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Prime Financial Group Limited (AU:PFG)
ASX:PFG
Australian Market
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Prime Financial Group Limited (PFG) AI Stock Analysis

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AU:PFG

Prime Financial Group Limited

(Sydney:PFG)

Rating:69Neutral
Price Target:
AU$0.00
▼(-100.00% Downside)
Prime Financial Group Limited's stock score is driven primarily by its strong financial performance and attractive valuation. The company's robust revenue and cash flow growth, along with a solid balance sheet, contribute significantly to the score. Despite this, technical indicators show a neutral to slightly bearish sentiment, which slightly offsets the positive financial and valuation aspects. The lack of recent earnings call data and notable corporate events means these factors did not influence the score.

Prime Financial Group Limited (PFG) vs. iShares MSCI Australia ETF (EWA)

Prime Financial Group Limited Business Overview & Revenue Model

Company DescriptionPrime Financial Group Limited (PFG) is an Australia-based integrated financial services company that provides a range of financial advisory services, including wealth management, self-managed superannuation funds (SMSFs) administration, estate planning, and accounting and business advisory services. The company primarily caters to individuals, families, and small to medium-sized enterprises (SMEs) seeking comprehensive financial solutions tailored to their specific needs.
How the Company Makes MoneyPrime Financial Group Limited generates revenue through a diversified business model that includes advisory fees, commissions, and service fees from its wealth management and financial advisory services. The company earns advisory fees by providing personalized financial planning and investment management services to its clients. Additionally, PFG receives commissions from financial products, such as insurance and investment products, that it recommends and sells to its customers. Revenue is also generated from accounting and business advisory services, where the company offers tax, compliance, and business consulting services to SMEs. Partnerships with financial institutions and product providers enhance PFG's service offerings and contribute to its revenue streams.

Prime Financial Group Limited Financial Statement Overview

Summary
Prime Financial Group Limited exhibits strong financial performance with robust revenue and cash flow growth. The company's efficient cost management and operational efficiency are reflected in healthy profit margins. However, the slight decrease in net profit margin and increasing debt levels require careful monitoring.
Income Statement
75
Positive
Prime Financial Group Limited has demonstrated robust revenue growth, with a significant increase of 20.8% from the previous year. The gross profit margin stands at a healthy 45.5%, reflecting efficient cost management. However, the net profit margin decreased slightly to 7.0%, indicating increased expenses or other financial pressures. The EBIT and EBITDA margins are strong, at 15.3% and 20.5%, respectively, showing operational efficiency.
Balance Sheet
68
Positive
The company's balance sheet shows a moderate debt-to-equity ratio of 0.28, suggesting a conservative leverage approach. The return on equity (ROE) is 5.5%, indicating a reasonable return for shareholders. The equity ratio is 63.5%, which reflects a solid equity base and financial stability. However, the increasing debt levels over recent years could pose potential risks if revenue growth slows.
Cash Flow
70
Positive
Operating cash flow has grown, supporting a positive free cash flow growth rate of 112.9%. The operating cash flow to net income ratio is 2.01, indicating strong cash generation relative to reported income. Free cash flow to net income is 1.85, reinforcing the company's ability to generate cash beyond operational needs. Despite the positive cash flow metrics, future capital expenditures and debt servicing should be monitored closely.
BreakdownJun 2024Jun 2023Jun 2022Jun 2021Jun 2020
Income Statement
Total Revenue40.77M33.74M26.33M22.32M21.55M
Gross Profit18.54M31.98M24.73M20.53M9.71M
EBITDA8.34M8.76M8.35M7.13M6.21M
Net Income2.85M4.41M3.81M3.07M2.13M
Balance Sheet
Total Assets82.12M67.14M59.77M58.29M58.90M
Cash, Cash Equivalents and Short-Term Investments507.86K1.04M128.70K65.72K93.49K
Total Debt14.73M11.30M7.15M9.92M13.54M
Total Liabilities29.38M17.80M13.12M14.63M17.73M
Stockholders Equity52.12M48.70M46.03M42.86M39.96M
Cash Flow
Free Cash Flow5.27M2.47M5.86M5.32M3.42M
Operating Cash Flow5.74M4.22M6.14M5.54M3.74M
Investing Cash Flow-2.99M-3.94M-974.21K-811.25K-2.87M
Financing Cash Flow-3.29M637.73K-5.11M-4.76M-984.05K

Prime Financial Group Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.25
Price Trends
50DMA
0.23
Positive
100DMA
0.23
Positive
200DMA
0.22
Positive
Market Momentum
MACD
<0.01
Negative
RSI
70.28
Negative
STOCH
100.00
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:PFG, the sentiment is Positive. The current price of 0.25 is above the 20-day moving average (MA) of 0.23, above the 50-day MA of 0.23, and above the 200-day MA of 0.22, indicating a bullish trend. The MACD of <0.01 indicates Negative momentum. The RSI at 70.28 is Negative, neither overbought nor oversold. The STOCH value of 100.00 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:PFG.

Prime Financial Group Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
AU$77.08M10.8734.01%6.17%53.03%18.82%
74
Outperform
AU$51.33M13.5113.04%1.38%33.80%-8.26%
69
Neutral
AU$59.81M13.797.76%6.48%26.27%32.82%
62
Neutral
AU$10.47B10.1012.99%5.01%32.20%46.78%
51
Neutral
AU$30.11M-9.28%0.64%-13.78%50.00%
50
Neutral
AU$51.10M25.132.40%1.58%-5.10%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:PFG
Prime Financial Group Limited
0.25
0.05
25.00%
AU:TIP
Teaminvest Private Group Ltd
1.76
0.53
43.09%
AU:CIW
Clime Investment Management Ltd
0.39
0.07
21.88%
AU:MAM
Microequities Asset Management Group Ltd.
0.60
0.12
25.00%
AU:WTL
WT Financial Group Ltd.
0.14
0.05
55.56%

Prime Financial Group Limited Corporate Events

Prime Financial Group Announces Director’s Share Acquisition
Jun 5, 2025

Prime Financial Group Limited has announced a change in the director’s interest, specifically involving Mr. Simon Madder. The company reported that Mr. Madder acquired 1,100,000 fully paid ordinary shares through an off-market trade, valued at $253,000 at a price of $0.23 per share. This change increases the total number of shares held indirectly by Mr. Madder, potentially impacting the company’s governance and shareholder structure.

Prime Financial Group Announces Director’s Share Disposal
Jun 5, 2025

Prime Financial Group Limited has announced a change in the director’s interest, specifically concerning Mr. Timothy Bennett. Mr. Bennett disposed of 550,000 fully paid ordinary shares in an on-market sale to cover personal income tax obligations arising from the exercise of performance rights. This transaction reflects a strategic financial decision by the director, which may influence stakeholders’ perceptions of the company’s financial management and governance practices.

Prime Financial Group Announces Director’s Share Disposal
Jun 5, 2025

Prime Financial Group Limited has announced a change in the director’s interest, specifically concerning Mr. Matthew Murphy. The change involves the disposal of 1,250,000 fully paid ordinary shares valued at $275,000. This adjustment in shareholding reflects Mr. Murphy’s indirect interests through Ascension Business Investments Pty Ltd and the Murphy Superannuation Fund. The transaction impacts the number of shares held by Mr. Murphy, indicating a strategic financial decision within the company’s leadership.

Prime Financial Group Announces Director Shareholding Changes
Jun 5, 2025

Prime Financial Group Limited announced changes in the shareholdings of its directors. Managing Director & Chairman Simon Madder acquired 1,100,000 shares indirectly, while Directors Timothy Bennett and Matthew Murphy sold 550,000 and 1,250,000 shares respectively to meet personal income tax obligations. These transactions reflect internal financial adjustments by the directors and may influence stakeholder perceptions of the company’s financial health.

Prime Financial Group Completes Acquisition of Lincoln Indicators
May 19, 2025

Prime Financial Group has successfully completed the acquisition of Lincoln Indicators Pty Ltd, securing full ownership. This strategic move is expected to enhance Prime’s market position and expand its service offerings, potentially benefiting stakeholders by strengthening its operational capabilities in the financial advisory sector.

Prime Financial Group Announces Resignation of Joint Company Secretary
May 12, 2025

Prime Financial Group Ltd announced the resignation of Ms. Priyamvada (Pia) Rasal as the Joint Company Secretary, effective immediately. Mrs. Alicia Sanders will continue as the Company Secretary and Group General Manager, and will be the primary contact for communications with the ASX, ensuring continuity in the company’s operations and compliance.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 02, 2025