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Myer Holdings Limited (AU:MYR)
ASX:MYR

Myer Holdings Limited (MYR) AI Stock Analysis

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AU:MYR

Myer Holdings Limited

(Sydney:MYR)

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Neutral 42 (OpenAI - 5.2)
Rating:42Neutral
Price Target:
AU$0.47
▼(-2.08% Downside)
Myer Holdings Limited faces significant financial and technical challenges. The strong revenue growth is overshadowed by poor profitability and high leverage. The technical indicators suggest bearish momentum, and while the dividend yield is high, the negative P/E ratio raises concerns about earnings sustainability.
Positive Factors
Sustained Revenue Growth
Consistent double-digit top-line growth indicates Myer is expanding customer reach and sales across categories. Over 2–6 months this supports scale economies, funds ongoing omnichannel investment, and provides a base to improve assortment and supplier terms if profitability is restored.
Healthy Gross Margin
A ~47% gross margin provides durable structural cushioning against cost pressures and supports promotional activity. This margin level gives management room to invest in customer experience and digital capabilities while working to improve operating efficiency over the medium term.
Omnichannel & Loyalty Assets
An established e-commerce platform and loyalty program are structural advantages that raise customer lifetime value and support repeat purchases. These assets enable omnichannel fulfilment, data-driven merchandising and higher-margin upsell opportunities over several months to years.
Negative Factors
High Financial Leverage
A 1.83 debt/equity ratio and negative ROE materially constrain financial flexibility. Elevated leverage increases refinancing and interest risks, limits capacity for strategic investment or margin recovery, and magnifies downside in a retail slowdown over the medium term.
Negative Profitability
Persistent negative operating and net margins signal structural inefficiencies in cost base or pricing. Without sustained margin improvement, losses will erode equity and inhibit reinvestment in stores, e-commerce, or supply chain upgrades, risking long-term competitiveness.
Severe Free Cash Flow Decline
A ~96% drop in free cash flow growth severely limits capacity to pay down debt, invest in omnichannel capabilities, or absorb shocks. Even with some operating cash conversion, this decline raises sustainability concerns for capital expenditure and debt servicing over coming quarters.

Myer Holdings Limited (MYR) vs. iShares MSCI Australia ETF (EWA)

Myer Holdings Limited Business Overview & Revenue Model

Company DescriptionMyer Holdings Limited, together with its subsidiaries, operates department stores in Australia. It offers womenswear, menswear, childrenswear, homewares, beauty products, electrical goods, toys, gift products, and general merchandise. The company operates 58 stores under the Myer brand name. It is also involved in the online retailing business under the sass & bide, and Marcs and David Lawrence brand names. In addition, the company provides customer loyalty programs. Myer Holdings Limited was founded in 1900 and is based in Docklands, Australia.
How the Company Makes MoneyMyer generates revenue primarily through the sale of goods in its department stores, which include both in-house brands and third-party merchandise. The company's revenue model is predominantly based on direct sales to consumers, with key revenue streams coming from apparel, home goods, and beauty products. Additionally, Myer has developed an online shopping platform, which has become increasingly important in driving sales, especially amid changing consumer shopping behaviors. The company also engages in promotional events and loyalty programs, such as the Myer One loyalty program, which helps to drive repeat business and customer retention. Strategic partnerships with various brands and suppliers enhance its product offerings, while initiatives in e-commerce and customer experience are aimed at boosting sales and profitability.

Myer Holdings Limited Financial Statement Overview

Summary
Myer Holdings Limited shows strong revenue growth but faces significant profitability and leverage challenges. The negative net profit margin and high debt-to-equity ratio highlight operational inefficiencies and financial risks.
Income Statement
45
Neutral
Myer Holdings Limited shows a mixed performance in its income statement. The company experienced a significant revenue growth rate of 14.55% in the latest period, indicating strong top-line growth. However, profitability metrics are concerning, with a negative net profit margin of -7.02% and negative EBIT and EBITDA margins, reflecting operational challenges and potential inefficiencies. The gross profit margin remains relatively stable at 46.75%, suggesting some ability to manage cost of goods sold effectively.
Balance Sheet
35
Negative
The balance sheet of Myer Holdings Limited indicates high leverage, with a debt-to-equity ratio of 1.83, which poses a financial risk. The return on equity is negative at -23.71%, reflecting poor profitability relative to shareholder equity. The equity ratio is not explicitly calculated, but the high debt levels suggest a low equity proportion in the capital structure, which could limit financial flexibility.
Cash Flow
50
Neutral
Cash flow analysis reveals a challenging environment for Myer Holdings Limited. The free cash flow growth rate is significantly negative at -96.2%, indicating a substantial decline in free cash flow generation. However, the operating cash flow to net income ratio of 0.29 suggests some ability to convert earnings into cash, and the free cash flow to net income ratio of 0.83 shows that a significant portion of net income is backed by free cash flow.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue3.01B3.01B2.64B2.76B2.50B2.25B
Gross Profit1.41B1.41B1.19B1.20B1.12B1.02B
EBITDA-110.30M-70.20M221.40M389.80M387.20M149.20M
Net Income-211.20M-211.20M43.50M60.40M49.00M46.40M
Balance Sheet
Total Assets3.65B3.15B2.38B2.51B2.62B2.54B
Cash, Cash Equivalents and Short-Term Investments167.20M167.20M176.00M179.70M243.90M178.60M
Total Debt1.63B1.63B1.63B1.71B1.76B1.80B
Total Liabilities2.76B2.26B2.12B2.27B2.35B2.31B
Stockholders Equity890.70M890.70M255.00M240.50M267.40M226.90M
Cash Flow
Free Cash Flow212.50M205.90M192.90M142.10M206.90M220.30M
Operating Cash Flow253.30M246.70M244.90M242.40M275.40M277.30M
Investing Cash Flow-53.00M-53.00M-63.90M-74.50M-44.20M-31.90M
Financing Cash Flow-291.10M-291.10M-184.70M-232.10M-165.90M-153.30M

Myer Holdings Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.48
Price Trends
50DMA
0.44
Positive
100DMA
0.49
Negative
200DMA
0.58
Negative
Market Momentum
MACD
<0.01
Positive
RSI
51.53
Neutral
STOCH
40.35
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:MYR, the sentiment is Negative. The current price of 0.48 is above the 20-day moving average (MA) of 0.47, above the 50-day MA of 0.44, and below the 200-day MA of 0.58, indicating a neutral trend. The MACD of <0.01 indicates Positive momentum. The RSI at 51.53 is Neutral, neither overbought nor oversold. The STOCH value of 40.35 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:MYR.

Myer Holdings Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
AU$3.31B14.9316.46%7.20%4.83%-7.62%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
€3.32B38.38110.44%2.57%14.24%3.58%
60
Neutral
AU$957.47M98.049.47%0.53%-6.67%-60.67%
60
Neutral
AU$2.13B12.8510.29%3.56%-48.80%-35.88%
58
Neutral
AU$9.88B21.3629.12%2.54%10.03%5.38%
42
Neutral
AU$803.41M-2.82-36.66%6.38%13.78%-413.50%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:MYR
Myer Holdings Limited
0.47
-0.34
-42.09%
AU:PWH
PWR Holdings
9.52
1.91
25.13%
AU:LOV
Lovisa Holdings Ltd.
29.98
3.55
13.45%
AU:JBH
JB Hi-Fi Limited
90.37
-0.61
-0.67%
AU:SUL
Super Retail Group Limited
14.66
0.35
2.45%
AU:PMV
Premier Investments Limited
13.33
-6.44
-32.57%

Myer Holdings Limited Corporate Events

Myer Holdings Limited Annual General Meeting Highlights
Dec 10, 2025

Myer Holdings Limited has released information regarding its Annual General Meeting, emphasizing the importance of independent professional advice for investors and potential investors. The company highlights that the document contains forward-looking statements with inherent risks and uncertainties, and it uses non-IFRS measures internally to assess business performance and make resource allocation decisions.

The most recent analyst rating on (AU:MYR) stock is a Buy with a A$0.69 price target. To see the full list of analyst forecasts on Myer Holdings Limited stock, see the AU:MYR Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 26, 2025