Prime Financial Group Limited (PFG) AI Stock Analysis

• Market Cap: AU$60.22M
• Dividend Yield: 7.06%
• Average Volume (3M): 102.99K
• Price to Earnings (P/E): 12.8
• Beta (1Y): 0.52
• Revenue Growth: 21.16%
• EPS Growth: 47.24%
• Country: AU
• Employees: 200
• Sector: Financial
• Sector Strength: 70
• Industry: Asset Management
• EPS (TTM): 0.01
• Shares Outstanding: 260,349,000
• 10 Day Avg. Volume: 148,231
• 30 Day Avg. Volume: 102,994
• PEG Ratio: 0.33
• Price to Book (P/B): 0.95
• Price to Sales (P/S): 460.70
• P/FCF Ratio: 22.42
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 0

• Rating: 55 Neutral
• Price Target: AU$0.00 ▼(-100.00% Downside)

Prime Financial Group Limited's overall stock score is primarily influenced by its financial performance challenges, particularly in revenue and cash flow generation. The technical analysis indicates a bearish trend, further impacting the score. However, the valuation is a positive factor, with a reasonable P/E ratio and an attractive dividend yield.

Prime Financial Group Limited Business Overview & Revenue Model

Company Description

Prime Financial Group Limited provides wealth management, self-managed superannuation fund (SMSF), accounting and business, capital, and corporate advisory services in Australia. The company offers accounting and business advisory services, such as accounting and tax compliance, business growth advisory and strategy, monitoring, outsourced CFO and accounting, grants and R&D tax incentives, and innovation and commercialization advice; and capital and corporate advisory services comprising merger and acquisition transactions, capital raising, and other capital and corporate development. It also provides wealth management services, including financial and retirement planning, superannuation advice, investment advice, life insurance, SMSF, and administration and compliance services; and wealth management and protection plus SMSF services. The company was incorporated in 1965 and is headquartered in Southbank, Australia.

How the Company Makes Money

PFG generates revenue primarily through management fees, advisory fees, and commissions on financial products. The company charges a percentage of assets under management (AUM) for its investment management services, which constitutes a significant portion of its revenue. Additionally, PFG earns advisory fees for its personalized financial planning and investment strategies. Commissions from insurance products and financial instruments also contribute to the company's earnings. Strategic partnerships with financial institutions and technology providers enhance PFG's service offerings and expand its client base, further bolstering its revenue streams.

Prime Financial Group Limited Financial Statement Overview

Summary

Prime Financial Group Limited faces challenges with declining revenue and cash flow generation, yet maintains strong profitability margins. The balance sheet reflects moderate leverage and a stable equity position, but the low ROE indicates room for improvement in generating returns from equity. Overall, the company needs to address revenue growth and cash flow efficiency to enhance its financial health.

Income Statement

Prime Financial Group Limited experienced a significant decline in revenue in the latest year, with a revenue growth rate of -99.73%. Despite this, the company maintained a strong EBIT margin of 73.73% and a net profit margin of 38.22%, indicating efficient cost management. However, the negative gross profit margin suggests potential issues in cost of goods sold or pricing strategy.

Balance Sheet

The company's debt-to-equity ratio of 0.37 indicates moderate leverage, which is manageable. The return on equity (ROE) is relatively low at 7.90%, suggesting limited profitability from equity investments. The equity ratio of 56.08% reflects a stable financial structure with a good proportion of equity financing.

Cash Flow

The free cash flow growth rate declined by 51.50%, indicating potential challenges in generating cash. The operating cash flow to net income ratio of 0.18 is low, suggesting that net income is not fully translating into cash flow. However, the free cash flow to net income ratio of 0.85 shows some level of cash generation efficiency.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	36.17M	120.63K	40.77M	33.74M	26.33M	22.32M
Gross Profit	15.90M	-1.93M	18.54M	31.98M	24.73M	20.53M
EBITDA	7.24M	11.35M	8.34M	8.76M	8.35M	7.13M
Net Income	2.85M	4.61M	2.85M	4.41M	3.81M	3.07M
Balance Sheet
Total Assets	104.05M	104.05M	82.12M	67.14M	59.77M	58.29M
Cash, Cash Equivalents and Short-Term Investments	2.42M	2.42M	507.86K	1.04M	128.70K	65.72K
Total Debt	21.88M	21.88M	14.73M	11.30M	7.15M	9.92M
Total Liabilities	45.00M	45.00M	29.38M	17.80M	13.12M	14.63M
Stockholders Equity	58.36M	58.36M	52.12M	48.70M	46.03M	42.86M
Cash Flow
Free Cash Flow	1.55M	2.48M	5.27M	2.47M	5.86M	5.32M
Operating Cash Flow	1.87M	2.93M	5.74M	4.22M	6.14M	5.54M
Investing Cash Flow	-3.89M	-3.89M	-2.99M	-3.94M	-974.21K	-811.25K
Financing Cash Flow	2.88M	2.88M	-3.29M	637.73K	-5.11M	-4.76M

Prime Financial Group Limited Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 0.24
• 50DMA: Negative
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:PFG, the sentiment is Neutral. The current price of 0.24 is below the 20-day moving average (MA) of 0.24, below the 50-day MA of 0.25, and above the 200-day MA of 0.22, indicating a neutral trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 46.93 is Neutral, neither overbought nor oversold. The STOCH value of 55.56 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for AU:PFG.

Prime Financial Group Limited Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
MAM	73 Outperform	AU$74.47M	10.44	32.22%	7.09%	22.67%	19.47%
WTL	68 Neutral	AU$54.75M	11.76	15.13%	4.38%	16.64%	19.30%
Sector *	68 Neutral	$18.00B	11.42	9.92%	3.81%	9.73%	1.22%
TIP	65 Neutral	AU$48.88M	23.94	2.40%	1.62%	-5.10%	―
PFG	55 Neutral	AU$60.22M	12.83	8.35%	7.06%	21.16%	47.24%
CIW	51 Neutral	AU$32.26M	57.35	2.42%	1.76%	18.17%	―

Prime Financial Group Limited Corporate Events

Prime Financial Group Expands Market Presence with New Securities Quotation

Prime Financial Group Limited has announced the quotation of 1,700,674 ordinary fully paid securities on the Australian Securities Exchange (ASX) as of September 25, 2025. This move is part of a dividend or distribution plan, potentially impacting the company’s market presence by increasing its liquidity and providing more opportunities for investor engagement.

The most recent analyst rating on (AU:PFG) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Prime Financial Group Limited stock, see the AU:PFG Stock Forecast page.

Prime Financial Group Updates Dividend Distribution Details

Prime Financial Group Limited has announced an update regarding its dividend distribution, specifically detailing the Dividend Reinvestment Plan (DRP) price. This update pertains to the dividend for the six-month period ending June 30, 2025, and reflects the company’s commitment to maintaining transparency with its stakeholders. The announcement is expected to impact shareholders by providing clarity on the dividend distribution process and reinforcing the company’s financial strategies.

The most recent analyst rating on (AU:PFG) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Prime Financial Group Limited stock, see the AU:PFG Stock Forecast page.

Prime Financial Group Achieves Significant Growth in FY25

Prime Financial Group Limited reported significant growth in FY25, achieving a 21% increase in revenue to $49.4 million and a run rate revenue exceeding $55 million. The company saw a substantial rise in Funds Under Management, up 58% to $1.9 billion, partly due to the acquisition of Lincoln Indicators, which expanded its high net worth client base. Prime is investing in technology and acquisitions to further scale its operations and aims to double its revenue to $100 million within 3-5 years, maintaining a strong industry position in the financial mid-markets.

The most recent analyst rating on (AU:PFG) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Prime Financial Group Limited stock, see the AU:PFG Stock Forecast page.

Prime Financial Group Releases 2025 Corporate Governance Statement

Prime Financial Group Limited has released its corporate governance statement for the financial year ending June 30, 2025, which is available on their website. The statement outlines the company’s adherence to the ASX Corporate Governance Council’s principles and recommendations, highlighting their commitment to transparency and accountability in management and oversight. This disclosure is crucial for stakeholders as it reflects the company’s governance practices and compliance with regulatory standards, potentially impacting investor confidence and market positioning.

The most recent analyst rating on (AU:PFG) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Prime Financial Group Limited stock, see the AU:PFG Stock Forecast page.

Prime Financial Group Announces New Dividend Distribution

Prime Financial Group Limited has announced a new dividend distribution for its ordinary fully paid securities, amounting to AUD 0.0089 per share. This dividend relates to the six-month period ending June 30, 2025, with key dates including an ex-date of September 2, 2025, a record date of September 3, 2025, and a payment date of September 25, 2025. This announcement reflects the company’s ongoing commitment to returning value to its shareholders and may influence investor sentiment positively.

The most recent analyst rating on (AU:PFG) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Prime Financial Group Limited stock, see the AU:PFG Stock Forecast page.

Prime Financial Group to Announce FY25 Results in Investor Webinar

Prime Financial Group Limited is set to release its FY25 financial results on August 26, 2025. The company’s Managing Director & Chairman, Simon Madder, will present the results during a live Investor Webinar, which will include a Q&A session. This announcement is significant for stakeholders as it provides insights into the company’s financial performance and strategic direction.

The most recent analyst rating on (AU:PFG) stock is a Hold with a A$0.50 price target. To see the full list of analyst forecasts on Prime Financial Group Limited stock, see the AU:PFG Stock Forecast page.