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Super Retail Group Limited
(Sydney:SUL)
Super Retail Group Limited (SUL) vs. iShares MSCI Australia ETF (EWA)
Super Retail Group Limited Business Overview & Revenue Model
Super Retail Group Limited Financial Statement Overview
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 4.07B | 4.07B | 3.88B | 3.80B | 3.55B | 3.45B |
| Gross Profit | 1.86B | 1.86B | 1.80B | 1.76B | 1.66B | 1.66B |
| EBITDA | 605.70M | 678.10M | 727.40M | 755.30M | 706.60M | 768.20M |
| Net Income | 221.80M | 221.80M | 240.10M | 263.00M | 241.20M | 301.00M |
Balance Sheet | ||||||
| Total Assets | 3.34B | 3.34B | 3.26B | 3.50B | 3.27B | 3.33B |
| Cash, Cash Equivalents and Short-Term Investments | 63.30M | 63.30M | 217.80M | 192.30M | 13.40M | 242.30M |
| Total Debt | 1.24B | 1.24B | 1.10B | 1.03B | 1.01B | 989.60M |
| Total Liabilities | 2.02B | 2.02B | 1.89B | 2.13B | 1.99B | 2.10B |
| Stockholders Equity | 1.32B | 1.32B | 1.37B | 1.37B | 1.29B | 1.23B |
Cash Flow | ||||||
| Free Cash Flow | 375.90M | 411.60M | 452.80M | 564.50M | 171.80M | 473.10M |
| Operating Cash Flow | 541.60M | 577.30M | 587.80M | 674.10M | 296.80M | 558.10M |
| Investing Cash Flow | -165.40M | -165.40M | -134.90M | -108.50M | -124.70M | -84.50M |
| Financing Cash Flow | -502.00M | -566.30M | -474.80M | -386.80M | -401.20M | -516.30M |
Super Retail Group Limited Technical Analysis
Super Retail Group Limited Peers Comparison
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
71 Outperform | AU$3.31B | 14.93 | 16.46% | 7.20% | 4.83% | -7.62% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
59 Neutral | AU$2.12B | 36.74 | 21.99% | 2.63% | 5.79% | -31.70% | |
58 Neutral | AU$9.88B | 21.36 | 29.12% | 2.54% | 10.03% | 5.38% | |
55 Neutral | AU$649.04M | 21.92 | 16.86% | 2.86% | 1.89% | -3.30% | |
54 Neutral | AU$1.59B | 138.45 | 8.81% | ― | 20.66% | 543.24% | |
47 Neutral | $384.57M | -9.86 | -40.52% | 4.00% | 6.24% | -23341.18% |
Super Retail Group Limited Corporate Events
Super Retail Group reported another record first-half sales performance for FY26, with group revenue expected to reach about $2.2 billion and normalised profit before tax forecast between $172 million and $175 million. Like-for-like sales rose 2.5% across the group, led by strong growth at Macpac and solid gains at Supercheap Auto and Rebel, while BCF lagged due to weather-related softness in key fishing and marine categories. Management highlighted that elevated promotional activity, particularly at Rebel, weighed on gross margins and profit, and noted higher costs tied to an active store rollout and refurbishment program. Group and unallocated costs were also affected by duplication expenses from a new Victorian distribution centre and a new HR and payroll platform, both due to go live in the second half, while the group ended the period with no drawn bank debt and a positive cash balance, underscoring a robust balance sheet heading into the remainder of the financial year.
The most recent analyst rating on (AU:SUL) stock is a Buy with a A$17.90 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.
Super Retail Group Limited has notified the market that 201,810 performance rights (ASX security code SULAQ) have lapsed as of 31 December 2025 because the vesting conditions were not met or became incapable of being satisfied. The cessation of these performance rights represents a reduction in potential future equity dilution for existing shareholders and reflects the operation of the company’s long-term incentive arrangements, but does not involve any cash outlay or change to currently issued ordinary shares.
The most recent analyst rating on (AU:SUL) stock is a Buy with a A$17.90 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.
Super Retail Group Limited has notified the market of the planned issue of 247,091 unquoted performance rights under its employee incentive scheme, with an issue date set for 3 November 2025. The new securities, which are subject to transfer restrictions and will not be quoted on the ASX until those restrictions lapse, underscore the company’s continued use of equity-based remuneration to align staff incentives with shareholder interests and support long-term performance.
The most recent analyst rating on (AU:SUL) stock is a Buy with a A$17.90 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.
Super Retail Group Limited has notified the market of the issue of 121,514 ordinary fully paid shares following the exercise or conversion of unquoted options or other unquoted convertible securities. The new shares, dated 4 November 2025, represent a modest expansion of the company’s equity base and reflect the crystallisation of existing incentive or financing instruments, with limited immediate impact on overall capital structure but signalling ongoing use of equity-linked compensation or funding mechanisms.
The most recent analyst rating on (AU:SUL) stock is a Buy with a A$17.90 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.
Super Retail Group Limited has announced the issuance of 9,341 performance rights under an employee incentive scheme. These securities are unquoted and subject to transfer restrictions, reflecting the company’s ongoing efforts to incentivize and retain its workforce, which could strengthen its operational capabilities and market position.
The most recent analyst rating on (AU:SUL) stock is a Buy with a A$20.50 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.
Super Retail Group Limited has announced the immediate resignation of Benjamin Ward, the Managing Director of Supercheap Auto. Ben McConnell, currently the General Manager of Retail Operations, has been appointed as the Interim Managing Director while the company searches for a permanent replacement. This leadership change could impact the company’s operations and strategic direction in the automotive retail sector.
The most recent analyst rating on (AU:SUL) stock is a Buy with a A$18.00 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.
Super Retail Group Limited has announced the appointment of Paul Bradshaw as a director, effective November 1, 2025. Mr. Bradshaw holds 101,481 performance rights and 220,032 fully paid ordinary shares, with an additional 12,582 shares held in trust, indicating a significant vested interest in the company’s future. This appointment is expected to influence the company’s strategic direction and potentially impact its market positioning, given Mr. Bradshaw’s substantial shareholding.
The most recent analyst rating on (AU:SUL) stock is a Buy with a A$18.00 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.
Super Retail Group Limited announced the issuance of 113,148 ordinary fully paid securities, effective November 4, 2025. This move reflects the company’s ongoing efforts to manage its equity structure and could potentially impact its market positioning by enhancing its financial flexibility. Stakeholders may view this as a strategic step to bolster the company’s capital base, which could influence future growth and operational strategies.
The most recent analyst rating on (AU:SUL) stock is a Buy with a A$18.00 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.
Super Retail Group Limited announced the issuance of 138,244 performance rights under an employee incentive scheme, which are not quoted on the ASX due to transfer restrictions. This move is part of the company’s strategy to incentivize employees, potentially impacting its operational efficiency and stakeholder engagement by aligning employee interests with company performance.
The most recent analyst rating on (AU:SUL) stock is a Buy with a A$18.00 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.
Super Retail Group Limited has announced that Reuben Casey has officially commenced his role as Managing Director of Macpac, replacing Cathy Seaholme. This leadership change is expected to influence Macpac’s strategic direction and potentially impact its market positioning within the outdoor adventure gear sector.
The most recent analyst rating on (AU:SUL) stock is a Buy with a A$20.50 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.
Super Retail Group Limited announced the results of its 2025 Annual General Meeting, where all resolutions were passed by a poll. The meeting included the adoption of the remuneration report and the election and re-election of directors, reflecting strong shareholder support and stable governance, which could positively impact the company’s strategic direction and stakeholder confidence.
The most recent analyst rating on (AU:SUL) stock is a Buy with a A$20.50 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.
Super Retail Group Limited announced the appointment of Paul Bradshaw as the new Group Managing Director and Chief Executive Officer, following the termination of the former CEO. This leadership change aims to strengthen the company’s culture and operations, with Bradshaw bringing extensive retail experience and a proven track record of success within the BCF brand. The company also acknowledged the interim leadership provided by David Burns and the appointment of Michael Wassman as Managing Director of BCF, signaling a strategic move to stabilize and grow the business amidst recent challenges.
The most recent analyst rating on (AU:SUL) stock is a Buy with a A$20.50 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.
Super Retail Group reported a 2.6% like-for-like sales growth and a 4.5% total sales growth in the first 16 weeks of FY26. The company highlighted strong performances from Supercheap Auto and Macpac, while BCF faced challenges due to adverse weather and a softer Father’s Day campaign. The new Supercheap Auto loyalty program, Spend & Get, is expected to enhance customer engagement. Despite improving macro-economic conditions, the outlook for consumer spending remains uncertain, with the peak Christmas trading period being crucial for the company’s first-half results.
The most recent analyst rating on (AU:SUL) stock is a Buy with a A$20.50 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.
Super Retail Group Limited has announced the appointment of Paul Bradshaw as the new Group Managing Director and Chief Executive Officer, effective November 1, 2025. This decision follows an extensive search and aims to ensure leadership continuity and strategic alignment. Bradshaw, who has been instrumental in transforming BCF into a market leader, will succeed interim CEO David Burns. Additionally, Michael Wassman has been promoted to Managing Director of BCF, highlighting the company’s strong internal talent and succession planning. These leadership changes are expected to drive the next phase of growth for Super Retail Group, focusing on customer value, team support, and sustainable shareholder returns.
The most recent analyst rating on (AU:SUL) stock is a Hold with a A$18.20 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.
Super Retail Group Limited announced a change in the director’s interest, specifically regarding Colin Storrie’s acquisition of 203 fully paid ordinary shares through the company’s Dividend Reinvestment Plan. This update reflects the company’s ongoing commitment to aligning director interests with shareholder value, potentially impacting investor confidence and market perception positively.
The most recent analyst rating on (AU:SUL) stock is a Hold with a A$18.20 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.