Ad Product Performance And MonetisationImprovements in ad models, full-screen mobile video formats and the AXON platform are increasing advertiser returns and enabling faster break-even, which can drive higher ad spend on the platform.
E-commerce Client AdoptionGrowing e-commerce client base and clear compatibility with Shopify indicate a sizable addressable market and low current penetration that could support meaningful customer growth.
Profitability And Capital AllocationRising net income and free cash flow, robust EBITDA margins and active share repurchases create financial flexibility to invest in growth and support valuation expansion.