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JB Hi-Fi Limited (AU:JBH)
ASX:JBH

JB Hi-Fi Limited (JBH) AI Stock Analysis

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AU:JBH

JB Hi-Fi Limited

(Sydney:JBH)

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Neutral 58 (OpenAI - 5.2)
Rating:58Neutral
Price Target:
AU$84.00
▲(3.51% Upside)
The overall stock score of 58 reflects a mixed outlook for JB Hi-Fi Limited. The company's solid financial performance is overshadowed by bearish technical indicators, suggesting potential short-term challenges. While the valuation is moderate, the lack of earnings call insights and corporate events leaves the stock's future direction uncertain. Investors should monitor operational efficiency improvements and market conditions closely.
Positive Factors
Diversified Retail Business Model
JB Hi‑Fi’s multi‑channel model (JB Hi‑Fi, The Good Guys, services and B2B) creates structural revenue diversification. Scale across store network, online and commercial sales supports supplier access, promotional leverage and steadier volumes over multiple quarters.
Consistent Revenue Growth and Stable Gross Margin
Sustained top‑line growth with a stable ~22% gross margin indicates durable demand and sourcing/pricing discipline. Over a 2–6 month horizon this supports predictable cash generation and capacity to fund operations, inventories and targeted investments without eroding core margin structure.
Manageable Leverage and Financial Flexibility
A lower debt‑to‑equity ratio and healthy equity base provide capacity to fund store investment, omnichannel initiatives and working capital needs. This balance sheet strength reduces refinancing risk and preserves strategic optionality across medium-term retail cycles.
Negative Factors
Declining Net Profit and Operating Margins
Erosion in net profit and operating margins suggests rising operating costs or intensifying price competition. Persisting margin pressure would reduce retained earnings and limit the company’s ability to reinvest profitably, requiring structural efficiency gains to restore historical returns.
Weakening Free Cash Flow Growth
A 10.1% decline in free cash flow growth, despite a solid FCF/net income ratio, signals deteriorating cash conversion trends. Continued weakening constrains capital expenditure, dividends and resilience to demand shocks, potentially forcing greater reliance on external funding for expansion.
Falling Return on Equity
A declining ROE points to lower capital efficiency and weaker returns on shareholder funds. If persistent, this suggests incremental investments are delivering diminishing returns, pressuring shareholder value and requiring strategic reallocation or margin recovery to improve long‑term profitability.

JB Hi-Fi Limited (JBH) vs. iShares MSCI Australia ETF (EWA)

JB Hi-Fi Limited Business Overview & Revenue Model

Company DescriptionJB Hi-Fi Limited, together with its subsidiaries, retails home consumer products. The company operates through three segments: JB Hi-Fi Australia, JB Hi-Fi New Zealand, and The Good Guys. It provides computers, such as laptops, desktop PCs, iPads, tablets, eBook readers, monitors and projectors, printers and ink, storage devices, keyboards and mouse, computer accessories, as well as software, and home internet and wi-fi products; televisions; headphones, speakers, and audio devices; and smart home appliances. The company also offers mobile phones; gaming devices, such as Xbox, Nintendo, PlayStation, and PC and retro gaming devices; music and vinyl products; movies and TV shows; and collectibles and merchandise, including apparel, card and board games, and jigsaw puzzles. In addition, it provides content creator gears for vloggers and influences, game streamers, podcasters, and music producers and DJs; cameras; drones and e-scooters; and fitness, health, and wellbeing products, such as smart watches, fitness trackers, massagers, health monitors, air treatment devices, sleep solutions, smart drink bottles, as well as shavers and trimmers, and hair and oral care products. Further, the company offers home appliances consisting of washers and dryers, fridges and freezers, dishwashers, vacuuming and cleaning products, small kitchen appliances, microwaves, coffee and beverages machines and accessories, and heating, cooling, and air treatment products. Additionally, it provides information technology and consulting services. As of June 30, 2022, the company sold its products through branded retail store network comprising 199 JB Hi-Fi/JB Hi-Fi Home stores in Australia; 14 JB Hi-Fi stores in New Zealand; and 106 The Good Guys stores in Australia, as well as online. JB Hi-Fi Limited was founded in 1974 and is based in Southbank, Australia.
How the Company Makes MoneyJB Hi-Fi generates revenue primarily through the sale of consumer electronics, appliances, and related accessories. The company operates on a high-volume, low-margin retail model, which allows it to attract price-sensitive customers while maintaining profitability through scale. Key revenue streams include in-store sales, online sales through its e-commerce platform, and the sale of extended warranties and insurance products. Additionally, JB Hi-Fi benefits from strategic partnerships with leading brands in the electronics sector, which help enhance its product offerings and promotions. Seasonal sales events, such as Black Friday and Christmas, also contribute significantly to revenue spikes throughout the year.

JB Hi-Fi Limited Financial Statement Overview

Summary
JB Hi-Fi Limited shows a solid financial performance with consistent revenue growth and stable margins. The balance sheet reflects a manageable debt level and a strong asset base. However, declining net profit margins and free cash flow growth highlight areas for improvement. The company should focus on enhancing operational efficiency and cash flow management to sustain its financial health.
Income Statement
78
Positive
JB Hi-Fi Limited has demonstrated consistent revenue growth, with a 4.5% increase in the latest year. The gross profit margin remains stable at around 22%, indicating efficient cost management. However, the net profit margin has slightly decreased to 4.38%, reflecting increased operational costs or competitive pressures. The EBIT and EBITDA margins have also seen a decline, suggesting potential challenges in maintaining operational efficiency.
Balance Sheet
75
Positive
The company's debt-to-equity ratio has improved slightly to 0.44, indicating a stable leverage position. The equity ratio is healthy, reflecting a strong asset base relative to liabilities. However, the return on equity has decreased over the years, suggesting a need for more effective utilization of shareholder funds to generate profits.
Cash Flow
70
Positive
Operating cash flow remains strong, but there is a notable decline in free cash flow growth, down by 10.1%. The free cash flow to net income ratio is robust at 0.88, indicating good cash generation relative to profits. However, the decline in free cash flow growth could signal potential liquidity challenges if not addressed.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue10.55B10.55B9.59B9.63B9.23B8.92B
Gross Profit2.36B2.36B2.14B2.18B2.08B1.98B
EBITDA957.60M925.90M864.40M973.80M991.50M934.30M
Net Income462.40M462.40M438.80M524.60M544.90M506.10M
Balance Sheet
Total Assets3.88B3.88B3.49B3.49B3.16B3.15B
Cash, Cash Equivalents and Short-Term Investments284.10M284.10M317.70M177.30M125.60M263.20M
Total Debt714.40M714.40M657.40M655.10M604.40M631.30M
Total Liabilities2.26B2.26B1.93B2.08B1.88B1.84B
Stockholders Equity1.62B1.62B1.56B1.42B1.28B1.31B
Cash Flow
Free Cash Flow629.30M629.30M678.10M644.40M569.80M501.00M
Operating Cash Flow711.60M711.60M752.60M716.40M627.40M558.70M
Investing Cash Flow-122.90M-122.90M-74.40M-71.70M-57.40M-57.70M
Financing Cash Flow-622.40M-622.40M-537.90M-593.10M-707.20M-489.30M

JB Hi-Fi Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price81.15
Price Trends
50DMA
92.84
Negative
100DMA
102.41
Negative
200DMA
104.94
Negative
Market Momentum
MACD
-3.33
Positive
RSI
23.17
Positive
STOCH
10.95
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:JBH, the sentiment is Negative. The current price of 81.15 is below the 20-day moving average (MA) of 89.24, below the 50-day MA of 92.84, and below the 200-day MA of 104.94, indicating a bearish trend. The MACD of -3.33 indicates Positive momentum. The RSI at 23.17 is Positive, neither overbought nor oversold. The STOCH value of 10.95 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:JBH.

JB Hi-Fi Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
AU$3.32B14.9716.46%7.20%4.83%-7.62%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
58
Neutral
AU$8.87B19.1829.12%2.54%10.03%5.38%
58
Neutral
AU$310.34M11.9811.70%5.85%3.99%-18.35%
55
Neutral
AU$573.36M19.3616.86%2.86%1.89%-3.30%
54
Neutral
AU$1.45B126.588.81%20.66%543.24%
47
Neutral
$359.13M-9.21-40.52%4.00%6.24%-23341.18%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:JBH
JB Hi-Fi Limited
81.15
-16.62
-17.00%
AU:KGN
Kogan.com
3.67
-0.80
-17.86%
AU:TPW
Temple & Webster Group Ltd
12.05
-1.79
-12.93%
AU:ADH
Adairs Ltd.
1.75
-0.65
-27.05%
AU:SUL
Super Retail Group Limited
14.70
0.24
1.66%
AU:BLX
Beacon Lighting Group Ltd
2.50
-0.58
-18.83%

JB Hi-Fi Limited Corporate Events

JB Hi-Fi Issues Small Parcel of Shares on Conversion of Unquoted Equity
Dec 18, 2025

JB Hi-Fi Limited has notified the market of the issue of a small number of ordinary fully paid shares resulting from the exercise or conversion of previously unquoted equity securities. The new JBH shares, issued on various dates in November 2025, reflect routine equity administration rather than a major capital-raising, signalling ongoing operation of employee or incentive schemes without materially altering the company’s capital structure or ownership dynamics.

The most recent analyst rating on (AU:JBH) stock is a Buy with a A$120.00 price target. To see the full list of analyst forecasts on JB Hi-Fi Limited stock, see the AU:JBH Stock Forecast page.

Mitsubishi UFJ Financial Group Ceases Substantial Holding in JB Hi-Fi
Dec 11, 2025

Mitsubishi UFJ Financial Group, Inc. has ceased to be a substantial holder in JB Hi-Fi Limited as of December 10, 2025. This change in shareholding, involving transactions by entities controlled by First Sentier Group Limited and Morgan Stanley, may impact JB Hi-Fi’s market dynamics and stakeholder interests, reflecting shifts in investment strategies.

The most recent analyst rating on (AU:JBH) stock is a Hold with a A$101.00 price target. To see the full list of analyst forecasts on JB Hi-Fi Limited stock, see the AU:JBH Stock Forecast page.

First Sentier Investors Ceases to be a Substantial Holder in JB Hi-Fi
Dec 10, 2025

JB Hi-Fi Limited has announced that First Sentier Investors and its related entities have ceased to be substantial holders of the company’s voting securities as of December 8, 2025. This change in substantial holding may impact JB Hi-Fi’s shareholder composition and could influence future corporate governance or strategic decisions.

The most recent analyst rating on (AU:JBH) stock is a Hold with a A$101.00 price target. To see the full list of analyst forecasts on JB Hi-Fi Limited stock, see the AU:JBH Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 08, 2025