Global ExpansionChagee's global expansion, particularly in Southeast Asia, the US, Japan, and South Korea, is considered the next growth driver.
Market PositionChagee stands out as China’s largest, fastest-growing and most popular premium freshly-made tea drinks brand.
Product StrategyChagee well differentiates itself from most value players with its solid long-term product strategy, managed franchise model, strong brand equity, and high efficiency.