Cost ManagementCost savings from transitioning the company’s international business to a distributor model, combined with store closures, create a more favorable working capital dynamic.
Restructuring And TurnaroundManagement’s multi-year, multi-part restructuring and turnaround efforts have Allbirds well-positioned to develop a business model capitalizing on its up-and-coming brand with sustainable, profitable sales growth.
Sales And Marketing InitiativesEncouragement from initiatives across product, marketing, and the customer experience, including a positive response to the spring brand campaign.