Want to see AU:PFG full AI Analyst Report?
Top Page
Prime Financial Group Limited
(Sydney:PFG)
Select Model
Select Model
Rating:62Neutral
Price Target:
AU$0.23
▲(1.30% Upside)
Action:Reiterated
Date:03/24/26
The score is driven by mixed fundamentals: solid historical profitability and balance-sheet positioning are offset by the latest period’s severe revenue dislocation and weaker cash conversion. Valuation is a major positive (low P/E and high yield), but technicals remain soft with the price below key moving averages and negative MACD.
Positive Factors
Historical Revenue & Profitability
Across multiple years the firm delivered healthy revenue growth and generally solid net margins, demonstrating prior ability to scale operations and generate recurring profitability. This historical track record supports medium-term revenue recovery and operational leverage potential.
Negative Factors
Severe Recent Revenue Collapse
A near-total revenue collapse and negative gross profit in the most recent period represent a material structural shock to the business model and revenue base. Such a dramatic decline undermines predictability of future earnings and raises medium-term execution and client-retention risks.
Read all positive and negative factors
Positive Factors
Negative Factors
Historical Revenue & Profitability
Across multiple years the firm delivered healthy revenue growth and generally solid net margins, demonstrating prior ability to scale operations and generate recurring profitability. This historical track record supports medium-term revenue recovery and operational leverage potential.
Read all positive factors
Prime Financial Group Limited (PFG) vs. iShares MSCI Australia ETF (EWA)
Market Cap
AU$55.61M
Dividend Yield7.22%
Average Volume (3M)102.99K
Price to Earnings (P/E)11.4
Beta (1Y)0.50
Revenue Growth24.53%
EPS Growth50.00%
CountryAU
Employees200
SectorFinancial
Sector Strength70
IndustryAsset Management
Share Statistics
EPS (TTM)0.02
Shares Outstanding268,102,300
10 Day Avg. Volume148,231
30 Day Avg. Volume102,994
Financial Highlights & Ratios
PEG Ratio0.33
Price to Book (P/B)0.95
Price to Sales (P/S)460.70
P/FCF Ratio22.42
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.03
Revenue Forecast (FY)AU$67.60M
Prime Financial Group Limited Business Overview & Revenue Model
Company Description
Operating from its Southbank, Australia headquarters since 1965, Prime Financial Group Limited offers an extensive array of financial and advisory services throughout Australia. The firm's core offerings encompass wealth management, self-managed s...
Prime Financial Group Limited Financial Statement Overview
Summary
Income Statement
54
Neutral
Balance Sheet
73
Positive
Cash Flow
57
Neutral
| Breakdown | TTM | Jun 2025 | Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 43.34M | 120.63K | 40.77M | 33.74M | 26.33M | 22.32M |
| Gross Profit | 32.43M | -1.93M | 18.54M | 31.98M | 24.73M | 20.53M |
| EBITDA | 9.10M | 11.35M | 8.34M | 8.76M | 8.35M | 7.13M |
| Net Income | 4.87M | 4.61M | 2.85M | 4.41M | 3.81M | 3.07M |
Balance Sheet | ||||||
| Total Assets | 106.78M | 104.05M | 82.12M | 67.14M | 59.77M | 58.29M |
| Cash, Cash Equivalents and Short-Term Investments | 739.08K | 2.42M | 507.86K | 1.04M | 128.70K | 65.72K |
| Total Debt | 25.44M | 21.88M | 14.73M | 11.30M | 7.15M | 9.92M |
| Total Liabilities | 45.30M | 45.00M | 29.38M | 17.80M | 13.12M | 14.63M |
| Stockholders Equity | 61.02M | 58.36M | 52.12M | 48.70M | 46.03M | 42.86M |
Cash Flow | ||||||
| Free Cash Flow | 4.11M | 2.48M | 5.27M | 2.47M | 5.86M | 5.32M |
| Operating Cash Flow | 4.30M | 2.93M | 5.74M | 4.22M | 6.14M | 5.54M |
| Investing Cash Flow | -6.80M | -3.89M | -2.99M | -3.94M | -974.21K | -811.25K |
| Financing Cash Flow | 1.72M | 2.88M | -3.29M | 637.73K | -5.11M | -4.76M |
Prime Financial Group Limited Technical Analysis
Negative
0.23
Price Trends
0.22
Negative
0.22
Negative
0.23
Negative
Market Momentum
<0.01
Negative
51.67
Neutral
55.56
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:PFG, the sentiment is Negative. The current price of 0.23 is above the 20-day moving average (MA) of 0.22, above the 50-day MA of 0.22, and above the 200-day MA of 0.23, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 51.67 is Neutral, neither overbought nor oversold. The STOCH value of 55.56 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:PFG.
Prime Financial Group Limited Peers Comparison
UnderperformOutperform
Sector (68)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
72 Outperform | AU$271.48M | 13.65 | 32.32% | 4.00% | 8.56% | 17.62% | |
68 Neutral | $18.00B | 11.42 | 9.92% | 3.81% | 9.73% | 1.22% | |
66 Neutral | AU$81.75M | 17.65 | 13.05% | 7.14% | 12.06% | -41.22% | |
64 Neutral | AU$97.62M | 11.44 | 7.48% | 7.66% | -55.60% | ― | |
62 Neutral | AU$55.61M | 11.38 | 8.15% | 7.22% | 24.53% | 50.00% | |
54 Neutral | AU$4.62B | 37.24 | 3.56% | 1.65% | -14.25% | -25.71% | |
50 Neutral | AU$2.21B | -128.33 | -1.00% | 6.01% | 2.23% | 96.71% |
* Financial Sector Average
AU:PFG
Prime Financial Group Limited
0.22
>-0.01
-3.15%
AU:AMP
AMP
2.02
0.53
35.21%
AU:PPT
Perpetual Limited
19.21
-0.64
-3.24%
AU:CAM
Clime Capital Limited
0.69
0.04
5.87%
AU:CAF
Centrepoint Alliance Limited
0.39
>-0.01
-1.27%
AU:FID
Fiducian Group Ltd
8.50
-1.94
-18.61%
Prime Financial Group Limited Corporate Events
Prime Financial Group Reshapes Board Role for Matt Murphy
Jul 1, 2026
Prime Financial Group has announced that Matt Murphy will move from an executive director role to a non-executive director position effective 1 July 2026, ending his executive responsibilities while retaining his influence at board level. The boar...
Prime Financial Director Restructures Indirect Shareholdings Without Changing Overall Stake
May 22, 2026
Prime Financial Group has disclosed changes in the indirect interests of director Simon Madder, detailing a series of off-market transfers among entities associated with his superannuation and investment trusts. While the transactions included a $...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.