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Prime Financial Group Limited (AU:PFG)
ASX:PFG
Australian Market

Prime Financial Group Limited (PFG) AI Stock Analysis

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AU:PFG

Prime Financial Group Limited

(Sydney:PFG)

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Neutral 62 (OpenAI - 5.2)
Rating:62Neutral
Price Target:
AU$0.23
▲(1.30% Upside)
Action:ReiteratedDate:03/24/26
The score is driven by mixed fundamentals: solid historical profitability and balance-sheet positioning are offset by the latest period’s severe revenue dislocation and weaker cash conversion. Valuation is a major positive (low P/E and high yield), but technicals remain soft with the price below key moving averages and negative MACD.
Positive Factors
Moderate leverage & rising equity
Sustained moderate leverage and steadily building equity give the company financial flexibility to absorb shocks, support dividends, and fund operations or small investments. This balance-sheet positioning supports resilience over the next several months and reduces refinancing risk.
Negative Factors
Extreme 2025 revenue collapse
A near-total revenue collapse and negative gross profit in the latest year is a fundamental structural concern: it undermines core earnings drivers, risks permanent client/contract loss, and makes near-term revenue recovery uncertain, impairing predictable cash flows and planning.
Read all positive and negative factors
Positive Factors
Negative Factors
Moderate leverage & rising equity
Sustained moderate leverage and steadily building equity give the company financial flexibility to absorb shocks, support dividends, and fund operations or small investments. This balance-sheet positioning supports resilience over the next several months and reduces refinancing risk.
Read all positive factors

Prime Financial Group Limited (PFG) vs. iShares MSCI Australia ETF (EWA)

Prime Financial Group Limited Business Overview & Revenue Model

Company Description
Prime Financial Group Limited provides wealth management, self-managed superannuation fund (SMSF), accounting and business, capital, and corporate advisory services in Australia. The company offers accounting and business advisory services, such a...

Prime Financial Group Limited Financial Statement Overview

Summary
Historically healthy revenue growth and solid profitability with moderate leverage, but the latest period shows an extreme revenue collapse and weaker cash conversion, raising earnings quality and sustainability risk despite prior stability.
Income Statement
54
Neutral
Balance Sheet
73
Positive
Cash Flow
57
Neutral
BreakdownTTMJun 2025Jun 2024Jun 2023Jun 2022Jun 2021
Income Statement
Total Revenue43.34M120.63K40.77M33.74M26.33M22.32M
Gross Profit32.43M-1.93M18.54M31.98M24.73M20.53M
EBITDA9.10M11.35M8.34M8.76M8.35M7.13M
Net Income4.87M4.61M2.85M4.41M3.81M3.07M
Balance Sheet
Total Assets106.78M104.05M82.12M67.14M59.77M58.29M
Cash, Cash Equivalents and Short-Term Investments739.08K2.42M507.86K1.04M128.70K65.72K
Total Debt25.44M21.88M14.73M11.30M7.15M9.92M
Total Liabilities45.30M45.00M29.38M17.80M13.12M14.63M
Stockholders Equity61.02M58.36M52.12M48.70M46.03M42.86M
Cash Flow
Free Cash Flow4.11M2.48M5.27M2.47M5.86M5.32M
Operating Cash Flow4.30M2.93M5.74M4.22M6.14M5.54M
Investing Cash Flow-6.80M-3.89M-2.99M-3.94M-974.21K-811.25K
Financing Cash Flow1.72M2.88M-3.29M637.73K-5.11M-4.76M

Prime Financial Group Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.23
Price Trends
50DMA
0.23
Negative
100DMA
0.23
Negative
200DMA
0.23
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
44.45
Neutral
STOCH
50.00
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:PFG, the sentiment is Negative. The current price of 0.23 is above the 20-day moving average (MA) of 0.23, below the 50-day MA of 0.23, and above the 200-day MA of 0.23, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 44.45 is Neutral, neither overbought nor oversold. The STOCH value of 50.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:PFG.

Prime Financial Group Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
AU$60.75M2.9735.99%6.39%22.67%19.47%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
62
Neutral
AU$56.52M4.798.15%7.22%21.16%47.24%
62
Neutral
AU$35.67M7.121.47%1.79%-5.10%
55
Neutral
AU$44.48M5.0011.37%5.00%16.64%19.30%
53
Neutral
AU$27.20M46.884.11%2.03%18.17%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:PFG
Prime Financial Group Limited
0.22
0.02
7.32%
AU:TIP
Teaminvest Private Group Ltd
1.33
-0.49
-27.04%
AU:CIW
Clime Investment Management Ltd
0.33
>-0.01
-0.90%
AU:MAM
Microequities Asset Management Group Ltd.
0.47
<0.01
0.43%
AU:WTL
WT Financial Group Ltd.
0.13
0.02
15.04%

Prime Financial Group Limited Corporate Events

Prime Financial Sets Discounted DRP Price for 2026 Interim Dividend
Mar 17, 2026
Prime Financial Group has confirmed key details of its 2026 interim dividend reinvestment plan, setting the share issue price at 22 cents for shareholders who elect to receive shares instead of cash. The fully franked interim dividend and correspo...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 24, 2026