Quarterly Room Night Growth Outperformed
Q4 room nights reached 285 million, up 9% year-over-year and exceeding the high end of guidance by ~3 percentage points, driven by healthy demand across major regions.
Strong Q4 Top-Line and Profitability
Fourth quarter gross bookings and revenue both increased 16% year-over-year; adjusted EBITDA was ~$2.2 billion, up 19% year-over-year; adjusted EPS grew 17% year-over-year.
Full-Year Revenue and EBITDA Expansion
Full year gross bookings grew 12% and revenue grew 13% year-over-year; adjusted EBITDA exceeded $9.9 billion, up 20% year-over-year, with adjusted EBITDA margin of 36.9% (up 193 basis points).
Transformation Program Delivered Meaningful Savings
Transformation Program enabled approximately $550 million in annual run-rate savings by year-end (met high end of prior guidance), delivered ~$250 million of in-year savings in 2025 and realized ~$130 million of in-quarter savings in Q4.
Strong Free Cash Flow and Capital Returns
Generated roughly $9.1 billion in free cash flow for the full year (up 15% vs. 2024); returned $8.2 billion to shareholders in 2025 (including $5.9 billion share repurchases and $1.2 billion dividends); share count down ~22% since restart of repurchases.
Connected Trip and Multi-Vertical Momentum
Connected Trip transactions grew in the high-20% range and comprised a low double-digit percentage of Booking.com's transactions; flights bookings reached ~68 million tickets (+37% year-over-year) representing $16.8 billion in gross bookings; attraction tickets grew nearly 80% year-over-year.
Merchant Mix and Payments Growth
Merchant gross bookings were $130 billion, up 25% year-over-year and represented ~70% of total gross bookings (up from ~63% in 2024); revenue as a percentage of gross bookings increased to 14.5% (from 14.3%), helped by higher payments revenue.
Loyalty and Direct Channel Strength
Genius Levels 2 and 3 accounted for a high-50% share of room nights in 2025 (up from mid-50% in 2024) and higher direct-booking rates; B2C direct mix remained mid-60% and mobile app mix rose to mid-50% of room nights.
Operational Leverage and Cost Discipline
Adjusted fixed operating expenses were up 7% year-over-year (about 4% in constant currency), which was ~6 percentage points lower than revenue growth, contributing to operating leverage and margin expansion.
Balance Sheet and Shareholder Actions
Q4 cash and investments $17.8 billion; Board approved a 9.4% increase to the quarterly dividend to $10.50 per share and a 25-for-1 stock split; management targets continued capital returns and investment-grade leverage (~2x through the cycle).