Step One Clothing Limited (STP) AI Stock Analysis

• Market Cap: AU$39.85M
• Dividend Yield: 20.3%
• Average Volume (3M): 155.68K
• Price to Earnings (P/E): ―
• Beta (1Y): 1.62
• Revenue Growth: 2.76%
• EPS Growth: 1.93%
• Country: AU
• Employees: 51
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Apparel - Retail
• EPS (TTM): -0.05
• Shares Outstanding: 185,340,290
• 10 Day Avg. Volume: 172,340
• 30 Day Avg. Volume: 155,679
• PEG Ratio: 13.71
• Price to Book (P/B): 2.46
• Price to Sales (P/S): 1.47
• P/FCF Ratio: 16.02
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: AU$0.29
• Price Target Upside: -17.14% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 2
• EPS Forecast (FY): <0.01
• Revenue Forecast (FY): AU$66.05M

• Rating: 66 Neutral
• Price Target: AU$0.23 ▼(-33.71% Downside)
• Action: Downgraded Date: 02/19/26
• Date: Action: Downgraded 02/19/26

The score is primarily supported by strong financial quality (high margins and a near debt-free balance sheet). It is held back by bearish technical conditions (price below major moving averages and negative MACD) and valuation uncertainty from a negative P/E despite an unusually high dividend yield.

Positive Factors

Near-zero debt / conservative B/S

Near-zero debt materially reduces refinancing and interest-rate risk, giving management flexibility to fund operations, defend dividends, or invest in product and channel initiatives without immediate external financing. This conservatism supports resilience through demand cycles over the coming months.

Negative Factors

Volatile, contracting revenue

A sharp 2025 revenue drop and historical volatility undermine the durability of profits and margin leverage. If sales remain pressured, fixed-cost absorption and unit economics could deteriorate, making high margins harder to sustain and limiting organic growth over the next 2–6 months.

Step One Clothing Limited Business Overview & Revenue Model

Company Description

Step One Clothing Limited operates as a direct-to-consumer online retailer for men's underwear in the United Kingdom, the United States, and Australia. It offers men's underwear products, such as boxer briefs, trunks, and a boxer brief with a fly ...

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Step One Clothing Limited operates as a direct-to-consumer online retailer for men's underwear in the United Kingdom, the United States, and Australia. It offers men's underwear products, such as boxer briefs, trunks, and a boxer brief with a fly ...

How the Company Makes Money

Step One Clothing Limited primarily makes money by selling its products to customers (direct-to-consumer retail sales). Revenue is generated when customers purchase Step One-branded items through the company’s sales channels. Specific details on t...

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Step One Clothing Limited primarily makes money by selling its products to customers (direct-to-consumer retail sales). Revenue is generated when customers purchase Step One-branded items through the company’s sales channels. Specific details on t...

Step One Clothing Limited Financial Statement Overview

Breakdown	TTM	Jun 2025	Jun 2024	Jun 2023	Jun 2022	Jun 2021
Income Statement
Total Revenue	75.09M	86.88M	84.55M	65.18M	72.19M	61.72M
Gross Profit	37.18M	66.38M	68.33M	48.16M	59.17M	41.99M
EBITDA	-3.44M	18.66M	18.84M	11.13M	-267.00K	3.17M
Net Income	-4.00M	12.65M	12.40M	8.62M	-3.00M	-118.00K
Balance Sheet
Total Assets	47.38M	62.13M	63.47M	66.12M	63.24M	56.14M
Cash, Cash Equivalents and Short-Term Investments	24.01M	33.14M	38.95M	38.31M	34.21M	41.68M
Total Debt	1.58M	0.00	293.00K	0.00	0.00	0.00
Total Liabilities	8.44M	10.13M	11.25M	9.05M	14.60M	12.90M
Stockholders Equity	38.94M	52.00M	52.22M	57.07M	48.64M	43.24M
Cash Flow
Free Cash Flow	-6.56M	7.98M	18.49M	4.57M	-8.80M	6.55M
Operating Cash Flow	-6.55M	8.00M	18.66M	4.65M	-8.78M	6.60M
Investing Cash Flow	10.35M	-5.02M	-10.17M	-77.00K	-19.00K	-46.00K
Financing Cash Flow	-13.26M	-14.12M	-17.73M	-571.00K	32.28M	-2.55M

Step One Clothing Limited Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 0.35
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:STP, the sentiment is Neutral. The current price of 0.35 is above the 20-day moving average (MA) of 0.21, above the 50-day MA of 0.27, and below the 200-day MA of 0.47, indicating a neutral trend. The MACD of -0.02 indicates Negative momentum. The RSI at 42.94 is Neutral, neither overbought nor oversold. The STOCH value of 73.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for AU:STP.

Step One Clothing Limited Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
STP	66 Neutral	AU$39.85M	-1.83	-8.79%	20.30%	2.76%	1.93%
AX1	65 Neutral	AU$447.73M	5.06	7.94%	7.33%	1.58%	-4.71%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
UNI	58 Neutral	AU$597.66M	5.43	22.34%	4.70%	15.51%	-32.98%
CTT	47 Neutral	AU$85.78M	-78.53	-24.62%	―	-0.02%	-125.09%
CCX	46 Neutral	AU$31.97M	-3.00	-16.89%	―	2.35%	95.03%

Step One Clothing Limited Corporate Events