Revenue and GMV Growth (Sequential and YoY)
Total revenue RMB 3,546 million, up 4.5% year-over-year and 19.2% quarter-over-quarter. Total GMV RMB 7,917.8 million, up 8.1% quarter-over-quarter.
Profitability Turnaround and Strong Sequential Margin Improvement
GAAP net income RMB 447.7 million; non-GAAP net income RMB 506.7 million. Operating income RMB 547.2 million with operating margin 15.4% and non-GAAP operating income RMB 606.2 million (17.1% margin), marking a sequential turnaround from an operating loss in the prior quarter. Non-GAAP net margin improved sequentially to 14.3% (from 3.4% in Q4 2025).
Overseas Expansion & Rapid International GMV Growth
Overseas GMV RMB 426.4 million, up 139% year-over-year and 14.6% quarter-over-quarter. Overseas teahouse footprint grew to 374 locations with notable footprints in Malaysia (221), Singapore (36), Indonesia (41), Thailand (32) and the U.S. (9).
Network and Membership Scale
Global teahouse network totaled 7,531 locations, up 12.7% year-over-year (7,157 in Greater China; 374 overseas). Total registered members 248 million with nearly 50 million active members (active members +11% quarter-over-quarter). Active-member repurchase rate stable at 42.3%; members with ≥2 purchases contribute >76% of orders.
Improved Operational Efficiency and Expense Ratios
Non-GAAP G&A expense ratio declined sequentially by 8.1 percentage points to 11.6%. Non-GAAP sales & marketing expense ratio declined sequentially by 3.6 percentage points to 8.6%. Other operating costs decreased 7.8% to RMB 159 million.
Product Innovation and Marketing Execution
Launched 12 new products in Q1; Da Hong Pao series and Caramel Pour Latte delivered above-average launch metrics (GMV contribution, cup contribution, repeat purchase and new customer acquisition). Morning BOGO campaign doubled morning card share and new low-caffeine evening section extended consumption scenarios. Localized launches (e.g., Caramel Oolong Tea Latte, Hojicha Genmai) showed strong early traction (Hojicha Genmai ~440 daily cups per teahouse in Singapore during first week).
Company-Owned Teahouse Revenue Expansion
Net revenue from company-owned teahouses RMB 802.1 million, up 230.4% year-over-year, reflecting strategic conversion and expansion of company-owned stores (790 company-owned teahouses as of quarter end).
Share Repurchase Program and Strong Balance Sheet
Board authorized share repurchases up to USD 150 million ADS over 12 months, demonstrating management confidence. Cash, cash equivalents, restricted cash and time deposits RMB 7,146.3 million at quarter end, supporting buyback flexibility and expansion plans.