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Innovid Acquired by Mediaocean, Merges with Flashtalking

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Innovid Acquired by Mediaocean, Merges with Flashtalking

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Innovid ( (CTV) ) has shared an announcement.

On February 13, 2025, Mediaocean announced the completion of its acquisition of Innovid, merging it with Flashtalking to create a leading global, omnichannel ad tech platform. This merger aims to provide advertisers with greater control, choice, and transparency over their investments by offering a scalable alternative to big-tech solutions. The combined entity leverages AI and a global dataset to enhance workflows, improve campaign performance, and enable seamless activation across various media channels, thereby redefining the future of advertising by fostering an open ecosystem.

More about Innovid

Innovid is an independent software platform specializing in the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital channels. With a global infrastructure, Innovid provides cross-platform ad serving and data-driven creative solutions, aiming to optimize advertising investments across various channels and devices. Headquartered in New York City, Innovid serves a global clientele through offices across the Americas, Europe, and Asia Pacific.

YTD Price Performance: 3.63%

Average Trading Volume: 2,954,914

Technical Sentiment Consensus Rating: Sell

Current Market Cap: $473.9M

See more insights into CTV stock on TipRanks’ Stock Analysis page.

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