Sequoia Financial Group Ltd. (SEQ) AI Stock Analysis

• Market Cap: AU$35.55M
• Dividend Yield: 14.29%
• Average Volume (3M): 217.13K
• Price to Earnings (P/E): 11.2
• Beta (1Y): 0.70
• Revenue Growth: -0.40%
• EPS Growth: N/A
• Country: AU
• Employees: 17
• Sector: Financial
• Sector Strength: 70
• Industry: Financial - Conglomerates
• EPS (TTM): >-0.01
• Shares Outstanding: 122,596,900
• 10 Day Avg. Volume: 148,507
• 30 Day Avg. Volume: 217,131
• PEG Ratio: -0.06
• Price to Book (P/B): 0.91
• Price to Sales (P/S): 0.37
• P/FCF Ratio: 10.93
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 67 Neutral
• Price Target: AU$0.32 ▲(12.50% Upside)

The score is driven primarily by mixed financial performance (sharp profitability and cash-flow deterioration despite low leverage), partially offset by constructive but not fully confirmed technicals (price above shorter-term averages but below the 200-day). Valuation provides a notable boost due to the moderate P/E and very high dividend yield.

Positive Factors

Stable Balance Sheet

A low debt-to-equity ratio indicates conservative leverage, providing financial stability and flexibility to navigate market changes.

Operational Efficiency

Improved operational efficiency suggests the company is managing its resources well, enhancing its ability to generate profits over time.

Revenue Retention

Strong revenue retention reflects effective cost management and pricing power, supporting long-term profitability.

Negative Factors

Declining Profitability

A significant drop in net profit margin indicates challenges in maintaining profitability, which could impact future earnings potential.

Cash Flow Challenges

Negative free cash flow growth suggests difficulties in cash generation, potentially limiting the company's ability to invest in growth opportunities.

Reduced Return on Equity

A sharp decline in return on equity indicates reduced efficiency in generating returns, which could affect investor confidence and capital allocation.

Sequoia Financial Group Ltd. Business Overview & Revenue Model

Company Description

Sequoia Financial Group Limited, an integrated financial services company, provides financial products and services to retail and wholesale clients, and third-party professional service firms primarily in Australia. It operates through Sequoia Licensees Services Group, Sequoia Professional Services Group, Sequoia Equity Markets Group, and Sequoia Direct Investment Group segments. The company provides licensing and support services, and merger and acquisitions corporate advice to accountants, financial planners, mortgage brokers, insurance advisers, equity market advisers, investment professionals, and corporate advisory business units; and offers compliance, marketing, coaching, education, research, and technical support services. It also provides self-managed super fund administration, general insurance broking, legal document establishment, and company secretarial services to financial planners, licensed advisers, accountants, and lawyers. In addition, the company offers stockbroking and specialized investment solutions to third party institutional and adviser networks. Further, it provides a range of media services, and research and general advice to investors; and news, research, and data on managed funds, direct shares and bonds. The company was formerly known as MDS Financial Group Limited and changed its name to Sequoia Financial Group Limited in December 2015. Sequoia Financial Group Limited is headquartered in Sydney, Australia.

How the Company Makes Money

Sequoia Financial Group generates revenue through multiple channels, primarily through fees for its financial advisory and asset management services. The company earns management fees from the assets it manages on behalf of clients, as well as performance fees based on the investment returns generated. Additionally, Sequoia derives income from financial planning services, where clients pay for personalized financial advice and strategies. The company also benefits from strategic partnerships with financial institutions and product providers, allowing it to offer a broader range of investment products and services, which further contributes to its revenue. Other revenue streams may include commissions from the sale of financial products and ongoing service fees related to superannuation and investment accounts.

Sequoia Financial Group Ltd. Financial Statement Overview

Summary

Sequoia Financial Group Ltd. shows strong revenue retention and improved operational efficiency, but faces declining profitability and cash flow generation. The balance sheet is stable with low leverage, though return on equity has significantly decreased.

Income Statement

Sequoia Financial Group Ltd. has shown a mixed performance in its income statement. The company achieved a high gross profit margin of 100% in 2025, indicating strong revenue retention. However, the net profit margin decreased significantly from 19.26% in 2024 to 2.71% in 2025, reflecting reduced profitability. Revenue growth was positive at 1.40% in 2025, but this is a decline from previous years, indicating slowing growth momentum. The EBIT and EBITDA margins improved in 2025, suggesting better operational efficiency, but they remain relatively low.

Balance Sheet

The balance sheet of Sequoia Financial Group Ltd. is relatively stable. The debt-to-equity ratio is low at 0.0946 in 2025, indicating conservative leverage. However, the return on equity has decreased from 42.33% in 2024 to 6.66% in 2025, showing reduced efficiency in generating returns on equity. The equity ratio is not explicitly calculated, but the company maintains a healthy equity base relative to its assets.

Cash Flow

The cash flow statement reveals some challenges for Sequoia Financial Group Ltd. Free cash flow growth was negative at -22.71% in 2025, indicating a decline in cash generation. The operating cash flow to net income ratio was zero, suggesting inefficiencies in converting income into cash flow. The free cash flow to net income ratio was 65.79% in 2025, showing some ability to generate cash relative to net income, but this is a decrease from previous years.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	119.00M	119.00M	124.55M	98.50M	110.37M	116.46M
Gross Profit	119.00M	119.00M	26.21M	98.54M	29.19M	31.01M
EBITDA	14.24M	9.89M	2.43M	4.61M	9.78M	11.20M
Net Income	3.23M	3.23M	23.99M	-2.63M	5.71M	5.55M
Balance Sheet
Total Assets	73.04M	73.04M	79.39M	135.74M	135.85M	142.41M
Cash, Cash Equivalents and Short-Term Investments	4.35M	4.35M	21.97M	10.89M	38.20M	34.64M
Total Debt	4.59M	4.59M	704.64K	4.18M	2.93M	16.37M
Total Liabilities	24.55M	24.55M	22.71M	92.69M	87.48M	101.29M
Stockholders Equity	48.49M	48.49M	56.68M	43.04M	48.38M	41.12M
Cash Flow
Free Cash Flow	4.05M	4.05M	-5.29M	-6.02M	9.17M	14.03M
Operating Cash Flow	6.15M	6.15M	-4.82M	-5.59M	9.54M	16.73M
Investing Cash Flow	-9.31M	-9.31M	5.16M	3.35M	-5.94M	-3.41M
Financing Cash Flow	-11.42M	-11.42M	-13.69M	-2.08M	-1.64M	-1.63M

Sequoia Financial Group Ltd. Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 0.28
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SEQ, the sentiment is Positive. The current price of 0.28 is above the 20-day moving average (MA) of 0.27, above the 50-day MA of 0.27, and below the 200-day MA of 0.30, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 56.38 is Neutral, neither overbought nor oversold. The STOCH value of 66.67 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:SEQ.

Sequoia Financial Group Ltd. Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	68 Neutral	$18.00B	11.42	9.92%	3.81%	9.73%	1.22%
SEQ	67 Neutral	AU$35.55M	11.20	6.14%	14.29%	-0.40%	―
WTL	61 Neutral	AU$47.91M	10.29	15.13%	5.00%	16.64%	19.30%
CAF	60 Neutral	AU$87.38M	16.22	15.40%	7.14%	13.65%	-33.93%
CVW	56 Neutral	AU$333.50M	44.76	4.50%	―	0.63%	―
PFG	55 Neutral	AU$59.08M	12.30	8.35%	7.22%	21.16%	47.24%
CIW	53 Neutral	AU$30.94M	55.15	2.42%	2.03%	18.17%	―

Sequoia Financial Group Ltd. Corporate Events

Sequoia Financial Group announces board reshuffle as long‑serving director retires

Sequoia Financial Group has announced the resignation of Non-Executive Director Kevin Pattison, effective 31 January 2026, after seven years on the board during which he chaired the Remuneration Committee and drove initiatives to strengthen staff wellbeing, remuneration governance and organisational culture, including the establishment of a dedicated Head of HR and People role. The board has begun a process to appoint up to two new Non-Executive Directors and expects to announce at least one appointment before Pattison’s departure, signalling a planned refresh of its governance structure while publicly acknowledging his longstanding contribution as the company continues to support its expanding workforce.

The most recent analyst rating on (AU:SEQ) stock is a Hold with a A$0.24 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia Financial Group Reports Strong EBITDA Growth Amid Strategic Adjustments

Sequoia Financial Group Ltd has reported a 15% increase in EBITDA year-to-date November, despite challenging conditions in its Licensee and Adviser Services Division. The company has settled a legacy claim related to its acquisition of Libertas Financial Planning and is implementing enhanced risk management measures. Sequoia anticipates recognizing several non-cash impairments and provisions in the first half of FY26, including those related to external investment products and intangible assets. The sale of its General Insurance business will also result in a non-cash impairment, with final payments expected to be below the maximum consideration. The company’s APAC expansion strategy is showing promise, particularly in corporate finance and salary advice, positioning it for long-term growth despite domestic challenges.

The most recent analyst rating on (AU:SEQ) stock is a Hold with a A$0.24 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia Financial Group Appoints New Executive Director

Sequoia Financial Group Limited has announced the appointment of Ms. Chen as Executive Director. Her remuneration package includes up to A$480,000 annually, with incentives tied to corporate finance, APAC funds management, and financial planning, reflecting the company’s strategic focus on these areas.

The most recent analyst rating on (AU:SEQ) stock is a Hold with a A$0.24 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia Financial Group Director Increases Shareholding

Sequoia Financial Group Ltd has announced a change in the director’s interest, specifically regarding Garry Peter Crole. The change involves the acquisition of 100,000 fully paid ordinary shares through an on-market trade, increasing Mr. Crole’s direct shareholding. This transaction reflects a strategic move by the director, potentially signaling confidence in the company’s future performance.

The most recent analyst rating on (AU:SEQ) stock is a Hold with a A$0.24 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia Financial Group Announces Cessation of Securities

Sequoia Financial Group Ltd has announced the cessation of 1,000,000 ordinary fully paid securities through an on-market buy-back, effective November 17, 2025. This move is part of the company’s capital management strategy, potentially impacting its market position by reducing the number of shares outstanding, which could influence shareholder value and market perception.

The most recent analyst rating on (AU:SEQ) stock is a Hold with a A$0.24 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia Financial Group Appoints New Director with Significant Shareholding

Sequoia Financial Group Limited has announced the appointment of Sophie Chen as a director, effective from November 24, 2025. Sophie Chen holds 1,684,316 fully paid ordinary shares in the company, indicating a significant personal investment in Sequoia Financial Group. This appointment may influence the company’s strategic direction and governance, potentially impacting its market position and stakeholder interests.

The most recent analyst rating on (AU:SEQ) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia Financial Group Appoints Sophie Chen as Executive Director for APAC Expansion

Sequoia Financial Group Ltd. has appointed Ms. Sophie Chen as Executive Director to lead the company’s Asia Pacific strategy. Her role will involve expanding the company’s existing businesses and fostering cross-border growth initiatives. The board believes her leadership will enhance Sequoia’s capabilities, and she will receive performance-based incentives tied to strategic growth and shareholder value.

The most recent analyst rating on (AU:SEQ) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia Financial Group Faces ASIC Proceedings Impact

Sequoia Financial Group Ltd has acknowledged that the proceedings initiated by the Australian Securities and Investments Commission (ASIC) against its subsidiary, InterPrac Financial Planning Pty Ltd, are likely to have a material impact on the company’s securities. The company became aware of the proceedings on November 13, 2025, and promptly took steps to pause trading and assess the situation. This development could affect Sequoia’s market positioning and stakeholder confidence.

The most recent analyst rating on (AU:SEQ) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia Financial Group Announces AGM Results with Key Resolutions Passed

Sequoia Financial Group Ltd. announced the results of its Annual General Meeting, where three out of four resolutions were passed by the required majority. The resolutions included the adoption of the Remuneration Report, the election of Kevin Pattison as a director, and the approval of a 10% Placement Facility. The passing of these resolutions reflects shareholder support for the company’s strategic decisions and governance, although one resolution did not pass, indicating some level of dissent among stakeholders.

The most recent analyst rating on (AU:SEQ) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia Financial Group Reports Strong FY2025 Financial Results

Sequoia Financial Group Ltd. reported its financial results for the fiscal year 2025, highlighting a revenue of $124.1 million and an operating profit of $9.9 million. The company also noted a net profit after tax of $3.2 million and operating cash flow after tax of $6.1 million. These results reflect the company’s financial health and operational efficiency, with a focus on maintaining a strong cash and investment position of $20.3 million, despite a dividend payout of $4.95 million.

The most recent analyst rating on (AU:SEQ) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia Financial Group Reports Strong FY25 Performance Amidst Challenges

Sequoia Financial Group Limited reported a steady revenue of $124 million and a 14% increase in EBITDA for FY25, attributing success to business simplification and strategic investments in technology and adviser support. Despite facing an ASIC investigation and platform access challenges with Netwealth and Macquarie, the company remains confident in its governance and operational momentum. Sequoia continues to focus on disciplined capital management, delivering dividends while maintaining flexibility for future investments. The company aims to leverage rising demand for quality financial advice and regulatory changes to strengthen its market position.

The most recent analyst rating on (AU:SEQ) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia Financial Group Ltd Initiates Daily Securities Buy-Back

Sequoia Financial Group Ltd has announced a daily buy-back of its ordinary fully paid securities, with a total of 1,000,000 securities bought back on the previous day. This move is part of an ongoing strategy to manage the company’s capital structure and could potentially enhance shareholder value by reducing the number of shares outstanding.

The most recent analyst rating on (AU:SEQ) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia’s InterPrac to Defend ASIC Proceedings Over Historical Conduct

Sequoia Financial Group Ltd. announced that its subsidiary, InterPrac Financial Planning Pty Ltd., is facing civil penalty proceedings initiated by ASIC in the Federal Court. The proceedings relate to historical conduct involving former representatives and their investment recommendations. InterPrac plans to defend the allegations, asserting compliance with the Corporations Act, and emphasizes that the issue does not impact its current operations or commitment to clients.

The most recent analyst rating on (AU:SEQ) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia Financial Group Appoints Sophie Chen as Executive Director to Drive APAC Strategy

Sequoia Financial Group Ltd has appointed Ms. Sophie Chen as an Executive Director, effective November 24, 2025. With over 15 years of experience in financial advising and leadership in cross-border wealth management, Ms. Chen will accelerate Sequoia’s APAC strategy, which aims to enhance its Family Office, Wealth Management, and Corporate Advisory businesses. This strategic move is expected to position Sequoia for sustained growth and disciplined capital management, while the company realigns its organizational structure to seize new opportunities without affecting current performance.

The most recent analyst rating on (AU:SEQ) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.

Sequoia Financial Group Announces 2025 AGM Details

Sequoia Financial Group Ltd has announced its 2025 Annual General Meeting (AGM) scheduled for November 20, 2025, at the Evergreen Room in Melbourne. The meeting will be available as a one-way live video stream for shareholders unable to attend in person, although voting and Q&A participation will not be possible through the stream. Shareholders are encouraged to register in advance and submit proxy votes prior to the meeting date.

The most recent analyst rating on (AU:SEQ) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Sequoia Financial Group Ltd. stock, see the AU:SEQ Stock Forecast page.