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Myer Holdings Limited (AU:MYR)
ASX:MYR

Myer Holdings Limited (MYR) AI Stock Analysis

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AU:MYR

Myer Holdings Limited

(Sydney:MYR)

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Neutral 42 (OpenAI - 5.2)
Rating:42Neutral
Price Target:
AU$0.28
â–¼(-41.04% Downside)
Action:ReiteratedDate:03/14/26
The score is held down primarily by weak financial quality (loss-making margins, high leverage, negative ROE) and bearish technicals (below all major moving averages with negative MACD). Valuation is not supportive given the negative P/E and no dividend yield data.
Positive Factors
Revenue Growth
Sustained top-line growth of ~14.6% is a durable indicator of demand recovery and market traction. Strong revenue momentum helps absorb fixed costs in a department-store model, supports scale benefits, and provides a foundation to restore operating profits if cost structure improves.
Gross Margin Stability
A gross margin near 47% shows lasting ability to manage cost of goods sold and supplier terms. For a retailer, this margin provides structural cushion to cover operating expenses and fund investments in merchandising and omnichannel capabilities, aiding margin recovery prospects.
Omnichannel & Concession Model
A diversified sales model—stores plus e-commerce and concession/brand-partner revenue—reduces single-channel exposure. Concession flows and partner fees create higher-margin, asset-light revenue streams and increase customer reach, supporting durable revenue mix flexibility.
Negative Factors
High Leverage
A debt-to-equity ratio of 1.83 signals elevated leverage that constrains financial flexibility. High debt increases interest and refinancing risk, limits ability to invest in store upgrades or digital initiatives, and raises vulnerability to cyclical retail downturns over the medium term.
Negative Profitability
Persistent negative net and operating margins indicate structural profitability problems and inefficient cost or mix dynamics. Continued losses erode equity (reflected in negative ROE) and hinder reinvestment, making sustained operational improvement necessary to restore long-term financial health.
Free Cash Flow Decline
A near-100% drop in free cash flow sharply reduces internal funding for capex, inventory, and debt servicing. Weak FCF heightens reliance on external financing or asset sales, increasing liquidity risk and constraining strategic initiatives over the next several quarters.

Myer Holdings Limited (MYR) vs. iShares MSCI Australia ETF (EWA)

Myer Holdings Limited Business Overview & Revenue Model

Company DescriptionMyer Holdings Limited, together with its subsidiaries, operates department stores in Australia. It offers womenswear, menswear, childrenswear, homewares, beauty products, electrical goods, toys, gift products, and general merchandise. The company operates 58 stores under the Myer brand name. It is also involved in the online retailing business under the sass & bide, and Marcs and David Lawrence brand names. In addition, the company provides customer loyalty programs. Myer Holdings Limited was founded in 1900 and is based in Docklands, Australia.
How the Company Makes MoneyMyer primarily makes money by selling merchandise to customers through its department stores and e-commerce platform, generating revenue at the point of sale across its major product categories (e.g., apparel, beauty/cosmetics, and home). In addition to direct retail sales, Myer generates income from concession and brand-partner arrangements within its stores and digital channels (where third-party brands operate dedicated counters/areas and Myer earns fees or agreed shares of sales). The company also earns other retail-related income streams such as promotional funding and supplier support (e.g., rebates, marketing contributions, and trade terms) linked to product ranging and campaigns. If applicable, revenue can be influenced by customer loyalty and marketing programs that drive repeat purchases and basket size, and by its mix of private label versus branded goods (which affects gross margin), but specific details of these drivers and any significant partnerships are null.

Myer Holdings Limited Financial Statement Overview

Summary
Revenue grew strongly (+14.55%), but profitability is weak with a negative net margin (-7.02%) and negative EBIT/EBITDA margins. Balance-sheet leverage is high (debt-to-equity 1.83) with negative ROE (-23.71%), while cash flow is pressured by a sharp free-cash-flow decline (-96.2%).
Income Statement
45
Neutral
Myer Holdings Limited shows a mixed performance in its income statement. The company experienced a significant revenue growth rate of 14.55% in the latest period, indicating strong top-line growth. However, profitability metrics are concerning, with a negative net profit margin of -7.02% and negative EBIT and EBITDA margins, reflecting operational challenges and potential inefficiencies. The gross profit margin remains relatively stable at 46.75%, suggesting some ability to manage cost of goods sold effectively.
Balance Sheet
35
Negative
The balance sheet of Myer Holdings Limited indicates high leverage, with a debt-to-equity ratio of 1.83, which poses a financial risk. The return on equity is negative at -23.71%, reflecting poor profitability relative to shareholder equity. The equity ratio is not explicitly calculated, but the high debt levels suggest a low equity proportion in the capital structure, which could limit financial flexibility.
Cash Flow
50
Neutral
Cash flow analysis reveals a challenging environment for Myer Holdings Limited. The free cash flow growth rate is significantly negative at -96.2%, indicating a substantial decline in free cash flow generation. However, the operating cash flow to net income ratio of 0.29 suggests some ability to convert earnings into cash, and the free cash flow to net income ratio of 0.83 shows that a significant portion of net income is backed by free cash flow.
BreakdownJul 2025Jul 2024Jul 2023Jul 2022Jul 2021
Income Statement
Total Revenue3.01B2.64B2.76B2.50B2.25B
Gross Profit1.41B1.19B1.20B1.12B1.02B
EBITDA-70.20M221.40M389.80M387.20M149.20M
Net Income-211.20M43.50M60.40M49.00M46.40M
Balance Sheet
Total Assets3.15B2.38B2.51B2.62B2.54B
Cash, Cash Equivalents and Short-Term Investments167.20M176.00M179.70M243.90M178.60M
Total Debt1.63B1.63B1.71B1.76B1.80B
Total Liabilities2.26B2.12B2.27B2.35B2.31B
Stockholders Equity890.70M255.00M240.50M267.40M226.90M
Cash Flow
Free Cash Flow205.90M192.90M142.10M206.90M220.30M
Operating Cash Flow246.70M244.90M242.40M275.40M277.30M
Investing Cash Flow-53.00M-63.90M-74.50M-44.20M-31.90M
Financing Cash Flow-291.10M-184.70M-232.10M-165.90M-153.30M

Myer Holdings Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.48
Price Trends
50DMA
0.40
Negative
100DMA
0.42
Negative
200DMA
0.51
Negative
Market Momentum
MACD
-0.03
Positive
RSI
21.61
Positive
STOCH
8.47
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:MYR, the sentiment is Negative. The current price of 0.48 is above the 20-day moving average (MA) of 0.34, above the 50-day MA of 0.40, and below the 200-day MA of 0.51, indicating a bearish trend. The MACD of -0.03 indicates Positive momentum. The RSI at 21.61 is Positive, neither overbought nor oversold. The STOCH value of 8.47 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:MYR.

Myer Holdings Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
AU$3.03B8.6916.46%7.20%4.83%-7.62%
69
Neutral
AU$2.30B13.90110.44%2.57%14.24%3.58%
68
Neutral
AU$8.37B8.6029.31%2.54%10.03%5.38%
63
Neutral
AU$1.96B22.9637.89%3.56%-48.80%-35.88%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
AU$903.16M34.8710.97%0.53%-6.67%-60.67%
42
Neutral
AU$509.69M-0.75-36.50%6.38%13.78%-413.50%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:MYR
Myer Holdings Limited
0.30
-0.47
-61.18%
AU:PWH
PWR Holdings
8.98
2.13
31.06%
AU:LOV
Lovisa Holdings Ltd.
20.80
-3.53
-14.51%
AU:JBH
JB Hi-Fi Limited
76.57
-5.52
-6.72%
AU:SUL
Super Retail Group Limited
13.43
1.11
9.04%
AU:PMV
Premier Investments Limited
12.27
-8.03
-39.56%

Myer Holdings Limited Corporate Events

Myer lodges updated corporate governance statement and Appendix 4G
Feb 10, 2026

Myer Holdings Limited has lodged its corporate governance statement for the financial year ended 26 July 2025, confirming it is available on the company’s investor website and current as of that date. The statement, approved by the board, details the extent of Myer’s compliance with ASX Corporate Governance Council recommendations, and the accompanying Appendix 4G serves as a key and verification tool to show the retailer has met its governance disclosure obligations, reinforcing transparency for investors and other stakeholders.

Under ASX Listing Rules, Myer’s governance statement must outline any departures from recommended practices and explain alternative arrangements, ensuring market participants can assess the robustness of its governance framework. By formally lodging the statement and Appendix 4G simultaneously with its annual report, Myer underscores its adherence to regulatory best practice and provides a clear roadmap for locating all relevant governance disclosures, supporting informed decision‑making in the market.

The most recent analyst rating on (AU:MYR) stock is a Sell with a A$0.45 price target. To see the full list of analyst forecasts on Myer Holdings Limited stock, see the AU:MYR Stock Forecast page.

Myer Grants Additional Performance Rights to Director Olivia Wirth Under FY26 LTI Plan
Jan 23, 2026

Myer Holdings Limited has disclosed a change in the interests of director Olivia Wirth, who has received an additional 2,616,704 performance rights under the company’s FY26 Long Term Incentive Plan, as approved by shareholders at the 2025 Annual General Meeting. The grant increases Wirth’s total holding to 4,143,700 performance rights, reinforcing Myer’s use of equity-based, long-term incentives to align executive and board remuneration with shareholder outcomes and the company’s longer-term performance objectives, without any on-market trading or changes to contractual interests being reported.

The most recent analyst rating on (AU:MYR) stock is a Buy with a A$0.79 price target. To see the full list of analyst forecasts on Myer Holdings Limited stock, see the AU:MYR Stock Forecast page.

Myer Issues Over 20 Million Performance Rights Under Employee Incentive Scheme
Jan 23, 2026

Myer Holdings Limited has notified the market of the issue of 20,177,916 unquoted performance rights under its employee incentive scheme, with an issue date of 16 January 2026. The sizeable grant of performance rights underscores Myer’s continued use of equity-based remuneration to align staff and executive incentives with shareholder value, potentially resulting in future dilution but aimed at supporting retention and performance in a competitive retail environment.

The most recent analyst rating on (AU:MYR) stock is a Buy with a A$0.79 price target. To see the full list of analyst forecasts on Myer Holdings Limited stock, see the AU:MYR Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 14, 2026