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Super Retail Group Limited (AU:SUL)
ASX:SUL
Australian Market
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Super Retail Group Limited (SUL) AI Stock Analysis

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AU:SUL

Super Retail Group Limited

(Sydney:SUL)

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Outperform 71 (OpenAI - 4o)
Rating:71Outperform
Price Target:
AU$18.00
▲(12.57% Upside)
Super Retail Group Limited's stock score is primarily driven by its stable financial performance and attractive valuation. The company's solid revenue growth and profitability are offset by declining EBIT margins and increased leverage. The technical analysis indicates a neutral trend with moderate momentum. The attractive dividend yield enhances the stock's appeal, contributing to a favorable valuation score.

Super Retail Group Limited (SUL) vs. iShares MSCI Australia ETF (EWA)

Super Retail Group Limited Business Overview & Revenue Model

Company DescriptionSuper Retail Group Limited engages in the retail of auto, sports, and outdoor leisure products in Australia and New Zealand. It offers automotive parts and accessories, handyman items, and tools and equipment, and marine and motorbike products, including batteries, car care products, exterior accessories, hand and power tools, in-car navigation systems, in-car stereo equipment, lighting and electrical products, oils, filters and additives, outdoor equipment and accessories, seat covers and interior accessories, spare parts, paints and panels, and performance products. The company also provides footwear, fitness and sports equipment, apparel, and related accessories; fishing products, such as lures, rods and reels, tackle boxes, fishing nets, and other products; camping products, including tents, ropes, pegs, cooking equipment, and clothing and hiking gears, as well as boating products comprising fishing rod holders, bilge pumps, fish-finders, etc. In addition, it offers apparel and equipment for mountain climbers, campers, hikers, and others; and products for travel, touring, outdoor, garage, and shed, as well as vehicles for adventure activities. The company sells its products under the Supercheap Auto, rebel, BCF, and Macpac brands; and offers its products online. It operates 716 stores. Super Retail Group Limited was founded in 1972 and is based in Strathpine, Australia.
How the Company Makes MoneySuper Retail Group generates revenue through the retail sale of a broad assortment of products in its specialty stores and online platforms. Its key revenue streams include direct sales from sporting goods, outdoor equipment, and automotive parts. The company benefits from a strong brand portfolio that attracts diverse customer demographics, driving consistent sales growth. Additionally, SUL capitalizes on seasonal promotions, loyalty programs, and private label products to enhance profit margins. The company also engages in partnerships with suppliers and brands to secure exclusive products, further differentiating its offerings in the marketplace. Overall, the combination of physical retail presence and a growing e-commerce strategy contributes to its financial performance.

Super Retail Group Limited Financial Statement Overview

Summary
Super Retail Group Limited demonstrates solid revenue growth and profitability, with strong gross margins. However, declining EBIT margins and increased leverage pose potential risks. The company maintains healthy cash flow generation, but the decrease in free cash flow growth warrants attention. Overall, the financial health is stable, but careful management of operational efficiency and leverage is crucial for sustained growth.
Income Statement
75
Positive
Super Retail Group Limited has shown consistent revenue growth over the years, with a 2.54% increase in the latest year. The gross profit margin remains strong, indicating effective cost management. However, the net profit margin has slightly decreased, reflecting potential challenges in controlling operating expenses. The EBIT margin has significantly dropped in the latest year, suggesting a decline in operational efficiency.
Balance Sheet
70
Positive
The company's debt-to-equity ratio has increased, indicating higher leverage, which could pose a risk if not managed properly. However, the return on equity remains healthy, reflecting efficient use of equity to generate profits. The equity ratio is stable, suggesting a balanced approach to financing assets.
Cash Flow
68
Positive
Operating cash flow remains robust, but there is a noticeable decline in free cash flow growth, which could impact future investments. The operating cash flow to net income ratio is strong, indicating good cash generation relative to net income. However, the free cash flow to net income ratio has decreased, suggesting reduced cash available after capital expenditures.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue4.07B4.07B3.88B3.80B3.55B3.45B
Gross Profit1.86B1.86B1.80B1.76B1.66B1.66B
EBITDA605.70M678.10M735.80M755.30M706.60M538.30M
Net Income221.80M221.80M240.10M263.00M241.20M301.00M
Balance Sheet
Total Assets3.34B3.34B3.26B3.50B3.27B3.33B
Cash, Cash Equivalents and Short-Term Investments63.30M63.30M217.80M192.30M13.40M242.30M
Total Debt1.24B1.24B1.10B1.03B1.01B989.60M
Total Liabilities2.02B2.02B1.89B2.13B1.99B2.10B
Stockholders Equity1.32B1.32B1.37B1.37B1.29B1.23B
Cash Flow
Free Cash Flow375.90M411.60M452.80M564.50M171.80M473.10M
Operating Cash Flow541.60M577.30M587.80M674.10M296.80M558.10M
Investing Cash Flow-165.40M-165.40M-134.90M-108.50M-124.70M-84.50M
Financing Cash Flow-502.00M-566.30M-474.80M-386.80M-401.20M-516.30M

Super Retail Group Limited Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price15.99
Price Trends
50DMA
16.77
Negative
100DMA
15.95
Positive
200DMA
14.68
Positive
Market Momentum
MACD
-0.19
Positive
RSI
42.65
Neutral
STOCH
22.26
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SUL, the sentiment is Neutral. The current price of 15.99 is below the 20-day moving average (MA) of 16.43, below the 50-day MA of 16.77, and above the 200-day MA of 14.68, indicating a neutral trend. The MACD of -0.19 indicates Positive momentum. The RSI at 42.65 is Neutral, neither overbought nor oversold. The STOCH value of 22.26 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for AU:SUL.

Super Retail Group Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
AU$3.57B16.1116.46%7.19%4.83%-7.62%
65
Neutral
AU$2.15B37.2721.99%2.62%5.79%-31.70%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
58
Neutral
AU$2.61B227.638.81%20.66%543.24%
58
Neutral
AU$11.10B23.9929.12%2.54%10.03%5.38%
55
Neutral
AU$642.16M21.6916.86%2.86%1.89%-3.30%
46
Neutral
$304.84M-7.68-40.52%4.58%6.24%-23341.18%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SUL
Super Retail Group Limited
15.99
2.31
16.89%
AU:KGN
Kogan.com
3.06
-1.57
-33.95%
AU:TPW
Temple & Webster Group Ltd
21.67
10.61
95.93%
AU:NCK
Nick Scali Limited
24.08
10.51
77.45%
AU:JBH
JB Hi-Fi Limited
96.74
14.06
17.01%
AU:BLX
Beacon Lighting Group Ltd
2.80
-0.07
-2.44%

Super Retail Group Limited Corporate Events

Reuben Casey Takes Helm as Macpac’s Managing Director
Oct 24, 2025

Super Retail Group Limited has announced that Reuben Casey has officially commenced his role as Managing Director of Macpac, replacing Cathy Seaholme. This leadership change is expected to influence Macpac’s strategic direction and potentially impact its market positioning within the outdoor adventure gear sector.

The most recent analyst rating on (AU:SUL) stock is a Buy with a A$20.50 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group’s 2025 AGM Resolutions Passed
Oct 23, 2025

Super Retail Group Limited announced the results of its 2025 Annual General Meeting, where all resolutions were passed by a poll. The meeting included the adoption of the remuneration report and the election and re-election of directors, reflecting strong shareholder support and stable governance, which could positively impact the company’s strategic direction and stakeholder confidence.

The most recent analyst rating on (AU:SUL) stock is a Buy with a A$20.50 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Appoints New CEO Amidst Leadership Changes
Oct 22, 2025

Super Retail Group Limited announced the appointment of Paul Bradshaw as the new Group Managing Director and Chief Executive Officer, following the termination of the former CEO. This leadership change aims to strengthen the company’s culture and operations, with Bradshaw bringing extensive retail experience and a proven track record of success within the BCF brand. The company also acknowledged the interim leadership provided by David Burns and the appointment of Michael Wassman as Managing Director of BCF, signaling a strategic move to stabilize and grow the business amidst recent challenges.

The most recent analyst rating on (AU:SUL) stock is a Buy with a A$20.50 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Reports Steady Sales Growth Amid Uncertain Consumer Spending
Oct 22, 2025

Super Retail Group reported a 2.6% like-for-like sales growth and a 4.5% total sales growth in the first 16 weeks of FY26. The company highlighted strong performances from Supercheap Auto and Macpac, while BCF faced challenges due to adverse weather and a softer Father’s Day campaign. The new Supercheap Auto loyalty program, Spend & Get, is expected to enhance customer engagement. Despite improving macro-economic conditions, the outlook for consumer spending remains uncertain, with the peak Christmas trading period being crucial for the company’s first-half results.

The most recent analyst rating on (AU:SUL) stock is a Buy with a A$20.50 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Appoints New CEO and BCF Managing Director
Oct 20, 2025

Super Retail Group Limited has announced the appointment of Paul Bradshaw as the new Group Managing Director and Chief Executive Officer, effective November 1, 2025. This decision follows an extensive search and aims to ensure leadership continuity and strategic alignment. Bradshaw, who has been instrumental in transforming BCF into a market leader, will succeed interim CEO David Burns. Additionally, Michael Wassman has been promoted to Managing Director of BCF, highlighting the company’s strong internal talent and succession planning. These leadership changes are expected to drive the next phase of growth for Super Retail Group, focusing on customer value, team support, and sustainable shareholder returns.

The most recent analyst rating on (AU:SUL) stock is a Hold with a A$18.20 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Announces Director’s Share Acquisition
Oct 20, 2025

Super Retail Group Limited announced a change in the director’s interest, specifically regarding Colin Storrie’s acquisition of 203 fully paid ordinary shares through the company’s Dividend Reinvestment Plan. This update reflects the company’s ongoing commitment to aligning director interests with shareholder value, potentially impacting investor confidence and market perception positively.

The most recent analyst rating on (AU:SUL) stock is a Hold with a A$18.20 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Updates Dividend Distribution Details
Sep 26, 2025

Super Retail Group Limited has announced an update regarding its dividend distribution, specifically adjusting the Dividend Reinvestment Plan (DRP) price. This update, which pertains to the financial period ending June 28, 2025, is significant for stakeholders as it reflects the company’s ongoing financial management and commitment to shareholder returns.

The most recent analyst rating on (AU:SUL) stock is a Buy with a A$20.50 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Settles Workplace Litigation
Sep 24, 2025

Super Retail Group Limited has announced the settlement of a workplace litigation case that was initially expected to be contentious. The settlement was reached confidentially and without any admission of liability, for an amount less than previously anticipated, which may positively impact the company’s financial standing and reassure stakeholders.

The most recent analyst rating on (AU:SUL) stock is a Buy with a A$20.50 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Announces 2025 AGM with Hybrid Format
Sep 22, 2025

Super Retail Group Limited has announced its 2025 Annual General Meeting (AGM) scheduled for October 23, 2025, at 10:00 am AEST. The AGM will be conducted as a hybrid meeting, allowing both physical and virtual attendance, with the physical meeting held at the company’s offices in Strathpine, Queensland. This announcement is part of the company’s compliance with ASX Listing Rules and includes related documents such as proxy and direct voting forms. The hybrid format of the AGM reflects the company’s adaptation to modern meeting practices, potentially enhancing shareholder engagement and accessibility.

The most recent analyst rating on (AU:SUL) stock is a Buy with a A$20.50 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Announces Interim CEO Remuneration
Sep 18, 2025

Super Retail Group Limited has announced the interim remuneration for Mr. David Burns, who was recently appointed as the Interim Chief Executive Officer. The remuneration package includes an annualized fixed pay of $1,000,000, short-term incentives of $800,000, and long-term incentives also valued at $800,000. The terms of the agreement are effective from 16 September 2025 until a new Managing Director and CEO is appointed, at which point Mr. Burns will resume his role as Chief Financial Officer. This update reflects the company’s commitment to maintaining leadership stability during the transition period, which is crucial for its ongoing operations and strategic positioning.

The most recent analyst rating on (AU:SUL) stock is a Buy with a A$20.50 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Announces Director’s Interest Change Following CEO Termination
Sep 18, 2025

Super Retail Group Limited announced a change in the director’s interest, specifically regarding Anthony Michael Heraghty, who has experienced a change in his securities holdings following his summary termination as Group Managing Director and Chief Executive Officer. This change involved the lapsing of 374,232 performance rights and 26,085 Ordinary Shares previously held indirectly, reflecting a significant shift in the company’s leadership and potentially impacting its strategic direction.

The most recent analyst rating on (AU:SUL) stock is a Buy with a A$20.50 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Terminates CEO Amid Disclosure Issues
Sep 15, 2025

Super Retail Group Limited has announced the immediate termination of its Group Managing Director and Chief Executive Officer, Anthony Heraghty, due to unsatisfactory prior disclosures regarding his relationship with the former Chief Human Resources Officer. The Board has decided to lapse all of Mr. Heraghty’s incentives and has appointed David Burns, the Chief Financial Officer, as the Interim Chief Executive Officer while a search for a permanent replacement is conducted.

The most recent analyst rating on (AU:SUL) stock is a Buy with a A$20.50 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Announces Change in Substantial Holding
Sep 12, 2025

Super Retail Group Limited has announced a change in substantial holding, indicating that State Street Corporation and its subsidiaries have ceased to be substantial holders as of September 10, 2025. This change in holding could impact the company’s shareholder structure and influence its market positioning, potentially affecting investor confidence and stakeholder interests.

The most recent analyst rating on (AU:SUL) stock is a Buy with a A$20.50 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Announces Director’s Interest Change
Sep 8, 2025

Super Retail Group Limited announced a change in the director’s interest, specifically involving Anthony Michael Heraghty. On September 2, 2025, Mr. Heraghty acquired 14,301 shares under the FY25 deferred STI grant, with restrictions on these shares until 2026 and 2027. This acquisition was facilitated by Pacific Custodians Pty Limited, acting as trustee for the Super Retail Group Equity Plan Trust. Additionally, 27,446 shares previously held in trust had their restriction period end, allowing them to be transferred to Mr. Heraghty’s name without altering his notifiable relevant interests. This change reflects the company’s ongoing management of executive equity plans, potentially impacting shareholder perceptions and director alignment with company performance.

The most recent analyst rating on (AU:SUL) stock is a Buy with a A$20.50 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Director Increases Shareholding
Sep 5, 2025

Super Retail Group Limited has announced a change in the director’s interest, specifically regarding Penelope Winn, who has increased her indirect interest in the company by acquiring 1,000 fully paid ordinary shares through an on-market trade. This transaction, valued at $18,520, brings her total shareholding to 12,500 shares. Such changes in director’s interests can signal confidence in the company’s future prospects and may influence stakeholder perceptions.

The most recent analyst rating on (AU:SUL) stock is a Buy with a A$20.50 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Suspends Dividend Reinvestment Plan from FY26
Aug 20, 2025

Super Retail Group Limited has announced the suspension of its Dividend Reinvestment Plan (DRP) effective from the fiscal year 2026 until further notice. This decision means that participants in the DRP will receive cash distributions instead of reinvested dividends, impacting shareholders who previously opted for reinvestment. The suspension reflects a strategic decision by the company’s directors, potentially affecting its financial management and shareholder engagement strategies.

The most recent analyst rating on (AU:SUL) stock is a Hold with a A$16.15 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Announces Leadership Change at Macpac
Aug 20, 2025

Super Retail Group Limited announced a leadership transition at Macpac, with Reuben Casey set to take over as Managing Director in November 2025, following Cathy Seaholme’s retirement. Under Seaholme’s leadership, Macpac achieved record sales and increased market share, and the company looks forward to Casey’s leadership to continue driving growth in a competitive market.

The most recent analyst rating on (AU:SUL) stock is a Hold with a A$16.15 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Releases 2025 Responsible Business Report
Aug 20, 2025

Super Retail Group Limited has released its 2025 Responsible Business Report, highlighting its commitment to corporate governance and sustainable performance. The report, part of a broader suite of publications, outlines compliance with the ASX Corporate Governance Council’s principles and emphasizes the company’s focus on stakeholder interests and environmental responsibility.

The most recent analyst rating on (AU:SUL) stock is a Hold with a A$16.15 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Limited Announces New Dividend Distribution
Aug 20, 2025

Super Retail Group Limited has announced a new dividend distribution of AUD 0.64 per share, relating to the six-month period ending June 28, 2025. The ex-date is set for September 8, 2025, with the record date on September 9, 2025, and payment scheduled for October 16, 2025. This announcement reflects the company’s continued commitment to delivering shareholder value and may impact its financial positioning and stakeholder relations positively.

The most recent analyst rating on (AU:SUL) stock is a Hold with a A$16.15 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Releases 2025 Corporate Governance Statement
Aug 20, 2025

Super Retail Group Limited has released its corporate governance statement for the financial year ending June 28, 2025, which adheres to the ASX Corporate Governance Council’s principles and recommendations. The statement, approved by the board and available on the company’s website, outlines the company’s compliance with governance standards, including board roles, director appointments, and executive agreements. This release underscores the company’s commitment to transparency and accountability in its governance practices, potentially strengthening its position in the market and providing reassurance to stakeholders about its adherence to regulatory standards.

The most recent analyst rating on (AU:SUL) stock is a Hold with a A$16.15 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Achieves Record Sales and Expands Network Amidst Challenging Market
Aug 20, 2025

Super Retail Group Limited reported a solid financial performance for the year ending June 28, 2025, with a 4.5% increase in group sales to $4.1 billion despite a challenging retail environment. The company expanded its store network, improved online sales by 8%, and grew its active club membership by 9% to 12.5 million. Significant achievements include the opening of a new distribution center in Victoria and a notable improvement in team member safety, with a reduction in the Total Recordable Injury Frequency Rate. The company also announced a fully franked final ordinary dividend and a special dividend, reflecting a resilient trading performance and a strong balance sheet.

The most recent analyst rating on (AU:SUL) stock is a Hold with a A$16.15 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Reports Revenue Growth Amid Profit Decline
Aug 20, 2025

Super Retail Group Limited reported a 4.5% increase in revenue to $4.1 billion for the financial year ending June 28, 2025, despite a decline in net profit by 7.6% to $221.8 million. The company maintained a steady segment EBIT of $400 million, but experienced a decrease in gross margin by 50 basis points to 45.6%. The announcement also detailed a fully franked final ordinary dividend of 34 cents per share and a special dividend of 30 cents per share, reflecting a commitment to shareholder returns amidst challenging market conditions.

The most recent analyst rating on (AU:SUL) stock is a Hold with a A$16.15 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 25, 2025