Market PositionBraze is a leader in the customer engagement market and is well positioned to continue taking share, particularly from legacy incumbents.
Product InnovationAt its 2024 Forge Event, Braze unveiled a series of new product innovations that aim to help marketers craft and optimize one-to-one personalized experiences.
Strategic ChangesThe company made strategic changes in 2024, like introducing 14-day free trials and a new fungible credits system, which lowered customer friction and improved customer acquisition and upselling.