beiersdorf Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 98.92
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:BEI, the sentiment is Negative. The current price of 98.92 is below the 20-day moving average (MA) of 102.48, below the 50-day MA of 106.05, and below the 200-day MA of 118.76, indicating a bearish trend. The MACD of -2.25 indicates Positive momentum. The RSI at 32.66 is Neutral, neither overbought nor oversold. The STOCH value of 15.57 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:BEI.

Beiersdorf Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
BEI	64 Neutral	€21.45B	25.09	10.44%	1.01%	1.83%	21.36%
Sector *	57 Neutral	$3.38B	8.63	-34.32%	2.92%	-25.56%	-353.61%
0IZ8	―	€29.15B	13.45	10.30%	―	―	―
0IZC	―	€29.15B	14.72	10.30%	―	―	―
0G6T	―	€11.48B	23.03	13.57%	―	―	―