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SMG Swiss Marketplace Group Holding AG
(SMG)
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Rating:71Outperform
Price Target:
CHF28.00
▼(-7.44% Downside)
Action:N/A
Date:06/02/26
The score is primarily supported by strong financial performance: accelerating growth, solid profitability, improving cash generation, and a notably low-leverage balance sheet. This is tempered by a high valuation (P/E ~86.6), while technical indicators are neutral-to-mildly positive and do not materially change the outlook.
Positive Factors
Accelerating Revenue Growth
SMG’s top-line acceleration across 2023–2025 demonstrates durable marketplace traction across verticals. Sustained revenue growth supports network effects, scale economics and continued product investment, improving the probability of persistent margin and cash-flow improvement over months.
Negative Factors
Suboptimal Free Cash Flow Conversion
Free cash flow materially trails net income, indicating working-capital or capex demands that dampen cash conversion. Over time this constrains discretionary uses of cash—buybacks, larger dividends or acquisitions—and reduces financial flexibility during adverse cycles.
Read all positive and negative factors
Positive Factors
Negative Factors
Accelerating Revenue Growth
SMG’s top-line acceleration across 2023–2025 demonstrates durable marketplace traction across verticals. Sustained revenue growth supports network effects, scale economics and continued product investment, improving the probability of persistent margin and cash-flow improvement over months.
Read all positive factors
SMG Swiss Marketplace Group Holding AG (SMG) vs. iShares MSCI Switzerland ETF (EWL)
Market Cap
CHF2.65B
Dividend YieldN/A
Average Volume (3M)360.16K
Price to Earnings (P/E)2.3
Beta (1Y)0.25
Revenue Growth14.13%
EPS Growth9.96%
CountryCH
Employees859
SectorGeneral
Sector StrengthN/A
IndustryInternet Content & Information
Share Statistics
EPS (TTM)11.68
Shares Outstanding98,145,200
10 Day Avg. Volume89,506
30 Day Avg. Volume360,159
Financial Highlights & Ratios
PEG Ratio5.53
Price to Book (P/B)3.91
Price to Sales (P/S)10.74
P/FCF Ratio33.45
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
CHF31.67Price Target Upside4.68% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering3
EPS Forecast (FY)1.32
Revenue Forecast (FY)CHF368.83M
SMG Swiss Marketplace Group Holding AG Business Overview & Revenue Model
Company Description
SMG Swiss Marketplace Group Holding AG, a digital and online marketplace firm established in 2021, is headquartered in Zurich, Switzerland. The company specializes in providing tools to facilitate decision-making across Switzerland, operating thro...
How the Company Makes Money
SMG primarily makes money by monetizing traffic and transactions on its digital marketplaces through (1) paid listings and subscriptions for professional advertisers and businesses, (2) advertising and promotional products that increase visibility...
SMG Swiss Marketplace Group Holding AG Financial Statement Overview
Summary
Income Statement
86
Very Positive
Balance Sheet
90
Very Positive
Cash Flow
82
Very Positive
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 |
|---|---|---|---|---|
Income Statement | ||||
| Total Revenue | 331.99M | 290.88M | 260.14M | 233.51M |
| Gross Profit | 358.84M | 316.21M | 279.42M | 39.90M |
| EBITDA | 143.65M | 129.28M | 104.95M | 5.65M |
| Net Income | 67.69M | 61.59M | 46.10M | -72.14M |
Balance Sheet | ||||
| Total Assets | 1.33B | 1.46B | 1.53B | 1.29B |
| Cash, Cash Equivalents and Short-Term Investments | 92.66M | 78.71M | 96.01M | 42.61M |
| Total Debt | 255.65M | 304.18M | 85.80M | 82.39M |
| Total Liabilities | 425.50M | 471.65M | 247.70M | 226.97M |
| Stockholders Equity | 911.38M | 996.94M | 1.28B | 1.06B |
Cash Flow | ||||
| Free Cash Flow | 106.63M | 93.12M | 63.42M | 46.19M |
| Operating Cash Flow | 140.50M | 125.18M | 91.86M | 47.31M |
| Investing Cash Flow | -30.74M | -64.18M | -28.80M | -22.90M |
| Financing Cash Flow | -88.43M | -71.69M | -23.34M | -16.11M |
SMG Swiss Marketplace Group Holding AG Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
71 Outperform | CHF2.65B | 2.27 | ― | ― | 14.13% | 9.96% | |
63 Neutral | CHF62.64M | 21.49 | ― | 1.40% | -5.10% | 3.96% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
46 Neutral | CHF6.08M | -5.79 | ― | ― | -11.95% | -703.34% | |
44 Neutral | CHF1.74M | -2.52 | ― | ― | -9622.22% | -29.23% | |
43 Neutral | CHF1.10B | -54.26 | ― | ― | 17.29% | -596.20% |
* General Sector Average
CH:SMG
SMG Swiss Marketplace Group Holding AG
26.55
-21.06
-44.24%
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AEVIS VICTORIA SA
13.05
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-3.69%
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600.00
9.15
1.55%
CH:PEDU
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51.50
-6.50
-11.21%
CH:EEII
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1.00
-1.18
-54.13%
SMG Swiss Marketplace Group Holding AG Corporate Events
SMG Shareholders Approve All AGM Motions and CHF 0.82 Dividend
Apr 21, 2026
SMG Swiss Marketplace Group shareholders approved all Board proposals at the 2026 Annual General Meeting, with 91.59% of voting share capital represented through participants and the independent proxy. The meeting ratified all financial and non-fi...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.