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Myer Holdings Limited (AU:MYR)
ASX:MYR

Myer Holdings Limited (MYR) AI Stock Analysis

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AU:MYR

Myer Holdings Limited

(Sydney:MYR)

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Neutral 42 (OpenAI - 5.2)
Rating:42Neutral
Price Target:
AU$0.31
â–¼(-35.00% Downside)
Action:ReiteratedDate:03/14/26
The score is held down primarily by weak financial quality (loss-making margins, high leverage, negative ROE) and bearish technicals (below all major moving averages with negative MACD). Valuation is not supportive given the negative P/E and no dividend yield data.
Positive Factors
Top-line Growth
Consistent, material revenue growth signals expanding customer demand and effective merchandising/omnichannel reach. Sustained top-line expansion provides scale benefits, better supplier leverage and room to invest in store and digital adjustments that can sustainably improve profitability over months.
Negative Factors
Profitability Weakness
Sustained negative operating and net margins indicate core retail economics are currently loss-making. This undermines internal funding for strategic initiatives, erodes equity over time and increases dependence on external financing, making durable improvement in profitability essential for long-term stability.
Read all positive and negative factors
Positive Factors
Negative Factors
Top-line Growth
Consistent, material revenue growth signals expanding customer demand and effective merchandising/omnichannel reach. Sustained top-line expansion provides scale benefits, better supplier leverage and room to invest in store and digital adjustments that can sustainably improve profitability over months.
Read all positive factors

Myer Holdings Limited (MYR) vs. iShares MSCI Australia ETF (EWA)

Myer Holdings Limited Business Overview & Revenue Model

Company Description
Myer Holdings Limited, together with its subsidiaries, operates department stores in Australia. It offers womenswear, menswear, childrenswear, homewares, beauty products, electrical goods, toys, gift products, and general merchandise. The company ...
How the Company Makes Money
Myer primarily makes money by selling merchandise to customers through its department stores and e-commerce platform, generating revenue at the point of sale across its major product categories (e.g., apparel, beauty/cosmetics, and home). In addit...

Myer Holdings Limited Financial Statement Overview

Summary
Revenue grew strongly (+14.55%), but profitability is weak with a negative net margin (-7.02%) and negative EBIT/EBITDA margins. Balance-sheet leverage is high (debt-to-equity 1.83) with negative ROE (-23.71%), while cash flow is pressured by a sharp free-cash-flow decline (-96.2%).
Income Statement
45
Neutral
Balance Sheet
35
Negative
Cash Flow
50
Neutral
BreakdownTTMJul 2025Jul 2024Jul 2023Jul 2022Jul 2021
Income Statement
Total Revenue3.42B3.01B2.64B2.76B2.50B2.25B
Gross Profit1.64B1.41B1.19B1.20B1.12B1.02B
EBITDA-99.90M-70.20M221.40M389.80M387.20M149.20M
Net Income-201.30M-211.20M43.50M60.40M49.00M46.40M
Balance Sheet
Total Assets3.22B3.15B2.38B2.51B2.62B2.54B
Cash, Cash Equivalents and Short-Term Investments286.10M167.20M176.00M179.70M243.90M178.60M
Total Debt1.54B1.63B1.63B1.71B1.76B1.80B
Total Liabilities2.29B2.26B2.12B2.27B2.35B2.31B
Stockholders Equity927.70M890.70M255.00M240.50M267.40M226.90M
Cash Flow
Free Cash Flow264.40M205.90M192.90M142.10M206.90M220.30M
Operating Cash Flow310.30M246.70M244.90M242.40M275.40M277.30M
Investing Cash Flow-49.10M-53.00M-63.90M-74.50M-44.20M-31.90M
Financing Cash Flow-338.40M-291.10M-184.70M-232.10M-165.90M-153.30M

Myer Holdings Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.48
Price Trends
50DMA
0.36
Negative
100DMA
0.40
Negative
200DMA
0.49
Negative
Market Momentum
MACD
-0.02
Negative
RSI
39.27
Neutral
STOCH
30.77
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:MYR, the sentiment is Negative. The current price of 0.48 is above the 20-day moving average (MA) of 0.30, above the 50-day MA of 0.36, and below the 200-day MA of 0.49, indicating a bearish trend. The MACD of -0.02 indicates Negative momentum. The RSI at 39.27 is Neutral, neither overbought nor oversold. The STOCH value of 30.77 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:MYR.

Myer Holdings Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
AU$2.90B8.6916.46%7.20%4.83%-7.62%
69
Neutral
AU$2.37B13.9094.10%2.57%14.24%3.58%
68
Neutral
AU$7.90B8.6029.31%2.54%10.03%5.38%
63
Neutral
AU$1.98B5.2637.89%3.56%-48.80%-35.88%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
51
Neutral
AU$853.87M34.8710.97%0.53%-6.67%-60.67%
42
Neutral
AU$501.05M4.67-22.14%6.38%13.78%-413.50%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:MYR
Myer Holdings Limited
0.29
-0.29
-49.57%
AU:PWH
PWR Holdings
8.49
2.50
41.81%
AU:LOV
Lovisa Holdings Ltd.
21.42
0.18
0.86%
AU:JBH
JB Hi-Fi Limited
72.30
-14.30
-16.51%
AU:SUL
Super Retail Group Limited
12.83
0.89
7.45%
AU:PMV
Premier Investments Limited
12.38
-5.65
-31.34%

Myer Holdings Limited Corporate Events

Perpetual exits substantial holder status in Myer Holdings
Mar 26, 2026
Perpetual Limited and its related entities have notified Myer Holdings that they have ceased to be a substantial shareholder in the department store group as of 24 March 2026. The change, lodged under Australia’s substantial holding rules, i...
Myer Declares Interim Dividend of 1.5 Cents per Share
Mar 23, 2026
Myer Holdings Limited has declared an ordinary fully paid share dividend of AUD 0.015 per share for the six‑month period ended 24 January 2026. The dividend will trade ex‑dividend on 8 April 2026, with a record date of 9 April 2026 and...
Myer Delivers Strong Half-Year Profit Rebound and Resumes Interim Dividend
Mar 23, 2026
Myer Holdings Limited reported a strong interim performance for the 26 weeks ended 24 January 2026, with total sales rising 28.2% to $1.88 billion and profit attributable to shareholders climbing 32.8% to $40.3 million. Net profit after tax before...
Myer Issues 372,766 Unquoted Performance Rights Under Employee Incentive Scheme
Mar 16, 2026
Myer Holdings Limited has notified the market of the issue of 372,766 unquoted performance rights under its employee incentive scheme. The securities, which are not intended to be quoted on the ASX and were issued on 9 March 2026, underscore the c...
Myer cancels over 1.46 million lapsed performance rights
Mar 16, 2026
Myer Holdings Limited has disclosed the lapse of 1,468,209 performance rights, which ceased on 10 March 2026 after the conditions attached to those rights were not met or became incapable of being satisfied. The cessation of these securities indic...
Myer lodges updated corporate governance statement and Appendix 4G
Feb 10, 2026
Myer Holdings Limited has lodged its corporate governance statement for the financial year ended 26 July 2025, confirming it is available on the company’s investor website and current as of that date. The statement, approved by the board, de...
Myer Grants Additional Performance Rights to Director Olivia Wirth Under FY26 LTI Plan
Jan 23, 2026
Myer Holdings Limited has disclosed a change in the interests of director Olivia Wirth, who has received an additional 2,616,704 performance rights under the company’s FY26 Long Term Incentive Plan, as approved by shareholders at the 2025 An...
Myer Issues Over 20 Million Performance Rights Under Employee Incentive Scheme
Jan 23, 2026
Myer Holdings Limited has notified the market of the issue of 20,177,916 unquoted performance rights under its employee incentive scheme, with an issue date of 16 January 2026. The sizeable grant of performance rights underscores Myer’s cont...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 14, 2026