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Super Retail Group Limited (AU:SUL)
ASX:SUL
Australian Market
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Super Retail Group Limited (SUL) AI Stock Analysis

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AU:SUL

Super Retail Group Limited

(Sydney:SUL)

Rating:77Outperform
Price Target:
AU$16.00
▲(5.89%Upside)
Super Retail Group Limited's overall stock score is supported primarily by strong financial performance and a reasonable valuation. The company's solid revenue growth and profitability metrics provide a robust foundation. Technical analysis suggests stable price momentum, reinforcing the stock's position. While no recent earnings call or corporate events data is available, the stock remains attractive due to its financial health and dividend yield.

Super Retail Group Limited (SUL) vs. iShares MSCI Australia ETF (EWA)

Super Retail Group Limited Business Overview & Revenue Model

Company DescriptionSuper Retail Group Limited (SUL) is a leading retail company based in Australia, operating in the sports, outdoor, and automotive sectors. It owns and operates several well-known retail brands, including Supercheap Auto, Rebel, BCF (Boating, Camping, Fishing), and Macpac. These brands provide a wide range of products, from automotive parts and accessories to sporting equipment, outdoor gear, and apparel. The company's focus is on delivering high-quality products and exceptional customer service across its retail outlets and online platforms.
How the Company Makes MoneySuper Retail Group Limited generates revenue primarily through the sale of goods across its diverse portfolio of retail brands. Each brand targets a specific market segment, allowing the company to capture a broad customer base. Supercheap Auto focuses on automotive parts and accessories, Rebel offers sporting goods and activewear, BCF caters to outdoor enthusiasts with camping, boating, and fishing equipment, and Macpac specializes in outdoor apparel and equipment. The company leverages both physical retail stores and e-commerce platforms to drive sales, offering customers a seamless shopping experience. Additionally, Super Retail Group engages in marketing partnerships and loyalty programs to enhance customer retention and increase sales. The company's earnings are significantly influenced by consumer spending patterns, economic conditions, and competitive dynamics within the retail industry.

Super Retail Group Limited Financial Statement Overview

Summary
Super Retail Group Limited exhibits strong financial performance with solid revenue growth, high profitability metrics, and robust cash generation. The company sustains a balanced financial structure with manageable leverage, despite slight declines in some profitability margins and free cash flow growth.
Income Statement
86
Very Positive
Super Retail Group Limited has demonstrated strong revenue growth with consistent increases over the years, achieving a 2.1% growth in the latest period. The company maintains healthy profitability metrics with a gross profit margin of 46.3% and a net profit margin of 6.2%. However, there was a slight decline in EBIT margin to 10.0% from 11.2% in the previous year. Despite this, the EBITDA margin remains robust at 18.7%.
Balance Sheet
78
Positive
The company's balance sheet shows a solid equity base with an equity ratio of 42.1%, providing a stable financial structure. The debt-to-equity ratio is moderate at 0.8, indicating manageable leverage. Return on equity is healthy at 17.5%, reflecting efficient use of equity to generate profits. However, total assets have decreased slightly, which warrants attention.
Cash Flow
82
Very Positive
Super Retail Group's cash flow statements reveal a strong free cash flow to net income ratio of 1.9, indicating excellent cash generation capabilities. Operating cash flow to net income ratio is also strong at 2.4. However, there has been a decline in free cash flow growth due to increased capital expenditures, which may impact future cash reserves.
BreakdownJun 2024Jun 2023Jun 2022Jun 2021Jun 2020
Income Statement
Total Revenue3.88B3.80B3.55B3.45B2.83B
Gross Profit1.80B1.76B1.66B1.66B1.27B
EBITDA735.80M755.30M706.60M538.30M538.00M
Net Income240.10M263.00M241.20M301.00M110.20M
Balance Sheet
Total Assets3.26B3.50B3.27B3.33B3.11B
Cash, Cash Equivalents and Short-Term Investments217.80M192.30M13.40M242.30M285.10M
Total Debt1.10B1.03B1.01B989.60M1.19B
Total Liabilities1.89B2.13B1.99B2.10B2.12B
Stockholders Equity1.37B1.37B1.29B1.23B991.30M
Cash Flow
Free Cash Flow452.80M564.50M171.80M473.10M488.50M
Operating Cash Flow587.80M674.10M296.80M558.10M556.90M
Investing Cash Flow-134.90M-108.50M-124.70M-84.50M-67.90M
Financing Cash Flow-474.80M-386.80M-401.20M-516.30M-211.00M

Super Retail Group Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price15.11
Price Trends
50DMA
14.45
Positive
100DMA
13.82
Positive
200DMA
14.39
Positive
Market Momentum
MACD
0.20
Positive
RSI
59.62
Neutral
STOCH
46.79
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SUL, the sentiment is Positive. The current price of 15.11 is above the 20-day moving average (MA) of 14.97, above the 50-day MA of 14.45, and above the 200-day MA of 14.39, indicating a bullish trend. The MACD of 0.20 indicates Positive momentum. The RSI at 59.62 is Neutral, neither overbought nor oversold. The STOCH value of 46.79 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:SUL.

Super Retail Group Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
AU$3.38B14.9217.52%7.95%2.56%-13.62%
75
Outperform
AU$11.58B25.1829.07%2.36%6.21%0.20%
72
Outperform
AU$814.02M27.2417.54%2.22%5.33%-4.25%
68
Neutral
AU$1.60B23.1029.48%3.38%9.36%-21.69%
65
Neutral
$2.80B421.615.83%26.11%-21.35%
62
Neutral
AU$2.95B28.444.69%4.80%2.28%-33.31%
55
Neutral
$395.27M228.741.28%3.64%4.67%-72.98%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SUL
Super Retail Group Limited
15.11
0.78
5.44%
AU:NCK
Nick Scali Limited
19.14
4.90
34.41%
AU:TPW
Temple & Webster Group Ltd
23.61
14.14
149.31%
AU:KGN
Kogan.com
3.98
-0.20
-4.69%
AU:JBH
JB Hi-Fi Limited
106.02
42.42
66.70%
AU:BLX
Beacon Lighting Group Ltd
3.60
1.26
53.85%

Super Retail Group Limited Corporate Events

Super Retail Group to Announce FY25 Financial Results
Jul 24, 2025

Super Retail Group Limited announced it will release its financial results for the fiscal year ending 28 June 2025 on 21 August 2025. The announcement will be followed by a teleconference call for analysts and investors, hosted by the company’s CEO and CFO. This event is significant for stakeholders as it provides insights into the company’s financial performance and strategic direction.

The most recent analyst rating on (AU:SUL) stock is a Hold with a A$13.40 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Updates on Director’s Shareholding Changes
Jul 21, 2025

Super Retail Group Limited announced a change in the director’s relevant interest, as Anthony Heraghty no longer holds an indirect interest in 176,893 ordinary shares registered under Vade Mecum Pty Ltd as trustee for the A&G Heraghty Trust. This change is in compliance with obligations related to court orders from the Federal Circuit Court and Family Court of Australia, reflecting a significant adjustment in the director’s shareholding structure.

The most recent analyst rating on (AU:SUL) stock is a Hold with a A$13.40 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Limited Announces Cessation of Performance Rights
Jul 2, 2025

Super Retail Group Limited announced the cessation of 84,701 performance rights due to unmet conditions as of June 30, 2025. This development may impact the company’s capital structure and could have implications for stakeholders, reflecting on the company’s operational adjustments and strategic positioning.

The most recent analyst rating on (AU:SUL) stock is a Hold with a A$13.40 price target. To see the full list of analyst forecasts on Super Retail Group Limited stock, see the AU:SUL Stock Forecast page.

Super Retail Group Updates Sales Growth Figures in Conference Presentation
May 7, 2025

Super Retail Group Limited announced amendments to their recent presentation at the 2025 Macquarie Australia Conference. The changes pertain to the sales growth figures on slide 13 of the presentation, specifically the total sales growth percentages for certain weeks, though the overall sales growth for weeks 1-44 remains unchanged at 4.2%. This update, authorized by the Continuous Disclosure Committee, ensures accurate reporting and transparency for investors and stakeholders.

Super Retail Group Updates Sales Figures and Announces Strategic Initiatives
May 7, 2025

Super Retail Group Limited announced amendments to its sales growth figures for certain periods, with the overall sales growth for weeks 1-44 remaining at 4.2%. The company reported a 3.1% like-for-like sales growth in the second half of FY25, driven by strong performance at BCF, despite subdued retail conditions in New Zealand. Gross margins are below the previous year’s levels, and the company is focusing on strategic initiatives such as moving away from lower-yield promotional activities and managing costs. Additionally, a project to replace the payroll system and implement a Human Resources Information Management system is underway.

Super Retail Group Enhances Digital and Store Network for Growth
May 7, 2025

Super Retail Group Limited has announced its strategic focus on optimizing its store network and enhancing digital capabilities to provide flexible purchasing options for customers. With strong cash flow generation and a disciplined approach to capital allocation, the company aims to invest in growth and deliver shareholder returns, while leveraging its large customer loyalty base and first-party data for personalized offers.

Super Retail Group Reports Positive Sales Growth Amid Strategic Investments
May 7, 2025

Super Retail Group Limited reported a positive trading update for the first 44 weeks of FY25, with a group like-for-like sales growth of 3.1% in the second half, driven by strong performance from BCF. Despite subdued retail conditions, particularly in New Zealand, and challenges such as a $5 million sales headwind from cyclone Alfred affecting rebel, the company maintained competitiveness by managing costs and strategic investments. The group also announced a project to replace its payroll system and build a new HRIM system, alongside transitioning to a new distribution center, which will incur additional costs in FY25 and FY26.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 24, 2025