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Super Retail Group Limited
(Sydney:SUL)
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Rating:65Neutral
Price Target:
AU$14.00
▲(12.09% Upside)
Action:Downgraded
Date:05/09/26
The score is driven primarily by stable financial performance (good revenue growth and gross margins, offset by weaker EBIT margins, higher leverage, and softer free cash flow) and a notably attractive valuation (low P/E and high dividend yield). These positives are tempered by weak technicals, with the stock in a clear downtrend despite oversold signals.
Positive Factors
Consistent revenue growth & strong gross margins
Steady top-line expansion coupled with resilient gross margins indicates durable consumer demand and effective sourcing/merchandising. Over months this supports reinvestment in stores and digital, maintains supplier leverage, and underpins sustainable cash generation even through retail cycles.
Negative Factors
Declining EBIT margin
A material drop in EBIT margin points to weakening operating leverage or rising operating costs. Persistently lower EBIT reduces retained earnings for reinvestment, increases sensitivity to sales volatility, and can erode return metrics unless operational fixes or pricing power are restored.
Read all positive and negative factors
Positive Factors
Negative Factors
Consistent revenue growth & strong gross margins
Steady top-line expansion coupled with resilient gross margins indicates durable consumer demand and effective sourcing/merchandising. Over months this supports reinvestment in stores and digital, maintains supplier leverage, and underpins sustainable cash generation even through retail cycles.
Read all positive factors
Super Retail Group Limited (SUL) vs. iShares MSCI Australia ETF (EWA)
Market Cap
AU$2.95B
Dividend Yield7.2%
Average Volume (3M)408.21K
Price to Earnings (P/E)15.1
Beta (1Y)1.15
Revenue Growth4.75%
EPS Growth-13.42%
CountryAU
Employees15,981
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)0.87
Shares Outstanding225,826,500
10 Day Avg. Volume325,044
30 Day Avg. Volume408,215
Financial Highlights & Ratios
PEG Ratio-1.93
Price to Book (P/B)2.43
Price to Sales (P/S)0.79
P/FCF Ratio7.81
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
AU$13.97Price Target Upside11.85% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering10
EPS Forecast (FY)0.96
Revenue Forecast (FY)AU$4.36B
Super Retail Group Limited Business Overview & Revenue Model
Company Description
Operating across Australia and New Zealand, Super Retail Group Limited specializes in selling products for automotive, sports, and outdoor leisure activities. Their extensive automotive range encompasses vehicle parts and accessories, handyman sup...
How the Company Makes Money
Super Retail Group makes money primarily by retailing branded and private-label products across its store and online networks. Its core revenue streams are: (1) Product sales to consumers: The largest source of revenue is the sale of merchandise i...
Super Retail Group Limited Financial Statement Overview
Summary
Income Statement
75
Positive
Balance Sheet
70
Positive
Cash Flow
68
Positive
| Breakdown | TTM | Jun 2025 | Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 4.16B | 4.07B | 3.88B | 3.80B | 3.55B | 3.45B |
| Gross Profit | 1.89B | 1.86B | 1.80B | 1.76B | 1.66B | 1.66B |
| EBITDA | 753.10M | 678.10M | 727.40M | 755.30M | 706.60M | 768.20M |
| Net Income | 196.10M | 221.80M | 240.10M | 263.00M | 241.20M | 301.00M |
Balance Sheet | ||||||
| Total Assets | 3.54B | 3.34B | 3.26B | 3.50B | 3.27B | 3.33B |
| Cash, Cash Equivalents and Short-Term Investments | 107.80M | 63.30M | 217.80M | 192.30M | 13.40M | 242.30M |
| Total Debt | 2.31B | 1.24B | 1.10B | 1.03B | 1.01B | 989.60M |
| Total Liabilities | 2.27B | 2.02B | 1.89B | 2.13B | 1.99B | 2.10B |
| Stockholders Equity | 1.27B | 1.32B | 1.37B | 1.37B | 1.29B | 1.23B |
Cash Flow | ||||||
| Free Cash Flow | 403.10M | 411.60M | 452.80M | 564.50M | 171.80M | 473.10M |
| Operating Cash Flow | 532.20M | 577.30M | 587.80M | 674.10M | 296.80M | 558.10M |
| Investing Cash Flow | -128.70M | -165.40M | -134.90M | -108.50M | -124.70M | -84.50M |
| Financing Cash Flow | -462.80M | -566.30M | -474.80M | -386.80M | -401.20M | -516.30M |
Super Retail Group Limited Technical Analysis
Positive
12.49
Price Trends
12.19
Positive
12.63
Positive
13.98
Negative
Market Momentum
0.19
Positive
60.60
Neutral
66.08
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SUL, the sentiment is Positive. The current price of 12.49 is below the 20-day moving average (MA) of 12.99, above the 50-day MA of 12.19, and below the 200-day MA of 13.98, indicating a neutral trend. The MACD of 0.19 indicates Positive momentum. The RSI at 60.60 is Neutral, neither overbought nor oversold. The STOCH value of 66.08 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:SUL.
Super Retail Group Limited Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
68 Neutral | AU$8.64B | 18.06 | 29.31% | 2.54% | 8.60% | 4.98% | |
65 Neutral | AU$2.95B | 15.13 | 15.13% | 7.20% | 4.75% | -13.42% | |
63 Neutral | AU$5.92B | 10.62 | 11.55% | 3.73% | 9.50% | 29.80% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
61 Neutral | AU$401.93M | -10.29 | -69.14% | 4.00% | 4.41% | -2505.17% | |
55 Neutral | AU$615.37M | 76.22 | 5.66% | ― | 18.85% | 20.89% | |
52 Neutral | AU$275.83M | -1.17 | -15.07% | 6.62% | -4.69% | 28.63% |
* Consumer Cyclical Sector Average
AU:SUL
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13.16
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Super Retail Group Limited Corporate Events
Super Retail Group Performance Rights Lapse Reduces Potential Share Dilution
Jul 6, 2026
Super Retail Group Limited has notified the market that 129,345 performance rights, trading under ASX code SULAQ, have lapsed after the underlying conditions were not met by 30 June 2026. The cessation trims the company’s potential future sh...
State Street exits substantial holding in Super Retail Group
Jun 22, 2026
State Street Corporation and several of its asset management and trust subsidiaries have lodged a notice that they have ceased to be a substantial shareholder in Super Retail Group Limited. The filing indicates that these entities, which previousl...
State Street Entities Cease to Be Substantial Holders in Super Retail Group
Jun 5, 2026
State Street Global Advisors, Australia, Limited and related subsidiaries of State Street Corporation have lodged a notice stating they have ceased to be a substantial shareholder in Super Retail Group Limited. The filing, made under section 671B ...
Super Retail Group Acknowledges Court Action Over Rebel Sport Underpayment Claims
May 21, 2026
Super Retail Group has acknowledged media reports that its sporting goods chain, Rebel Sport Limited, has been named as a party in representative proceedings in the Federal Court of Australia over alleged employee underpayments. The company has no...
Super Retail Group Schedules June Investor Day in Sydney
May 11, 2026
Super Retail Group has announced it will host an investor day in Sydney on 11 June 2026, providing the market with an opportunity to hear directly from management about the company’s performance and strategic direction. The half-day event at...
Super Retail Group Margins Ease as Fuel Shock Hits BCF, Costs Rise on Supply Chain Upgrade
May 6, 2026
Super Retail Group reported modest group like-for-like sales growth of 0.4 per cent for the first 44 weeks of the second half of FY26, with total sales up 3.3 per cent, as trading conditions softened amid the Middle East conflict, higher fuel pric...
Super Retail Group Overhauls Leadership as It Sets New Five‑Year Strategy
Apr 29, 2026
Super Retail Group has reshaped its senior leadership team, appointing former Officeworks managing director Sarah Hunter as incoming chief financial officer and ex-Oroton chief executive Jenny Child as managing director of its rebel sports chain, ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.