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Sequoia Financial Group Ltd. (AU:SEQ)
ASX:SEQ
Australian Market

Sequoia Financial Group Ltd. (SEQ) AI Stock Analysis

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AU:SEQ

Sequoia Financial Group Ltd.

(Sydney:SEQ)

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Neutral 57 (OpenAI - 5.2)
Rating:57Neutral
Price Target:
AU$0.26
▼(-7.50% Downside)
Action:ReiteratedDate:03/03/26
The score is driven mainly by mixed financial performance: low leverage and solid revenue retention are outweighed by sharply lower profitability, reduced ROE, and weaker cash flow. Technicals add pressure with the stock trading below key moving averages and a negative MACD. Valuation is offsetting but mixed, with a negative P/E and an unusually high dividend yield that may be difficult to maintain.
Positive Factors
Low leverage
Very low debt-to-equity provides durable financial flexibility and lowers default risk, enabling the company to fund operations, support advisers and absorb shocks without urgent refinancing. Over 2–6 months this conservatism preserves strategic optionality and dividend capacity.
Adviser-distributed wealth model
A business model built around adviser and dealer networks supports recurring fee relationships and client stickiness. This structural distribution channel underpins predictable revenue streams and scalable service delivery, making top-line retention and cross-sell more sustainable over the medium term.
High gross margin and improving operating margins
A very high gross margin combined with rising EBIT/EBITDA margins signals strong revenue retention and improving operational efficiency. These durable margin advantages give the company room to withstand revenue pressure and support profitability recovery if cost discipline is maintained.
Negative Factors
Collapse in net profit margin
A steep drop in net margin reflects a structural deterioration in bottom-line profitability, reducing retained earnings and the firm's ability to reinvest or sustainably pay dividends. If persistent, this undermines long-term return generation and requires strategic fixes to cost structure or revenue mix.
Weak free cash flow and cash conversion
Material decline in FCF and poor cash conversion of earnings weakens the company’s internal funding capacity for investments, adviser support and distributions. Over months this raises reliance on capital reserves and could constrain strategic initiatives or dividend sustainability.
Sharp decline in ROE
A dramatic fall in ROE signals much lower efficiency deploying shareholder capital and likely reflects earnings or asset mix issues. Persistently low ROE can impair the company’s ability to generate attractive shareholder returns and limit reinvestment value over the medium term.

Sequoia Financial Group Ltd. (SEQ) vs. iShares MSCI Australia ETF (EWA)

Sequoia Financial Group Ltd. Business Overview & Revenue Model

Company DescriptionSequoia Financial Group Limited, an integrated financial services company, provides financial products and services to retail and wholesale clients, and third-party professional service firms primarily in Australia. It operates through Sequoia Licensees Services Group, Sequoia Professional Services Group, Sequoia Equity Markets Group, and Sequoia Direct Investment Group segments. The company provides licensing and support services, and merger and acquisitions corporate advice to accountants, financial planners, mortgage brokers, insurance advisers, equity market advisers, investment professionals, and corporate advisory business units; and offers compliance, marketing, coaching, education, research, and technical support services. It also provides self-managed super fund administration, general insurance broking, legal document establishment, and company secretarial services to financial planners, licensed advisers, accountants, and lawyers. In addition, the company offers stockbroking and specialized investment solutions to third party institutional and adviser networks. Further, it provides a range of media services, and research and general advice to investors; and news, research, and data on managed funds, direct shares and bonds. The company was formerly known as MDS Financial Group Limited and changed its name to Sequoia Financial Group Limited in December 2015. Sequoia Financial Group Limited is headquartered in Sydney, Australia.
How the Company Makes Moneynull

Sequoia Financial Group Ltd. Financial Statement Overview

Summary
Mixed fundamentals: strong gross margin and low leverage, but profitability fell sharply (net margin down to 2.71% from 19.26%), ROE dropped to 6.66%, and cash generation weakened (free cash flow growth -22.71% with poor income-to-cash conversion).
Income Statement
65
Positive
Sequoia Financial Group Ltd. has shown a mixed performance in its income statement. The company achieved a high gross profit margin of 100% in 2025, indicating strong revenue retention. However, the net profit margin decreased significantly from 19.26% in 2024 to 2.71% in 2025, reflecting reduced profitability. Revenue growth was positive at 1.40% in 2025, but this is a decline from previous years, indicating slowing growth momentum. The EBIT and EBITDA margins improved in 2025, suggesting better operational efficiency, but they remain relatively low.
Balance Sheet
70
Positive
The balance sheet of Sequoia Financial Group Ltd. is relatively stable. The debt-to-equity ratio is low at 0.0946 in 2025, indicating conservative leverage. However, the return on equity has decreased from 42.33% in 2024 to 6.66% in 2025, showing reduced efficiency in generating returns on equity. The equity ratio is not explicitly calculated, but the company maintains a healthy equity base relative to its assets.
Cash Flow
55
Neutral
The cash flow statement reveals some challenges for Sequoia Financial Group Ltd. Free cash flow growth was negative at -22.71% in 2025, indicating a decline in cash generation. The operating cash flow to net income ratio was zero, suggesting inefficiencies in converting income into cash flow. The free cash flow to net income ratio was 65.79% in 2025, showing some ability to generate cash relative to net income, but this is a decrease from previous years.
BreakdownTTMJun 2025Jun 2024Jun 2023Jun 2022Jun 2021
Income Statement
Total Revenue124.27M119.00M124.55M98.50M110.37M116.46M
Gross Profit72.89M119.00M26.21M98.54M29.19M31.01M
EBITDA9.27M9.89M2.43M4.61M9.78M11.20M
Net Income-623.08K3.23M23.99M-2.63M5.71M5.55M
Balance Sheet
Total Assets66.82M73.04M79.39M135.74M135.85M142.41M
Cash, Cash Equivalents and Short-Term Investments2.49M4.35M21.97M10.89M38.20M34.64M
Total Debt5.02M4.59M704.64K4.18M2.93M16.37M
Total Liabilities21.27M24.55M22.71M92.69M87.48M101.29M
Stockholders Equity45.55M48.49M56.68M43.04M48.38M41.12M
Cash Flow
Free Cash Flow3.03M4.05M-5.29M-6.02M9.17M14.03M
Operating Cash Flow4.57M6.15M-4.82M-5.59M9.54M16.73M
Investing Cash Flow-8.98M-9.31M5.16M3.35M-5.94M-3.41M
Financing Cash Flow-6.08M-11.42M-13.69M-2.08M-1.64M-1.63M

Sequoia Financial Group Ltd. Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price0.28
Price Trends
50DMA
0.27
Negative
100DMA
0.27
Negative
200DMA
0.28
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
48.33
Neutral
STOCH
40.00
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SEQ, the sentiment is Neutral. The current price of 0.28 is above the 20-day moving average (MA) of 0.25, above the 50-day MA of 0.27, and below the 200-day MA of 0.28, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 48.33 is Neutral, neither overbought nor oversold. The STOCH value of 40.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for AU:SEQ.

Sequoia Financial Group Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
61
Neutral
AU$47.91M5.0011.37%5.00%16.64%19.30%
60
Neutral
AU$75.37M5.6013.05%7.14%13.65%-33.93%
57
Neutral
AU$30.03M-35.946.14%14.29%-0.40%
56
Neutral
AU$368.76M10.160.24%0.63%
55
Neutral
AU$59.08M4.798.15%7.22%21.16%47.24%
53
Neutral
AU$27.23M46.882.42%2.03%18.17%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SEQ
Sequoia Financial Group Ltd.
0.25
-0.10
-28.99%
AU:CIW
Clime Investment Management Ltd
0.33
-0.01
-3.79%
AU:CVW
Clearview Wealth Limited
0.63
0.14
27.55%
AU:WTL
WT Financial Group Ltd.
0.14
0.03
29.63%
AU:CAF
Centrepoint Alliance Limited
0.36
0.06
21.21%
AU:PFG
Prime Financial Group Limited
0.23
0.02
6.98%

Sequoia Financial Group Ltd. Corporate Events

Sequoia Unit Sues AFCA Over Shield Master Fund Loss Ruling
Mar 10, 2026

Sequoia Financial Group has disclosed that its subsidiary InterPrac Financial Planning has launched Federal Court proceedings against the Australian Financial Complaints Authority. The case challenges AFCA’s December 2025 determination on client complaints tied to advice about the collapsed Shield Master Fund.

InterPrac argues AFCA failed to properly account for the role of other parties involved with the Shield Master Fund when apportioning responsibility for investor losses. The firm also contends the ruling exposes structural limitations in AFCA’s rules and processes for handling complex disputes that involve multiple entities, including matters connected to the First Guardian Master Fund collapse.

The most recent analyst rating on (AU:SEQ) stock is a Hold with a A$0.24 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia Financial Group Cancels Shares Under On‑Market Buy‑Back
Mar 9, 2026

Sequoia Financial Group has cancelled 21,640 ordinary fully paid shares following completion of an on-market buy-back, as disclosed in its latest capital management filing. The reduction in issued capital marginally consolidates existing shareholders’ ownership and reflects the company’s ongoing use of buy-backs as a tool to optimise its capital structure and shareholder value.

The cessation of these securities, effective 5 March 2026, slightly decreases the number of Sequoia shares on issue and may improve per-share financial metrics over time. This move signals continued active balance sheet management by the company and could be viewed as a shareholder-friendly action, depending on the broader context of its financial performance and capital allocation strategy.

The most recent analyst rating on (AU:SEQ) stock is a Hold with a A$0.24 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia Financial Updates Daily On-Market Share Buy-Back Activity
Mar 4, 2026

Sequoia Financial Group Ltd. has provided an updated notification to the ASX regarding its ongoing on-market share buy-back program for its ordinary fully paid shares. The company reported that a total of 1,000,000 shares had been bought back prior to the latest trading day, with an additional 21,640 shares repurchased on the previous day as part of its daily buy-back activity.

The update, dated 5 March 2026, follows the original buy-back notification lodged on 17 September 2025 and a prior update on 17 November 2025. Continued execution of the buy-back signals active capital management and may influence the company’s share structure and earnings per share, with potential implications for shareholder value and market perception of Sequoia’s confidence in its own equity.

The most recent analyst rating on (AU:SEQ) stock is a Hold with a A$0.24 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia Financial Group to Withdraw Revocation Deed Agreed with ASIC
Mar 1, 2026

Sequoia Financial Group Ltd. has reached an agreement with ASIC to withdraw the Revocation Deed it entered into on 12 September 2025, which had previously been disclosed in its interim report for the half-year ended 31 December 2025. The company plans to lodge a Form 106 to formalize the withdrawal of this deed and will update the market once the filing is complete, signalling a resolution of this specific regulatory arrangement and reducing related uncertainty for stakeholders.

The most recent analyst rating on (AU:SEQ) stock is a Buy with a A$0.30 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia lifts underlying profit but trims dividend amid InterPrac headwinds
Feb 23, 2026

Sequoia Financial Group reported first-half FY26 revenue of $63.4 million, up 4.6% on the prior corresponding period, with operating profit surging 75.9% to $4.8 million. However, a $0.9 million settlement tied to a legacy Libertas Financial Planning matter and a $2.1 million loss on the sale of two underperforming insurance broking subsidiaries tipped the group into a modest $0.25 million net loss.

The board maintained a cautious stance amid a tougher environment for its InterPrac licensee business, cutting the fully franked interim dividend to 1 cent per share to preserve flexibility while it conducts a comprehensive review of the InterPrac model. Management is shifting earnings towards higher-control, higher-margin activities in salaried advice, corporate finance and legal and administration services, where technology investments, scale benefits and Docscentre’s rising market share are lifting margins and underpinning the group’s longer-term profitability profile.

The most recent analyst rating on (AU:SEQ) stock is a Buy with a A$0.30 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia Financial Group Declares Interim Dividend for Half-Year to December 2025
Feb 23, 2026

Sequoia Financial Group Ltd has declared an interim dividend of AUD 0.01 per ordinary fully paid share for the six-month period ending 31 December 2025. The company has set 30 March 2026 as the ex-dividend date, 31 March 2026 as the record date, and 7 April 2026 as the payment date, giving shareholders clear timelines for eligibility and cash distribution.

The announcement underscores Sequoia Financial Group’s practice of returning capital to shareholders through dividends tied to its half-year financial performance. This scheduled payout may signal management’s confidence in the company’s earnings stability and provides income-focused investors with defined expectations for the upcoming distribution cycle.

The most recent analyst rating on (AU:SEQ) stock is a Buy with a A$0.30 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia posts higher revenue but swings to small loss while maintaining dividends
Feb 23, 2026

Sequoia Financial Group Limited reported a 4.6% increase in revenue to $63.4 million for the half-year ended 31 December 2025, but shifted from a prior-period profit to a small after-tax loss of $248,815. Net tangible assets per share edged up to 24.95 cents despite a reduction in total net assets and a modest decrease in shares on issue, indicating a relatively stable underlying balance sheet.

The board maintained its capital management stance by paying a fully franked final dividend of 2.0 cents per share in September 2025 and declaring a fully franked interim dividend of 1.0 cent per share for April 2026. This continued dividend stream, even in a loss-making half, signals management’s confidence in the group’s cash generation and ongoing operations, offering some reassurance to income-focused shareholders.

The most recent analyst rating on (AU:SEQ) stock is a Buy with a A$0.30 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia Financial Group Announces Departure of Director Kevin Pattison and Details Final Shareholdings
Feb 2, 2026

Sequoia Financial Group Ltd has announced that director Kevin James Pattison has ceased to be a director of the company effective 31 January 2026. According to the final director’s interest notice lodged with the ASX, Pattison holds no Sequoia shares directly but has an indirect interest in 815,702 fully paid ordinary shares through the Kev and Maz Superannuation Fund, where he is both a trustee and beneficiary, signalling a change in board composition while outlining his remaining indirect equity exposure to the company for investors’ awareness.

The most recent analyst rating on (AU:SEQ) stock is a Buy with a A$0.34 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia Financial Group announces board reshuffle as long‑serving director retires
Dec 31, 2025

Sequoia Financial Group has announced the resignation of Non-Executive Director Kevin Pattison, effective 31 January 2026, after seven years on the board during which he chaired the Remuneration Committee and drove initiatives to strengthen staff wellbeing, remuneration governance and organisational culture, including the establishment of a dedicated Head of HR and People role. The board has begun a process to appoint up to two new Non-Executive Directors and expects to announce at least one appointment before Pattison’s departure, signalling a planned refresh of its governance structure while publicly acknowledging his longstanding contribution as the company continues to support its expanding workforce.

The most recent analyst rating on (AU:SEQ) stock is a Hold with a A$0.24 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia Financial Group Reports Strong EBITDA Growth Amid Strategic Adjustments
Dec 15, 2025

Sequoia Financial Group Ltd has reported a 15% increase in EBITDA year-to-date November, despite challenging conditions in its Licensee and Adviser Services Division. The company has settled a legacy claim related to its acquisition of Libertas Financial Planning and is implementing enhanced risk management measures. Sequoia anticipates recognizing several non-cash impairments and provisions in the first half of FY26, including those related to external investment products and intangible assets. The sale of its General Insurance business will also result in a non-cash impairment, with final payments expected to be below the maximum consideration. The company’s APAC expansion strategy is showing promise, particularly in corporate finance and salary advice, positioning it for long-term growth despite domestic challenges.

The most recent analyst rating on (AU:SEQ) stock is a Hold with a A$0.24 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 03, 2026