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Myer Holdings Limited (AU:MYR)
ASX:MYR
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Myer Holdings Limited (MYR) AI Stock Analysis

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AU:MYR

Myer Holdings Limited

(Sydney:MYR)

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Neutral 42 (OpenAI - 4o)
Rating:42Neutral
Price Target:
AU$0.50
▲(31.58% Upside)
Myer Holdings Limited faces significant financial and technical challenges. The strong revenue growth is overshadowed by poor profitability and high leverage. The technical indicators suggest bearish momentum, and while the dividend yield is high, the negative P/E ratio raises concerns about earnings sustainability.

Myer Holdings Limited (MYR) vs. iShares MSCI Australia ETF (EWA)

Myer Holdings Limited Business Overview & Revenue Model

Company DescriptionMyer Holdings Limited, together with its subsidiaries, operates department stores in Australia. It offers womenswear, menswear, childrenswear, homewares, beauty products, electrical goods, toys, gift products, and general merchandise. The company operates 58 stores under the Myer brand name. It is also involved in the online retailing business under the sass & bide, and Marcs and David Lawrence brand names. In addition, the company provides customer loyalty programs. Myer Holdings Limited was founded in 1900 and is based in Docklands, Australia.
How the Company Makes MoneyMyer generates revenue primarily through the sale of goods in its department stores, which include both in-house brands and third-party merchandise. The company's revenue model is predominantly based on direct sales to consumers, with key revenue streams coming from apparel, home goods, and beauty products. Additionally, Myer has developed an online shopping platform, which has become increasingly important in driving sales, especially amid changing consumer shopping behaviors. The company also engages in promotional events and loyalty programs, such as the Myer One loyalty program, which helps to drive repeat business and customer retention. Strategic partnerships with various brands and suppliers enhance its product offerings, while initiatives in e-commerce and customer experience are aimed at boosting sales and profitability.

Myer Holdings Limited Financial Statement Overview

Summary
Myer Holdings Limited shows strong revenue growth but faces significant profitability and leverage challenges. The negative net profit margin and high debt-to-equity ratio highlight operational inefficiencies and financial risks.
Income Statement
45
Neutral
Myer Holdings Limited shows a mixed performance in its income statement. The company experienced a significant revenue growth rate of 14.55% in the latest period, indicating strong top-line growth. However, profitability metrics are concerning, with a negative net profit margin of -7.02% and negative EBIT and EBITDA margins, reflecting operational challenges and potential inefficiencies. The gross profit margin remains relatively stable at 46.75%, suggesting some ability to manage cost of goods sold effectively.
Balance Sheet
35
Negative
The balance sheet of Myer Holdings Limited indicates high leverage, with a debt-to-equity ratio of 1.83, which poses a financial risk. The return on equity is negative at -23.71%, reflecting poor profitability relative to shareholder equity. The equity ratio is not explicitly calculated, but the high debt levels suggest a low equity proportion in the capital structure, which could limit financial flexibility.
Cash Flow
50
Neutral
Cash flow analysis reveals a challenging environment for Myer Holdings Limited. The free cash flow growth rate is significantly negative at -96.2%, indicating a substantial decline in free cash flow generation. However, the operating cash flow to net income ratio of 0.29 suggests some ability to convert earnings into cash, and the free cash flow to net income ratio of 0.83 shows that a significant portion of net income is backed by free cash flow.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue3.01B3.01B2.64B2.76B2.50B2.25B
Gross Profit1.41B1.41B1.19B1.20B1.12B1.02B
EBITDA-110.30M-70.20M221.40M170.90M160.80M149.20M
Net Income-211.20M-211.20M43.50M60.40M49.00M46.40M
Balance Sheet
Total Assets3.65B3.15B2.38B2.51B2.62B2.54B
Cash, Cash Equivalents and Short-Term Investments167.20M167.20M176.00M179.70M243.90M178.60M
Total Debt1.63B1.63B1.63B1.71B1.76B1.80B
Total Liabilities2.76B2.26B2.12B2.27B2.35B2.31B
Stockholders Equity890.70M890.70M255.00M240.50M267.40M226.90M
Cash Flow
Free Cash Flow212.50M205.90M192.90M142.10M206.90M220.30M
Operating Cash Flow253.30M246.70M244.90M242.40M275.40M277.30M
Investing Cash Flow-53.00M-53.00M-63.90M-74.50M-44.20M-31.90M
Financing Cash Flow-291.10M-291.10M-184.70M-232.10M-165.90M-153.30M

Myer Holdings Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.38
Price Trends
50DMA
0.51
Negative
100DMA
0.57
Negative
200DMA
0.65
Negative
Market Momentum
MACD
-0.03
Negative
RSI
27.45
Positive
STOCH
10.37
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:MYR, the sentiment is Negative. The current price of 0.38 is below the 20-day moving average (MA) of 0.42, below the 50-day MA of 0.51, and below the 200-day MA of 0.65, indicating a bearish trend. The MACD of -0.03 indicates Negative momentum. The RSI at 27.45 is Positive, neither overbought nor oversold. The STOCH value of 10.37 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:MYR.

Myer Holdings Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
AU$3.57B16.1116.46%7.19%4.83%-7.62%
65
Neutral
€4.02B46.44110.44%2.15%14.24%3.58%
64
Neutral
$834.77M85.489.47%0.48%-6.67%-60.67%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
AU$2.82B17.0310.29%5.74%-48.80%-35.88%
58
Neutral
AU$11.10B23.9929.12%2.54%10.03%5.38%
42
Neutral
€682.46M-2.40-36.66%7.79%13.78%-413.50%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:MYR
Myer Holdings Limited
0.39
-0.51
-57.03%
AU:PWH
PWR Holdings
8.27
-1.18
-12.47%
AU:LOV
Lovisa Holdings Ltd.
35.77
6.53
22.32%
AU:JBH
JB Hi-Fi Limited
96.74
14.06
17.01%
AU:SUL
Super Retail Group Limited
15.99
2.31
16.89%
AU:PMV
Premier Investments Limited
17.56
-7.26
-29.25%

Myer Holdings Limited Corporate Events

Myer Holdings Limited Announces New Quotation of Securities
Oct 9, 2025

Myer Holdings Limited has announced a new application for the quotation of 2,689,176 ordinary fully paid securities on the Australian Securities Exchange (ASX). These securities are issued under an employee incentive scheme and are not subject to transfer restrictions, indicating a strategic move to incentivize employees and potentially enhance company performance.

The most recent analyst rating on (AU:MYR) stock is a Buy with a A$0.75 price target. To see the full list of analyst forecasts on Myer Holdings Limited stock, see the AU:MYR Stock Forecast page.

Myer Holdings Addresses ASX Queries on FY2025 Financial Performance
Sep 30, 2025

Myer Holdings Limited addressed queries from the Australian Securities Exchange regarding its financial performance for the year ending July 2025. The company reported that its earnings did not materially differ from market expectations, as it had not issued earnings guidance and relied on sell-side analyst forecasts. Despite a 9% variance in Underlying NPAT from analyst forecasts, Myer emphasized that this did not trigger disclosure obligations. The company attributed financial impacts to increased promotional activity, rising operational costs, and significant non-cash impairments related to acquisitions, indicating a period of transition and strategic integration.

The most recent analyst rating on (AU:MYR) stock is a Buy with a A$0.75 price target. To see the full list of analyst forecasts on Myer Holdings Limited stock, see the AU:MYR Stock Forecast page.

Myer Holdings Limited Reports FY25 Results Amidst Challenging Conditions
Sep 22, 2025

Myer Holdings Limited reported a modest growth in total sales for FY25, reflecting a 0.5% increase on a pro forma basis and a 1.7% rise in the second half of the year. Despite positive sales momentum, profitability was challenged due to subdued consumer demand and increased promotional activities amidst tough macroeconomic conditions. The integration of Apparel Brands contributed to a diversified sales base, but also led to a significant non-cash impairment impacting statutory net profit. The company is actively executing its growth strategy, targeting synergies, and addressing operational challenges, with a focus on enhancing customer experience and expanding its loyalty program.

The most recent analyst rating on (AU:MYR) stock is a Buy with a A$1.00 price target. To see the full list of analyst forecasts on Myer Holdings Limited stock, see the AU:MYR Stock Forecast page.

Myer Holdings Reports Revenue Growth Amid Profit Decline
Sep 22, 2025

Myer Holdings Limited reported a 13.8% increase in revenue to $3,008.7 million for the 52 weeks ending July 26, 2025. However, the company experienced a significant decline in profit, with a 586.1% decrease to a loss of $211.2 million. The final dividend for 2025 was not declared, contrasting with the previous year’s final dividend of 0.5 cents per share.

The most recent analyst rating on (AU:MYR) stock is a Buy with a A$1.00 price target. To see the full list of analyst forecasts on Myer Holdings Limited stock, see the AU:MYR Stock Forecast page.

Myer Holdings Limited Issues New Performance Rights to Employees
Sep 19, 2025

Myer Holdings Limited announced the issuance of 3,107,280 performance rights as part of an employee incentive scheme. This move is aimed at enhancing employee engagement and aligning their interests with the company’s long-term goals, potentially impacting its operational efficiency and market positioning positively.

The most recent analyst rating on (AU:MYR) stock is a Buy with a A$1.00 price target. To see the full list of analyst forecasts on Myer Holdings Limited stock, see the AU:MYR Stock Forecast page.

Myer Holdings Limited Announces Cessation of Performance Rights
Sep 19, 2025

Myer Holdings Limited announced the cessation of 4,361,720 performance rights due to unmet conditions, as of September 15, 2025. This development may impact the company’s capital structure and could have implications for stakeholders, reflecting on the company’s operational adjustments and strategic positioning in the market.

The most recent analyst rating on (AU:MYR) stock is a Buy with a A$1.00 price target. To see the full list of analyst forecasts on Myer Holdings Limited stock, see the AU:MYR Stock Forecast page.

Myer Holdings Limited Ceases Substantial Holding Status
Aug 1, 2025

Myer Holdings Limited has announced a change in its substantial holding status, as the company has ceased to be a substantial holder as of April 2, 2025. This change reflects a shift in the voting interests and associations related to the company’s securities, which may impact its influence and decision-making power within the market.

The most recent analyst rating on (AU:MYR) stock is a Buy with a A$1.25 price target. To see the full list of analyst forecasts on Myer Holdings Limited stock, see the AU:MYR Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 26, 2025