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Booking Holdings (BKNG)
NASDAQ:BKNG
US Market

Booking Holdings (BKNG) Stock Forecast & Price Target

5,246 Followers
See the Price Targets and Ratings of:

BKNG Analyst Ratings

Strong Buy
29Ratings
Strong Buy
23 Buy
6 Hold
0 Sell
Based on 29 analysts giving stock ratings to
Booking
Holdings
in the past 3 months
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers​ in the past 3 months

BKNG Stock 12 Month Forecast

Average Price Target

$228.98
▲(29.66% Upside)
Based on 29 Wall Street analysts offering 12 month price targets for Booking Holdings in the last 3 months. The average price target is $228.98 with a high forecast of $309.07 and a low forecast of $168.29. The average price target represents a 29.66% change from the last price of $176.60.
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style=\"color:#199ca5\">Buy 23,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 17, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":222.642,"date":1756684800000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 21,\t&nbsp; </span>\n              <span  style=\"color:#828080\">Hold 17, \t&nbsp;</span>\n              <span  style=\"color:#912767\">Sell 0</span>\n      ","marker":{"lineColor":"#199ca5","enabled":true,"symbol":"circle"}},{"y":213.127,"date":1759276800000,"info":" <span style=\"color:#199ca5\" class=\"mb3 mt2 fonth8_semibold\"> Strong Buy</span>\n            <div class=\"flexrcb px3 displayflex fonth9_semibold\"><span  style=\"color:#199ca5\">Buy 25,\t&nbsp; </span>\n              <span  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Highest Price Target$309.07Average Price Target$228.98Lowest Price Target$168.29
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.

Detailed List of Analyst Forecasts​

Detailed List of Analyst Forecasts​
Analyst Profile
Expert Firm
Price Target
Position
Upside / Downside
Action
Date
Follow
Article
B. Riley Securities Analyst forecast on BKNG
B. Riley Securities
B. Riley Securities
$6,800$272
Buy
54.02%
Upside
Reiterated
04/10/26
Booking Holdings price target adjusted to $272 at B. Riley for stock splitBooking Holdings price target adjusted to $272 at B. Riley for stock split
Mizuho Securities Analyst forecast on BKNG
Mizuho Securities
Mizuho Securities
$169.72$240
Buy
35.90%
Upside
Reiterated
04/09/26
Wall Street Analysts Are Bullish on Top Consumer Cyclical Picks
Truist Financial Analyst forecast on BKNG
Truist Financial
Truist Financial
$5,780$231.2
Buy
30.92%
Upside
Reiterated
04/09/26
Truist Financial Sticks to Its Buy Rating for Booking Holdings (BKNG)
Tigress Financial Analyst forecast on BKNG
Tigress Financial
Tigress Financial
$260
Buy
47.23%
Upside
Reiterated
04/08/26
Booking Holdings: AI-Driven Travel Leadership, Loyalty Moat, and Cash-Fueled Growth Support Buy Rating
D.A. Davidson Analyst forecast on BKNG
D.A. Davidson
D.A. Davidson
Buy
Reiterated
04/08/26
Analysts Offer Insights on Consumer Cyclical Companies: EVgo (NASDAQ: EVGO), Aptiv (NYSE: APTV) and Booking Holdings (NASDAQ: BKNG)
DBS
$195
Hold
10.42%
Upside
Reiterated
04/07/26
Analysts Offer Insights on Consumer Cyclical Companies: Expedia (NASDAQ: EXPE) and Booking Holdings (NASDAQ: BKNG)
BTIG
$6,250$250
Buy
41.56%
Upside
Assigned
04/07/26
Analysts Offer Insights on Consumer Cyclical Companies: Booking Holdings (NASDAQ: BKNG) and Domino's Pizza (NASDAQ: DPZ)
Morgan Stanley Analyst forecast on BKNG
Morgan Stanley
Morgan Stanley
$5,500$220
Buy
24.58%
Upside
Reiterated
04/06/26
Morgan Stanley Sticks to Their Buy Rating for Booking Holdings (BKNG)
Bernstein
$4,698$188
Hold
6.46%
Upside
Assigned
04/06/26
Booking Holdings price target lowered to $188 for share split at BernsteinBooking Holdings price target lowered to $188 for share split at Bernstein
Wells Fargo Analyst forecast on BKNG
Wells Fargo
Wells Fargo
$217.69$214.54
Hold
21.48%
Upside
Reiterated
04/01/26
Booking Holdings price target lowered to $5,377 from $5,456 at Wells FargoBooking Holdings price target lowered to $5,377 from $5,456 at Wells Fargo
Evercore ISI Analyst forecast on BKNG
Evercore ISI
Evercore ISI
$249.38$249.38
Buy
41.21%
Upside
Reiterated
03/27/26
Booking Holdings (BKNG) Gets a Buy from Evercore ISI
BMO Capital Analyst forecast on BKNG
BMO Capital
BMO Capital
$247.38
Buy
40.08%
Upside
Reiterated
03/19/26
BMO Capital Keeps Their Buy Rating on Booking Holdings (BKNG)
Bank of America Securities Analyst forecast on BKNG
Bank of America Securities
Bank of America Securities
$235.41$168.29
Buy
-4.71%
Downside
Reiterated
03/13/26
Bank of America Securities Keeps Their Buy Rating on Booking Holdings (BKNG)
J.P. Morgan Analyst forecast on BKNG
J.P. Morgan
J.P. Morgan
$223.44
Buy
26.52%
Upside
Reiterated
03/09/26
Analysts' Opinions Are Mixed on These Consumer Cyclical Stocks: Booking Holdings (NASDAQ: BKNG) and Etsy (NYSE: ETSY)
Citi
$259.35$249.38
Buy
41.21%
Upside
Reiterated
02/20/26
Citi Remains a Buy on Booking Holdings (BKNG)
Analyst Type
Any
Any
Human Analysts
Ranks
Any
Any
Analyst Rating
Any
Any
Upside/ Downside
Any
Any
Action
Any
Any
Analyst Profile
Expert Firm
Price Target
Position
Upside / Downside
Action
Date
Follow
Article
B. Riley Securities Analyst forecast on BKNG
B. Riley Securities
B. Riley Securities
$6,800$272
Buy
54.02%
Upside
Reiterated
04/10/26
Booking Holdings price target adjusted to $272 at B. Riley for stock splitBooking Holdings price target adjusted to $272 at B. Riley for stock split
Mizuho Securities Analyst forecast on BKNG
Mizuho Securities
Mizuho Securities
$169.72$240
Buy
35.90%
Upside
Reiterated
04/09/26
Wall Street Analysts Are Bullish on Top Consumer Cyclical Picks
Truist Financial Analyst forecast on BKNG
Truist Financial
Truist Financial
$5,780$231.2
Buy
30.92%
Upside
Reiterated
04/09/26
Truist Financial Sticks to Its Buy Rating for Booking Holdings (BKNG)
Tigress Financial Analyst forecast on BKNG
Tigress Financial
Tigress Financial
$260
Buy
47.23%
Upside
Reiterated
04/08/26
Booking Holdings: AI-Driven Travel Leadership, Loyalty Moat, and Cash-Fueled Growth Support Buy Rating
D.A. Davidson Analyst forecast on BKNG
D.A. Davidson
D.A. Davidson
Buy
Reiterated
04/08/26
Analysts Offer Insights on Consumer Cyclical Companies: EVgo (NASDAQ: EVGO), Aptiv (NYSE: APTV) and Booking Holdings (NASDAQ: BKNG)
DBS
$195
Hold
10.42%
Upside
Reiterated
04/07/26
Analysts Offer Insights on Consumer Cyclical Companies: Expedia (NASDAQ: EXPE) and Booking Holdings (NASDAQ: BKNG)
BTIG
$6,250$250
Buy
41.56%
Upside
Assigned
04/07/26
Analysts Offer Insights on Consumer Cyclical Companies: Booking Holdings (NASDAQ: BKNG) and Domino's Pizza (NASDAQ: DPZ)
Morgan Stanley Analyst forecast on BKNG
Morgan Stanley
Morgan Stanley
$5,500$220
Buy
24.58%
Upside
Reiterated
04/06/26
Morgan Stanley Sticks to Their Buy Rating for Booking Holdings (BKNG)
Bernstein
$4,698$188
Hold
6.46%
Upside
Assigned
04/06/26
Booking Holdings price target lowered to $188 for share split at BernsteinBooking Holdings price target lowered to $188 for share split at Bernstein
Wells Fargo Analyst forecast on BKNG
Wells Fargo
Wells Fargo
$217.69$214.54
Hold
21.48%
Upside
Reiterated
04/01/26
Booking Holdings price target lowered to $5,377 from $5,456 at Wells FargoBooking Holdings price target lowered to $5,377 from $5,456 at Wells Fargo
Evercore ISI Analyst forecast on BKNG
Evercore ISI
Evercore ISI
$249.38$249.38
Buy
41.21%
Upside
Reiterated
03/27/26
Booking Holdings (BKNG) Gets a Buy from Evercore ISI
BMO Capital Analyst forecast on BKNG
BMO Capital
BMO Capital
$247.38
Buy
40.08%
Upside
Reiterated
03/19/26
BMO Capital Keeps Their Buy Rating on Booking Holdings (BKNG)
Bank of America Securities Analyst forecast on BKNG
Bank of America Securities
Bank of America Securities
$235.41$168.29
Buy
-4.71%
Downside
Reiterated
03/13/26
Bank of America Securities Keeps Their Buy Rating on Booking Holdings (BKNG)
J.P. Morgan Analyst forecast on BKNG
J.P. Morgan
J.P. Morgan
$223.44
Buy
26.52%
Upside
Reiterated
03/09/26
Analysts' Opinions Are Mixed on These Consumer Cyclical Stocks: Booking Holdings (NASDAQ: BKNG) and Etsy (NYSE: ETSY)
Citi
$259.35$249.38
Buy
41.21%
Upside
Reiterated
02/20/26
Citi Remains a Buy on Booking Holdings (BKNG)
Stocks with the Highest Top Analyst Consensus in the Consumer Cyclical Sector
Find stocks in the Consumer Cyclical sector that are highly recommended by Top Performing Analysts.

Best Analysts Covering Booking Holdings

3 Months
xxx
Success Rate
12/18 ratings generated profit
67%
Average Return
+6.76%
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 3 Months would result in 66.67% of your transactions generating a profit, with an average return of +6.76% per trade.
1 Year
Nicholas Jones CFAExane BNP Paribas
Success Rate
17/20 ratings generated profit
85%
Average Return
+31.84%
Copying Nicholas Jones CFA's trades and holding each position for 1 Year would result in 85.00% of your transactions generating a profit, with an average return of +31.84% per trade.
2 Years
xxx
Success Rate
19/22 ratings generated profit
86%
Average Return
+48.87%
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 2 Years would result in 86.36% of your transactions generating a profit, with an average return of +48.87% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.

BKNG Analyst Recommendation Trends

Rating
Dec 25
Jan 26
Feb 26
Mar 26
Apr 26
Strong Buy
0
0
8
10
12
Buy
34
16
31
29
31
Hold
15
7
13
13
11
Sell
0
0
0
0
0
Strong Sell
0
0
0
0
0
total
49
23
52
52
54
In the current month, BKNG has received 43 Buy Ratings, 11 Hold Ratings, and 0 Sell Ratings. BKNG average Analyst price target in the past 3 months is 228.98.
Each month's total comprises the sum of three months' worth of ratings.

BKNG Financial Forecast

BKNG Earnings Forecast

Next quarter’s earnings estimate for BKNG is $1.09 with a range of $0.87 to $1.39. The previous quarter’s EPS was $1.95. BKNG beat its EPS estimate ― of the time in the past 12 months, while its overall industry beat the EPS estimate 58.80% of the time in the same period. In the last calendar year BKNG has Performed in-line its overall industry.
Next quarter’s earnings estimate for BKNG is $1.09 with a range of $0.87 to $1.39. The previous quarter’s EPS was $1.95. BKNG beat its EPS estimate ― of the time in the past 12 months, while its overall industry beat the EPS estimate 58.80% of the time in the same period. In the last calendar year BKNG has Performed in-line its overall industry.

BKNG Sales Forecast

Next quarter’s sales forecast for BKNG is $5.51B with a range of $5.47B to $5.69B. The previous quarter’s sales results were $6.35B. BKNG beat its sales estimates ― of the time in past 12 months, while its overall industry beat sales estimates 59.58% of the time in the same period. In the last calendar year BKNG has Performed in-line its overall industry.
Next quarter’s sales forecast for BKNG is $5.51B with a range of $5.47B to $5.69B. The previous quarter’s sales results were $6.35B. BKNG beat its sales estimates ― of the time in past 12 months, while its overall industry beat sales estimates 59.58% of the time in the same period. In the last calendar year BKNG has Performed in-line its overall industry.

BKNG Stock Forecast FAQ

What is BKNG’s average 12-month price target, according to analysts?
Based on analyst ratings, Booking Holdings’s 12-month average price target is 228.98.
    What is BKNG’s upside potential, based on the analysts’ average price target?
    Booking Holdings has 29.66% upside potential, based on the analysts’ average price target.
      Can I see which stocks the top-ranking analysts are rating?
      Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
        How can I follow the stock ratings of top Wall Street analysts?
        Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
          Is BKNG a Buy, Sell or Hold?
          Booking Holdings has a consensus rating of Strong Buy which is based on 23 buy ratings, 6 hold ratings and 0 sell ratings.
            What is Booking Holdings’s price target?
            The average price target for Booking Holdings is 228.98. This is based on 29 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
            The highest analyst price target is $309.07 ,the lowest forecast is $168.29. The average price target represents 29.66% Increase from the current price of $176.6.
              What do analysts say about Booking Holdings?
              Booking Holdings’s analyst rating consensus is a Strong Buy. This is based on the ratings of 29 Wall Streets Analysts.
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