Super Retail Group Limited (SUL) AI Stock Analysis

• Market Cap: AU$3.38B
• Dividend Yield: 7.95%
• Average Volume (3M): 384.72K
• Price to Earnings (P/E): 14.9
• Beta (1Y): 1.28
• Revenue Growth: 2.56%
• EPS Growth: -13.62%
• Country: AU
• Employees: 16,063
• Sector: Consumer Cyclical
• Sector Strength: 64
• Industry: Specialty Retail
• EPS (TTM): 0.18
• Shares Outstanding: 225,826,500
• 10 Day Avg. Volume: 341,889
• 30 Day Avg. Volume: 384,723
• PEG Ratio: -2.34
• Price to Book (P/B): 2.65
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 8.70
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: AU$14.68
• Price Target Upside: -2.85% Downside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 7

• Rating: 77 Outperform
• Price Target: AU$16.00 ▲(5.89%Upside)

Super Retail Group Limited's overall stock score is supported primarily by strong financial performance and a reasonable valuation. The company's solid revenue growth and profitability metrics provide a robust foundation. Technical analysis suggests stable price momentum, reinforcing the stock's position. While no recent earnings call or corporate events data is available, the stock remains attractive due to its financial health and dividend yield.

Super Retail Group Limited Business Overview & Revenue Model

Company Description

Super Retail Group Limited (SUL) is a leading retail company based in Australia, operating in the sports, outdoor, and automotive sectors. It owns and operates several well-known retail brands, including Supercheap Auto, Rebel, BCF (Boating, Camping, Fishing), and Macpac. These brands provide a wide range of products, from automotive parts and accessories to sporting equipment, outdoor gear, and apparel. The company's focus is on delivering high-quality products and exceptional customer service across its retail outlets and online platforms.

How the Company Makes Money

Super Retail Group Limited generates revenue primarily through the sale of goods across its diverse portfolio of retail brands. Each brand targets a specific market segment, allowing the company to capture a broad customer base. Supercheap Auto focuses on automotive parts and accessories, Rebel offers sporting goods and activewear, BCF caters to outdoor enthusiasts with camping, boating, and fishing equipment, and Macpac specializes in outdoor apparel and equipment. The company leverages both physical retail stores and e-commerce platforms to drive sales, offering customers a seamless shopping experience. Additionally, Super Retail Group engages in marketing partnerships and loyalty programs to enhance customer retention and increase sales. The company's earnings are significantly influenced by consumer spending patterns, economic conditions, and competitive dynamics within the retail industry.

Super Retail Group Limited Financial Statement Overview

Summary

Super Retail Group Limited exhibits strong financial performance with solid revenue growth, high profitability metrics, and robust cash generation. The company sustains a balanced financial structure with manageable leverage, despite slight declines in some profitability margins and free cash flow growth.

Income Statement

Super Retail Group Limited has demonstrated strong revenue growth with consistent increases over the years, achieving a 2.1% growth in the latest period. The company maintains healthy profitability metrics with a gross profit margin of 46.3% and a net profit margin of 6.2%. However, there was a slight decline in EBIT margin to 10.0% from 11.2% in the previous year. Despite this, the EBITDA margin remains robust at 18.7%.

Balance Sheet

The company's balance sheet shows a solid equity base with an equity ratio of 42.1%, providing a stable financial structure. The debt-to-equity ratio is moderate at 0.8, indicating manageable leverage. Return on equity is healthy at 17.5%, reflecting efficient use of equity to generate profits. However, total assets have decreased slightly, which warrants attention.

Cash Flow

Super Retail Group's cash flow statements reveal a strong free cash flow to net income ratio of 1.9, indicating excellent cash generation capabilities. Operating cash flow to net income ratio is also strong at 2.4. However, there has been a decline in free cash flow growth due to increased capital expenditures, which may impact future cash reserves.

Breakdown	Jun 2024	Jun 2023	Jun 2022	Jun 2021	Jun 2020
Income Statement
Total Revenue	3.88B	3.80B	3.55B	3.45B	2.83B
Gross Profit	1.80B	1.76B	1.66B	1.66B	1.27B
EBITDA	735.80M	755.30M	706.60M	538.30M	538.00M
Net Income	240.10M	263.00M	241.20M	301.00M	110.20M
Balance Sheet
Total Assets	3.26B	3.50B	3.27B	3.33B	3.11B
Cash, Cash Equivalents and Short-Term Investments	217.80M	192.30M	13.40M	242.30M	285.10M
Total Debt	1.10B	1.03B	1.01B	989.60M	1.19B
Total Liabilities	1.89B	2.13B	1.99B	2.10B	2.12B
Stockholders Equity	1.37B	1.37B	1.29B	1.23B	991.30M
Cash Flow
Free Cash Flow	452.80M	564.50M	171.80M	473.10M	488.50M
Operating Cash Flow	587.80M	674.10M	296.80M	558.10M	556.90M
Investing Cash Flow	-134.90M	-108.50M	-124.70M	-84.50M	-67.90M
Financing Cash Flow	-474.80M	-386.80M	-401.20M	-516.30M	-211.00M

Super Retail Group Limited Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 15.11
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SUL, the sentiment is Positive. The current price of 15.11 is above the 20-day moving average (MA) of 14.97, above the 50-day MA of 14.45, and above the 200-day MA of 14.39, indicating a bullish trend. The MACD of 0.20 indicates Positive momentum. The RSI at 59.62 is Neutral, neither overbought nor oversold. The STOCH value of 46.79 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:SUL.

Super Retail Group Limited Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SUL	77 Outperform	AU$3.38B	14.92	17.52%	7.95%	2.56%	-13.62%
JBH	75 Outperform	AU$11.58B	25.18	29.07%	2.36%	6.21%	0.20%
BLX	72 Outperform	AU$814.02M	27.24	17.54%	2.22%	5.33%	-4.25%
NCK	68 Neutral	AU$1.60B	23.10	29.48%	3.38%	9.36%	-21.69%
TPW	65 Neutral	$2.80B	421.61	5.83%	―	26.11%	-21.35%
Sector *	62 Neutral	AU$2.95B	28.44	4.69%	4.80%	2.28%	-33.31%
KGN	55 Neutral	$395.27M	228.74	1.28%	3.64%	4.67%	-72.98%

Super Retail Group Limited Corporate Events

Super Retail Group to Announce FY25 Financial Results

Super Retail Group Limited announced it will release its financial results for the fiscal year ending 28 June 2025 on 21 August 2025. The announcement will be followed by a teleconference call for analysts and investors, hosted by the company’s CEO and CFO. This event is significant for stakeholders as it provides insights into the company’s financial performance and strategic direction.

The most recent analyst rating on (AU:SUL) stock is a Hold with a A$13.40 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Updates on Director’s Shareholding Changes

Super Retail Group Limited announced a change in the director’s relevant interest, as Anthony Heraghty no longer holds an indirect interest in 176,893 ordinary shares registered under Vade Mecum Pty Ltd as trustee for the A&G Heraghty Trust. This change is in compliance with obligations related to court orders from the Federal Circuit Court and Family Court of Australia, reflecting a significant adjustment in the director’s shareholding structure.

The most recent analyst rating on (AU:SUL) stock is a Hold with a A$13.40 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Limited Announces Cessation of Performance Rights

Super Retail Group Limited announced the cessation of 84,701 performance rights due to unmet conditions as of June 30, 2025. This development may impact the company’s capital structure and could have implications for stakeholders, reflecting on the company’s operational adjustments and strategic positioning.

The most recent analyst rating on (AU:SUL) stock is a Hold with a A$13.40 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Updates Sales Growth Figures in Conference Presentation

Super Retail Group Limited announced amendments to their recent presentation at the 2025 Macquarie Australia Conference. The changes pertain to the sales growth figures on slide 13 of the presentation, specifically the total sales growth percentages for certain weeks, though the overall sales growth for weeks 1-44 remains unchanged at 4.2%. This update, authorized by the Continuous Disclosure Committee, ensures accurate reporting and transparency for investors and stakeholders.

Super Retail Group Updates Sales Figures and Announces Strategic Initiatives

Super Retail Group Limited announced amendments to its sales growth figures for certain periods, with the overall sales growth for weeks 1-44 remaining at 4.2%. The company reported a 3.1% like-for-like sales growth in the second half of FY25, driven by strong performance at BCF, despite subdued retail conditions in New Zealand. Gross margins are below the previous year’s levels, and the company is focusing on strategic initiatives such as moving away from lower-yield promotional activities and managing costs. Additionally, a project to replace the payroll system and implement a Human Resources Information Management system is underway.

Super Retail Group Enhances Digital and Store Network for Growth

Super Retail Group Limited has announced its strategic focus on optimizing its store network and enhancing digital capabilities to provide flexible purchasing options for customers. With strong cash flow generation and a disciplined approach to capital allocation, the company aims to invest in growth and deliver shareholder returns, while leveraging its large customer loyalty base and first-party data for personalized offers.

Super Retail Group Reports Positive Sales Growth Amid Strategic Investments

Super Retail Group Limited reported a positive trading update for the first 44 weeks of FY25, with a group like-for-like sales growth of 3.1% in the second half, driven by strong performance from BCF. Despite subdued retail conditions, particularly in New Zealand, and challenges such as a $5 million sales headwind from cyclone Alfred affecting rebel, the company maintained competitiveness by managing costs and strategic investments. The group also announced a project to replace its payroll system and build a new HRIM system, alongside transitioning to a new distribution center, which will incur additional costs in FY25 and FY26.