Global ExpansionThe strategic rationale for the acquisition makes sense as Mediaocean can expand Innovid's reach globally.
Market TrendsInnovid will continue to benefit from the $158B of linear TV budgets shifting to CTV while it remains focused on cost discipline as it drives toward its long-term target of 30%+ EBITDA margins.
Product AdoptionInnovid is seeing increased adoption of its software-only, self-service offering with self-service impressions growing 50% Y/Y, as it now represents ~25% of its ad-serving revenue.