Super Retail Group Limited (SUL) AI Stock Analysis

• Market Cap: AU$3.33B
• Dividend Yield: 4.34%
• Average Volume (3M): 374.88K
• Price to Earnings (P/E): 14.7
• Beta (1Y): 1.31
• Revenue Growth: 2.56%
• EPS Growth: -13.62%
• Country: AU
• Employees: 16,063
• Sector: Consumer Cyclical
• Sector Strength: 60
• Industry: Specialty Retail
• EPS (TTM): 0.18
• Shares Outstanding: 225,826,500
• 10 Day Avg. Volume: 343,781
• 30 Day Avg. Volume: 374,880
• PEG Ratio: -2.17
• Price to Book (P/B): 2.47
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 8.09
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: AU$14.47
• Price Target Upside: -1.90% Downside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 8

• Rating: 77 Outperform
• Price Target: AU$16.00 ▲(8.47%Upside)

Super Retail Group Limited's overall stock score is supported primarily by strong financial performance and a reasonable valuation. The company's solid revenue growth and profitability metrics provide a robust foundation. Technical analysis suggests stable price momentum, reinforcing the stock's position. While no recent earnings call or corporate events data is available, the stock remains attractive due to its financial health and dividend yield.

Super Retail Group Limited Business Overview & Revenue Model

Company Description

Super Retail Group Limited (SUL) is a leading Australian retail company that operates in the automotive, sports, and outdoor leisure sectors. The company owns and manages well-known brands such as Supercheap Auto, Rebel, BCF (Boating, Camping, Fishing), and Macpac. Super Retail Group is dedicated to providing customers with a diverse range of high-quality products, catering to the needs of automotive enthusiasts, sports lovers, and outdoor adventurers across Australia and New Zealand.

How the Company Makes Money

Super Retail Group Limited generates revenue primarily through the sale of merchandise across its retail brands: Supercheap Auto, Rebel, BCF, and Macpac. Each brand has a distinct focus, catering to specific customer needs in automotive, sports, and outdoor leisure. The company employs a multi-channel retail strategy, incorporating physical stores, online platforms, and click-and-collect services to reach a broad customer base. In addition to direct product sales, Super Retail Group benefits from exclusive brand partnerships and private label offerings, which provide higher margin opportunities. The company's earnings are also supported by strategic marketing and loyalty programs designed to enhance customer engagement and drive repeat purchases.

Super Retail Group Limited Financial Statement Overview

Summary

Super Retail Group Limited exhibits a solid financial position with strong revenue growth, profitability, and cash generation. The company maintains a balanced and stable financial structure with manageable leverage. While there are slight declines in some profitability margins and free cash flow growth, the overall financial health remains strong, supporting future expansion and stability.

Income Statement

Super Retail Group Limited has demonstrated strong revenue growth with consistent increases over the years, achieving a 2.1% growth in the latest period. The company maintains healthy profitability metrics with a gross profit margin of 46.3% and a net profit margin of 6.2%. However, there was a slight decline in EBIT margin to 10.0% from 11.2% in the previous year. Despite this, the EBITDA margin remains robust at 18.7%.

Balance Sheet

The company's balance sheet shows a solid equity base with an equity ratio of 42.1%, providing a stable financial structure. The debt-to-equity ratio is moderate at 0.8, indicating manageable leverage. Return on equity is healthy at 17.5%, reflecting efficient use of equity to generate profits. However, total assets have decreased slightly, which warrants attention.

Cash Flow

Super Retail Group's cash flow statements reveal a strong free cash flow to net income ratio of 1.9, indicating excellent cash generation capabilities. Operating cash flow to net income ratio is also strong at 2.4. However, there has been a decline in free cash flow growth due to increased capital expenditures, which may impact future cash reserves.

Breakdown	TTM	Jun 2024	Jun 2023	Jun 2022	Jun 2021	Jun 2020
Income Statement
Total Revenue	3.97B	3.88B	3.80B	3.55B	3.45B	2.83B
Gross Profit	1.82B	1.80B	1.76B	1.66B	1.66B	1.27B
EBITDA	457.70M	735.80M	755.30M	706.60M	538.30M	538.00M
Net Income	226.50M	240.10M	263.00M	241.20M	301.00M	110.20M
Balance Sheet
Total Assets	3.39B	3.26B	3.50B	3.27B	3.33B	3.11B
Cash, Cash Equivalents and Short-Term Investments	321.20M	217.80M	192.30M	13.40M	242.30M	285.10M
Total Debt	1.09B	1.10B	1.03B	1.01B	989.60M	1.19B
Total Liabilities	2.04B	1.89B	2.13B	1.99B	2.10B	2.12B
Stockholders Equity	1.34B	1.37B	1.37B	1.29B	1.23B	991.30M
Cash Flow
Free Cash Flow	394.70M	452.80M	564.50M	171.80M	473.10M	488.50M
Operating Cash Flow	545.50M	587.80M	674.10M	296.80M	558.10M	556.90M
Investing Cash Flow	-150.60M	-134.90M	-108.50M	-124.70M	-84.50M	-67.90M
Financing Cash Flow	-521.90M	-474.80M	-386.80M	-401.20M	-516.30M	-211.00M

Super Retail Group Limited Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 14.75
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SUL, the sentiment is Positive. The current price of 14.75 is above the 20-day moving average (MA) of 14.17, above the 50-day MA of 13.98, and above the 200-day MA of 14.60, indicating a bullish trend. The MACD of 0.16 indicates Negative momentum. The RSI at 65.20 is Neutral, neither overbought nor oversold. The STOCH value of 87.40 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:SUL.

Super Retail Group Limited Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SUL	77 Outperform	AU$3.33B	14.71	17.52%	4.34%	2.56%	-13.62%
JBH	75 Outperform	AU$12.03B	26.15	29.07%	3.09%	6.21%	0.20%
BLX	75 Outperform	AU$820.88M	27.47	17.54%	2.28%	5.33%	-4.25%
NCK	66 Neutral	AU$1.56B	22.54	29.48%	3.30%	9.36%	-21.69%
TPW	64 Neutral	$2.48B	373.04	5.83%	―	26.11%	-21.35%
Sector *	62 Neutral	C$5.25B	11.07	18.94%	3.79%	5.08%	6.52%
KGN	52 Neutral	$388.32M	224.71	1.28%	3.58%	4.67%	-72.98%

Super Retail Group Limited Corporate Events

Super Retail Group Limited Announces Cessation of Performance Rights

Super Retail Group Limited announced the cessation of 84,701 performance rights due to unmet conditions as of June 30, 2025. This development may impact the company’s capital structure and could have implications for stakeholders, reflecting on the company’s operational adjustments and strategic positioning.

The most recent analyst rating on (AU:SUL) stock is a Hold with a A$13.40 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Updates Sales Growth Figures in Conference Presentation

Super Retail Group Limited announced amendments to their recent presentation at the 2025 Macquarie Australia Conference. The changes pertain to the sales growth figures on slide 13 of the presentation, specifically the total sales growth percentages for certain weeks, though the overall sales growth for weeks 1-44 remains unchanged at 4.2%. This update, authorized by the Continuous Disclosure Committee, ensures accurate reporting and transparency for investors and stakeholders.

Super Retail Group Updates Sales Figures and Announces Strategic Initiatives

Super Retail Group Limited announced amendments to its sales growth figures for certain periods, with the overall sales growth for weeks 1-44 remaining at 4.2%. The company reported a 3.1% like-for-like sales growth in the second half of FY25, driven by strong performance at BCF, despite subdued retail conditions in New Zealand. Gross margins are below the previous year’s levels, and the company is focusing on strategic initiatives such as moving away from lower-yield promotional activities and managing costs. Additionally, a project to replace the payroll system and implement a Human Resources Information Management system is underway.

Super Retail Group Enhances Digital and Store Network for Growth

Super Retail Group Limited has announced its strategic focus on optimizing its store network and enhancing digital capabilities to provide flexible purchasing options for customers. With strong cash flow generation and a disciplined approach to capital allocation, the company aims to invest in growth and deliver shareholder returns, while leveraging its large customer loyalty base and first-party data for personalized offers.

Super Retail Group Reports Positive Sales Growth Amid Strategic Investments

Super Retail Group Limited reported a positive trading update for the first 44 weeks of FY25, with a group like-for-like sales growth of 3.1% in the second half, driven by strong performance from BCF. Despite subdued retail conditions, particularly in New Zealand, and challenges such as a $5 million sales headwind from cyclone Alfred affecting rebel, the company maintained competitiveness by managing costs and strategic investments. The group also announced a project to replace its payroll system and build a new HRIM system, alongside transitioning to a new distribution center, which will incur additional costs in FY25 and FY26.

Super Retail Group Announces Director’s Share Acquisition

Super Retail Group Limited has announced a change in the director’s interest in securities, specifically involving Colin Storrie. On April 15, 2025, Storrie acquired 127 fully paid ordinary shares through the company’s Dividend Reinvestment Plan, increasing his direct holdings to 5,371 shares while his indirect holdings remain unchanged at 6,500 shares. This transaction reflects the company’s ongoing commitment to shareholder value through its dividend reinvestment initiatives.