Large Store Base and Network Expansion
Total tea house network reached 7,453 locations across Greater China and overseas, a 15.7% increase from 6,440 a year ago; company-owned stores grew to 615 (up from 169 at year-end 2024) with a sequential net increase of 248.
Membership Scale and Core Product Strength
Nearly 240 million registered members and a core fresh tea leaf latte (Boya Tea Latte) driving over 90% of revenue, providing a durable competitive moat.
GMV Growth and Q4 Momentum Overseas
Full-year 2025 GMV was RMB 31.6 billion, up 7.2% YoY. Q4 total GMV was RMB 7,322.9 million, and Q4 overseas GMV grew 84.6% YoY to RMB 371.9 million with international average monthly GMV per tea house outperforming domestic.
Revenue Contribution from Company-Owned Stores
Q4 net revenue from company-owned tea houses was RMB 539.6 million, up 126.2% YoY (from RMB 238.6 million), reflecting deliberate development of the company-owned network domestically and overseas.
Improved Gross Margin
Q4 gross profit was RMB 1,581.9 million with gross margin of 53.2%, improved from 51.6% in the prior year, driven by lower packaging, equipment and supply chain costs.
Sustained Profitability and Earnings
Company reported its 12th consecutive profitable quarter at the net income level: Q4 GAAP net income RMB 33.9 million; Q4 non‑GAAP net income (ex SBC) RMB 100 million (non‑GAAP net margin 3.4%). Full-year GAAP net income RMB 1,186.3 million and non‑GAAP net income RMB 1,909.9 million.
Strong Liquidity Position
Cash, cash equivalents, restricted cash and time deposits totaled RMB 7,892.4 million at quarter end, up from RMB 4,868.7 million at year-end 2024 (increase of ~62%).
Product Launch Success Signal
New product 'Signature Four Tea' achieved a 51% dormant-member reactivation rate and drove a 15.2% week-over-week GMV increase in its launch week, demonstrating product innovation effectiveness.
Meaningful International Expansion
Entered 4 new markets in 2025 (Indonesia, U.S., Vietnam, Philippines), expanding footprint to 7 countries; added a net 83 overseas stores in Q4 (total overseas 345) and targeting ~200 net new overseas tea houses in 2026.