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Sequoia Financial Group Ltd. (AU:SEQ)
ASX:SEQ
Australian Market

Sequoia Financial Group Ltd. (SEQ) AI Stock Analysis

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AU:SEQ

Sequoia Financial Group Ltd.

(Sydney:SEQ)

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Neutral 58 (OpenAI - 4o)
Rating:58Neutral
Price Target:
AU$0.24
▼(-14.64% Downside)
Sequoia Financial Group Ltd. presents a mixed investment case. The most significant factor is the strong dividend yield and reasonable valuation, which are attractive for income investors. However, the stock is currently in a bearish technical phase, and financial performance shows declining profitability and cash flow challenges. The stable balance sheet provides some support, but the overall outlook is cautious due to these mixed signals.
Positive Factors
Stable Balance Sheet
A low debt-to-equity ratio indicates conservative leverage, providing financial stability and flexibility to navigate market changes.
Operational Efficiency
Improved operational efficiency suggests the company is managing its resources well, enhancing its ability to generate profits over time.
Revenue Retention
Strong revenue retention reflects effective cost management and pricing power, supporting long-term profitability.
Negative Factors
Declining Profitability
A significant drop in net profit margin indicates challenges in maintaining profitability, which could impact future earnings potential.
Cash Flow Challenges
Negative free cash flow growth suggests difficulties in cash generation, potentially limiting the company's ability to invest in growth opportunities.
Reduced Return on Equity
A sharp decline in return on equity indicates reduced efficiency in generating returns, which could affect investor confidence and capital allocation.

Sequoia Financial Group Ltd. (SEQ) vs. iShares MSCI Australia ETF (EWA)

Sequoia Financial Group Ltd. Business Overview & Revenue Model

Company DescriptionSequoia Financial Group Ltd. (SEQ) is a diversified financial services company based in Australia, specializing in providing investment, financial planning, and wealth management services. The company operates across various sectors, including asset management, financial advisory, and superannuation services, catering to both individual and institutional clients. Sequoia aims to deliver tailored financial solutions that enhance clients' financial well-being and investment outcomes.
How the Company Makes MoneySequoia Financial Group generates revenue through multiple channels, primarily through fees for its financial advisory and asset management services. The company earns management fees from the assets it manages on behalf of clients, as well as performance fees based on the investment returns generated. Additionally, Sequoia derives income from financial planning services, where clients pay for personalized financial advice and strategies. The company also benefits from strategic partnerships with financial institutions and product providers, allowing it to offer a broader range of investment products and services, which further contributes to its revenue. Other revenue streams may include commissions from the sale of financial products and ongoing service fees related to superannuation and investment accounts.

Sequoia Financial Group Ltd. Financial Statement Overview

Summary
Sequoia Financial Group Ltd. shows strong revenue retention and improved operational efficiency, but faces declining profitability and cash flow generation. The balance sheet is stable with low leverage, though return on equity has significantly decreased.
Income Statement
65
Positive
Sequoia Financial Group Ltd. has shown a mixed performance in its income statement. The company achieved a high gross profit margin of 100% in 2025, indicating strong revenue retention. However, the net profit margin decreased significantly from 19.26% in 2024 to 2.71% in 2025, reflecting reduced profitability. Revenue growth was positive at 1.40% in 2025, but this is a decline from previous years, indicating slowing growth momentum. The EBIT and EBITDA margins improved in 2025, suggesting better operational efficiency, but they remain relatively low.
Balance Sheet
70
Positive
The balance sheet of Sequoia Financial Group Ltd. is relatively stable. The debt-to-equity ratio is low at 0.0946 in 2025, indicating conservative leverage. However, the return on equity has decreased from 42.33% in 2024 to 6.66% in 2025, showing reduced efficiency in generating returns on equity. The equity ratio is not explicitly calculated, but the company maintains a healthy equity base relative to its assets.
Cash Flow
55
Neutral
The cash flow statement reveals some challenges for Sequoia Financial Group Ltd. Free cash flow growth was negative at -22.71% in 2025, indicating a decline in cash generation. The operating cash flow to net income ratio was zero, suggesting inefficiencies in converting income into cash flow. The free cash flow to net income ratio was 65.79% in 2025, showing some ability to generate cash relative to net income, but this is a decrease from previous years.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue119.00M119.00M124.55M98.50M110.37M116.46M
Gross Profit119.00M119.00M26.21M98.54M29.19M31.01M
EBITDA14.24M9.89M2.43M4.61M9.78M11.20M
Net Income3.23M3.23M23.99M-2.63M5.71M5.55M
Balance Sheet
Total Assets73.04M73.04M79.39M135.74M135.85M142.41M
Cash, Cash Equivalents and Short-Term Investments4.35M4.35M21.97M10.89M38.20M34.64M
Total Debt4.59M4.59M704.64K4.18M2.93M16.37M
Total Liabilities24.55M24.55M22.71M92.69M87.48M101.29M
Stockholders Equity48.49M48.49M56.68M43.04M48.38M41.12M
Cash Flow
Free Cash Flow4.05M4.05M-5.29M-6.02M9.17M14.03M
Operating Cash Flow6.15M6.15M-4.82M-5.59M9.54M16.73M
Investing Cash Flow-9.31M-9.31M5.16M3.35M-5.94M-3.41M
Financing Cash Flow-11.42M-11.42M-13.69M-2.08M-1.64M-1.63M

Sequoia Financial Group Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.28
Price Trends
50DMA
0.27
Positive
100DMA
0.27
Positive
200DMA
0.30
Negative
Market Momentum
MACD
<0.01
Negative
RSI
64.48
Neutral
STOCH
92.59
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SEQ, the sentiment is Positive. The current price of 0.28 is above the 20-day moving average (MA) of 0.25, above the 50-day MA of 0.27, and below the 200-day MA of 0.30, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 64.48 is Neutral, neither overbought nor oversold. The STOCH value of 92.59 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:SEQ.

Sequoia Financial Group Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
61
Neutral
AU$51.33M11.0315.13%4.83%16.64%19.30%
60
Neutral
AU$72.62M13.5115.40%8.57%13.65%-33.93%
58
Neutral
AU$35.53M11.106.14%14.04%-0.40%
56
Neutral
AU$353.67M47.584.50%0.63%
55
Neutral
AU$59.56M12.578.35%7.38%21.16%47.24%
51
Neutral
AU$33.09M58.822.42%2.08%18.17%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SEQ
Sequoia Financial Group Ltd.
0.28
-0.05
-15.15%
AU:CIW
Clime Investment Management Ltd
0.36
0.03
9.09%
AU:CVW
Clearview Wealth Limited
0.55
0.19
52.78%
AU:WTL
WT Financial Group Ltd.
0.14
0.06
75.00%
AU:CAF
Centrepoint Alliance Limited
0.35
0.06
20.69%
AU:PFG
Prime Financial Group Limited
0.23
0.01
5.14%

Sequoia Financial Group Ltd. Corporate Events

Sequoia Financial Group Appoints New Executive Director
Dec 2, 2025

Sequoia Financial Group Limited has announced the appointment of Ms. Chen as Executive Director. Her remuneration package includes up to A$480,000 annually, with incentives tied to corporate finance, APAC funds management, and financial planning, reflecting the company’s strategic focus on these areas.

Sequoia Financial Group Director Increases Shareholding
Dec 1, 2025

Sequoia Financial Group Ltd has announced a change in the director’s interest, specifically regarding Garry Peter Crole. The change involves the acquisition of 100,000 fully paid ordinary shares through an on-market trade, increasing Mr. Crole’s direct shareholding. This transaction reflects a strategic move by the director, potentially signaling confidence in the company’s future performance.

Sequoia Financial Group Announces Cessation of Securities
Dec 1, 2025

Sequoia Financial Group Ltd has announced the cessation of 1,000,000 ordinary fully paid securities through an on-market buy-back, effective November 17, 2025. This move is part of the company’s capital management strategy, potentially impacting its market position by reducing the number of shares outstanding, which could influence shareholder value and market perception.

Sequoia Financial Group Appoints New Director with Significant Shareholding
Nov 25, 2025

Sequoia Financial Group Limited has announced the appointment of Sophie Chen as a director, effective from November 24, 2025. Sophie Chen holds 1,684,316 fully paid ordinary shares in the company, indicating a significant personal investment in Sequoia Financial Group. This appointment may influence the company’s strategic direction and governance, potentially impacting its market position and stakeholder interests.

Sequoia Financial Group Appoints Sophie Chen as Executive Director for APAC Expansion
Nov 25, 2025

Sequoia Financial Group Ltd. has appointed Ms. Sophie Chen as Executive Director to lead the company’s Asia Pacific strategy. Her role will involve expanding the company’s existing businesses and fostering cross-border growth initiatives. The board believes her leadership will enhance Sequoia’s capabilities, and she will receive performance-based incentives tied to strategic growth and shareholder value.

Sequoia Financial Group Faces ASIC Proceedings Impact
Nov 24, 2025

Sequoia Financial Group Ltd has acknowledged that the proceedings initiated by the Australian Securities and Investments Commission (ASIC) against its subsidiary, InterPrac Financial Planning Pty Ltd, are likely to have a material impact on the company’s securities. The company became aware of the proceedings on November 13, 2025, and promptly took steps to pause trading and assess the situation. This development could affect Sequoia’s market positioning and stakeholder confidence.

Sequoia Financial Group Announces AGM Results with Key Resolutions Passed
Nov 20, 2025

Sequoia Financial Group Ltd. announced the results of its Annual General Meeting, where three out of four resolutions were passed by the required majority. The resolutions included the adoption of the Remuneration Report, the election of Kevin Pattison as a director, and the approval of a 10% Placement Facility. The passing of these resolutions reflects shareholder support for the company’s strategic decisions and governance, although one resolution did not pass, indicating some level of dissent among stakeholders.

Sequoia Financial Group Reports Strong FY2025 Financial Results
Nov 20, 2025

Sequoia Financial Group Ltd. reported its financial results for the fiscal year 2025, highlighting a revenue of $124.1 million and an operating profit of $9.9 million. The company also noted a net profit after tax of $3.2 million and operating cash flow after tax of $6.1 million. These results reflect the company’s financial health and operational efficiency, with a focus on maintaining a strong cash and investment position of $20.3 million, despite a dividend payout of $4.95 million.

Sequoia Financial Group Reports Strong FY25 Performance Amidst Challenges
Nov 20, 2025

Sequoia Financial Group Limited reported a steady revenue of $124 million and a 14% increase in EBITDA for FY25, attributing success to business simplification and strategic investments in technology and adviser support. Despite facing an ASIC investigation and platform access challenges with Netwealth and Macquarie, the company remains confident in its governance and operational momentum. Sequoia continues to focus on disciplined capital management, delivering dividends while maintaining flexibility for future investments. The company aims to leverage rising demand for quality financial advice and regulatory changes to strengthen its market position.

Sequoia Financial Group Ltd Initiates Daily Securities Buy-Back
Nov 16, 2025

Sequoia Financial Group Ltd has announced a daily buy-back of its ordinary fully paid securities, with a total of 1,000,000 securities bought back on the previous day. This move is part of an ongoing strategy to manage the company’s capital structure and could potentially enhance shareholder value by reducing the number of shares outstanding.

Sequoia’s InterPrac to Defend ASIC Proceedings Over Historical Conduct
Nov 13, 2025

Sequoia Financial Group Ltd. announced that its subsidiary, InterPrac Financial Planning Pty Ltd., is facing civil penalty proceedings initiated by ASIC in the Federal Court. The proceedings relate to historical conduct involving former representatives and their investment recommendations. InterPrac plans to defend the allegations, asserting compliance with the Corporations Act, and emphasizes that the issue does not impact its current operations or commitment to clients.

Sequoia Financial Group Appoints Sophie Chen as Executive Director to Drive APAC Strategy
Oct 23, 2025

Sequoia Financial Group Ltd has appointed Ms. Sophie Chen as an Executive Director, effective November 24, 2025. With over 15 years of experience in financial advising and leadership in cross-border wealth management, Ms. Chen will accelerate Sequoia’s APAC strategy, which aims to enhance its Family Office, Wealth Management, and Corporate Advisory businesses. This strategic move is expected to position Sequoia for sustained growth and disciplined capital management, while the company realigns its organizational structure to seize new opportunities without affecting current performance.

Sequoia Financial Group Announces 2025 AGM Details
Oct 21, 2025

Sequoia Financial Group Ltd has announced its 2025 Annual General Meeting (AGM) scheduled for November 20, 2025, at the Evergreen Room in Melbourne. The meeting will be available as a one-way live video stream for shareholders unable to attend in person, although voting and Q&A participation will not be possible through the stream. Shareholders are encouraged to register in advance and submit proxy votes prior to the meeting date.

Sequoia Financial Group Announces Share Buy-Back
Sep 17, 2025

Sequoia Financial Group Ltd has announced a new on-market buy-back of its ordinary fully paid shares, as indicated by the ASX security code SEQ. This move could potentially impact the company’s stock valuation and market perception by reducing the number of shares available in the market, thereby possibly increasing the value of remaining shares.

Sequoia Financial Group Reinstates Share Buy-Back Program
Sep 17, 2025

Sequoia Financial Group Ltd has announced the reinstatement of its on-market share buy-back program, allowing the company to repurchase up to 10% of its issued ordinary shares over the next 12 months. This move, funded from existing cash reserves, aims to enhance shareholder value through proactive capital management, although the actual number of shares purchased will depend on market conditions and other factors.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 15, 2025